• Title/Summary/Keyword: 소비자 욕구

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Korea MVNO Policy and Adequacy Study (MVNO정책 타당성 연구)

  • Shin, Jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.12
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    • pp.2765-2772
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    • 2015
  • In Korea MVNO was introduced in 2011 when twenty seven years had passed since Korea Mobile Telecom(now SK Telecom) started mobile phone service. MVNO can make competition more effective to lower communication costs through the alternatives. In the early 2000s, the need for the introduction of the MVNO has been raised already by scholars in Korea. But it wasn't until the late 2000s when rate cuts appeared to be a major policy issue, and Korean government introduced MVNO. In April 2015, MVNO's market share reached 8.8%, but Korea does not have a firm system yet. This rapid growth of MVNO market in Korea was made possible by consumers' demand for cheaper services and late introduction of MVNO. And telecom companies(MNO) abuse their supreme power against small and medium firm MVNOs and reserved market share using their subsidiary companies. Thus proper regulation is necessary. However, the government authorities should have recognized global MVNO flow quickly and have to make a sufficient effort to establish proper competition condition of the mobile telecom market.

Optima Dissolution processing Conditions of C-type hollow fibers (C형 중공사의 최적 용출 가공 조건 고찰)

  • Cho, Sook-Kyung;Kim, Dong-Kwon;Seo, Hae-Cheon;Park, Joo-Cheol;Park, Seong-Woo;Kang, Yoon-Hwa
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2012.03a
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    • pp.104-104
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    • 2012
  • 아웃도어용 스포츠웨어 의류분야는 소비자들의 욕구가 기능성, 착용감, 패션성을 매우 중시하는 고감성, 고기능성 제품특성을 요구하고 있으며 이를 가장 충족시킬 수 있는 패션 트랜드로서 보온, 경량화 제품이 가장 급부상하고 있는 아이템이다. 경량성의 쾌적 스포츠 웨어에 사용되는 주요 합섬소재인 PET, Nylon을 이용하여 소재의 세섬화, 중공 소재를 통한 제품 개발이 대부분으로 보온, 경량, 속건 등 의복에서의 쾌적 기능성을 개선하기 위하여 개발되는 소재 및 제품의 경량화, 보온 및 흡한속 건성 부여를 통한 기능 요소와 신질감 발현의 촉감요소를 통한 차별화 된 제품개발이 요구되고 있다. 보온 기능성을 부여하는 기술로써 가장 일반적인 기술은 섬유 내부에 중공을 형성하여 경량성과 보온성을 동시에 가지는 기능성 원사 제조 기술과 섬유 내에 열에너지를 흡수할 수 있는 물질을 넣어 외부의 태양광을 섬유내로 흡수하여 열에너지로 전환, 축적함으로서 보온성을 향상시키는 방식이 있다. 주로 경량 보온의 동시 발현을 위하여 중공 형성을 통한 보온 소재 개발이 활발하게 일어나고 있는 실정이다. 가장 많은 수요를 차지하고 있는 경량 보온성 중공사의 경우, 강도 저하, 염색 불량 등의 공정 애로점이 발생하며, 제직 및 가공 공정 시 원사 내 중공이 찌그러짐이 발생하므로 완제품 제조 후에는 중공의 기능이 제대로 발현되지 못하는 문제가 발생한다. 또한 알칼리 또는 용제를 사용하여 후용출 하는 중공사의 경우, 공정이 복잡함은 물론 환경에 유해한 공정이다. 특히, 감량 후 직물의 인열강도는 감량 전과 비교하여 감소하게 되는데 이는 이용성 polymer가 용출되면서 생긴 중공에 의해 섬도가 감소되어 강도가 저하됨을 알 수 있다. 따라서 Sheath 부분에 최대한 손상을 주지 않으면서 Core 부분을 완전 용출 시킬 수 있는 감량 조건을 확보할 필요가 있다. 이에 보온성, 경량성의 기능을 극대화시키고, 중공률 유지하는 최적 용출 가공 조건을 확립하고자 연구하였다.

