• The Research Journal of the Costume Culture
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• v.12 no.6 s.53
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• pp.1031-1044
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• 2004

The purpose of this study were to investigate the relationships between consumer's value and sportswear's benefit sought/attribute evaluation, and to examine how sportswear's benefit sought were influenced by consumers' value and demographic variables. Subjects were 468 males and females in their teens to 30's in Seoul. Consumer's value was classified into four dimensions by using factors analysis: materialism, achievement orientation, traditionalism, and other consciousness. The value of materialism and achievement orientation had positive relations with brand orientation, fashion, appearance attraction, enterprise image, and brand advertisement of sportswear in both male and female. Achievement orientation had, in case of the male, positive relations with economics, practicality, fabrics, and quality of sportswear. In case of the female, traditionalism had positive relations with economics and practicality, and other consciousness value had positive relations with brand advertisement. Materialism was the most important in predicting brand orientation, followed by social class in both male and female. Age was the most important in predicting practicality, followed by achievement orientation in case of the male. Materialism(-) was, in case of the female, the most important in predicting practicality, followed by traditionalism, achievement orientation, and age.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.765-779
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• 2013

This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.19-33
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• 2018

Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.189-195
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• 2021

최근 고령화로 인한 수명연장은 노후생활비용 부담의 가중을 통해 고령자들의 노후파산 가능성을 높이는 핵심 위협요인이 되고 있기 때문에 이를 위한 사적자산의 안정적, 장기적인 관리와 증식이 필수적이다. 자산관리 자문/일임 서비스를 이용하는 것은 이를 해결할 수 있는 좋은 대안이지만 과거에는 서비스 이용가능 대상이 대형 금융기관을 거래하는 거액자산가들로 국한되어 있었다. 그런데 최근 기술혁신과 더불어 플랫폼을 기반으로 하는 웰스테크(디지털 자산관리) 서비스가 빠른 속도로 대중화되고 있어, 이를 활용하면 보다 많은 고령자들이 자산관리에 대한 부담을 경감할 수 있을 것으로 예상된다. 본 연구에서는 이런 이유로 최근 주목받는 웰스테크(디지털 자산관리) 자문/일임 서비스에 대한 고령자들의 사용의도에 영향을 미치는 특성 및 요인들을 파악하고자 한다. 이를 위해 기술수용이론 중 소비자가 얻는 혜택과 희생을 모두 고려하는 '가치기반수용모델(Value Based Model)'을 기본 모형으로 하되 웰스테크(디지털 자산관리) 자문/일임서비스의 특성을 고려하여 '가격효용성'을 혜택 요인에 추가하였다. 또한 고령자의 특성을 고려하여 희생 요인에 '인지된 위험'을, 별도의 요인으로 '사회적 영향'을 각각 추가하였다. 예상되는 연구결과로는 지각된 혜택에 해당하는 유용성, 즐거움, 가격효용성은 모두 인지된 가치에 유의한 (+)의 영향을 미칠 것으로 예상되는 반면, 지각된 희생에 해당하는 기술성과 인지된 위험은 모두 인지된 가치에 유의한 (-)의 영향을 미칠 것으로 예상된다. 또한 추가변수인 사회적 영향은 인지된 가치에 유의한 (+)의 영향을 미칠 것으로 예상된다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.593-595
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• 2011

본 논문에서는 기존에 전력소비자들의 전기요금을 낮추기 위해 전력사업자가 설치하는 스마트미터(smart meter)에 의존하는 대신 가정 내 PLC(Power Line Communication)망을 활용하여 소비자의 기기별로 에너지모니터링 환경을 구축하여 스마트그리드를 통해 소비자가 얻을 수 있는 많은 혜택을 제공할 수 있는 스마트플러그 기반 AMI 시스템을 개발하고자 한다.

