• Title/Summary/Keyword: 소셜 데이터 분석

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Adolescents' Information-seeking Behavior for Gender Identity in a Community-driven Knowledge Site (청소년들의 성 정체성에 관한 지식검색 커뮤니티 정보탐색행태)

  • Yi, Da Jeong;Yi, Yong Jeong
    • Journal of the Korean Society for information Management
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    • v.36 no.4
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    • pp.161-181
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    • 2019
  • People begin to recognize sexual orientation or gender identity in adolescence, and adolescents frequently use an accessible and anonymous anonymity knowledge retrieval community to explore sensitive health information about gender. This study attempted to observe their information search behavior based on questions and answers about adolescents' gender identity in the knowledge retrieval community. First, we wanted to examine their information needs and to investigate what factors they preferred to answer by comparing the characteristics of the answers adopted with the non-adopted answers among the answers provided in the questions they shared. To this end, Naver, Korea's representative knowledge search community. In Knowledge-iN, a total of 358 sets of data were analyzed, consisting of responses adopted over three years from January 2016 to December 2018. As a result, adolescents with concerns about gender identity demanded information about definition or confusion about gender identity. In the responses adopted by the users, the factors that gave empathy and positive feelings were higher than those that were not adopted, whereas the negative responses were higher in the unaccepted answers. This study is meaningful in that it analyzes the information needs and information search behaviors of adolescents with no established gender identity, expands the discussion in the information search field, and confirms cognitive and emotional models for information evaluation of health information users. Also, based on the research results, we propose practical implications for effective information services on gender identity that social media should provide to young people.

The Effect of Factors on Aggression in Adolescents: Focusing on Individual, Parent, Friend Factors and SNS Usage (청소년의 공격성에 영향을 미치는 요인: 개인·부모·친구 요인과 소셜네트워크서비스(SNS) 이용 정도를 중심으로)

  • Lee, Yejin;Kim, Kyong-Beom;Heo, Min-Hee;Noh, Jin-Won;Im, Yu-Mi
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.699-706
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    • 2021
  • This study aims to identify the effects of factors on aggression in adolescents, focusing on the individual, parent, friend factors and SNS usage. In particular, this study is to provide a basis for easing aggression in adolescence by considering the emotional relationship of parents and friends. This study analyzed frequency, t-test, one-way batch distribution analysis(ANOVA), and multi-linear regression, using the data from the 7th year of the Korean Children and Youth Panel Survey. As a result, adolescents who frequently use SNS are more aggressive than adolescents who use less. Among the parental factors, the more abuse and excessive interference were found to be more aggressive, and the higher the coach, the lower the aggressiveness. Furthermore, among the friend factors, it has been shown that the higher the alienation, the more aggressive adolescents are. In order to reduce aggression among adolescents, it is necessary to prepare an integrated program considering the emotional relationship of parents and friends, who are the most influential neighbors, rather than simply restricting the use of SNS.

A Study on Popular Sentiment for Generation MZ: Through social media (SNS) sentiment analysis (MZ세대에 대한 대중감성 연구: 소셜미디어(SNS) 감성 분석을 통해)

  • Myung-suk Ann
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.19-26
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    • 2023
  • In this study, the public sensitivity of the 'MZ generation' was examined through the social media big data sensitivity analysis method. For the analysis, the consumer account SNS text was examined, and positive and negative emotional factors were presented by classifying external sensibilities and emotions of the MZ generation. In conclusion, the positive emotions of liking and interest in relation to the "MZ generation" were 72.1%, higher than the negative emotional ratio of 27.9%. In positive sensitivity, the older generation showed 'a favorable feeling for the individuality and dignifiedness of the MZ generation' and 'interest in the MZ generation with new values'. In contrast, the MZ generation has a favorable feeling for 'the fact that they are a generation of their own boldness, youthfulness and individuality' and 'small growthism'. Negative sensitivity outside the MZ generation was found to be 'A concern about the marriage avoidance, employment difficulties, debt investment, and resignation trends of the MZ generation', 'Hate the MZ generation who treats Kkondae' and 'Difficult to talk to the MZ generation'. On the other hand, the negative emotions felt by the MZ generation itself were 'Rejection of generalization', 'Rejection of generation and gender conflicts', 'Rejection of competition worse than the older generation', 'Relative failure of the rich era', and 'Sadness to live in a predicted climate disaster'. Therefore, the older generation should not look at the MZ generation in general, but as individuals, and should alleviate conflicts with intergenerational understanding and empathy. there is a need for community consideration to solve generational conflicts, gender conflicts, and environmental problems.

