• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.336-345
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• 2014

Social dating contents that transformed from online dating service needs understanding about the market status, magnitude, business concept and related area, and its development process. Nowadays the field of dating service had expanded from off-line to on-line, and then started to be changed to social dating services with the development of the highest smart phone penetration rate. Therefore, we investigated about the market, business concept and its functions of social dating application, and then classified the typology of those social dating applications according to feature with utilization rate of user. We had described about its partial deficits and improvements on the social dating application through comparative analysis and business model analysis about successful case. As conclusions, we suggested future strategies of competition and directivity with an improving way about concrete plan for industry development of social dating application.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.335-341
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• 2017

The study evaluates user experiences of I-um and Noondate, typical Social Dating Mobile Application Service in Korea, to suggest guidelines that are more user-centered and useful. I did some literature research followed with evaluation of theoretical backgrounds, present conditions. Also, I recasted to the six principles of "Honey comb model" by Peter Morville to conduct an in-depth interview. The result indicate that I-um needs to improve accuracy of matching system by checking user's interest and detailed profile. Noondate needs to develop the cards sorting systems so that user can supervise themselves. I expect this study will become a good resource for upgrading user experiences of Social Dating Service. I also believe that this study can guide other studies about user experience in other fields.