• Title/Summary/Keyword: 쇼핑센터

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Application of Conjoint Analysis to Evaluating Alternatives for Outlet Shopping Center Development (컨조인트 분석을 활용한 아웃렛 쇼핑센터 개발대안 평가)

  • Shin, Jong-Chil;Park, Jeong-Hyun;Baik, Min-Seok
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.485-499
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    • 2012
  • With the maturity of department stores and discount stores, many Korean retail companies have an interest in developing outlet shopping centers such as Yeoju Premium Outlet so on. To develop a successful outlet shopping center, developers should understand consumer's preferences on many attributes of development alternatives. This study analyzes consumer's preferences on outlet shopping center and evaluates various development alternatives by using conjoint analysis. With empirical research for outlet shopping center development, this study can elicit potential shopper's preference for outlet shopping center. The empirical result shows discount rate is most important attribute to develop outlet shopping center. The potential shoppers have higher preference for higher discount rate. Location is the second important attribute. Brand is the least important attribute. By using utilities derived from analysis, this study performs various choice simulations. Through choice simulation analysis, this study tries to find the best development alternative for new outlet shopping center.

Analysis of Factors on Pedestrian Path Choice in Shopping center - Focused on Customer circulation system - (쇼핑센터의 경로선택 요인 분석 - 고객 회유동선을 중심으로 -)

  • 박순주;임채진
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2001.05a
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    • pp.157-162
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    • 2001
  • This Research analyzed with itinerary tracking : two of each other shopping sites were selected as research point. Analyzing the result, pedestrian path choice is affected by direction of escalator, visual information of the object, plain form of passage, presence and absence of companion and proportion of spatial knowledge from experience. The factors affecting pedestrian path choice are divided into two groups which are the effects from the environment, and personal characteristics.

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Venture Portfolio-코리아센터닷컴 김기록 대표

  • Korea Venture Business Association
    • Venture DIGEST
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    • s.108
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    • pp.10-13
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    • 2007
  • 가산디지털단지에 위치한 코리아센터닷컴 입구엔 '따뜻한 디지털세상'이라고 적힌 패널이 걸려있다. 패널 양쪽으로 있는 문은 각각 사무실과 갤러리로 통한다. 갤러리가 있는 IT회사. 2000년 1월 자본금 5,000만원으로 시작하여 임대형 쇼핑몰 서비스인 '메이크샵'을 이용해 국내 최대 인터넷 쇼핑몰 구축 실적을 세운 코리아센터닷컴. 끈기와 열정으로 온라인을 항해하는 CEO 김기록 대표를 만나 그가 그리는 따뜻한 디지털 세상을 살짝 들여다본다.

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A Study on the commercial strategies through armature analysis in shopping center - Reference with shopping centers the Jerde Partnership planned - (쇼핑센터에서 Armature 분석을 통한 상업적 전략에 관한 연구 - 저드파트너십의 쇼핑센터를 중심으로 -)

  • Kim, Hyeong-Jung
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.186-194
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    • 2012
  • One hand shopping center provides a public space for people, the other hand it is a place for commercial purpose. Although it gives an entertainment, eating and shopping places to people nowaday, owners and tenants aim to make profit from it. According to this demand designers should plan a shopping center for a comfortable place for eating, shopping and playing and they make shops and retails to increase sales by exposing those to more people at the same time. For successful shopping center architects are requested an approach with commercial strategy that shopping center raises exposure of retails and makes stay costumers longer and visit more frequently. Recently space is regarded as a mean of marketing, so-called "place marketing", because it can influence on brand image and improves the image of product. Therefore, it need to be approached with commercial consideration. Analyzing the armature this study will take a look at spatial strategies in shopping centers which especially the Jerde Partnership, one of influential firms on commercial space, designed. And it will examine how spatial strategies can be applied to commercial strategies in relation to customer information process(exposure-attention-interest-comprehension-memory) which marketers are using in advertisement for marketing and what kind of role spatial strategies can be. This study is to be basic considerations when a shopping center project will be planned.

