• Journal of Nutrition and Health
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• v.53 no.4
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• pp.431-444
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• 2020

Purpose: The purposes of this study were to understand the health interest of consumers in the United States and Japan and thus understand the motivation of food choices, in order to provide basic data on the country's strategy based on healthy and correct food choices in the future. Methods: A customer survey was conducted in 2019 from October 18 to 31, and it targeted 115 American and 120 Japanese local consumers between the ages of 20- to 64-years-old. Eight questions were formed using General Health Interest. Based on food choice motivation, 27 questions were reconstructed and asked about demographic information. All data were analyzed by SPSS Statistics (ver. 25). Results: Health consciousness was categorized into 2 types: nutrition-seeking type and preference-seeking type. Based on these 2 factors, customers were grouped into 3 clusters: healthy dietary life-seeking group, nutrition balance-seeking group and health indifference group. Food choice motivation was categorized into 4 types: health, efficiency, value, and mood. All 3 groups showed a high tendency for efficiency in common. The results show that consumers want higher satisfaction with their time and money invested in food consumption. It is believed that the focus and investment of market segmentation strategy should be focused on product development, especially for American and Japanese consumers who are interested in health. Conclusion: The results of this study reflect consumer needs that can assist in the selection of healthy and correct foods in the future.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.189-204
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• 2016

The study is aimed at figuring out the effect of the consumers benefit, attitudes and interest when customers purchase functional food on purchasing intention and product a foundation of competitive power such as a customized product development for a marketing strategy by examining consumers' behavioral patterns. The range of functional food which is a subject of this study is included in the nutraceutical foods, protective foods in addition to biocontrol food. It surveyed about ages of 20 to 60 domestic residents who have taken functional food in order to conduct the study. Data used in this study was collected 353 answers in September 2016, and hierarchical analysis which is a demographic characteristic as control variables was conducted to verify the hypothesis using statistical program SPSS 21.0 The result of this study demonstrates that firstly, psychological pursued benefit secondly, health concern thirdly, health management attitude affects to functional purchasing intention. It is expecting that the result of this study will be used on the basic standards that are grasping and generalizing the needs of customers. In addition, it is also expecting to contribute to improvement of internal and external functional food industry as a functional food material development because it provides empirical customer behavior analysis result.

• Journal of Distribution Science
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• v.9 no.2
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• pp.131-140
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• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• Proceedings of the Korean Society for Information Management Conference
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• 2012.08a
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• pp.77-81
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• 2012

소셜 미디어를 통한 건강정보 추구가 전세계적으로 일상화되어 가고 있으나 소비자건강정보 연구 영역에서 소셜 미디어 환경에서의 건강 소비자들의 건강정보 추구 행태에 대한 연구는 매우 부족한 실정이다. 따라서 본 연구는 소셜 미디어의 활발한 이용자 집단인 대학생들을 대상으로 심층면접을 실시하여 소셜 미디어 환경에서의 건강정보요구와, 건강정보 추구 행태, 건강정보 활용 결과, 그리고 건강정보에 대한 신뢰성에 대한 인식에 대해 알아보았다. 본 연구의 결과는 양질의 건강정보를 효과적으로 획득할 수 있도록 건강정보 소비자를 교육하거나 건강정보 서비스 계획 수립의 기초자료로 쓰일 수 있을 것이다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.137-145
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• 2022

This study attempted to examine the subjectivity of consumers of the MZ generation in their 20s on health functional foods, which have recently emerged as hot consumption items. A study was conducted using the Q methodology to examine the characteristics, meanings, and values of the younger generation in the health functional food market represented by red ginseng, vitamins, and probiotics. Using the QUANL analysis program, a total of 37 Q samples and 30 P samples were used in the study, and three types with unique tendencies were found. The first type discovered through this was named "YubiMuhwan(Forewarned, forearmed; 有備無患)", the second type was "Bansinbanui(half confident; 半信半疑)", and the third type was called "Silsagushi(empirical tradition; 實事求是)". Reflecting these attributes, various strategic ideas were presented for the classification of new characteristics and consumers in the health functional food market and promotion of sales.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.165-182
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• 2003

This study aimed to investigate the extent of risks perceived by consumers in terms of health and economy while using cellular phone services. In addition, it also examined the factors influencing the level of risks and their effects on the level of satisfaction after using it. Major findings were as follows. First, the level of perceived risks were higher for married consumers. Consumers with high income felt economic risks lowly. Second, perceived economic risks influenced the level of satisfaction after using cellular phone, but not perceived health risks. Third, overall, consumers who rely on objective information source, possess high credibility on their cellular phone service companies, and own high level of knowledge how to properly use those phones, were more satisfied after using it.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.181-188
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• 2016

This study investigated consumer convergence preferences for healthcare information service in social media using the multi-attribute utility theory. The multi-attribute utility theory is an approach for compositional modeling attributes wherein researchers compute the overall service utility by aggregating the evaluation results for attribute values. We found that healthcare information service consumers in social media evaluate the service preference through the multi attributes - Update, Cost, Usefulness, Usability, Reliability. And the study shows that individual preference by estimating weight of each attribute in the services influences the service use intention. So we believe that estimating preferences with multi-attribute utility theory will predict business success of the services in a new media, and for a successful business of the social media services marketers should assess the consumer's preference using the multi-attributes.

