• 제목/요약/키워드: 소셜 데이터 분석

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Relationship Between Tweet Frequency and User Velocity on Twitter (트위터에서 트윗 주기와 사용자 속도 사이 관계)

  • Jeon, So-Young;Lee, Al-Chan;Seo, Go-Eun;Shin, Won-Yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1380-1386
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    • 2015
  • Recently, the importance of users' geographic location information has been highlighted with a rapid increase of online social network services. In this paper, by utilizing geo-tagged tweets that provides high-precision location information of users, we first identify both Twitter users' exact location and the corresponding timestamp when the tweet was sent. Then, we analyze a relationship between the tweet frequency and the average user velocity. Specifically, we introduce a tweet-frequency computing algorithm, and show analysis results by country and by city. As a main result, it is shown that the tweet frequency according to user velocity follows a power-law distribution (i.e., Zipf' distribution or a Pareto distribution). In addition, by performing a comparison between the United States and Japan, one can see that the exponent of the distribution in Japan is smaller than that in the United States.

A Study on Methods for Activating Libraries' YouTube Channel (도서관 유튜브(YouTube) 채널의 활성화 방안에 관한 연구)

  • Ro, Ji-Yoon;Noh, Younghee
    • Journal of the Korean Society for information Management
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    • v.37 no.3
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    • pp.1-24
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    • 2020
  • The social media paradigm centered on videos continues to deepen due to the diversification of 5G devices, high-definition and immersive SNS. The purpose of this study is to propose various utilization strategies and measures through the analysis of the current status of YouTube channel operation and provided contents operated in public libraries. In this study, 44 libraries in Korea that have opened and operated Library YouTube Channel and 12 libraries that actively utilize library YouTube channels with more than 1,000 subscribers were surveyed for the current status of subscribers, views, video count data, and contents and delivery methods of Library YouTube Channel. Based on the analysis results, the library's YouTube channel was proposed to utilize the library's YouTube channel, 1) to secure the specificity and purpose of the library's YouTube channel, 2) to promote and enhance access to the YouTube channel, 3) to improve the YouTube channel to user-friendly interface, 5) to plan and provide library expertise and educational contents, 6) to operate the integrated YouTube channel, and 7) to provide user-based content.

Opinion Retrieval in Twitter Considering Syntactic Relations of Sentiment Phrase (의견 어구의 구문 관계를 고려한 트위터 의견 검색)

  • Kim, Yoonsung;Yang, Min-Chul;Lee, Seung-Wook;Rim, Hae-Chang
    • KIISE Transactions on Computing Practices
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    • v.20 no.9
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    • pp.492-497
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    • 2014
  • In this paper, we propose a method of retrieving opinioned tweets in Twitter, which is the one of the popular Social Network Services and shares diverse opinions among various users. In typical opinion retrieval systems, they may consider the presence of sentiment phrases (subjectivity) as the important factor even if the subjective phrases are not related to a given query or speaker. To alleviate these problems, we utilized the syntactic structure of a sentence to identify the relationships between 1) subjectivity-query and 2) subjectivity-speaker and 3) the syntactic role of subjectivity. Besides, our learning-to-rank approach is trained to retrieve opinioned tweets based on query-relevance, textual features, user information, and Twitter-specific features. Experimental results on real world data show that our proposed method can achieve better performance than several baseline methods in terms of precision and nDCG.

A Collecting Model of Public Opinion on Social Disaster in Twitter: A Case Study in 'Humidifier Disinfectant' (사회적 재난에 대한 트위터 여론 수렴 모델: '가습기 살균제' 사건을 중심으로)

  • Park, JunHyeong;Ryu, Pum-Mo;Oh, Hyo-Jung
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.4
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    • pp.177-184
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    • 2017
  • The abstract should concisely state what was done, how it was done, principal results, and their significance. It should be less than 300 words for all forms of publication. Recently social disasters have been occurring frequently in the increasing complicated social structure, and the scale of damage has also become larger. Accordingly, there is a need for a way to prevent further damage by rapidly responding to social disasters. Twitter is attracting attention as a countermeasure against disasters because of immediacy and expandability. Especially, collecting public opinion on Twitter can be used as a useful tool to prevent disasters by quickly responding. This study proposes a collecting method of Twitter public opinion through keyword analysis, issue topic tweet detection, and time trend analysis. Furthermore we also show the feasibility by selecting the case of humidifier disinfectant which is a social issue recently.