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쇼핑몰과 테넌트간 기대, 성과, 불일치, 만족 및 재방문 의도의 관계

  • 박봉두;박진용
    • Proceedings of the Korean DIstribution Association Conference
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    • 2002.05a
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    • pp.117-133
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    • 2002
  • 본 연구는 쇼핑몰과 쇼핑몰 내에 입점한 테넌트에 대한 연구를 진행하고 있다. 쇼핑몰과 쇼핑센터가 소매에서 차지하고 있는 비중에 비해서 기존의 연구는 매우 제한적이다. 본 연구에서는 기대 불일치 패러다임의 주요 변수인 기대, 성과, 불일치, 만족 및 재방문 의도를 쇼핑몰과 테넌트 간의 문제로 확대하여 모형을 제시하고 실증하였다. 결과는 대체로 기대한 가설을 지지하는 것으로 나타났지만 테넌트에 대한 만족이 쇼핑몰의 재방문 의도에는 영향을 미치지 않는 것으로 나타났다.

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A Study on the Characteristics of the Connecting Space between Subway & Shopping Area - Focused on the Subway Station in Seoul - (지하철역과 쇼핑센터의 연계공간 구성적 특성에 관한 연구 - 서울시 소재 지하철 역사를 중심으로 -)

  • 이남규
    • Korean Institute of Interior Design Journal
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    • v.13 no.2
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    • pp.159-167
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    • 2004
  • To realize the above concepts of underground space, several underground facilities are concentrated upon and around subway stations in harmony with underground pedestrian walkways. As a result, the reduction of transit time and pedestrian distance make it easy to get to an object. In this study, underground space is considered not just as pedestrian walkways, but as space for various activities and as a positive element in connection with its circumstances. The purpose of the study is to understand underground space's elements and develop more aesthetic and efficient design of the space to give mental composure and familiarity to users. The development of underground connection space is one of the methods to improve the quality of the whole downtown area. This paper studied the general characteristics of connection space and space improvements after spot inspections and suggested several aspects useful for substantial design as essential data for development of underground connection space.

Inside location based service through RSSI measurement from wireless AP (Wireless AP로부터 RSSI측정을 통한 실내 위치기반 서비스)

  • Won, Dae-Hee;Lee, Yong-Hun;Suh, Duk-Yung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2011.07a
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    • pp.110-113
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    • 2011
  • 최근 스마트폰에서 Wireless AP를 이용한 대형 쇼핑센터 또는 주차장에서의 실내 측위 어플리케이션들이 등장하고 있다. 하지만 이 어플리케이션들은 측정된 RSSI와 frequency를 이용한 Friis공식으로 거리 환산을 하여 삼각측량법으로 측위를 하게 되는데, 이 방법은 거리를 구함에 있어 오차가 심하여 실제 위치 측정이 Room level정도만 가능하다. 따라서 이에 대한 오차를 줄여 실시간으로 사용자의 위치를 파악하고 주변 정보와 최단거리 등을 알려주는 서비스가 앞으로 상당수의 쇼핑센터 또는 실내 놀이동산 등의 실내 문화공간에서 사용 될 수 있을 것으로 예측되므로 이에 대한 연구 필요성이 강조 되고 있다. 이에 본 논문은 장애물이 많은 실내에서의 위치기반 서비스에 있어 좀 더 정확한 위치정보 제공에 대한 제안 방안이다. 이를 위하여 여러 실험과 안드로이드 기반의 데모 프로그램 작성을 통하여 연구 개발 하였다.

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Diagnosis Program Development for Shopping District and Shopping Mall (상가 및 쇼핑센터의 범죄예방진단 프로그램 개발)

  • Lee, Sang-Won
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.317-326
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    • 2010
  • Recently, in contemporary society, because of the international economic crisis and the increase of unemployment, there are dangerous crime elements that threaten the safety of citizen. The Safety from the crime is important as much as existence of need. Therefore, in order to make the safety of community, the government needs to make the best effort. In everyday life, crime is the fear of the target. Therefore, if the government can not solve the crime problem, the quality of citizen's life can not improve. In order to safety of community, this study is the one of the crime prevention diagnosis about shopping district and shopping mall. Also, this study can apply to the policy. If this study can apply to the policy, the safety of citizen's life will be protecting. The content of this study consist of introduction in chapter 1, theoretical consideration in chapter 2, foreign crime prevention diagnosis evaluation in chapter 3, crime prevention diagnosis in chapter 4 and conclusion in chapter 5.