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Concept and Realization Direction of Design Business for Paradigm Shift to Design Business (디자인비즈니스패러다임 인식전환을 위한 디자인비즈니스의 개념과 실현방안)

  • Kim, Myoung-Joo;Kim, Jung-Pil;Lee, Jin-Ryeol
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.59-68
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    • 2005
  • This research suggests the direction realizing design business which means that designers overcome traditional role of passive design development and pursue active and subjective design development and eventually accomplish high profit by various sources except design development fee. For this, designers should be able to suggest highly successful design alternatives not by performing subjective aesthetic process but objective and scientific design development process through market-oriented information seeking, scientific design development and effective design management etc. In addition, designers should cultivates design business mind maximizing profit by various sources such as royalty, management fee and commission fee through exercising ownership, or participating distribution process and for outsourcing tasks. Regarding companies' side, they need to overcome existing manufacturing-based business paradigm focusing on rather material development, R&D, facility establishment than design or marketing, and to build design-centered business management system which menas the prior investment in design including needs identification of consumers.

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Design and Implementation of Vehicle Delivery Planning System for the Improvement Logistics Services (물류 서비스 향상을 위한 배차계획 시스템의 설계 및 구현)

  • Lee Myeong-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.4
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    • pp.587-593
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    • 2006
  • Development of digital information and internet technology causes the changes of technology environments and companies, and the variety of customers needs has been dynamically changed in terms of integrating information system with customers satisfaction. Moreover a new logistics concept is needed through the sharing information between suppliers and consumers, which maximizes the customers service and its flexibility by changing functional-oriented to process-oriented. Many research papers on transportation studies have focused on the Vehicle Routing Problem (VRP) and Vehicle Scheduling Problem (VSP). However in the real world, it is known that it takes long time to build vehicle scheduling in the process of transporting the amount of orders from the logistics center to the vendors due to the realistic constraints. This paper presents a framework design for each process enabling delivery planning automatically using heuristic algorithm. In addition, an interactive delivery planning system is implemented utilizing the proposed algorithm.

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The Influence of Store Choice Criteria on Store Value and Patronage Intentions (점포가치와 점포애고의도에 영향을 미치는 점포선택기준에 관한 연구)

  • Park, Yeung-kurn;Park, Yeung-bong;Lee, Dong-hae
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.79-102
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    • 2006
  • The importance of the environment in the store is embossed, this is demanded to manage the store environment from the dimension of image improve and customer contacted satisfaction measurement followed with the influence on the store choice criteria. Retail store's managers improve the retailing results by forming the appropriate store environment and giving the customers a pleasant and satisfied purchasing environment to improve the store atmosphere. The expected customer who looks for their store can plant a thesis existing reason of their own store definitely and strongly in theheart of manger and employee. And also, among the store differentiation, the weight of physical environment placed is becoming large day by day, and now can make full use of the competition superiority measure different with the store. This paper will actually analysis that what kind of influence the store environment factors exert on the store choice criteria, and also if the store choice criteria exerts influence on the store value and patronage intention.

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Snack Culture and Fast Fashion (스낵 컬처와 패스트 패션)

  • Yun, Eul-Yo
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.612-627
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    • 2016
  • This study is research on the snack culture and fast fashion. The purpose of this study is to examine the common attributes of snack culture and fast fashion as a cultural phenomenon. The following results were obtained: First, snack culture and fast fashion have attributes of 3S represented by Speed, Short time, and Simplification. Second, snack culture and fast fashion meet consumer demands by fun and various contents and a variety of designs, respectively. Third, although snack culture has developed on the basis of information technology, fast fashion has grown based on the technological innovation of business, organization, and distribution system. Fourth, snack culture communicates with the world through opening and sharing to be globalize a context, and fast fashion is globalized to multinational corporations by increasing sales and development of scale. Fifth, snack culture has a synergistic effect by maximizing the multiple interactions through social campaigns based on the attribute to communicate with many-to-many relationship. In addition, fast fashion produces a synergistic effect through collaborative strategic alliances.