Semantic Network Analysis of Online News and Social Media Text Related to Comprehensive Nursing Care Service (간호간병통합서비스 관련 온라인 기사 및 소셜미디어 빅데이터의 의미연결망 분석)

  • Kim, Minji;Choi, Mona;Youm, Yoosik
    • Journal of Korean Academy of Nursing
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    • v.47 no.6
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    • pp.806-816
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    • 2017
  • Purpose: As comprehensive nursing care service has gradually expanded, it has become necessary to explore the various opinions about it. The purpose of this study is to explore the large amount of text data regarding comprehensive nursing care service extracted from online news and social media by applying a semantic network analysis. Methods: The web pages of the Korean Nurses Association (KNA) News, major daily newspapers, and Twitter were crawled by searching the keyword 'comprehensive nursing care service' using Python. A morphological analysis was performed using KoNLPy. Nodes on a 'comprehensive nursing care service' cluster were selected, and frequency, edge weight, and degree centrality were calculated and visualized with Gephi for the semantic network. Results: A total of 536 news pages and 464 tweets were analyzed. In the KNA News and major daily newspapers, 'nursing workforce' and 'nursing service' were highly rated in frequency, edge weight, and degree centrality. On Twitter, the most frequent nodes were 'National Health Insurance Service' and 'comprehensive nursing care service hospital.' The nodes with the highest edge weight were 'national health insurance,' 'wards without caregiver presence,' and 'caregiving costs.' 'National Health Insurance Service' was highest in degree centrality. Conclusion: This study provides an example of how to use atypical big data for a nursing issue through semantic network analysis to explore diverse perspectives surrounding the nursing community through various media sources. Applying semantic network analysis to online big data to gather information regarding various nursing issues would help to explore opinions for formulating and implementing nursing policies.

스마트 사회의 보안위협과 정보보호 정책추진에 관한 제언

  • Lee, Gi-Ju
    • Information and Communications Magazine
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    • v.30 no.1
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    • pp.24-32
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    • 2012
  • 우리는 지금 스마트 사회에 살아가고 있다. 언제 어디서든 스마트 디바이스를 통해 기존에 PC에서 하던 작업들을 손쉽게 하고 있다. 한편 스마트폰의 확산으로 이용자 수가 급증하고 있는 소셜네트워크 서비스(SNS)는 이용자들이 자신의 일상적인 이야기를 사이버공간에 게시함으로 인해 개인의 사생활 정보들이 노출되고, 그러한 정보들이 범죄에 악용되는 사례들이 눈에 띄게 증가하고 있다. 또한 SNS를 이용한 악성코드의 유포 및 빠른 전파 등도 새로운 보안위협으로 나타나고 있다. 그 밖에 스마트 기기를 대상으로 한 해킹 및 악성코드 감염 등 위협이 증가하고 있는 형편이다. 본고에서는 스마트 사회의 주요 보안위협을 살펴보고 미국, 유럽, 일본, 호주 등 선진국의 관련 정책 동향과 국내 정책과 실태를 분석하여 새로운 정보보호 정책 수립 방향을 제언하고자 한다. 스마트 사회 위험 요소로 가장 보편적으로 사용되고 있는 스마트폰과 스마트폰을 통해 이용되고 있는 소셜네트워크 서비스, 클라우드 서비스의 보안위협을 제기하고 최근 글로벌 이슈로 떠오르고 있는 빅 데이터 환경의 보안위협을 분석하였다. 스마트 사회의 위협을 대비하고 있는 주요국 정책을 살펴보면, 미국의 경우 사회적 합의를 바탕으로한 감시와 통제를 강화하는 정책을 추진 중에 있으며 유럽의 5개국 EU5(영국, 독일, 프랑스, 스페인, 이탈리아)는 스마트폰 위협을 중심으로 공동 대응 방안을 마련하고 있다. 일본은 스마트 워크중심의 보안대책을 강구하고 있으며 호주는 스마트 사회 보안위협에 대한 국민의 인식제고에 주력하고 있다. 국내의 경우도 스마트 사회의 보안위협에 선제적 대응을 위하여 "스마트 모바일 시큐리티 종합계획"을 수립하여 추진중에 있다. 하지만 보안 실태를 보면 스마트 사회 보안위협에 대한 이용자들의 우려는 높은 반면 기업의 보안 대책 마련에 대한 투자는 여전히 미흡한 상황이다. 향후 우리 사회가 디바이스간 융합을 넘어 모든 사물이 연결되는 초(超)연결(Hyper-Connectivity) 시대로 진화되어 가면 편리성이 증대되는 만큼 더 많은 위협에 우리의 일상이 노출되는 문제가 발생하게 될 것이다. 안전한 미래 사회로 진입하기 위해서는 보다 체계적이고 종합적인 정보보호 정책마련이 필요하다. 본고에서는 이를 위한 정책수립의 방향을 제언했다.

