• Vending industry
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• v.11 no.2
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• pp.48-49
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• 2012

온음료자판기는 그동안 커피 일색이었다. 국산차 판매도 일부 있지만 낮은 품질수준과 위생문제로 소비자의 미각을 사로잡기는 역부족이었다. 마치 커피자판기만 존재하는 것 같은 분위기. 그러나 어디 마실 만한 차가 커피만 있으랴?. 홍차, 녹차 같은 대중성 높은 차들도 있다. 과거만 해도 국내에서는 이들 차를 자판기로 판매하기 위한 도전이 없었다. 웰빙 차 시장이 고객 선호도 증가와 함께 시장이 커지고 있는데도 대응을 못해 왔던 것이다. 그런데 최근 녹차를 판매하는 자판기 보급이 확대되고 있다. 하동녹차연구소가 하동녹차의 보급 확대를 위해 선보인 액상녹차자판기가 큰 주목을 받고 있다.

• Proceedings of the Korean Society of Fisheries Technology Conference
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• 2000.05a
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• pp.294-295
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• 2000

양식 어류의 건강 증진을 위한 천연물질 또는 미생물의 개발과 이용에 대한 관심은 점점 높아지는 추세에 있으며, 이것은 양식산업의 친환경적 이미지 부각과 소비자에 대한 양식어의 선호도 증가 등의 장점을 향상시키는데 기여하기 때문이다. 어류의 양식과 관련한 미생물의 이용은 그 중요성에 비해 그다지 많은 연구가 수행 되지 않고 있으며, 어류의 자치어에 대한 먹이생물로서, 또는 어류의 초기먹이생물의 배양 등과 관련한 연구가 중심이 되고 있다(소림, 1966; Okamoto et al., 1988). (중략)

• Proceedings of the Korean Society of Fisheries Technology Conference
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• 2000.05a
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• pp.114-115
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• 2000

키토산은 자연계에 풍부하게 존재하는 천연 고분자인 키틴을 탈아세틸화하여 얻을 수 있는 biopolymer로서 고밀도의 양전하를 띤 선형의 polyelectrolyte 구조를 이루고 있으며, 식품과 관련된 기능으로는 금속, 색소 및 고분자 물질의 흡착능, 지질 및 cholesterol흡착 배설능, 항균성, 항산화성, 항돌연변이성 등이 알려져 있다. 한편, 생활수준이 향상됨에 따라 보다 신선하며 합성 방부제가 함유되어 있지 않는 식품에 대한 소비자의 선호도가 증가함으로써 최소의 방부제로 가공된 냉장식품의 유통이 증가하고 있다. (중략)

• Proceedings of the Korean Society of Fisheries Technology Conference
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• 2001.10a
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• pp.129-130
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• 2001

식육 제품 및 육가공품의 색은 그 식품의 품질과 선호도를 결정하는 중요한 척도로서 사용되며, 소비자는 밝은 척색의 육이나, 갈-회색의 가열한육 및 핑크색의 숙성된 육을 더욱선호한다(C. JO., et al. 2000). Hemo계 색소는 동물성 식품색소로, 적색은 주로 육 색소인 myoglbin과 혈색소인 hemoglobin에 의한 것이다. 육색소인 myoglobin은 공기 중에 방치하면 산소와 결합하여 Oxymyoglobin으로 변화하여 선명한 선홍색을 띄게 된다. 육류를 가열하면 일부 산화되지 않고 있던 myoglobin이 Oxymyoglobi을 거쳐 metmyoglobin으로 된다. (중략)

• Food Science and Industry
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• v.44 no.1
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• pp.87-95
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• 2011

• Food Science and Preservation
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• v.16 no.4
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• pp.579-589
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• 2009

We focused on the condition of washed, fresh ginseng in the market and analyzed consumer attitudes to the product to improve the consumption of fresh ginseng. A preference for fresh ginseng was high among every age class, and was particularly notable in older individuals. Fresh ginseng was usually eaten as ginseng chicken soup, mostly in summer and winter, and as a valuable health food, rather than because of desirable qualities of taste or smell. A total of 66.5% of those surveyed reported that they had purchased fresh ginseng, mostly from big discount stores. Such stores were preferred as outlets owing to a reputation for quality and shopper convenience (the stores were located near interviewees' homes). More than 70% of purchasers emphasized that they chose to purchase in department stores and traditional markets owing to the reputation for quality of such sources. Most consumers considered quality to be a prime element in purchase decisions. A total of 32.9% of those surveyed had bought washed fresh ginseng to give as a gift to a friend. Of those surveyed, 67.1% had never bought washed fresh ginseng. The following reasons were proposed to explain the preference for purchase of ginseng with attached soil. Most consumers (40.2%) thought the soil was a reflection of quality. Those who preferred washed fresh ginseng considered that the material was hygienic and convenient to store. When questioned about their intention to buy washed fresh ginseng, 55.0% of consumers replied in the affirmative and 17.1% in the negative. When consumers were asked whether they would be willing to pay an additional charge for the washing and packing of fresh ginseng, 58.8% answered in the affirmative.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.33-46
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• 2011

This study is concerned with the effect of a brand symbol of a family restaurant on brand image, preference, and purchasing intention. With regard to analysis methods, the study carried out a reliability test and a validity test concerning a precedent research concept, ahead of verifying the hypothesis by using the SPSS Ver. 16.0. Also, the study conducted a frequency analysis, technical analysis, exploratory factor analysis, and regression analysis for verifying the hypothesis. As a result of the research, regarding a brand symbol as a visual symbol, three factors including a functional factor, a value factor, and an aesthetic factor were extracted, and of them, the functional factor and an aesthetic factor were discovered to influence of the brand image and preference which affected purchasing intention. In addition, consumers preferred a logo type that includes a company name or a brand name rather than a picture or a mark type of a symbol regarding a brand symbol, and they answered that outdoor advertising would raise awareness more than TV advertising. Based on these results, using a logo type symbol and the mix of outdoor advertising and TV advertising should be considered for brand launch.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.171-180
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• 2014

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.867-871
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• 2022

Amid the recent rapid trend change, the change in design has a great impact on the sales of fashion companies, so it is inevitable to be careful in choosing new designs. With the recent development of the artificial intelligence field, various machine learning is being used a lot in the fashion market to increase consumers' preferences. To contribute to increasing reliability in the development of new products by quantifying abstract concepts such as preferences, we generate new images that do not exist through three adversarial generative neural networks (GANs) and numerically compare abstract concepts of preferences using pre-trained convolution neural networks (CNNs). Deep convolutional generative adversarial networks (DCGAN), Progressive growing adversarial networks (PGGAN), and Dual Discriminator generative adversarial networks (DANs), which were trained to produce comparative, high-level, and high-level images. The degree of similarity measured was considered as a preference, and the experimental results showed that D2GAN showed a relatively high similarity compared to DCGAN and PGGAN.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.185-193
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• 2011

Companies, to establish a proper brand image of it, and to appeal to consumers effectively, mobilize advertisement and other publicity means through various communication media. In terms of access rates and degrees of interest of viewers among broadcast media, television is higher than other important media such as radio, newspaper, magazine, and DMB, etc. Since consumers get access to much commercials on television, television commercial activities of companies ultimately have effect on their brand images. Thus, this study, focusing on the screen image expression types among all the expression types of television commercials, examined what brand images consumers favor, and sought to know what characteristics in television commercials in Korea works as important factors in the formation of brand images.