• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.73-85
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• 2013

This study examines the online social capital of local press using the website and social media. Moreover, the paper respectively visualizes web feature as Web 1.0 and social feature analysis as Web 2.0 by applying correspondence analysis. For data, the study analyzes 10 representative local press in Yeungnam areas. To collect the data, two coders coded web features from the websites and we employed NodeXL, an open-source software tool, for social media data. The results reveal that local websites expend online social capital using social media account. Especially, the social features of local presses attach importance to Twitter as the main press keep the well-balance use among all platforms.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.119-128
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• 2012

The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.309-318
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• 2017

This study is for analyzing the tone, the frame and the characteristics of political news in social media. Social news media is not same as old media in sharing news freely by SNS like tweeter, facebook and reporting, editing by anyone using SNS with various opinions. With Content analysis, sampling 419 cases from 'Wikitree' by the keyword, 'presidential election', all the full text analysed each how is social media making public opinion differently and which frame is using in. As the result, the social media has different tone, frame, and characteristic due to the reported figure, type of report, information source, attitude to the government, specifically shows a lack of in-depth report and distinct soft-journalism just same as old media's. Because the tone of social news media is not probable, specific but improbable, vague, using the irrational, strategic and episodic frame mainly.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.209-212
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• 2023

소셜미디어를 통한 마약 유통이 증가하면서 젊은 연령층의 마약 문제가 사회 문제로 대두되고 있다. 소셜미디어 상의 마약 유통을 차단하고자 유해 키워드 차단 정책이 마련되고 있지만, 사용자들은 차단 정책을 우회할 수 있는 마약 관련 은어 및 변형어를 사용하여 검색을 시도하기 때문에 다양한 은어 및 변형어를 수집하여 차단 정책에 반영하는 것이 필요하다. 본 논문에서는 마약 유통 및 구매에 빈번하게 사용되는 일반어, 은어, 그리고 일반어와 은어의 각 변형어를 수집하고, 이를 페이스북, 인스타그램, 카카오톡, 트위터, 텔레그램을 통해 검색하여 소셜미디어 유형별로 수집되는 마약 관련 게시글을 정량적으로 분석하였다. 분석 결과, 5종의 소셜미디어 중, 트위터에서 마약 관련 은어 및 변형어를 포함하는 게시글이 가장 많이 검색되는 것을 확인하였다.

• Journal of the Korean Society for information Management
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• v.33 no.2
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• pp.135-156
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• 2016

Recently, as the importance of user-oriented archives management is becoming increasingly, government archives try to serve interactive services using social network service (SNS) beyond one-way approaches. This study aims to analyze usage of government archives service in social media and examine users' interestedness. We especially select "National Archives of Korea" and "Presidential Archives" as target government archives and collect tweets from 2010 to 15th April 2016. Our study adopts informetric approaches and social media analysis including buzz analysis, time series analysis. We differentiate between the tweet collection posted by government archives themselves and the other collection generated by general users. Furthermore we conduct correlation analysis of tweet and social issues and propose application plan for government archives services in social media environment.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.242-251
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• 2011

Social media in the press is often described as a future oriented and pioneering image. These press reports have played an important role in the proliferation of social media. This paper investigates social implications of social media discourse through the analysis of the press's reports. As a result, social media in the press was described as wave of an irresistible social changes. Corporations, governments, politicians and even the general public were reported to have shown a positive attitude towards using social media. It means that people accept disciplinaire needed for the time for progress toward a new future.

• Journal of Korean Society of Archives and Records Management
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• v.15 no.3
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• pp.141-167
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• 2015

Social media is utilized in both personal and public domains in various ways, with a value on being the recorded evidence of modern day's culture and history. Recently, social media is being utilized very actively-domestically and abroad-as an organization's information service domain and as a public communication pipeline. Also, there are case studies released regarding the capturing and archiving of social media records. This research highlights the value that social media has, with an, objective of presenting the implementation of an archival method that captures the social media records in the blind spot of the Central Administrative Organization's Record Management.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.225-226
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• 2019

오피니언 마이닝은 온라인 문서의 감성을 추출하여 분석하는 기법이다. 별도의 여론조사 없이 감성을 분석 가능하므로, 최근 활발한 연구 분야이다. 그러나 소셜미디어에는 신조어 등이 많이 포함되어 있어 기존 감성분석 시스템으로는 정확한 분석이 어려울 뿐만 아니라, 복합적인 감성에 대한 분석을 내리기에 불리하다. 이에 본 연구에서는 직관적인 감성모델을 제안하고 SNS에서 주목받는 다양한 신조어를 수용한 감성단어사전을 구축한 후, 이를 적용하여 소셜미디어에 나타나는 복합적인 감성을 분석하는 감성분석시스템을 설계한다.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.332-346
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• 2014

The study supports not only the implicative results and strategic implication to social media staff and managers, but also extended the marketing studies in Korean financial institutions. This paper examined the effect of market orientation on social media marketing performance in the Korean financial institituions. Narver and Slater's market orientation theory was employed for the structural equation model framework. Indirect and direct implication on the social media marketing performance were analyzed. This study conducted online survey social media marketing staff and managers in 230 Korean financial institutions such as banks, securities, asset management, credit card, insurance companies. 102 responses were collected and analyzed. The results revealed that financial institutions' customer orientation, competitor orientation and inter-functional coordination have a positive impact on marketing communications execution degree but not direct effect on social media marketing performance except competitor orientation. Although it does not appear to have a statistically significant association between market orientation two concepts such as customer orientation and inter-functional coordination, and social media marketing performance directly, the competitive orientation has statistically positive impact.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.495-509
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• 2011

According to the rapid technological development such as ubiquitous environments, there has been growing interest in learning with social media as known as social learning. This study was conducted to analyze various participation types of social media contents aiming to explore strategies for facilitating learning. Specifically, the research model was established by two aspects in using social media contents. First was classified by writings and readings in contents, which consists of prosumers, producers, consumers, and non-participants. Second criterion was categorized by instruction-related and instruction-nonrelated, which is learning contents, learning management, emotional expression, and social activities. In order to acquire empirical data, a set of fourteen undergraduate students participated in this research for eight weeks using a microblog. Based on the analyses on the data through learning activities, three learning strategies were suggested to facilitate social media based learning: analysis on learners, role of the instructor, and instructional model design.