• 제목/요약/키워드: 소비자 성격

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An Analysis on the Shaping Concepts of the Korean Original Passenger Cars (한국의 고유모델 승용차 차제 조형 개념의 분석)

  • Koo, Sang
    • Archives of design research
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    • v.13 no.4
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    • pp.57-66
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    • 2000
  • The Korea's automotive industry have been achieved a remarkable growth with various original models since the first original model ‘Pony’for the 25years. Most of the design works were depended upon the designers of the other countries on the early times, but now the design work gets to have the independency with our own technology and the automobile is now one of the major exporting goods of Korea to other countries. The basic design concept of the body shape can be considered into four types, and they have their own characteristics. The period of time for the original model developement of the Korean auto makers can be thought as four periods ; introducing period, settling period, developing period and matured period are them. The models that developed on each period reflects the characteristics of the times with designers, technology and market conditions. The basic design concepts of the Korean car body show the variety but the concepts have been intergrated into the two types as the time gose by. This tendency would comes form mainly technology, but the consumers characteristics of the market would also influence as much as the technological reason. It would become more important on developing the original model with the autonomy in design concept of the body through grasping the change of formal characteristics clearly on an automobile in the future.

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The study about "view" in product esthetics (상품미학에 내재된 시선에 관한 고찰- 근 대적 시선의 형성과정을 중심으로 -)

  • 조현주
    • Archives of design research
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    • v.11 no.3
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    • pp.137-146
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    • 1998
  • Historically, with change of life' s environment, The view to see object and person has been changed. So, as the conception that visual design is a help to produce and spread heteronomous view, this study analyse the view character of recent society as follows. A cityscape, fashion, product, prints(paper goods), advertising give a person special view and a person see the object with the view to be infected to capitalistic consumer' s custom. This origin has been started with the view that in the end of 19 c, capitalism has a visible system to build up capital and that in the make-up of modern civil society, the view was activated as the power of system maintenance and it internalized a person heteronomous view as the object of the power. The product esthetics as to make an effective demand in consumer capitalism after 70' s has shaped the way to produce the 'view desire" through the absorption. When the object is changed to 'the show" , opposite the activation of product esthetics make a person the consumer or outlooker with view of voyeurism. As to this study, the reverse ability of "product esthetics view" in the image to be produced to visual design is revealed through investigating the view as the power. So, an autonomous visual expression way and self-discipline criticism are needed.riticism are needed.

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A Research on the Quantitative Analysis of the Credit Information for the Improvement of Financial Policies for Startup Companies: Focusing on Negative Factors (창업기업 금융정책 개선을 위한 기업 신용정보 데이터의 정량적 분석 연구: 기업의 생존에 부정적인 요인을 중심으로)

  • Lee, Raehyung;Kim, Karpsoo
    • Journal of Technology Innovation
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    • v.25 no.4
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    • pp.189-209
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    • 2017
  • Financial institutions around the world, including financially advanced nations, widely operate a credit information sharing system to ease off information asymmetry between financial institutions and financial consumers. This study analyzed the credit problem data that is actually being shared among financial institutions in Korea, and classified credit problem data into three categories; Frequency, Period, Amount. In survival analysis, this study analyzed how different types of credit problem influence on survival period of companies. Next, in comparative analysis, this study verified a difference between start-up companies and existing companies on classified conditions of the credit problems. After conducting a survival and comparative analysis of the credit information of 449,579 companies of 8 years' actual information sharing in Korea, it showed that the number of the frequency of accidents showed a positive(+) correlation with the survival period. This provides contrary evidence to the financial institutions' risk policies that the number of the frequency of accidents is a negative factor. Furthermore, since the start-up companies that are under 7 years old show more positive aspect in the survival period than existing companies, it draws a policy implication that the credit information sharing system need to be improved by taking account of characteristics of the start-up companies.

