• The Journal of Society for e-Business Studies
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• v.14 no.2
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• pp.41-56
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• 2009

The purpose of this paper is to present a statistical model that can predict the rapid shift of users' attention by analyzing the lifecycle patterns of news in a social news aggregation service. Internet news service sites have a distinct characteristic in a sense that users' attention change very quickly in a short period of time. In this research, we propose a regression model for each news category which can model the decay pattern of users' attention and the content promotion policy of a social news aggregator is proven to be a major source of the rapid growth in the popularity of news. The proposed model is expected to be useful for evaluation of the social news aggregation service provider's content promotion policy that attempts to maximize users' attention as well as the diversity of news contents.