Structural features and Diffusion Patterns of Gartner Hype Cycle for Artificial Intelligence using Social Network analysis (인공지능 기술에 관한 가트너 하이프사이클의 네트워크 집단구조 특성 및 확산패턴에 관한 연구)

  • Shin, Sunah;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.107-129
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    • 2022
  • It is important to preempt new technology because the technology competition is getting much tougher. Stakeholders conduct exploration activities continuously for new technology preoccupancy at the right time. Gartner's Hype Cycle has significant implications for stakeholders. The Hype Cycle is a expectation graph for new technologies which is combining the technology life cycle (S-curve) with the Hype Level. Stakeholders such as R&D investor, CTO(Chef of Technology Officer) and technical personnel are very interested in Gartner's Hype Cycle for new technologies. Because high expectation for new technologies can bring opportunities to maintain investment by securing the legitimacy of R&D investment. However, contrary to the high interest of the industry, the preceding researches faced with limitations aspect of empirical method and source data(news, academic papers, search traffic, patent etc.). In this study, we focused on two research questions. The first research question was 'Is there a difference in the characteristics of the network structure at each stage of the hype cycle?'. To confirm the first research question, the structural characteristics of each stage were confirmed through the component cohesion size. The second research question is 'Is there a pattern of diffusion at each stage of the hype cycle?'. This research question was to be solved through centralization index and network density. The centralization index is a concept of variance, and a higher centralization index means that a small number of nodes are centered in the network. Concentration of a small number of nodes means a star network structure. In the network structure, the star network structure is a centralized structure and shows better diffusion performance than a decentralized network (circle structure). Because the nodes which are the center of information transfer can judge useful information and deliver it to other nodes the fastest. So we confirmed the out-degree centralization index and in-degree centralization index for each stage. For this purpose, we confirmed the structural features of the community and the expectation diffusion patterns using Social Network Serice(SNS) data in 'Gartner Hype Cycle for Artificial Intelligence, 2021'. Twitter data for 30 technologies (excluding four technologies) listed in 'Gartner Hype Cycle for Artificial Intelligence, 2021' were analyzed. Analysis was performed using R program (4.1.1 ver) and Cyram Netminer. From October 31, 2021 to November 9, 2021, 6,766 tweets were searched through the Twitter API, and converting the relationship user's tweet(Source) and user's retweets (Target). As a result, 4,124 edgelists were analyzed. As a reult of the study, we confirmed the structural features and diffusion patterns through analyze the component cohesion size and degree centralization and density. Through this study, we confirmed that the groups of each stage increased number of components as time passed and the density decreased. Also 'Innovation Trigger' which is a group interested in new technologies as a early adopter in the innovation diffusion theory had high out-degree centralization index and the others had higher in-degree centralization index than out-degree. It can be inferred that 'Innovation Trigger' group has the biggest influence, and the diffusion will gradually slow down from the subsequent groups. In this study, network analysis was conducted using social network service data unlike methods of the precedent researches. This is significant in that it provided an idea to expand the method of analysis when analyzing Gartner's hype cycle in the future. In addition, the fact that the innovation diffusion theory was applied to the Gartner's hype cycle's stage in artificial intelligence can be evaluated positively because the Gartner hype cycle has been repeatedly discussed as a theoretical weakness. Also it is expected that this study will provide a new perspective on decision-making on technology investment to stakeholdes.

