• Title/Summary/Keyword: 소비자 중심적 정보정책

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The Relationships among Consumer Lifestyle, Media Usage, and Adoption of Nscreen Service (소비자의 라이프스타일 및 미디어 이용과 N스크린 서비스 수용 간의 관계)

  • Park, Hyun Jung
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.143-153
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    • 2014
  • The purpose of this study is to investigate the effect of factors related to consumer lifestyle and media usage on the adoption of Nscreen service, which is fundamentally changing both the competitive landscape for business and the daily lives of consumers. The data of 8,524 consumers used in this study were drawn from the first Korea Media Panel Study in 2012 of Korea Information Society Development Institute and the characteristics of adopters and non-adopters were compared. The study also aims to explore the usage pattern of Nscreen as well as antecedent variables that affect the innovative service usage. Logistic regression analysis shows various factors affects the acceptance of this innovation. This is only a first step in the important process of understanding the nature of relationship between consumer lifestyle and the adoption of Nscreen service. Gaining a comprehensive understanding of the drivers of Nscreen usage will help engineers and marketers to develop effective strategies that meet consumer needs for innovative services.

How Consumers Perceive Online Behavioral Advertising: Consumer Typology and Determining Factors (온라인 맞춤형 광고 인식에 따른 소비자유형 연구: 효용과 비용을 중심으로)

  • Lee, Jin-Myong;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.105-114
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    • 2015
  • This study aims 1) to identify distinctive consumer groups according to their perception of benefits and costs of Online Behavioral Advertising(OBA), 2) to explore differences among them, and 3) to investigate antecedent variables that affect the consumers' perception of OBA. Online survey data collected from 1,000 online users. The findings of this study are as follows. First, the result of cluster analysis identified four distinctive consumer groups according to the levels of perceived benefits and costs of OBA: 'Indifferent group', 'cost-centered group', 'benefit-centered group', and 'Benefit-cost balanced group'. Second, four consumer groups showed differences in their demographics, advertising related variables, privacy related variables, and technology related variables. Third, according to multinomial logistic analysis, it was found that there were different factors affecting consumers' perception of benefits and costs of OBA.

The Effect of Psychological Disposition on Omni-Channel Shopping in the Age of Digital Convergence: Focusing on Extraversion-Introversion and Variety-Seeking Tendency (심리적 기질이 옴니채널 쇼핑 선호에 미치는 영향 연구: 외향성-내향성 및 다양성 추구 성향을 중심으로)

  • Min, Dongwon
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.91-97
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    • 2016
  • The technological environment is rapidly affecting the way of shopping. When consumers go about retail activities, they not only use a single channel (e.g., traditional stores, mobile) but also combine different channels. This research focuses on the factors which influence the favorableness toward omni-channel shopping. Specifically, this paper investigates the effect of extraversion-introversion on the omni-channel shopping favorableness. Moreover, the effect of variety-seeking tendency is examined as a mediator. The results of an experiment using PROCESS program find that when participants are more extravert, they show greater favorableness toward omni-channel shopping and variety-seeking tendency mediates the effect of extraversion-introversion. Based on the findings, this research proposes managerial implications and several directions for further research.

A Study on the Effect of Characteristics of Shopping Mall on Revisit -Focusing on the difference in online platform form- (온라인 쇼핑몰의 특성이 소비자 재방문 의도에 미치는 영향 -온라인 플랫폼 형태 차이를 중심으로-)

  • Shin, Jong-Kuk;Kim, Jea-Hun;Rhee, Sung-Hyun
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.73-88
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    • 2021
  • The development of modern industry is changing the consumption pattern of consumers. With the advent of COVID-19, consumers' consumption using online e-commerce has begun to become more active. Online shopping malls where e-commerce takes place have four types of platforms: stand-alone, rental, open market and store farm. Among them, by comparing the stand-alone and store farm types, this study was conducted how the platform type affects consumers' purpose of using the online shopping mall and their intention to revisit the online shopping mall. This study analyzed 202 surveys within the last six months. According to the results of the study, reliability and information had a significant impact on psychological benefits. In addition, promotion and convenience have had a significant impact on economic benefits. The psychological and economic benefits, have been found to have a significant impact on the intention of revisit. However, there is no difference depending on the platform type.

