• 제목/요약/키워드: 소비 자만족

검색결과 1건 처리시간 0.018초

가상공동체에서의 소비자 정보활동과 소비자만족 연구 -인터넷 동호회를 중심으로- (A Study on Virtual Community Consumers′ Information Behavior and Consumer Satisfaction -Focused on Internet Community-)

  • 박정현;이기춘
    • 가정과삶의질연구
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    • 제20권1호
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    • pp.139-149
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    • 2002
  • The aim of this study is to examine the consumer information behavior and consumer satisfaction in virtual community, and analyse influential variables on these. The data for this study were collected from members of virtual community for cosmetics in DAUM ( www.daum.net) through self-report questionnaires. Main findings are following; Virtual community consumer experiences satisfaction for products including information, and information behavior. And the greater information behaviors are associated with the greater satisfaction. And the virtual community consumers' information behavior and satisfaction don't differ largely by internet variables and socio-demographic variables. On the other hand, virtual community consumers' information behavior and satisfaction are associated with psychological variables like community membership, information wants, enduring involvements. In conclusion, these satisfactions make the effect of ‘feedback’ to information behavior, so these virtual community is able to be activated. And this also means that virtual community is Ideal space for consumer to expand information behavior.