• Archives of design research
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• v.13 no.4
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• pp.185-194
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• 2000

The aim of copy writing is the communication between sender and receiver. The method of communication is language, which reflect the character of the culture of the community. And also the cultural difference owe to the linguistic difference. So, if we reflect this characters of the culture upon the copy of advertisement, it could be more effective. This is a study on Korean communicational expressions in the copy of advertisement. The copy is a communicational expression, the types of it differ the difference of culture and language. We can consider the type of Korean communicational expression as the expression of emotion, honors, authority, community, and passivity. In this study, we analyzed the real copy of advertisement, investigated how did the communicational expression appear in it and saw the result of analysis. we proposed next subjects in order to the more effective advertisement.

• Journal of the HCI Society of Korea
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• v.5 no.1
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• pp.11-18
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• 2010

Cell phone users frequently send and receive text messages with emoticons in their everyday lives, but emoticon and its emotional effect on message in mobile context has not been focused on. The purpose of this study is to investigate the emotional effect of emoticons on interpretation of text message considering valent texts and emoticons. Study 1 showed the effect of valent emoticons on neutral message, and also revealed that existence of emoticon, regardless of its valence, decreases rigidness and increases familiarity of message. In Study 2 that used positive and negative text messages, we found that emoticon still affects assessing sender's mood state and emotion. Result of interaction between valences of text and emoticon showed that participants in condition of incongruent pairs felt more sarcasm.

• Journal of the Korean Society of Marine Environment & Safety
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• v.23 no.1
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• pp.47-55
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• 2017

As preliminary work for the establishment of a harmonized ship hand signal standard, this paper explores the availability of hand signals as a means of shipboard work communication and considers the validity of standardization. Prior to the feasibility study, shipboard work activities that use hand signals were classified based only on ship safety managers' arbitrary decisions. This survey was carried out to measure shipboard workers' willingness to communicate with hand signals and their preferences regarding the institutional standardization of a hand signal framework if they engage in activities classified as relevant. The results of statistical analysis (a t-test and correlation analysis) showed that respondents are willing to accept harmonized hand signals regardless of both their work type (crew/safety supervisors) and work department (deck/engine room) under working situations where hand signals are an available means of communication. In addition, there was a significant difference in the extent of shipboard workers' frequency of hand signal usages between each type of work activity, indicating a significant positive (+) correlation between frequency of usage and preference for standardization. Finally, it was concluded that shipboard work communication would be effectively improved if a follow-up study is carried out to establish prioritized harmonized hand signal standards for port-related work activities, such as crane operation, windlass/winch operation, line movement/delivery and cargo hold operations.

• Journal of the Korea Society of Computer and Information
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• v.12 no.4
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• pp.159-167
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• 2007

This study executed questionnaire surveys on 482 undergraduates of D-college to review the extents of spam letter messages received through the mobile phones of college students and the extents of their addiction to mobile phones. It was revealed that each college student received one or two spam letter messages on average a day. Among the received spam messages were the messages containing the contents of commodity advertisements most frequent and the surveys indicated that spam messages are hardly read. As for the addiction to mobile phones, the average score of addiction of the respondents was indicated to be 38.73 based on the full score of 100 and the number of the ones with the scores of 60 or more was 47 which is 9.75% and the ones with the scores of 70 or more was 13 which is 2.70%. Also the younger the students were, the higher were the numbers of the students included in the addictive group and the number of students from other areas included in the addictive group was high and the number of the students in 2years system included in the addictive group was higher than the number of the students in 3years system included in the addictive group.

• The Bulletin of The Korean Astronomical Society
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• v.37 no.2
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• pp.175.1-175.1
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• 2012

본 논문은 위성이 발사된 이후 수행된 초기 시스템 운영 점검을 내용으로 한다. 위성이 발사된 이후 위성 상태 및 기능에 대한 점검이 수행된다. 위성체 초기 점검은 위성체 개발자 관점에서 수행되며 준비된 위성 명령 중심으로 수행되며 이를 지원하기 위하여 지상국 일부가 사용된다. 하지만 검보정 기간의 촬영 및 정상 운영에서는 지상국 전체 시스템이 사용되어 영상 촬영 및 수신 중심으로 위성 명령이 생성된다. 이러한 배경에 의해 위성체 초기 점검과 정상 운영의 차이를 극복하기 위해 초기 시스템 운영 점검이 수행되었다. 초기 시스템 운영 점검을 위해서 촬영 시나리오가 도출되었고, 촬영 시나리오에 대한 상세 절차가 수립되었다. 발사전 리허설을 통해 사전 점검이 수행되었고, 위성이 우주로 발사된 이후 실제 지상국 시스템을 이용하여 지상국 운영을 확인하였다. 초기 시스템 운영 점검이 완료된 이후 위성체에 대한 검보정이 수행되었다. 본 연구 결과는 저궤도 위성 시스템 개발에 있어서 유용하게 응용될 수 있을 것으로 예상된다.