The Implementation of Web-based Defect Information Feed-Back System for Construction Management in the Construction Process -Focused on Apartment Houses- (시공단계의 효율적 공사관리를 위한 Web기반 하자정보 Feed-Back시스템 구현방안 - 공동주택을 중심으로 -)

  • Cho Yong-Min;Park Tae-Keun
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.482-485
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    • 2002
  • The boom of housing market lead to build a lot of apartment houses concentrated on the metropolitan area and developing new city in 1980's made 2,000,000 houses. In this time, quality standards could not be satisfied with consumers' desire due to the policy about excessive supply and come from unexpected defects in the complected buildings. In $1980's\~1990's$, It would be performed on the study for defect prevention in apartment houses. It has contributed in no way to the reduction at the rate of the defect outbreak and the solution of consumers' dissatisfaction by flaws. The reason is that the study related defects is not linked and applied by the managing and controlling system, Therefore, the study will be analyzed out defect information occurred on apartment houses of domestic construction and classified by type features. As a result, it will suggest web-based feed-back system for getting systematic information and the practical use.

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The Improvement Measurement on Dispute Resolution System for Air Service Customer (항공서비스 소비자 분쟁해결제도의 개선방안)

  • Lee, Kang-Bin
    • The Korean Journal of Air & Space Law and Policy
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    • v.33 no.2
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    • pp.225-266
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    • 2018
  • In 2017, 1,252 cases of damages relief related to air passenger transport service were received by the Korea Consumer Agency, a 0.8% drop from 1,262 cases in 2016, the first decline since 2013. In 2017, 444 cases (35.4%) out of received cases of damages relief in the field of air passenger service received by the Korea Consumer Agency were agreed on, and out of cases that were not agreed on, the most number of 588 cases (47.0%) were concluded due to information provision and counseling, and 186 cases (14.9%) were applied to the mediation of the Consumer Dispute Mediation Committee. Major legislations that contain regulations for the damages relief and disputes resolution of air service consumers include the Aviation Business Act and the Consumer Fundamental Act, etc. The Aviation Business Act provides the establishment and implementation of damage relief procedure and handling plan, and the receiving and handling of request of damage relief by air transport businessman, and the notice of protection standard for air traffic users. The Consumer Fundamental Act provides the establishment and management of the consumer counseling organization, the damage relief by the Korea Consumer Agency, the consumer dispute mediation, and the enactment of the criteria for resolving consumer disputes. The procedures for damages relief of air service consumers include the receiving and handling of damages relief by air transport businessman, the counseling, and receiving and handling of damages relief by the Consumer Counseling Center, the advice of mutual agreement by the Korea Consumer Agency, and the dispute mediation system by the Consumer Dispute Mediation Committee. The current system of damage relief and dispute mediation for air service consumer have the problem in the exemption from obligation of establishment and implementation of damage relief plan by air transport businessman under the Aviation Business Act, the problem in the exemption from liability in case of nonfulfillment and delay of transport by aviation businessman under the criteria for resolving consumer disputes in the aviation sector, and the uppermost limit in procedure progress and completion of consumer dispute mediation under the Consumer Fundamental Act. Therefore, the improvement measurements of the relevant system for proper damage relief and smooth dispute mediation for air service consumer are to be suggested as follows: First is the maintenance of the relevant laws for damage relief of air service consumer. The exemption regulation from obligation of establishment and implementation of damage relief plan by air transport businessman under the Aviation Business Act shall be revised. To enhance the structualization and expertise of the relevant regulation for protection and damage relief of air service consumer, it will be necessary to prepare the separate legislation similar to the US Federal Regulation 14 CFR and EU Regulation EC Regulation 261/2004. Second is the improvement of criteria for resolving air service consumer disputes. For this, it will be necessary to investigate whether the cause of occurrence of exemption reason was force majeure, and distinguish the exemption from liability in case of nonfulfillment and delay of transport by aviation businessman under the criteria for resolving consumer disputes in the aviation sector, and revise the same as exemption reasons regulated under the air transport chapter of the Commercial Act and Montreal Convention 1999, and unify the compensation criteria for the nonfulfillment of transport that the substitute flight was provided and the delay of transport. Third is the reinforcement of information provision for damage relief of air service consumer. Aviation-related government agencies and concerned agencies should cooperate with airlines and airports to provide rapidly and clearly diverse information to the air traffic users, including laws and policies for damages relief of air service consumers. Fourth is the supplement to the effectiveness, etc. of consumer dispute mediation. If there is no sign of acceptance for dispute mediation, it is not fair to regard it as acceptance, therefore it will be necessary to add objection system. And if a dispute resolution is requested to another dispute settlement agency in addition to the Consumer Dispute Mediation Committee, it is excluded from the damage relief package, but it should be allowed for the party to choose a mediation agency. It will be necessary to devise the institutional measures to increase the completion rate of mediation so that the consumer dispute can be resolved efficiently through the mediation. Fifth is the introduction of the air service consumer arbitration system. A measure to supplement the limitations of the consumer dispute mediation system is to introduce the consumer arbitration system, but there are two measurements which are the introduction of the consumer arbitration under the Consumer Fundamental Act and the introduction of the consumer arbitration under the Arbitration Act. The latter measurement is considered to be appropriate. In conclusion, as a policy task, the government should prepare laws and system to enhance the prevention and relief of damages and protection of the rights and interests of air service consumers, and establish and implement the consumer-centric policy for the advancement of air service.

