• Management & Information Systems Review
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• v.36 no.2
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• pp.223-237
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• 2017

This study focus on the effect of switching barrier on negative performance. To suggest the negative effect of switching barrier, we reviewed the researches on service-failure and attribution theory. The model which we present in the research study includes the antecedents and consequences of negative emotions(regret, resentment) that caused by switching barriers. The former factors consist of internal attribution and external attribution. The latter factors consist of acceptance, complain, negative word-of-mouth. Survey research is employed to test these hypotheses. Previous researches, such as service marketing, psychology, have been referenced to measure constructs. We collected data involving various service area, and used 189 respondents to analyze these data with LISREL structural modeling. The hypothesized relationships were statistically significant. Internal attribution had positive effect on regret and external attribution had positive effects on resentment. And then regret had significant effects on acceptance and complain behaviour. Also resentment strongly effects on complain behaviour and negative word-of-mouth. We concluded with managerial implications, including the potential to deeper understanding switching barrier.

• Management & Information Systems Review
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• v.33 no.1
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• pp.17-43
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• 2014

research tries to present the role of perceived justice and authenticity in service recovery process. Prior research on the service recovery have focused on relationship among perceived justice, recovery satisfaction and positive customer behavior. Especially perceived justice including distributive, procedural, and interactional justice has addressed as most important antecedents of recovery satisfaction. Although the pivotal role of perceived justice for successful service recovery has agreed by many researchers, relatively little attention has been paid to emotional aspect of customer. During the service recovery process, even if customer perceived recovery effort from service provider as justice one, they might feel displeasure or dissatisfaction. It means prior researches have underestimated the importance of emotional aspect while they focus on cognitive aspects. The one research focused on emotional aspects examined effect of authenticity in service context with other related factors. However, solely examined effect of authenticity is not enough to present proper implication effect between justice and authenticity so that it can be understood more clearly. In this study, we examined customer reactions to service failure and recovery process in restaurant service settings. Specifically, we focused on the moderating effect of authenticity on the paths between perceived justice and outcome variables such as forgiveness and recovery satisfaction.

• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.02a
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• pp.105-136
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• 2006

이 연구는 농협 하나로마트를 표본점포로 하여 슈퍼마켓의 점포성과에 미치는 영향요인을 규명하기 위한 것이다. 기존의 유통관련 선행연구가 소비자조사를 통한 점포선택이론 중심으로 접근하였다면, 본 연구는 소매공급 측면에서 접근했다는 점과 소매입지모델 뿐만 아니라 소매경영이론 측면에서 내적요인까지 아울러 접근함으로써 슈퍼마켓의 점포성과에 대한 영향관계를 종합적으로 접근하여 규명하고자 시도하였다는 점에서 그 의의를 갖는다. 본 연구의 접근은 슈퍼마켓 경영에서 환경요인인 외적요인과 역량요인인 내적요인에서 점포성과에 영향을 미칠 것으로 기대되는 다양한 변수들을 선정하고, 이 변수들에 대한 검증을 통해 슈퍼마켓의 점포성과에 미치는 영향관계를 분석하였다. 분석의 신뢰도와 설명력을 높이기 위하여 변수별, 요인별 접근을 시도하였으며, 대상점포의 설명력을 높이기 위하여 동업계 편균대비 비교분석과 도시와 농촌간의 입지유형별 특성과 차이점을 규명하고자 하였다. 연구결과 현실적 측면에서 채용가능한 결과를 도출할 수 있었다. 본 연구가 대형 슈퍼마켓이 향후 유망업태로 주목받고 있는 상황에서 농협 하나로마트를 표본으로 하여 슈퍼마켓의 점포성과에 영향을 미치는 요인을 규명하고자 하였으나, 향후 슈퍼마켓의 점포출점, 전략수립, 점포운영 등에서 실질적인 방향성을 제시할 수 있도록 연구가 보강되어야 할 것이며, 나아가 타 업태 및 업종에 일반화될 수 있도록 기대한다.

• Journal of the Korean Operations Research and Management Science Society
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• v.41 no.1
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• pp.1-19
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• 2016

While previous studies on service failures mainly focused on general services, this study examines the effects of failed financial services on the psychological process and behavioral responses of consumers. The important factors of financial service (relational benefits, convenience, branch satisfaction, product diversity, company stability, and product profitability) are regarded as antecedents in our model. We study how each factor of failed financial service affects the negative emotions of consumers through the attribution process and how these arising emotions influence their behavioral responses. Through path analysis, this study shows that failure of service factors of relational benefits, branch satisfaction, and convenience induces disappointment, with the mediation effect of external attribution. Meanwhile, failure of service factors of product diversity and product profitability induces regret, with the mediation effect of internal attribution. Disappointment leads to complaint behavior, and regret leads to switching behavior. Unlike previous studies, the present one considers the important factors of financial service and their effects on the affective and behavioral responses of consumers.

