• Archives of design research
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• v.14 no.2
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• pp.27-36
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• 2001

This study examines consumer\` and manufacturers\` perceptions and preference on the bamboo industry and bamboo craft products made in Korea. Also, this study investigates the possibilities of modem bamboo blind production by applying various new materials, techniques, and design patterns. The results of the survey to consumers and bamboo product manufacturers were that ordinary Korean consumers evaluated negatively the quality of bamboo products, particularly the design of them and the manufactures themselves evaluated negatively the design of their products and eagerly desired to team new design techniques for their product improvements. The result of experimental study was that the combinations of fabric materials, natural dyeing, and design techniques in the development of bamboo blinds yielded modernized bamboo blind image that could be appealed by consumers. This study could be judged as a good example for the modem recreation of traditional art. This study proposes the product devolvement and commercialization of traditional culture through the collaborations between bamboo craft industry and Universities.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.317-318
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• 2019

이에 본 논문에서는 중국내 판매되고 있는 재스민 차의 10대 브랜드 "장이위엔(?一元), 우위타이(?裕泰), 이푸탕(?福堂), 수밍룬(蜀茗?), 티엔푸밍 차(天福茗茶), 춘룬(春?), 징화(京?), 비탄피야 오쉐(碧潭?雪), 샤오관차(小罐茶), 중차(中茶)"를 중심으로 패키지 디자인의 4가지 요소(로고, 칼라, 레이아웃, 형태)를 요약하였으며, 이를 바탕으로 소비자 선호도에 대한 설문지를 작성하여 신뢰도와 타당성을 분석하였다. 끝으로 설문조사 결과에 따라 각 요소에 대한 소비자들의 선호도를 분석하고 나아가 재스민 차의 포장 패키지디자인에 대한 제안과 향후 연구계획을 제기하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.1121-1122
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• 2003

주택 리모델링 소비자의 심리 및 형태에 따라서 선호하는 주택 리모델링 유형이 다를 수 있음을 가설로 하여, 서울특별시 및 수도권 거주자를 대상으로한 설문조사와 심리 및 형태조사를 실시하였다. 심리조사는 MBTI 항목에 대한 개별 기입하도록 하고, 설문조사로 회수된 결과데이타는 SPSS-WIN 소프트웨어를 사용하여, 빈도, 분포도, 분야분석, 인자분석을 하여 유의성이 있는 것에 대해 분석하였다. 외향형(E)과 내향형(I)은 리모델링 중요도가 세부항목에 따른 유의차가 분석되었고, 직관형(N)은 감각형(S)에 비교할 때 감정형(F)은 사고형(T)에 비교할 때 판단형(J)은 인식형(P)에 비교할 때 전반적인 리모델링 중요도를 중시하는 것으로 분석되었다.

• Management & Information Systems Review
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• v.36 no.1
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• pp.143-159
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• 2017

The purpose of this study examined the relationships between planned obsolescence and replacement purchase intention. This study also analyze the moderating effect of consumer innovativeness use on the relationship of planned obsolescence and replacement purchase intention. From total 205 survey analysis, this study finds the positive relationship planned obsolescence and replacement purchase intention. The result of analysis indicated that the functional obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the economic obsolescence had positive effects on replacement purchase intention. The result of analysis indicated that the psychological obsolescence had positive effects on replacement purchase intention. The result also shows that consumer innovativeness had a moderating effect on the relationship between planned obsolescence and replacement purchase intention. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.247-256
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• 2021

With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

• Archives of design research
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• v.17 no.2
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• pp.147-156
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• 2004

An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.4
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• pp.59-71
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• 2021

This study investigates the effects of restaurants' physical environments on customers' words of moth and return intention. Data was collected using a self-administered questionnaire from restaurants during summer of 2020 and received 627 useful responses. The data was analyzed using the hierarchical multiple regression. The results showed that restaurants' physical environments was statistically significant influencing factors on customers' positive word-of-mouth and return intention. Hygiene environmental variables did not moderated the relationship between restaurants' physical environments and customers' word-of-mouth whereas hygiene environmental variables did moderated the relationship between restaurants' physical environments and customers' return intention. The results of this study suggested that restaurant business owners need to maintain clean environment and to continuously educate employees to protect customers from COVID-19 spread.

• 한국디지털정책학회:학술대회논문집
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• 2003.12a
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• pp.211-218
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• 2003

인터넷을 통해 물품 / 서비스 / 정보를 거래하는 것이 이제는 더 이상 새로운 현상이 아니다. 즉, 정보활용기술의 급진적 발전으로 인터넷을 통한 상거래는 시간과 장소 그리고 취급 품목의 제한 없이 필요한 거래를 할 수 있게 되었다. 그러나, 인터넷 쇼핑은 컴퓨터를 물리적으로 인터넷에 접속되어 있어야 만이 필요한 내용을 검색하고 주문하여 구매를 할 수 있어 21 세기를 바쁘게 살아가는, 많은 이동이 수반되는 사람들에게는 물리적 인터넷 접속은 하나의 큰 제한이 되고 있다. 따라서 소비자들을 이러한 한계를 초월할 수 있는 무선으로 인터넷에 연결하여 이동 중에도 핸드폰을 통해 쉽고 간편하게 그리고 더욱 편리하게 상거래 행위를 유도하는 것은 자연스러운 현상이라고 할 수 있다. 이 연구는 이러한 요구에 부응하기 위해 일본과 한국에서 이동전화를 이용하는 사람들의 특정을 살펴보고 1) 이동 전화사용의 주목적, 2) 이동전화가 편리한 이유, 3) 이동전화 형태의 선호도, 4) 이동전화 사용의 심리적 안정, 5) 이동전화 사용의 문제점 등에 대한 내용을 설문조사를 통해 조사하여 추후 이동전화를 통해 물품 / 서비스 / 정보를 구입할 의향에 어떠한 영향을 미치는 가를 조사하는 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1784-1792
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• 2007

This study set out to identify the problems with hat labels and to search for improvement measures by examining and analyzing consumers' practice of managing their hats. It also intended to provide accurate and enough information about how to keep and wash hats and thus help consumers use their hats for a long period. In an attempt to investigate how consumers wash and manage their hats, a survey was carried out to 395 individuals in their twenties and over who owned hats living in urban areas including Seoul, and were quota sampled according to age and gender. The survey period is March to April 2007. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, and one-way ANOVA. The findings were as followed. First, the respondents were in the average level of perceiving and practicing the washing methods of their hats. The female respondents who had more experiences with laundering than the males knew and practiced the washing methods for hats better than males. Second, compared to other clothing items, hat wearers were more likely to pay careful attention to their hats by putting their hats in a laundry net and applying a laundry detergent for wool fabrics when using a washing machine or washing their hats with their own hands. And third, most of the hat wearers were aware of the importance of hat labels and showed a lower level of trust in them than other clothing items. The suppliers need to offer accurate and practical labels in order to regain the consumers' trust. Many consumers had some difficulties figuring out the size system of hats. In particular, the male consumers had a low level of perception of labels, which implies that there should be specific efforts to educate them about general labels.

• Journal of Distribution Research
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• v.10 no.4
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• pp.23-39
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• 2005

Recently, aging population will be coming out of the first magnitude demanders in this age. The purpose of the study is to present the basic data useful to get the public attention concerning the development of the consumer market of the elderly people by looking into the various factors which may influence the consumer. The results of the study will be very useful in establishing the relevant marketing strategies and in. providing the business opportunities for the elderly consumers in Korea. A survey was performed on actual Korean consumers aged over 55 and the results was compared with data previously reported in Korea and U.S.A.