• Archives of design research
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• v.18 no.3 s.61
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• pp.45-54
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• 2005

Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.

• 한국정보교육학회:학술대회논문집
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• 2010.08a
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• pp.19-25
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• 2010

Education delivers knowledge through story. On that point Storytelling is related to education. However, the problem is raised that Storytelling in school is leaning toward teachers that's why it makes students passive story listeners. Therefore, this study developed Digital Storytelling material using in the education for elementary school students. It leads them to be able to interact actively. So, I organized applicable 12 themes for 24 times training contents in after-school tutoring program because Digital Storytelling education doesn't perform in elementary school yet. If the material is used in classes, I expect to increase learners' self-expressiveness and creativity, and besides to train the ability of adapting and taking the lead in this changing society by contributing the spread of the Digital Storytelling education. Finally, in a follow-up study, it is demanded to verify an educational effect of this material and to redesign the process of these material contents through application in studying.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.39-52
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• 2016

Present study was performed to identify the effects of SNS WOM characteristics on attitude and purchase intention as perceived in restaurant participants and to confirm the moderating effect according to SNS receivers' characteristics on formulated model. Survey method was employed to consumers who are using SNS to find restaurant foods through convenience sampling method in Seoul area. A total of 250 surveys were distributed and 230 were used for analysis, after excluding missing and unusual data. The results from this study are as follows. First, vividness of SNS WOM characteristics had a greater effect on attitude of restaurant food than timeliness, but the consensus and neutrality of SNS WOM characteristics have no significant effect on attitude of restaurant food. Second, SNS receivers characteristics found to moderate the relationships between vividness and timeliness of SNS WOM characteristics and attitude. However, SNS receivers characteristics did not have a moderating role relationships between consensus and neutrality of SNS WOM characteristics and attitude. Third, attitude of restaurant food had a significant effect on purchase intention.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.155-158
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• 2004

고정된 위치에 있거나 이동중인 수신자들에게 고품질의 멀티미디어 콘텐트를 제공하기 위하여 지상파 DTV를 위시하여 디지털위성방송, 지상파 및 위성 DMB 등 다양한 방식의 방송 서비스들이 가까운 장래에 우리 생활의 일부분이 되리라고 예견되고 있다. 이러한 서비스들은 방송과 통신의 융합환경에 맞추어 맞춤형 방송의 형태로 이용될 것이며, 이는 텔레매틱스나 홈 네트워크 등과 같은 다른 정보 전달 체계와 결합하여 보다 고도화된 정보사회의 중심적인 역할을 할 수 있을 것이다. 본 논문은 방송 통신 융합 환경에서의 DTV의 주요한 한 가지 역할로서 DTV 기반의 흠 네트워크를 제안하고, 그러한 흠 네트워크에서 멀티미디어 콘텐트를 공유하기 위한 두 가지 방안에 대해서 논한다. 첫 번째 방안은 홈 서버 기능을 하는 DTV PVR에서 단 한번의 복호 과정과 스케일러블 코딩 과정을 통하여 가정 내의 모든 기기들이 실시간으로 방송 콘텐트를 공유하는 방법이고, 다른 한 가지 방안은 전체 방송시스템 비디오 부호화 규격을 스케일러블 부호화 기법을 적용한 단일 표준으로 통합하는 방안이다. 본 논문을 출발점으로 하여 이와 같은 논의가 활발하게 이루어지기를 기대한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.6
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• pp.1073-1080
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• 2023

The development and speed improvement of the Internet network, and the development of many platforms based on it, have brought about a rapid expansion of production and consumption of various contents. However, the existing IP-based Internet system cannot efficiently cope with such an urgent increase in data. Accordingly, an alternative called the CCN(Contents Centric Network) has emerged, enabling more efficient data transmission and reception centered on content rather than host. In this paper, we will deal with the mobility of intermediate nodes in CCN real-time streaming service, which is one of the major research fields of CCN, and minimize network overload through more efficient path switching through RSSI detection. In other words, by improving the method of selecting and switching a spare path when an intermediate node located between the requester(consumer) and the provider moves, a mechanism for managing data transmission is not interrupted and unnecessary load due to route switching does not occur in the network.