The Development and Application of Practical Problem-based Lesson Plan on Consumer Choice of Genetically Modified Food - Focused on the 'Dietary Life' in High School Home Economics - (유전자변형식품 선택의 실천적문제중심 교수.학습 과정안 개발 및 적용 - 고등학교 식생활 영역 -)

  • Kang, Kyung-Hwa;Kim, Young-Nam
    • Journal of Korean Home Economics Education Association
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    • v.22 no.2
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    • pp.101-113
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    • 2010
  • The purpose of this study is to develop and evaluate the practical problem-based lesson plan for high school home economics class focusing on consumer choice of genetically modified(GM) food. The ADDIE instructional design model was applied. The first analysis step, practical problems were chosen based on the previous studies and the educational goal suggested in the 2007 revised curriculum. The next design and development steps, 4 hours of lesson plans were developed by reconstitution a chapter of Food Safety. Additional learning materials(17 student activity papers, 17 student reading materials, 3 teacher reading materials) were also developed. The implementation step, the lesson plans developed were applied to the S high school students in Bundang, Geyonggi-do. The last evaluation step, the perception change about GM food and the adequacy of teaching method were evaluated. As results, the studens' attitudes and minds towards the GM food were changed. The level of concern on GM food increased, and the ratio of students who would check whether GM food or not was increased. Also students showed high level of satisfaction on teaching method and materials.

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우리나라 직장 정신보건제도의 방향과 전망

  • Baek Do-Myeong
    • 대한예방의학회:학술대회논문집
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    • 2002.05a
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    • pp.73-83
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    • 2002
  • 우리 사회에서 일정 정도 이상의 사회와 가정에서의 기능상의 부적응을 초래하는 정신적 문제는 경제활동인구에 있어 가장 흔한 보건의료상의 문제일 것으로 추측되고 있으나, 현재까지는 정신보건제도 마련에 있어 가장 극심한 부적응을 보이는 정신적 장애를 지닌 환자를 위주로 수용시설과 지역사회에서의 재활과 관리에 그 초점을 두어 왔다. 즉 직업스트레스와 같은 일시적인 사회심리적 갈등으로 인한 신체증상의 호소나 알을 및 약물중독으로 인한 사고의 발생으로부터 일생동안 관리되어야 하는 지능저하나 학습장애와 같은 만성적인 문제에 이르기까지 다양한 스펙트럼을 보이는 사업장과 지역사회에서의 정신적 문제들 중 그 일부만이 제도적으로 관리되어 왔다. 실제 그 동안 직장 내 정신보건문제에 대한 행정적 관심은 일부 장애인의 취업 문제를 제외하고는 없었다고 하여야 할 것이다. 그러나 한편으로 우리 사회의 산업구조와 경제사회적 조건의 변화에 따른 노동내용과 조건상 유연화의 증대가 많은 직장에서 노동강화로 이어진다는 점, 그리고 가족 및 교류집단을 비롯한 전통적인 사회적 지지구조가 와해되고 있다는 점과 정신적 문제로 인한 기능상 부적응의 척도가 한편으로 사회적 가치관의 변화에 따라 계속 그 영역이 넓어지는 방향으로 변화하고 있다는 점등에서 직장 내 정신보건 문제는 앞으로 더욱 그 비중이 커질 것으로 판단되고 있다. 문제의 심각성에 대한 관심이 요구되는 현재의 시점에서 제도적 접근에 대한 검토 또한 시작되어야 할 것으로 판단되고 있다. 현재까지 기업 내에서 이루어지고 있는 정신보건관리의 현황을 단편적으로 파악해 보았을 때, 단지 일부 기업에서 취업시 내지는 부서 배치시 성격검사를 비롯하여 적성검사를 실시하고 있으며, 기업윤리확보 차원에서 비정규적으로 사기앙양을 주목적으로 하는 집단적인 교육이나 단체훈련이 이루어지고 있으나, 정신심리적 문제를 개인적 차원에서 그리고 또한 조직적 차원에서 체계화된 프로그램으로 관리하고 있는 사례는 아직 없다. 앞으로 직장 내 정신보건문제에 대하여 제도적인 접근을 하기 위하여서는 다음과 같은 세가지 조건들이 구비되어야 할 것으로 판단된다. 첫 번째로 문제점 그 자체의 내용과 그 규모에 대한 정확한 파악과 예측이 가능하여야 한다. 즉 제도 전체의 운영을 객관적으로 평가하고 개선할 수 있는 기제가 함께 있어야 제도가 실제적인 기능을 할 수 있다는 최소한의 목적이 달성될 수 있다. 두 번째로 문제점의 관리를 위한 효과적인 개입내용 및 개입지점의 확보가 가능하여야 한다. 특히 직장 내에서 수행할 수 있는 프로그램이 개발되어야 하며, 이는 시범사업과 시장을 통한 소비자, 즉 사업주들의 자발적인 선택을 통하여 검토되고 걸려져야만 한다. 마지막으로 제도 운영의 대상, 특히 정신보건문제를 안고 있는 노동자들의 자발적인 동의가 확보될 수 있어야 한다. 이는 정신적 문제가 안고 있는 편견과 그로 인한 차별이 가져다주는 문제를 함께 고려하면서 제도가 운영되어야 하며, 이에 있어 제도 운영상 노동자들의 주체적인 참여가 필요하기 때문이다. 이상 고려되는 직장 내 정신보건문제에 대한 제도적 접근을 담기 위하여서는 프로그램 개발이나 전문가 집단의 양성과 같은 단순한 기술적 접근과 이들의 인허가 및 사업화에 따른 적용기준 및 의무의 설정과 같은 제도적 접근에 그쳐서는 그 실효성을 담보하지 못할 것으로 판단된다. 보다 중요한 것은 이러한 정신보건문제에 대한 노사의 공감대를 이루어 내는 것이며, 사회 전반적인 인식의 확산과 더불어 바람직한 관리모습에 대한 사회적 가치관을 도출해 내는 것이 제도적인 접근의 성공을 보장할 수 있는 기반 조건이 될 것이다. 이러한 점에 있어 정신보건문제를 바라보는 기존의 가치관이 부정적이고 고착화된 모습만을 강조하였으나, 이제는 점차 긍정적이 사회활동에 수반되는 역동적인 모습으로서 비추어지는 것이 많아진다는 측면에서 그 전망을 밝게 하여 주고 있다.