• Proceedings of the KHMA Conference
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• 2008.05a
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• pp.87-103
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• 2008

본 연구에서는 전국에 거주하는 20세 이상 남녀 총 2,000 명을 조사대상으로 한 한국소비자원 (2007)의 "국민소비행태 및 의식구조 조사"자료를 가지고 소비자의 안전추구행동을 조사분석하였다. 구체적으로, 소비자안전의식과 가정생활양식 변수가 소비자 안전추구행동에 미치는 요인을 조사하였다. 본 연구의 분석결과를 정리 요약하면 다음과 같다. 첫째, 소비자들은 자동차를 제외하고 농산물 구매에서 안전성보다는 가격, 신선도 등 다른 요인을 중요한 기준으로 고려하고 있어 안전추구행동이 낮은 수준이라고 하겠다. 둘째, 소비자 안전의식은 여성, 젊은 소비자, 가족 수가 3인 인 경우, 농산물 수입개방에 대해 중간적 입장을 취한 소비자의 경우, 미래지향적인 소비자들에게서 높은 것으로 나타났다. 셋째, 대체로 농산물 구매에 있어서 소비자가 환경지향적이고 농산물 수입개방에 대해 부정적인 소비자 일 수록 안전추구행동 수준이 높은 것으로 나타났다. 자동차의 경우 남성, 미혼자, 연령이 낮은 경우, 가족 수가 적은 경우 안전성을 중요한 구매기준으로 고려하고 있었다. 대체로 여성, 미혼, 나이가 많은 경우, 가족수가 적은 경우, 환경의식이 높은 경우 술의 소비가 적었으며, 여성, 고졸이하, 나이가 적은 경우, 가족 건강 여가 지향적인 경우 담배를 전혀 소비하지 않는 것으로 나타났다. 여성, 대졸, 고소득, 가족 건강지향적, 부정적 농산물수입개방 태도의 경우 수입농산물 구매에서 안전성을 제일 중요한 기준으로 삼고 있었다. 끝으로, 여성, 고졸 소비자, 여가 현재 지향적, 환경의식이 높은 소비자의 경우 안전추구행동 수준이 높은 것으로 나타났다. 그러나, 소비자의 안전의식은 안전추구 행동에 직접적 영향을 미치지 않는 것으로 밝혀졌다.

• The Safety technology
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• no.153
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• pp.12-14
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• 2010

유구농공단지에 위치하고 있는 웅진식품은 우리나라를 대표하는 건강음료생산 기업으로 1976년에 설립되어 올해로 창립 34주년을 맞고 있다. 주로 자연에서 나는 재료를 그대로 음료로 담아 소비자에게 건강을 선물한다. 경영이념은 '아침햇살', '하늘보리', '자연은' 등의 건강음료를 탄생시켰다. 이렇듯 소비자의 건강을 최우선의 가치로 삼는 Health Care 전문 음료기업, 그 바탕에는 근로자의 안전 또한 최우선으로 하는 인간존중의 경영이념이 숨어 있다.

• Journal of the Korean Home Economics Association
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• v.50 no.4
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• pp.103-113
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• 2012

In the U.S. where Direct-to-Consumer Advertising (DTCA) of prescription medications is permitted, spending on DTCA has been accelerating. As a result, it has been an issue of intense public policy attention regarding whether DTCA is beneficial to the public by promoting a healthy lifestyle. Most of the literature concerning DTCA focuses on its impact on demand and empirical evidence regarding its impact on health-related behavior is scant. This study uses a database of DTCAs for high blood cholesterol, hypertension, diabetes, and overweight treatment medications that have appeared in nationally circulated U.S. consumer magazines during 2000 to 2004 and the Simmons National Consumer Survey in order to compute the level of individual advertising exposure and examines whether those who are exposed to DTCA are more likely to engage in regular exercise and diet control. The study finds evidence that for those with chronic conditions, greater exposure to DTCA leads to less exercise but more diet control. By therapeutic class level, exposure to DTCA leads to less exercise for those with hypertension and who are overweight, whereas those with high blood cholesterol are more likely to engage in regular exercise. Looking into differential responses by socioeconomic status, those with less education are more likely to engage in exercise after being exposed to DTCA. The results imply that the effects of DTCA vary by therapeutic class. In order to enhance the benefits of DTCA, it is important to closely monitor the messages in DTCA and require it to include messages that promote lifestyle change should it be a part of the treatment.