• Health Policy and Management
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• v.6 no.2
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• pp.14-42
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• 1996

On rationale for government intervention is the failure of competition in the market. Health care markets are characterized by such unique aspects as information asymmetry, prevalence of insurance, and cost-increasing competition based on the adoption of costly medical technology. Therefore, government policy to guarantee a sufficient number of providers in markets may not lead to socially beneficisal outcomes such as higher quantity and lower price. This paper examines the unique nature of health services and its implications for competition, the evidence that competition may not reduce health care ex[enditures, and policy tools that government can use to encourage competition which contributes to supporting a sustainable health care system.

• Journal of the Korea Society of Computer and Information
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• v.14 no.12
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• pp.217-223
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• 2009

This study is to analyse the impacts of screen quota in the screen industry and suggests policy implications. To achieve the purpose of this study, we reviewed the theoretical base and history of screen quota, and analyze the share ratio of domestic films and the impacts of screen quota on the actors concerned it. The screen quota was introduced for the purpose of cultural diversity and the protection of screen industry. But it constrained consumer's choice and owner's property. This study suggested policy implications bases the analytical results.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.17-24
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• 2022

국내 창업연구 결과에 따르면 사내벤처 기업의 생존률 및 성과가 일반 창업기업 대비 더 높게 나타난다는 연구결과들이 제시되고 있다. 이에 우리 정부는 2017년부터 사내벤처 및 분사창업기업 육성을 위한 지원제도를 운영하고 있으며, 본 연구에서는 이러한 정부의 개입이 분사창업기업의 창업과 성장에 미치는 영향 관계를 분석하는 것을 목적으로 하고 있다. 본 연구의 대상자는 2019년 1차년도 사내벤처 육성프로그램에 참여한 7개의 기업 중 11개의 분사기업팀을 대상으로 하였으며, 주된 영역은 (1)분사 칭업자의 특성에 따른 기업가적 의도 및 (2) 모기업의 지원정책, (3) 정부의 정책 개입에 따른 분사창업과의 관계를 규명하고자 하였다. 3개월의 이노베이션 부트캠프 과정 이후 2022년까지 해당기업의 CEO 인터뷰 및 기사를 통해 추적한 결과, 사내벤처팀 모두 모기업의 지원정책과 본인의 업무를 기반으로 창업을 시작하였으며, 모기업 및 유통파트너를 첫 소비자로 하는 경우가 다수를 차지하였다. 모기업은 재정직 지원 제공하는 한편, 정부에서 요구한 '실패시 재입사 가능'의 조항을 준수하고 있었으며 이러한 정부의 정책개입은 중소기업의 사내벤처제도에 긍정적인 영향을 미치고 있음을 확인할 수 있다. 본 연구를 통해 우리나라 정부의 사내혁신을 통한 혁신창업 활성화에 이론적, 실무적, 정책적 제안을 제시하고자 한다.

• Korea Multimedia Society
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• v.9 no.3_4
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• pp.27-35
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• 2005

The technologies related to the development of cultural contents we known as cultural technology (CT). CT should evolve with the changes in the cultural contents market. Currently there are five major trends in cultural market change. First, consumers are seeking more and more sensible quality from products. Second, consumers are becoming less sensitive to the cognitive quality of products. Third, consumers demand more than what contemporary technology can offer. Fourth, as the cultural products market grows, the goal of content developments has shifted from producing a 'big hit product' to producing a product which will maintain market share. Fifth, cultural products are diversifying. All these trends make the cultural products developer's job more challenging. Sensation & emotional engineering (SE engineering) can be a useful tool for cultural products developers. SE engineering is a study of the somatic sensation and the aesthetic sensation for both fundamentals and applications aspects. By quantifying the physiological and psychological responses of consumers, it studies the physical nature of stimulants, providing basic knowledge for future applications and industrialization. One widely spread myth is that a sparkling idea from a talented individual will make a difference in the cultural products industry. The careful examinations of many successful cultural products prove this is not correct. Many successful cultural products are the result of a substantial amount of investment and employment of well polished marketing technology. A scientific approach is highly required for this matter and the SE engineering is an answer

• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.5
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• pp.903-913
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• 2015

The Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries launched a public data portal service in January 2015. The service provides customized information for consumers through an agri-food recommendation system built-in portal service. The recommendation system has fallowing characteristics. First, the system can increase recommendation accuracy by using a wide variety of agri-food related data, including SNS opinion mining, consumer's purchase data, climate data, and wholesale price data. Second, the system uses segmentation method based on consumer's lifestyle and megatrends factors to overcome the cold start problem. Third, the system recommends agri-foods to users reflecting various preference contextual factors by using recommendation algorithm, dirichlet-multinomial distribution. In addition, the system provides diverse information related to recommended agri-foods to increase interest in agri-food of service users.