• Korean Security Journal
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• no.23
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• pp.41-63
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• 2010

This study aimed to asses the relationship between shoppers' security need sufficiency and customer satisfaction on the quality of security services in Shopping Mall. This study gathered data from 485 citizen in five shopping centres at KyungKi areas. Collected data was analysed by factor analysis, reliability analysis, path analysis and multiple regression analysis with SPSS WIN 16.0. The results of the study yielded the following four perspectives. First, secure equipment and the service quality of security officers in the shopping malls have a decisive effect on customers psychological stability and crime prevention. Second, they are a strong influence upon customer satisfaction and operational security. Especially, the professionalism of the staff has a marked effect. Third, the service quality of security officers and secure equipment in the malls have an effect on operational security services and efficiency of secure services. Finally, this dissertation showed that the quality of secure equipment services and officers' mild In summary, the conclusion of this study is that secure equipment service, officers' mild manner and professionalism of the security officers affect the customer satisfaction measurement directly. They also affect customer satisfaction through psychological stability and the prevention of crime indirectly. In other words, the good quality of security in the shopping centres affects the using of facilities definitely.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.279-286
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• 2014

In this study, the local government proposes to improve agricultural products of the mall. Based on precedent studies, the variables that influence Customer Satisfaction are defined as; Product Quality, Delivery, Price. The result of study model verification is as below. Product Quality, Delivery and Price have positive influence on Customer Satisfaction. Price and Customer Satisfaction have positive influence on Repurchasing intention. Agricultural products through e-commerce transactions is increasing. But, the decreasing sales of professional Mall. Agricultural products have a variety of distribution channels. Because of the distribution system in a variety of price differences. People think that the most important factor is the price. Improvement is as follows. (1) To offer accurate product information, (2) Continuous content maintenance, (3) Conducted a variety of events, (4) To provide consumers with various benefits, (5) Offer a variety of product configurations, (6) Select the appropriate sales methods, (7) Provide ease of search.

• Korean Business Review
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• v.17 no.2
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• pp.63-87
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• 2004

To create and maintain comparative supremacy as a strategic tool of business, many organizations have introduced informational technology and system. By using this system, Some companies got a beneficial value for achieving organizational goals but others could not obtain their effectiveness and efficiency. In particular, a lot of organizations that tried to make strategic supremacy with e-commercial trade are under hard condition because of poor profit. It implies that it is essential to identify and analyse the consumer who uses e-commercial trade. This paper, therefore, focusing on internet shopping malls between business and consumer as one of areas of e-commercial trades, shows the difference between consumer expectation and performance. The results of this study are as follows: First, as for the significant difference of influencing factors to consumer satisfactions according to the types of internet shopping malls, there is a meaningful difference in consumer anxiety and internet usefulness, but not in consumer service. Prior to verify the differences in detail on consumer's anxiety and internet usefulness, we examined that there is any difference between expectation and performance. T-test was used for the variants of consumer anxiety and internet usefulness, and its meaningful probability was 0.000, which means that both showed statistically significant difference. Based on the results, we also found that regardless of the types of internet shopping malls, consumer expectation was greater than performance. although the difference between expectation and performance was not equal according to the internet shopping malls. Second, a regression analysis was performed to understand the relation between consumer service, internet usefulness, consumer anxiety, and consumer satisfaction, it was found that consumer service, internet usefulness, consumer anxiety had significantly effected on consumer satisfaction. Third, To verify the relation between consumer satisfaction and repurchase-intentions, intentions to spread out, Pearson correlation analysis was used. it was found that consumer satisfaction had positive effect on both intentions. This study has some limitations because of the shorts of money and time. since the sample of this study was consumers who have ever bought one or more products via internet shopping mall, this sample was appropriate. but the major parts of sample were college students, and the sample size was so small. therefore this results should carefully be generalized. For further study, it is required to select more precise samples and to include more variables.