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A Study on the Product differentiation Process by the Structuring of Design Factors (디자인 인자의 구조화에 의한 제품 차별화 프로세스 연구)

  • Kim, Hyun
    • Archives of design research
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    • v.13 no.2
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    • pp.73-80
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    • 2000
  • In this study design information was separately defined form general product information and thus factors reflected in product design ion the basis of values and roles were extracted. The following is a classification of 5 different types of design factors divided according to their disposition. ·Innovation factor - element which previously did not exist or element related with explicit reformation ·Open factor - active element which not only improves current performance but also induces new functions through understanding of usage situations and new possibilities. ·Anterior factor - element which prolongs and develops the early development requirements of products through C.I. and P.I. related elements and characteristics of previous models and design strategy. Self-evidence factor - element related with function visualization through product structure which may make possible the consolidation of shape and function. Rigid factor - element, based on the human factors engineering, related with the safety and efficiency of users. This classification was obtained by defining major characteristics of products considering the target consumer and market characteristics. In this classification factor structuring design process which efficiently deducted a differentiated final product by synthesizing factors of higher importance as dominant factors was proposed. With this kind of factor structuring process, product differentiation may be achieved by bestowing individual characteristics to each product by combining design dominant factors associated with the product for a specific purpose from the stages of product concept development. Moreover, this may be used as an approach to actively correspond to the various and specific demands of the comsumer.

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Proposal of a Step-by-Step Optimized Campus Power Forecast Model using CNN-LSTM Deep Learning (CNN-LSTM 딥러닝 기반 캠퍼스 전력 예측 모델 최적화 단계 제시)

  • Kim, Yein;Lee, Seeun;Kwon, Youngsung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.8-15
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    • 2020
  • A forecasting method using deep learning does not have consistent results due to the differences in the characteristics of the dataset, even though they have the same forecasting models and parameters. For example, the forecasting model X optimized with dataset A would not produce the optimized result with another dataset B. The forecasting model with the characteristics of the dataset needs to be optimized to increase the accuracy of the forecasting model. Therefore, this paper proposes novel optimization steps for outlier removal, dataset classification, and a CNN-LSTM-based hyperparameter tuning process to forecast the daily power usage of a university campus based on the hourly interval. The proposing model produces high forecasting accuracy with a 2% of MAPE with a single power input variable. The proposing model can be used in EMS to suggest improved strategies to users and consequently to improve the power efficiency.

