• 대한가정학회지
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• 제40권11호
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• pp.83-91
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• 2002

This study examined the consumers' willingness to purchase Genetically Modified Organism(GMO) and the factors to distinguish subjects with differential levels of their willingness to buy GMO. Data were collected from 506 male and female adults in Seoul, Daegu and Susan by the self-administered questionnaire. Frequencies, X²tests, F tests and discriminant analysis were conducted to analyze the data by SPSS Windows. The results of this study were as follows: (1) the concerns and the information-seeking behavior about GMO were generally high, but recognition of GMO was low, (2) the willingness to purchase GMO was generally high in that 2/3 of the subjects were willing to purchase it, and (3) the concerns about GMO, the information-seeking behavior, age and sex were the factors to distinguish acceptors from non-acceptors.