• Broadcasting and Media Magazine
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• v.14 no.4
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• pp.56-63
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• 2009

최근 아날로그 방송이 디지털로 전환되는 시점을 맞이하여 디지털방송 소외계층이라는 새로운 의미의 신종어가 대두되고 있다. 아날로그 방송시대에는 방송전파가 미치지 못하는 낙도나 산간지역 시청자를 일컫는 말이었으나 디지털 시대로 접어들면서 디지털기기의 작동방법을 모르는 디지털기기 미숙달인이나 노인층, 고음질과 고화질의 서비스 향상에도 불구하고 혜택을 잘 받지 못하는 시청각 장애인, 고가 HDTV를 구매하기 어려운 저소득층, 국내거주 외국인을 포함한 디지털방송의 다양한 서비스 혜택을 골고루 받지 못하는 모든 사람들을 광의의 디지털방송 소외계층이라볼수있겠다. 이에 디지털방송 소외계층을 고려한 방송통신위원회의 디지털방송 전환 정책에 대하여 살펴보고 실제적으로 소비자가 알아두어야 할 기본정보 및 디지털방송 수신기의 종류와 개발 현황에 대하여 알아본다. 그리고 디지털방송 소외계층별로 현실적이고 보다 실질적인 디지털방송 서비스 정책과 적합한 디지털방송 수신기선택방법을알아보고자한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.176-186
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• 2006

The Purposes of this study are to examine the relationship benefit perception of fashion product consumers and how their benefit perception influences oil long-term relationship intention, and to construct a model of long-term relationship intention. The data was obtained from a survey of 540 females over 20years old living in seoul, Gyeonggi-do, and Gwangju-city during June in 2004. It was analyzed by frequency, reliability, factor analyses. The results of the survey were: 1 , Relationship benefits perceived by fashion product consumers were informational benefit, psychological benefit, special treatment benefit, economical benefit, and social benefit. 2. Relationship benefit influenced on satisfaction, trust, commitment, and commitment influenced on long-term relationship intention finally The findings of this study are expected to strengthen the necessity of applying customer relationship management for the fashion market.

• Information and Communications Magazine
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• v.33 no.2
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• pp.59-65
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• 2016

최근 급격하게 확산되고 있는 핀테크 서비스는 다양한 분야의 사람들로부터 관심을 받고 있다. 기존 금융거래 프로세스에서 경험했던 불편함과 비효율을 개선하여 소비자와 기업 모두에게 편리성과 비용절감이라는 혜택을 제공하고, 새롭게 재편되고 있는 금융 산업에 참여할 기회를 제공하기 때문이다. 그러나 핀테크 서비스가 가져다 줄 혜택과 기회는 완벽한 보안에 기반하지 않으면 엄청난 피해를 야기할 수 있다는 우려도 존재한다. 본고에서는 핀테크 보안 기술 중 최근 급격히 관심을 받고 있는 FIDO (Fast IDentity Online) 인증 기술에 대해 살펴보고자 한다. 편의성과 보안성 측면에서 한계를 갖고 있던 기존 인증 기술들이 핀테크 서비스를 확산시키는데 장애가 되었다면, 최근 도입되기 시작한 FIDO 기술은 편리하고 강력한 인증을 제공하여 사용자와 기업 모두의 관심을 얻는데 성공하고 있는 것으로 보인다. 본 고에서는 FIDO 기술을 간단히 설명하고, FIDO 기술을 활용한 응용 보안 기술을 소개하고자 한다. 또한 FIDO 기술의 향후 발전 방향에 대해 현재 진행 중인 표준화 내용을 중심으로 살펴보고, 해외에서 활발히 진행되고 있는 연구들을 통해 핀테크 인증 기술의 발전 방향을 전망하고 결론을 맺는다.

• Journal of the Korean Home Economics Association
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• v.50 no.2
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• pp.93-107
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• 2012

The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.651-662
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• 1995

The purpose of this study was 1) to find out the benefits sought factors of jeans and to segment the consumer market 2) to analyze Purchase behavior, brand loyalty, and demo- graphic characteristics of benefit segments. The subjects were 350 male and female university students who have purchased at least one of the nine jeans brands selected for this study. For statistical analysis, reliability test, percentage, factor analysis, cluster analysis, x2-test, and analysis of variance were used. The results of this study were as follows; 1. Benefits sought by consumer were found to include four different factors-brand value, individuality, fashionability, and practicality. 2. As a result of subdividing the consumers, three distinctive groups were formed on the basis of benefit factors-individuality.fashion oriented group, brand value oriented group, and practicality oriented group. 3. Brand value oriented group rated the highest in all of following variables number of jeans possessed and purchased annually, brand loyalty, average household income, average monthly allowences, and amount of money spent in purchasing clothes in each season. Individuality - fashion oriented group rated the second.