• Title/Summary/Keyword: 소셜 데이터 분석

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Research Technology Evolution of UAV(Unmanned Aerial Vehicle) and to Prospect Promising Technology (무인항공기 기술진화 탐색 및 유망기술 발굴 연구)

  • Joo, Seong-Hyeon
    • Journal of Aerospace System Engineering
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    • v.13 no.6
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    • pp.80-89
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    • 2019
  • Prospecting future social environmental changes and improvement research on future technologies is required for prospecting promising technology, as it would be useful for institution·company to set up technical planning. This study aims at providing a methodology for retaining international technology competitiveness, marketable industry, and sustainable promising technology in a field of new growth engine industry such as national unmanned aerial vehicle industry. We draw a result by analysing with tools such as KrKwic, Excel, NetMiner, presenting methods of a Social Network Analysis, sub-group analysis, and cognitive map analysis based on patent data in a field of unmanned aerial vehicle industry. Therefore, this study explored the technology evolution of UAV and to prospect promising technology. As a result, some future promising technologies are prospected as what worths concentrated investment, such as 'system integration tech', 'assessment/airworthiness certification tech', 'avionics', 'pilot control tech', 'identification of friend or foe', 'flight control tech', 'supportive equipment'.

A Technique for Product Effect Analysis Using Online Customer Reviews (온라인 고객 리뷰를 활용한 제품 효과 분석 기법)

  • Lim, Young Seo;Lee, So Yeong;Lee, Ji Na;Ryu, Bo Kyung;Kim, Hyon Hee
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.9
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    • pp.259-266
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    • 2020
  • In this paper, we propose a novel scheme for product effect analysis, termed PEM, to find out the effectiveness of products used for improving the current condition, such as health supplements and cosmetics, by utilizing online customer reviews. The proposed technique preprocesses online customer reviews to remove advertisements automatically, constructs the word dictionary composed of symptoms, effects, increases, and decreases, and measures products' effects from online customer reviews. Using Naver Shopping Review datasets collected through crawling, we evaluated the performance of PEM compared to those of two methods using traditional sentiment dictionary and an RNN model, respectively. Our experimental results shows that the proposed technique outperforms the other two methods. In addition, by applying the proposed technique to the online customer reviews of atopic dermatitis and acne, effective treatments for them were found appeared on online social media. The proposed product effect analysis technique presented in this paper can be applied to various products and social media because it can score the effect of products from reviews of various media including blogs.

A Study on the Analysis Techniques for Big Data Computing (빅데이터 컴퓨팅을 위한 분석기법에 관한 연구)

  • Oh, Sun-Jin
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.475-480
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    • 2021
  • With the rapid development of mobile, cloud computing technology and social network services, we are in the flood of huge data and realize that these large-scale data contain very precious value and important information. Big data, however, have both latent useful value and critical risks, so, nowadays, a lot of researches and applications for big data has been executed actively in order to extract useful information from big data efficiently and make the most of the potential information effectively. At this moment, the data analysis technique that can extract precious information from big data efficiently is the most important step in big data computing process. In this study, we investigate various data analysis techniques that can extract the most useful information in big data computing process efficiently, compare pros and cons of those techniques, and propose proper data analysis method that can help us to find out the best solution of the big data analysis in the peculiar situation.

An Analysis of Visitor Responses Based on Instagram Hashtags (인스타그램 해시태그 기반의 전시관람경험에 대한 반응 분석)

  • Park, Jihyun;Seok, Ayoung;Yoon, Youngjun;Rhee, Bo-A
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.369-372
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    • 2018
  • 박물관 3.0시대의 도래와 함께 박물관 경영 측면에서 빅데이터 분석, 그리고 공유와 개방의 관점 및 커뮤니케이션 플랫폼과 마케팅 도구로써 소셜 미디어의 영향력이 증대되고 있다. 모바일 애플리케이션이나 비콘에 의존했던기존의 박물관 빅데이터 분석과는 달리, 본 연구에서는 전시에 대한 인스타그램의 해시태그를 분석함으로써, 관람객 분석도구로써 인스타그램 해시태그의 효용성과 가치를 입증하는데 목적을 두고 있다. 이를 위해 최근 2년 동안 국내에서 개최된 다섯 개의 전시의 인스타그램 해시태그를 수집 및 시각화했다. 그 결과, 모든 전시의 인스타그램의 해시태그는 전시명, 전시장소, 전시회, 지역명, 작가명에 집중되었다. 결론적으로 인스타그램의 해시태그는 전시관람 경험에 대한 분석을 위한 빅데이터로 사용하는 것이 부적합했다. 또한 관람객 개발을 위한 도구로써 인스타그램 해시태그의 효용성과 가치는 입증되지 못한 반면, 노출형에 해당하는 해시태그의 정보 확산에 대한 잠재력은 확인되었다.

