• Title/Summary/Keyword: 소비자 요구

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An Analysis of Pro-Environmental Consumer Educational Needs in the Middle School. (환경친화적 소비자교육에 대한 중학생의 요구도 및 관련변수)

  • 황현정;이연숙
    • Journal of Korean Home Economics Education Association
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    • v.15 no.3
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    • pp.45-57
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    • 2003
  • The purpose of this study is to examine Pro-environmental consumer educational needs in the middle school. The data for the analysis are collected by the structured questionnaires. The data for 426 middle school students living in Seoul are analyze using descriptive statistics and One-way ANOVA. The following is a summary of major findings. : 1) The needs for the middle school students for the pro-environmental consumer education are high. The content showing the highest educational need is "The purchasing behavior of pro-environmental goods and services". 2) The sex of students. the experiences of taking 'Environment class', and types of housing are the factors affecting 'The pro-environmental consumer education needs' of the middle school students.

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A Study on Consumer Information Needs and Education Needs according to the Consumer Problem in Information Society - Focused on E-commerce- (정보화 사회에서의 소비자문제에 따른 소비자정보요구 및 교육요구에 관한 연구 - 인터넷 상거래를 중심으로 -)

  • 류미현
    • Journal of the Korean Home Economics Association
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    • v.40 no.12
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    • pp.131-144
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    • 2002
  • The purpose of this study was to identify the degree of experience and the consumer problem perception on its seriousness in relation to E-commerce in information society and how much consumers wanted to be provided with consumer information and education. The major findings of this study were as follows: 1. The consumers showed the highest degree of consumer information needs related to the protection of private information and the highest degree of consumer education needs related to consumerism/law/method of compensation for damages. 2. The consumers showed the highest level of anxiety at a time of e-commerce in to the total causal effect of the variables influencing consumer information needs and the variable of sex(male university students)showed the greatest total causal effect in relation to consumer education needs.

Investigation of wearing behaviors and consumer's needs for summer golf wear (하절용 골프웨어의 착용실태 및 소비자 요구도)

  • Kim, Jeong-Hwa;Lee, Sun-Young;Lee, Jung-Soon
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.177-186
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    • 2007
  • The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

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A Study on Consumer Needs of Sustainable Floristry Packaging : Focused on the Survey Analysis of Consumers & Suppliers (지속적인 가치 유지를 위한 화예디자인 패키징의 소비자 요구에 관한 연구 -소비자와 공급자의 설문 조사 분석 중심으로-)

  • Ahn, Hye Kyung;Kim, Heung Ryeol
    • Journal of the Korean Society of Floral Art and Design
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    • no.41
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    • pp.25-44
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    • 2019
  • The purpose of this study is to identify the differences between consumers and suppliers about the necessity and effectiveness of hand-tied bouquet packaging in a retail shop and consumer needs of floristry packaging for sustainable condition were surveyed and analyzed using questionnaire format. In the introduction, the understanding and sustainability of floristry design were considered. The questionnaire consisted of general purchasing type, packaging related items, and consumer and supplier profile. Consumers were middle class residents living on Mokdong apartment complex, a small number of consumers who aren't living on Mokdong and workers and suppliers were florists currently active nationwide. This study suggests an effective and strategic packaging direction that reflects consumer needs, focusing on the similarity and difference of their needs and it presents them as business models. The results of the future research are expected to be the basis for producing and distributing packaging design.

The Effects of Product Involvement on Required Trust Level and the Online Merchant Choice (제품관여도가 요구 신뢰수준 및 온라인 상인의 선택에 미치는 영향)

  • Lee, Jung-Min;Cho, Hwi-Hyung;Seo, Yong-Won;Hong, Il-Yoo
    • Information Systems Review
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    • v.13 no.2
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    • pp.17-41
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    • 2011
  • A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

A Study on the Development of Environment Education Program based on Consumer Information Needs by Pro-environmental Consumer Attitude and Behavior (환경문제에 대한 소비자태도-행동강화를 위한 소비자정보요구를 기초로 한 소비자 환경교육 프로그램 개발)

  • 심미영
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.15-32
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    • 2004
  • The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.