The Effect of Digital Technologies on Adolescent Mental Health: The Role of Parenting Style and Peer Attachment (청소년의 컴퓨터 및 인터넷 이용이 정신건강에 미치는 영향: 양육방식과 또래애착의 조절효과)

  • Park, Jaeyoung;Han, Chihun;Oh, Joohyun
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.1-13
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    • 2019
  • This study examined the effect of digital technologies on adolescent mental health; attention deficit, aggression, depression. Furthermore, we investigated the role of parenting style and peer attachment as they might have effects on digital technologies. Using two-wave longitudinal data, we conducted longitudinal analysis from the Korean Children and Youth Panel Survey done in 2015 and 2016. Results showed that computer and internet usage for learning purpose has a positive effect on mental health, while computer games and social media have negative effects. Also, the positive effects of learning on depression indicated stronger in adolescents who felt less affection from their parents. On the other hand, the negative effects of computer games and social media could be moderated by both parenting style and peer attachment. Implications of these results and directions for future research are discussed.

QualityRank : Measuring Authority of Answer in Q&A Community using Social Network Analysis (QualityRank : 소셜 네트워크 분석을 통한 Q&A 커뮤니티에서 답변의 신뢰 수준 측정)

  • Kim, Deok-Ju;Park, Gun-Woo;Lee, Sang-Hoon
    • Journal of KIISE:Databases
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    • v.37 no.6
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    • pp.343-350
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    • 2010
  • We can get answers we want to know via questioning in Knowledge Search Service (KSS) based on Q&A Community. However, it is getting more difficult to find credible documents in enormous documents, since many anonymous users regardless of credibility are participate in answering on the question. In previous works in KSS, researchers evaluated the quality of documents based on textual information, e.g. recommendation count, click count and non-textual information, e.g. answer length, attached data, conjunction count. Then, the evaluation results are used for enhancing search performance. However, the non-textual information has a problem that it is difficult to get enough information by users in the early stage of Q&A. The textual information also has a limitation for evaluating quality because of judgement by partial factors such as answer length, conjunction counts. In this paper, we propose the QualityRank algorithm to improve the problem by textual and non-textual information. This algorithm ranks the relevant and credible answers by considering textual/non-textual information and user centrality based on Social Network Analysis(SNA). Based on experimental validation we can confirm that the results by our algorithm is improved than those of textual/non-textual in terms of ranking performance.

A Study on the Purchasing Intention of Paid Items in Mobile Social Game-Focusing on game and personal characteristics (모바일 소셜 게임 기반으로 유료아이템의 구매의도에 미치는 영향 - 게임특성 및 개인특성 중심으로 -)

  • Cao, Long-Fei;Kyung, Byung-Pyo;Lee, Dong-lyeor
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.385-393
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    • 2020
  • Focusing on the Chinese market of MSNG (Mobile Social Network Game), perceived flow and satisfaction were designed as parameters, purchasing intention was set up as dependent variables, the purpose of present research is to analyze the factors influencing purchase intention of the paid items in mobile social games by studying the game and personal characteristics in terms of interoperability, accessibility, interesting, operability, innovativeness and challenge. Data was collected by questionnaires, Amos was employed to analyze the relationship between purchase intention and target influencing factors. Results showed that characteristics of game and consumers of MSNG have positive effects on the flow and satisfaction of paid items. Moreover, the flow of paid items in MSNG has a positive effect on satisfaction; the flow and satisfaction of paid items in MSNG have a positive effect on purchase intention. more samples and references should be involved in the further study in order to acheive an comprehensive result on comparative study of the social and cultural characteristics between Chinese MSNG and Korean counterpart.

Active Senior Contents Trend Analysis using LDA Topic Modeling (LDA 토픽 모델링을 이용한 액티브 시니어 콘텐츠 트렌드 분석)

  • Lee, Dongwoo;Kim, Yoosin;Shin, Eunjung
    • Journal of Internet Computing and Services
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    • v.22 no.5
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    • pp.35-45
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    • 2021
  • The purpose of this study is to understand the characteristics and trends of active senior. As the baby boom generation become the age of the elderly, they are more active than senior. These seniors are called active seniors, a new consumer group. Many countries and companies are also interested in providing relevant policies and services, but there is lack of researches on active senior trends. This study collects the 8,740 posts related to active seniors on social media from January 1st, 2018 to June 31st, 2021, and conducted keyword frequency analysis, TF-IDF analysis and LDA topic modeling. Through LDA topic modeling, topics are classified into 10 categories: lifestyle, benefits, shopping, government business, government education, health, society and economy, care industry, silver housing, leisure. The results of this study can be utilized as fundamental data to help understand the academic and industrial aspects of active senior.