Tourism Information Contents and Text Networking (Focused on Formal Website of Jeju and Chinese Personal Blogs) (온라인 관광정보의 내용 및 텍스트 네트워크 (제주 공식 웹사이트와 중국 개인블로그를 중심으로))

  • Zhang, Lin;Yun, Hee Jeong
    • The Journal of the Korea Contents Association
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    • v.18 no.1
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    • pp.19-30
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    • 2018
  • The main purposes of this study are to analyze the contents and text network of online tourism information. For this purpose, Jeju Island, one of the representative tourist destinations in South Korea is selected as a study site. And this study collects the contents of both JeJu official tourism website and Sina Weibo's personal blogs which is one of the most popular Social Network Systems in China. In addition, this study analyzes this online text information using ROST Content Mining System, one of the Chinese big data mining systems. The results of the content analysis show that the formal website of Jeju includes the nouns related to natural, geographical and physical resources, verbs related to existence of resources, and adjectives related to the beauty, cleanness and convenience of resources mainly. Meanwhile, personal blogs include the nouns of Korean-wave, food, local products, other destinations and shopping, verbs related to activity and feeling in Jeju, and adjectives related to their experiences and feeling mainly. Finally, the results of text network show that there are some strong centrality and network of online tourism information at formal website, but there are weak relationships in personal blogs. The results of this study may be able to contribute to the development of demand-based marketing strategies of tourists destination.

A Study on Tourism Resource Strategy of Film Location using Social Bigdata based on SNS Trend Analysis of Jeonju Area (소셜 빅데이터를 활용한 영화촬영지 관광자원화 방안 -전주 지역의 관광체험 SNS 동향 분석을 토대로-)

  • Park, Ji-Yeong;Kim, Geon;Kim, Chan-Young;Oh, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.477-487
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    • 2016
  • In 1995, the filming location of the drama had been famous, and as a result it brings the effect of increasing tourists of that areas. After that, many local governments try to host the filming on their regions to be potential tourist attractions. With the same stream, Jeonju also has attempted to host International Film Festival and to set up Jeonju Film Commission and Jeonju Cinema Complex. However, although the city already has rich infrastructure facilities to make films, the city hardly tries to use the filming locations as tourist attractions. This study suggests four ways of using filming locations as tourist attractions to activate Jeonju economy and improve Jeonju's cultural image. We firstly collect social bigdata related with tourists of filming locations and tourist attractions in Jeonju from Twitter, which is the most representative SNS, and then perform frequency and trend analysis. We also investigate major factors of visits to tourist's attractions based on content analysis of tweet mentions.

The Response of Domestic Virtual Influencer'S Instagram Audience (국내 버츄얼 인플루언서의 인스타그램 수용자 반응)

  • Han, Ki-Hyang
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.471-483
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    • 2021
  • The purpose of this study is to find out audience' response of virtual influencer at the starting line of virtual influencer marketing. Therefore, posts, comments, number of likes, and video reviews were collected from Instagram of virtual influencers active in Korea. Python 3.7 and Textom were used for data collection and analysis. Sentimental analysis showed that the rate of positivity was higher than the rate of negativity and neutrality. The appearance of virtual influencer was found to be a major factor in both positive and negative. Consumers' interest in virtual influencer could be inferred from the neutral sensibility. This study is meaningful in that it presented data to help establish strategies for virtual influencer marketing by examining consumer reactions to virtual influencer and identifying factors of positive and negative emotions toward virtual influencer.

Sentiment Analysis of Airline Satisfaction Using Social Big Data: A Pre- and Post-COVID-19 Comparison

  • Ju-Yang Lee;Phil-Sik Jang
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.6
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    • pp.201-209
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    • 2024
  • The COVID-19 pandemic has significantly impacted the aviation industry, leading to worldwide changes in travel restrictions and security measures. This study analyzes 59,818 reviews of 147 airlines from the SKYTRAX website between 2016 and 2023 to understand the changes in airline service satisfaction before and after the pandemic. Using sentiment analysis, the study compares overall satisfaction, review sentiment, and attributes influencing satisfaction. The results show a statistically significant (p<0.001) decrease in overall satisfaction post-COVID-19, with reduced positive sentiment and increased negative sentiment for all airline selection attributes, except cabin and in-flight services. Flight operation services had the most significant impact on overall satisfaction during both periods. This quantitative analysis of global major airlines' satisfaction attributes before and after COVID-19 contributes to enhancing future service satisfaction in the airline industry.