The Analysis on the Effect on the Competition Types of Switching Cost in Telecommunications (정보통신산업의 전환비용과 기업간 경쟁양상)

  • Park, Wung;Jung, Young-Sic;Min, Jae-Hong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.05a
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    • pp.400-402
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    • 2002
  • Recently, it is requested interoperability and inter-connection among technologies due to network externalities and the rapid innovation in the telecommunications industry. Firms are technically tied up with the others the survival in the keen competition age. The switching cost is caused when a consumer changes his existing service to new one in the telecommunications. The switching cost hinders consumers from making a choice of better services or goods, and obstruct the fair competition among firms. In this paper, we will examin the effects on the competition among companies of the switching cost, and suggest national policies to promote the competition in the telecommunication markets.

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Comparative Study of Safety Regulations: Focused on the Applied Frameworks of ensuring product safety in Korea and Japan (안전기준 비교분석연구: 한국과 일본의 제품안전 확보체계를 중심으로)

  • Kim, Jung-Gon;Kim, Tae-Hwan
    • Journal of the Society of Disaster Information
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    • v.10 no.1
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    • pp.116-122
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    • 2014
  • Recently, Korea has enacted the Framework Act on Product Safety to allow comprehensive control of product safety accidents. This is a government policy aiming to ensure product safety and customer protection by strengthening the obligation of producers. However, the framework has not yet been completed in Korea. Therefore, this paper deals with improvement assignments and directions by comparing the frameworks of applied in Korea and Japan for ensuring such production safety.

A Study on the Effect of Consumer Characteristics on Intention to Use in Mobile Location-Based Advertising (모바일 위치기반 광고에서 소비자 특성이 이용의도에 미치는 영향에 관한 연구)

  • Cho, Won-Sang;Han, Dong-Gyun;Whang, Jae-Hoon
    • Informatization Policy
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    • v.29 no.1
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    • pp.38-59
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    • 2022
  • The development of IT technology and the spread of smartphones are having a great impact on businesses and consumers. Consumers have been able to acquire more diverse and larger amounts of information than in the past due to information provided through smartphones and information search on the internet, which has a significant influence on decision-making. Companies have also become sensitive to such changes in consumer behavior patterns, reflected in their marketing. In addition, among the various characteristics of smartphones, location-based technology has become an important factor in providing targeted marketing from a company's point of view. Such technological development and social change have led to the expansion of the mobile advertising market, which promotes products or services based on the location of consumers and provides benefits such as discount coupons. In this study, we have analyzed the influence of consumer characteristics on intention to use in mobile location-based advertising, which has become an important marketing method in the mobile advertising market. The effects of variables of personalization, engagement, coupon proneness, economic efficiency, and irritation on attitude and information privacy concerns were analyzed, and the effects of attitude and information privacy concerns on intention to use were analyzed. The results of this study are deemed to be able to suggest factors to consider when providing mobile location-based advertising to consumers in the future.

A Study on the Factors influencing Consumer's Choice of Smartphone Purchase Channel in Multichannel Environments - Focusing on the consumer's shopping orientations (멀티채널 환경에서 스마트폰 구매시 소비자의 채널선택에 영향을 미치는 요인에 관한 연구 - 소비자의 쇼핑성향을 중심으로)

  • Kim, Jung-A;Goo, Jayoung James
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.255-269
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    • 2020
  • This paper aims to analyze the factors influencing consumer's choice of smartphone purchase channel in multichannel environments. Recently, smartphone purchase channels are becoming more complex and diverse. A smartphone with a short purchase cycle is a product applying advanced technology, the research of this topic would be significant. The major findings of this study are as follows. First, depending on the consumer's shopping orientation, the consumer group was classified into three groups of preference 1. Active shopping, 2. Convenient shopping, and 3. Rational shopping. Second, it was analyzed that the consumer's shopping orientation influenced the decisions of the information search channel and the purchase channel. Third, there was a significant difference between the search and purchase channels in the three groups. Finally, in the channel experience, there was a significant difference in price satisfaction by group. The results of these studies are expected to provide practical implications for establishing a customized multi-channel strategy. This study provides a desirable model for research on smartphone purchase channels.