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an Automatic Transformation Process for Generating Multi-aspect Social IoT Ontology (다면적 소셜 IoT 도메인 온톨로지 생성을 위한 온톨로지 스키마 변환 프로세스)

  • Kim, SuKyung;Ahn, KeeHong;Kim, GunWoo
    • Smart Media Journal
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    • v.3 no.3
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    • pp.20-25
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    • 2014
  • This research proposes a concept of multi-aspect Social IoT platform that enables human, machine and service to communicate smoothly among them, as well as a means of an automatic process for transforming exiting domain knowledge representation to generic ontology representation used in the platform. Current research focuses on building a machine-based service interoperability using sensor ontology and device ontology. However, to the best of our knowledge, the research on building a semantic model reflecting multi-aspects among human, machine, and service seems to be very insufficient. Therefor, in the research we first build a multi-aspect ontology schema to transform the representation used in each domain as a part of IoT into ontology-based representation, and then develop an automatic process of generating multi-aspect IoT ontology from the domain knowledge based on the schema.

Design and implementation of a music recommendation model through social media analytics (소셜 미디어 분석을 통한 음악 추천 모델의 설계 및 구현)

  • Chung, Kyoung-Rock;Park, Koo-Rack;Park, Sang-Hyock
    • Journal of Convergence for Information Technology
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    • v.11 no.9
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    • pp.214-220
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    • 2021
  • With the rapid spread of smartphones, it has become common to listen to music everywhere, just like background music in life, so it is necessary to create a music database that can make recommendations according to individual circumstances and conditions. This paper proposes a music recommendation model through social media. Since emotions, situations, time of day, weather, etc. are included in hashtags, it is possible to build a social media-based database that reflects the opinions of various people with collective intelligence. We use web crawling to collect and categorize different hashtags from posts with music title hashtags to use real listeners' opinions about music in a database. Data from social media is used to create a music database, and music is classified in a different way from collaborative filtering, which is mainly used by existing music platforms.

Renewable energy trends and relationship structure by SNS big data analysis (SNS 빅데이터 분석을 통한 재생에너지 동향 및 관계구조)

  • Jong-Min Kim
    • Convergence Security Journal
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    • v.22 no.1
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    • pp.55-60
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    • 2022
  • This study is to analyze trends and relational structures in the energy sector related to renewable energy. For this reason, in this study, we focused on big data including SNS data. SNS utilizes the Instagram platform to collect renewable energy hash tags and use them as a word embedding method for big data analysis and social network analysis, and based on the results derived from this research, it will be used for the development of the renewable energy industry. It is expected that it can be utilized.

Analysis to Customer Churn Provoker's Roles Using Call Network of a Telecom Company (소셜 네트워크 분석을 기반으로 한 이동통신 잠재고객 이탈에 대한 연구)

  • Chun, Heuiju;Leem, Byunghak
    • The Korean Journal of Applied Statistics
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    • v.26 no.1
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    • pp.23-36
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    • 2013
  • In this study, we investigate how churn customers (who play a central connector or broker role) affect other customers' churn in their call networks with ego-network analysis using call data of a mobile telecom company in Korea. As a result of investigating Reciprocal Network, we found a relationship of attrition among churn customers. Churn provokers who influence other customers' attrition exist in customer churn networks. The characteristics of churn provokers is that they play a central connector and broker role in their groups. The proportion of churn provokers increases and the churn provoker's influence increases because the network is a reciprocal one.