• The Journal of Information Systems
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• v.20 no.1
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• pp.21-40
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• 2011

웹이라는 환경은 다양한 정보원천을 생성해냈고, 온라인 소비자는 시간과 노력의 비용을 줄여 보다 합리적인 의사결정을 하기 위하여 웹 정보탐색을 한다. 특히 인터넷 환경은 정보를 획득하는 비용을 낮춤으로써 유용한 정보원천의 역할을 수행하고 있다(Bakos, 1997; Bar-Ilan, 2001). 그러나 너무 많은 정보는 오히려 소비자들의 의사결정을 방해할 수 있는데, 이때 소비자들은 정보원천에 대한 인지경향, 즉 신념수준을 가지고 자신에게 필요한 정보를 취사선택하게 된다(Schuman and Johnson, 1976). 이러한 관점에서 온라인상에서의 구매의사결정과 관련해서 주요하게 참조되는 정보원천을 파악하는 것은 의미있는 일이라 할 수 있다. 이에 본 연구에서는 사전조사를 통해 온라인 주요 정보원천으로 온라인 구매경험, 온라인 구전정보, 판매자 정보를 도출하였다. 그리고 이러한 정보원천이 제품만족, 정보만족에 미치는 영향관계를 알아보고, 이어서 정보만족과 제품만족이 인터넷 쇼핑몰에 대한 소비자의 전반적인 만족에 미치는 영향을 살펴보았다. 분석결과, 온라인 정보원천의 모든 변수들이 정보만족에 유의한 영향관계를 갖는 것으로 나타났으며, 제품만족과의 관계에서는 판매자 제공정보가 유의하지 않게 나타났다. 또한 정보만족과 제품만족 모두 소비자의 전반적인 만족에 유의한 영향을 미치는 것으로 나타났다. 이와 같은 결과는 온라인상에서의 정보의 중요성을 입증하는 것으로, 온라인 소비자의 정보원천에 대한 이용과 평가를 이해하는데 새로운 시각을 제공해주고, 정보원천에 대한 관리와 활용에 관한 실무적 시사점을 제시해 줄 것으로 기대된다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.75-92
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• 2003

• Proceedings of KHEA Conference
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• 2005.04a
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• pp.71-71
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• 2005

• Proceedings of KHEA Conference
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• 2001.04a
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• pp.124-124
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• 2001

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.269-290
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• 2001

Customer relationship management is getting more and more important due to the recent development in Internet. Internet allows businesses to collect customers' information, to contact on individual base, and to communicate bilaterally. Much increased interest has many researchers make effort to verify effectiveness and efficiency of relationship marketing. Despite the importance of characteristics of relationship, there has been no systematic study of the uncoupling of internet shopping mall-customer. The purpose of this study is to develop a model that depicts the key variables of relationship in shopping mall-customer situation. The findings of Qualitative research indicate that on-line shopping mall customers do form a long-term orientation toward shopping malls as they do in off-line.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1075-1084
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall's fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer's utilitarian shopping value. Second, internet shopping mall good's price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer's shopping utilitarian shopping value and hedonic shopping value. Third, consumer's utilitarian shopping value and hedonic shopping value are positively related to the internet consumer's shopping satisfaction.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.57-66
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• 2004

인터넷의 발전과 더불어 날고 치열해 지는 경쟁 속에서 관광산업 웹사이트들의 생존 전략은 Reichheld(1993)의 연구결과처럼 고객 충성도의 유지를 통한 경쟁적 우위를 점하는 것이다. 인터넷을 이용함으로써 소비자는 교체비용의 감소, 탐색비용의 절감이 가능해짐(Bakos, 1997; Strader 등, 1997)에 따라 웹사이트에 대한 충성도 역시 현격히 낮아지게 된다. 왜냐하면 오프라인에서는 이동이 불편하고 힘들지만 인터넷상의 거래에서는 마우스 클릭만으로 간단하게 이뤄지기 때문이다. 국내 인터넷업체가 많은 고객을 끌어 모으는 반면 수익성 문제가 사라지지 않는 원인 중 하나는 이처럼 낮아진 고객 충성도에서 찾을 수 있다 (안준모 등, 2001). 오랜 기간에 걸쳐 지속적으로 거래할 가능성이 높은 고객확보는(Reichheld, 1993) 곧 기업의 성공과 연관되며, 이는 기업이 충성도를 중시해야 할 이유일 것이다. 따라서 본 연구는 인터넷 쇼핑몰 웹사이트의 환경특성에 따른 사용자의 만족, 신뢰, 몰입 등의 매개변수를 고려하여 최종적으로 사용자의 충성도를 분석하고자 한다. 쇼핑몰에서 충성도(loyalty)의 문제가 매우 중요한 것으로 파악되고 있다. 하지만, 기존 연구들에서는 관계몰입을 중심으로 한 연구는 별로 눈에 띄지 않고 있다. 따라서 관계몰입을 중심으로 한 종합적 인터넷 쇼핑몰의 연구모형의 제시와 검증은 매우 필요한 연구과제라 할 수가 있을 것이다.