Analyzing the Brand Values of Online Shopping Website in China - Focused on Taobao and Jingdong - (중국 온라인 쇼핑 웹사이트에 대한 브랜드 가치 분석 - 타오바오(淘宝)와 진동(京东) 중심으로 -)

  • Cui, Yu;Kim, Jong Moo
    • Journal of Digital Convergence
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    • v.16 no.1
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    • pp.293-303
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    • 2018
  • This paper aimed to research the brand personality, brand equity, and brand value of Taobao and Jindong (JD) as well as the difference between the two brands. Chinese consumers receive the questionnaire survey in groups. A total of 321 questionnaires were distributed, of which, 162 for Taobao and 159 for JD. The findings, first, determine the brand personalities of Taobao(sincerity, sophistication, competence and excitement) and JD(competence, sophistication, and excitement). Second, find the influential relationship between brand personality and brand equity. For Taobao, the sincerity of personality has a positive impact on brand loyalty, image and perceived quality. The competence impact on brand loyalty, awareness, and image. The sophistication impact on brand image and perceived quality. Competence and sophistication of the JD personality impact on the brand equity. Excitement of JD impact on the perceived quality. Third, the brand loyalty and perceived quality of Taobao have a positive influence on the brand value; and brand loyalty, image, and perceived quality of JD have a positive influence on the brand value. In the future research, the findings of the research provide a theory basis for the brand management, and can take more consideration into the relations among other variables in the context of online shopping environment.

Ordinary Press Consumers' Predisposed Attitude's and Fairness Judgment (언론소비자가 갖는 이슈에 대한 태도가 언론의 공정성 판단에 미치는 영향)

  • Ahn, Cha-Su
    • Korean journal of communication and information
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    • v.46
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    • pp.323-353
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    • 2009
  • Press (un)fairness has been a social issue in Korea. The previous research focused mainly on the suggestion of fairness norms, principles, concepts, and definitions. Also, the research tried to measure the degree of fairness by analyzing press contents. This study attempted to overcome the media- and source-oriented approach proposing ordinary press consumers' perspectives. The study posited that one's fairness judgment would be greatly influenced by his or her preexisting attitudes on issue. Based on social judgment theory and hostile media perception framework, the research expected 'assimilation' bias for attitudinally congruent group and 'contrast' bias for attitudinally incongruent group. An $3\times3\times2$ experimental design was employed to test the theoretical predictions. The results found assimilation and contrast bias for strong attitude groups who read one-sided and two-sided messages. The results also implied hostile media perception occurred by selective categorization. Also the difficulty and limitation of traditional fairness judgment and media-centered approach was discussed.

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The Creative Economy and Urban Art Clusters: Locational Characteristics of Art Galleries in Seoul (창조경제와 도시 아트 클러스터: 서울시 화랑의 입지 특성을 중심으로)

  • Kim, Hak-Hee
    • Journal of the Korean Geographical Society
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    • v.42 no.2 s.119
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    • pp.258-279
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    • 2007
  • Culture and art are emerging as main components in the creative economy to enhance the competitiveness of urban centres in the global market by nurturing cultural or artistic industries. A range of research exists which investigates the role of artists and art museums in the process of urban regeneration in Northern American and Western European countries. Yet research into the geography of at galleries acting as an intermediary between art works and cultural consumers remain rare. Empirical research on gentrification and urban regeneration and their connection with spaces for cultural consumption in Asian cities is even less common. The aim of this paper is to show the rise and decline of art galleries in Seoul and the way that this reflects urban development process, historically specific conditions and the characteristics of artists' communities. The background of the locational agglomeration of an galleries is examined in connection with the human ecology of artists, art business and its implication for the global market. The location of art galleries in Seoul seems to be affected by commercial art business and public policy, rather than by artists communities embedded in local areas. The location dynamics of art gallery clusters in Seoul is examined in the context of rent increases, changes of consumers' taste and fluctuating market cycles.