An Analytical Approach Using Topic Mining for Improving the Service Quality of Hotels (호텔 산업의 서비스 품질 향상을 위한 토픽 마이닝 기반 분석 방법)

  • Moon, Hyun Sil;Sung, David;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.21-41
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    • 2019
  • Thanks to the rapid development of information technologies, the data available on Internet have grown rapidly. In this era of big data, many studies have attempted to offer insights and express the effects of data analysis. In the tourism and hospitality industry, many firms and studies in the era of big data have paid attention to online reviews on social media because of their large influence over customers. As tourism is an information-intensive industry, the effect of these information networks on social media platforms is more remarkable compared to any other types of media. However, there are some limitations to the improvements in service quality that can be made based on opinions on social media platforms. Users on social media platforms represent their opinions as text, images, and so on. Raw data sets from these reviews are unstructured. Moreover, these data sets are too big to extract new information and hidden knowledge by human competences. To use them for business intelligence and analytics applications, proper big data techniques like Natural Language Processing and data mining techniques are needed. This study suggests an analytical approach to directly yield insights from these reviews to improve the service quality of hotels. Our proposed approach consists of topic mining to extract topics contained in the reviews and the decision tree modeling to explain the relationship between topics and ratings. Topic mining refers to a method for finding a group of words from a collection of documents that represents a document. Among several topic mining methods, we adopted the Latent Dirichlet Allocation algorithm, which is considered as the most universal algorithm. However, LDA is not enough to find insights that can improve service quality because it cannot find the relationship between topics and ratings. To overcome this limitation, we also use the Classification and Regression Tree method, which is a kind of decision tree technique. Through the CART method, we can find what topics are related to positive or negative ratings of a hotel and visualize the results. Therefore, this study aims to investigate the representation of an analytical approach for the improvement of hotel service quality from unstructured review data sets. Through experiments for four hotels in Hong Kong, we can find the strengths and weaknesses of services for each hotel and suggest improvements to aid in customer satisfaction. Especially from positive reviews, we find what these hotels should maintain for service quality. For example, compared with the other hotels, a hotel has a good location and room condition which are extracted from positive reviews for it. In contrast, we also find what they should modify in their services from negative reviews. For example, a hotel should improve room condition related to soundproof. These results mean that our approach is useful in finding some insights for the service quality of hotels. That is, from the enormous size of review data, our approach can provide practical suggestions for hotel managers to improve their service quality. In the past, studies for improving service quality relied on surveys or interviews of customers. However, these methods are often costly and time consuming and the results may be biased by biased sampling or untrustworthy answers. The proposed approach directly obtains honest feedback from customers' online reviews and draws some insights through a type of big data analysis. So it will be a more useful tool to overcome the limitations of surveys or interviews. Moreover, our approach easily obtains the service quality information of other hotels or services in the tourism industry because it needs only open online reviews and ratings as input data. Furthermore, the performance of our approach will be better if other structured and unstructured data sources are added.

Global Trends on Information Security Industry (정보보호산업의 글로벌 동향 -시장, 정책, 법 규제를 중심으로)

  • Kim, P.R.;Hong, J.P.;Koh, S.J.
    • Electronics and Telecommunications Trends
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    • v.30 no.2
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    • pp.68-78
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    • 2015
  • 최근 들어 클라우드, 소셜네트워크, 빅데이터 등 보안시장에 영향을 미칠 수 있는 새로운 성장동력원이 등장하면서 정보보호산업이 급격히 진화하고 있다. 본고에서는 정보보호산업의 국내외 시장 전망과 주요국의 정보보호정책을 개관한 후, 최근 주요 선진국을 중심으로 이슈화되고 있는 IoT 정보보호 관련 법 규제 동향을 살펴보았다. 본 분석을 통하여 국내 정보보호산업을 육성하기 위해서는 제품시장도 중요하지만, 상대적으로 부가가치가 높은 서비스시장에 보다 중점을 둔 시장육성 전략이 요구된다는 점과 기존의 정보보호법을 사물인터넷에 적용하기 위한 대책을 서둘러야 한다는 시사점을 얻을 수 있었다.

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