Story-based Information Retrieval (스토리 기반의 정보 검색 연구)

  • You, Eun-Soon;Park, Seung-Bo
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.81-96
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    • 2013
  • Video information retrieval has become a very important issue because of the explosive increase in video data from Web content development. Meanwhile, content-based video analysis using visual features has been the main source for video information retrieval and browsing. Content in video can be represented with content-based analysis techniques, which can extract various features from audio-visual data such as frames, shots, colors, texture, or shape. Moreover, similarity between videos can be measured through content-based analysis. However, a movie that is one of typical types of video data is organized by story as well as audio-visual data. This causes a semantic gap between significant information recognized by people and information resulting from content-based analysis, when content-based video analysis using only audio-visual data of low level is applied to information retrieval of movie. The reason for this semantic gap is that the story line for a movie is high level information, with relationships in the content that changes as the movie progresses. Information retrieval related to the story line of a movie cannot be executed by only content-based analysis techniques. A formal model is needed, which can determine relationships among movie contents, or track meaning changes, in order to accurately retrieve the story information. Recently, story-based video analysis techniques have emerged using a social network concept for story information retrieval. These approaches represent a story by using the relationships between characters in a movie, but these approaches have problems. First, they do not express dynamic changes in relationships between characters according to story development. Second, they miss profound information, such as emotions indicating the identities and psychological states of the characters. Emotion is essential to understanding a character's motivation, conflict, and resolution. Third, they do not take account of events and background that contribute to the story. As a result, this paper reviews the importance and weaknesses of previous video analysis methods ranging from content-based approaches to story analysis based on social network. Also, we suggest necessary elements, such as character, background, and events, based on narrative structures introduced in the literature. We extract characters' emotional words from the script of the movie Pretty Woman by using the hierarchical attribute of WordNet, which is an extensive English thesaurus. WordNet offers relationships between words (e.g., synonyms, hypernyms, hyponyms, antonyms). We present a method to visualize the emotional pattern of a character over time. Second, a character's inner nature must be predetermined in order to model a character arc that can depict the character's growth and development. To this end, we analyze the amount of the character's dialogue in the script and track the character's inner nature using social network concepts, such as in-degree (incoming links) and out-degree (outgoing links). Additionally, we propose a method that can track a character's inner nature by tracing indices such as degree, in-degree, and out-degree of the character network in a movie through its progression. Finally, the spatial background where characters meet and where events take place is an important element in the story. We take advantage of the movie script to extracting significant spatial background and suggest a scene map describing spatial arrangements and distances in the movie. Important places where main characters first meet or where they stay during long periods of time can be extracted through this scene map. In view of the aforementioned three elements (character, event, background), we extract a variety of information related to the story and evaluate the performance of the proposed method. We can track story information extracted over time and detect a change in the character's emotion or inner nature, spatial movement, and conflicts and resolutions in the story.

The Impact of Social Network Position on Learning Performance: Focused on University Students Studying Tourism Data Analytics (소셜네트워크위치가 학업성과에 미치는 영향: 관광데이터분석 수강생을 중심으로)

  • Kim, Chang-Sik;Jung, Tae-Woong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.2
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    • pp.105-115
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    • 2020
  • This study examines the influence of the betweenness centrality on tertius gaudens orientation, relationship commitment, and individual learning performance within the university environment. The betweenness centrality explored the antecedent factor of tertius gaudens orientation. The relationship commitment explored the consequence factor of tertius gaudens orientation, and the learning performance explored the consequence factor of the relationship commitment. This survey was carried out by university students. Data were obtained from 74 respondents who have been studying tourism data analytics at one of the leading universities, in Seoul, Korea. In order to validate the research model, social network analysis tool, UCINET 6.689, and a structural equation modeling tool, SmartPLS 3.3.2, were used. The empirical result showed that all antecedent factors (betweenness centrality position, tertius gaudens orientation, and relationship commitment) of the learning performance were significant. In conclusion, this study discusses the research findings and implications. Then the limitations and future directions of the study were suggested.