Melange Effects by introducing Anionic Group to Cotton Fibers (음이온기를 도입시킨 면섬유를 이용한 멜란지 효과)

  • 오필록;박흥수;이명학;김영호
    • Proceedings of the Korean Fiber Society Conference
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    • 2001.10a
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    • pp.63-66
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    • 2001
  • 최근 섬유산업은 다품종, 소량 생산 체제 구축 및 quick response(QR) 개념 등의 도입을 통해 소비자의 다양화된 요구에 부응할 뿐 아니라 시장에서의 경쟁력을 강화해 가고 있다. 그 중 QR은 빠른 시간 내에 소비자가 원하는 다양한 제품을 저렴한 비용으로 공급하는 것을 목적으로 하고 있으나, 멜란지 제품의 경우 섬유 상태에서 최종 제품까지 거쳐야 할 공정이 많기 때문에 소비자의 요구에 신속히 대응하기가 쉽지 않다는 문제점이 있다. (중략)

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양모의 기능가공의 원리와 문제점

  • 古賀 城一
    • Textile Coloration and Finishing
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    • v.3 no.4
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    • pp.39-44
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    • 1991
  • 최근의 합성섬유에 있어서 고기능화는 이전의 천연섬유 지향에 탈피하여 독자의 기능을 가지는 새로운 섬유로의 전개로서 "신합섬"이 등장하였다. 소비자의 요구는 천연섬유의 기능성 요구하면서도 기볍고, 얇고, 부드럽고, drape성이 좋고 발색성이 양호한 섬유를 요구하고 있다. 더우기 각종 견뢰성이 우수하고 easy care하지 않으면 안된다. 이와 같은 요즘의 소비자요구의 고급화, 다양화를 생각할 때 wool에 고부가가치르 부여하는 일을 생각하지 않을 수 없다. 그래서 소비자에게 impact를 주고 message를 첨가한 제품을 제안하지 않으면 안될 것이다. 현재는 Price의 시대로부터 value 시대로의 변혁의 시기에 있다는 것을 인식하여야 한다. 양모섬유는 그 자신, 원래, 다종기능을 갖춘 섬유이며 건강유지에는 이상적이라고 말하는 의류소재라는 것은 잘 알고 있지만 그 지능을 강조하는 가공, 그 기능을 일부 희생시켜서라도 새로운 기능을 부가하는 가공, 종애의 가공기술을 개량, 혁신을 진행시켜 가는 것이 중요하다. 이들 가공기술면의 문제와 동시에 design 및 양모의 기능의 PR을 포함한 판매전략의 새로운 전개도 중요 괴제이다.도 중요 괴제이다.

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A Study of Consumer Education Research on School-Aged Children and Adolescents Focused on Research Subject, Method and Target of Education (취학기 아동$\cdot$청소년 소비자교육의 연구동향 -연구주제, 연구방법 및 교육대상을 중심으로-)

  • Kim Na-Youn;Rhee Kee-Choon
    • Journal of Korean Home Economics Education Association
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    • v.17 no.4 s.38
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    • pp.27-40
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    • 2005
  • This study aimed to review the field of research about consumer education on children and adolescents who are in school age. To do the inquiry, 25 researches were collected from the year of 1986 to 2004. First, those researches were classified by subject. It turned out that most of the research were investigated to figure out how the consumer education can be more efficient. Secondly, the researches were grouped by the measurement method. 9 researches used questionnaire, 6 researches made experimental research, and 6 researches conducted content analysis. Thirdly, all the research was categorized by the beneficiary of education. 8 projects were targeted at grade schooler, 4 were for junior high school student, 6 were for high school student and 4 were for adolescent.

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