Relationship among the Sports Sponsorship, Product Attitude and Purchase Intention (스포츠 스폰서십, 제품태도 및 구매의도의 관계)

  • Xiong, jian-yong;Kim, won-kyum
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1222-1228
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    • 2009
  • Recently, industrialization of sports is consisting rapidly as social part of sports is magnified by diffusion of domestic sports market and sport consumer's increase. Sports sponsorship has property of a communication policy too and contributes to climb general communication effect of corporation. The purpose of this study is that we are to review relationship among the sports sponsorship, product attitude and purchase Intention. The results of research hypotheses are that sports players, events sponsorship have effect on product attitude except teams sponsorship, then product attitude has an effect on purchase intention.

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Implementation of Rule Based Insurance Product Recommend and Design System using Fuzzy Inference (퍼지 추론을 통한 규칙 기반의 보험상품 추천 및 설계 시스템 구현)

  • Park, Ji-Soo;Lee, Young-Hoon;Kim, Kyung-Sup;Jeong, Suk-Jae
    • The Journal of Society for e-Business Studies
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    • v.12 no.1
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    • pp.99-122
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    • 2007
  • The rule based system is inference engine which can correspond quickly to new business model change and improvement requirement by dealing with the business know-how and expert knowledge as well as business process of enterprise and has been trying to apply to the various industries. As a part of application cases for rule-based system, we develop and implement the rule-based insurance product recommend and design system for the efficient decision making of insurance product in insurance industry which is sensitively affected by needs of customers, various kinds of product, and environment changes. The process of fuzzy inference of the developed system helps to recommend and design the proper Insurance product using the information of the present customer and the previous members. This approach is expected that it will be the core technology for the recommendation and design of the tailored insurance product by deciding and corresponding needs of various kinds of customer quickly in future insurance industry.

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A Study on the Effect of the Corporate Social Responsibility Activities on Brand Equity and Purchase Intention - Focused on Moderating Effect of the Customer's Mobile Communication Service Quality - (기업의 사회적 책임활동이 브랜드 자산과 구매의도에 미치는 영향에 관한 연구 -이동통신 이용고객의 서비스품질 조절효과를 중심으로 -)

  • Park, Nam-Goo
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.189-202
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    • 2014
  • This study is to find the mobile communication corporate social responsibility activities on brand equity for the purchase intention of the Company's social responsibility activities impact study of 3's customers using mobile communication service quality services residing in Daejeon to analyze whether the control acts through. Results of the study on social responsibility activities brand equity, brand equity is showed to influence purchase intention, showed that the moderating effect between service quality through the purchase of brand equity. In this study, in order to increase the company's ultimate goal is also to improve the brand image of buying through corporate social responsibility activities, we derive a result that can increase the purchasing needs of consumers by providing differentiated service quality research.

A Study on Safety Evaluation of Chemical Fiber Rope Manufacture (화학섬유로프 제조에 있어서 안전성 평가에 관한 연구)

  • Park, Hei-Jae;Mok, Yun-Soo;Choi, Jae-Wook;Lim, Woo-Sub
    • Korean Chemical Engineering Research
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    • v.48 no.4
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    • pp.457-461
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    • 2010
  • After the industrial revolution, quantity production system has made the life of mankind rich and to fulfill the consumer's desire competitive power of the enterprise constantly make has made effort in quality, price and engineering department not remaining simple manufactures. But in such a change production lacked safety. Consequently, the main study studied in return domestic organization which produces a chemistry fiber rope to be used fact vessel or as a athletic equipment safety countermeasure. One of the assesment method on product liability, Checklist is showed that It can be used not as an evaluation but as a development factor of company. Also, checklist that used a study could expect that assist the company of management structure as well as improvement of product safety.