• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.11a
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• pp.1161-1165
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• 2003

본 연구에서는 인터넷 쇼핑에서 소비자들이 구매결정으로 지연하고 불안해하는 원인을 제품군별로 기존의 지각된 위험과 더불어 새로운 쇼핑방식 이용에 따른 위험 그리고 소비자 특성 등과 관련지어서 알아보았다. 연구결과, 인터넷 쇼핑 시 소비자가 지각하는 위험은 제품군에 따라서 다르게 나타났다. 인터넷 쇼핑몰에서의 쇼핑경험이 없는 소비자들이 경험이 있는 소비자들보다 위험을 더 높게 지각함으로써 더 불안해했다. 쇼핑빈도에 관해서는 제품군에 관계없이 쇼핑빈도가 증가함에 따라서 지각된 위험이 감소하였다. 인터넷쇼핑을 경험한 집단과 무경험 집단을 판별해주는 소비자 특성변수로는 제품군에 관계없이 충동구매경향성과 의견선도로 나타났다. 소비자 특성과 불안 요소인 지각된 위험간의 관련성은 제품군에 따라서 다르게 나타났다. 본 연구는 제품군별로 인터넷쇼핑 경험집단과 무경험 집단 간의 지각된 위험에서의 차이와 두 집단을 판별해주는 소비자 특성변수를 실증적으로 살펴봄으로서 인터넷쇼핑의 이용가능성을 더욱 높일 수 있는 기초 자료를 제공했다는 점에서 의의를 갖는다.

• Agrochemical news magazine
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• v.14 no.3 s.114
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• pp.26-27
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• 1993

• Life and Agrochemicals
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• s.251
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• pp.24-25
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• 2009

최근 작물보호제에 대한 소비자교육과 연구시설 및 제품 생산현장을 둘러보고는 개발과정 및 안전성에 대한 과학적인 데이터를 통해 농산물 중 잔류농장에 대한 막연한 우려를 덜게 되었고 작물보호제에 대한 인식을 다소 새롭게 하게 되었다.

• Agrochemical news magazine
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• v.24 no.5 s.188
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• pp.6-9
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• 2003

• Agrochemical news magazine
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• v.22 no.8 s.171
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• pp.18-19
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• 2001

• Agrochemical news magazine
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• v.15 no.3 s.120
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• pp.32-35
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• 1994

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.675-683
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• 2020

This study has investigated how attachment anxiety boosts the attitude on charity appeals. Drawing on the attachment theory, we tested the hypothesis that increasing attachment anxiety (both dispositionally and temporarily primed) would have favorable attitudes towards charity appeals relates to social identification. Participants in high attachment anxiety showed more favorable attitudes towards charity appeals which can fulfill their social needs. Needs for belongness mediated the relationship between charity appeals and attachment anxiety. While past research has focused on the attachment security as motivation for helping, The current study has focused on egoistic motivation for helping and examined that attachment insecurities leads more favorable attitudes towards charity appeals that fulfill their social needs. The current study demonstrates that social needs can motivate consumers' prosocial behavior. Implications for the theory of non-profit marketing are discussed.

• Korean Business Review
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• v.17 no.2
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• pp.63-87
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• 2004

To create and maintain comparative supremacy as a strategic tool of business, many organizations have introduced informational technology and system. By using this system, Some companies got a beneficial value for achieving organizational goals but others could not obtain their effectiveness and efficiency. In particular, a lot of organizations that tried to make strategic supremacy with e-commercial trade are under hard condition because of poor profit. It implies that it is essential to identify and analyse the consumer who uses e-commercial trade. This paper, therefore, focusing on internet shopping malls between business and consumer as one of areas of e-commercial trades, shows the difference between consumer expectation and performance. The results of this study are as follows: First, as for the significant difference of influencing factors to consumer satisfactions according to the types of internet shopping malls, there is a meaningful difference in consumer anxiety and internet usefulness, but not in consumer service. Prior to verify the differences in detail on consumer's anxiety and internet usefulness, we examined that there is any difference between expectation and performance. T-test was used for the variants of consumer anxiety and internet usefulness, and its meaningful probability was 0.000, which means that both showed statistically significant difference. Based on the results, we also found that regardless of the types of internet shopping malls, consumer expectation was greater than performance. although the difference between expectation and performance was not equal according to the internet shopping malls. Second, a regression analysis was performed to understand the relation between consumer service, internet usefulness, consumer anxiety, and consumer satisfaction, it was found that consumer service, internet usefulness, consumer anxiety had significantly effected on consumer satisfaction. Third, To verify the relation between consumer satisfaction and repurchase-intentions, intentions to spread out, Pearson correlation analysis was used. it was found that consumer satisfaction had positive effect on both intentions. This study has some limitations because of the shorts of money and time. since the sample of this study was consumers who have ever bought one or more products via internet shopping mall, this sample was appropriate. but the major parts of sample were college students, and the sample size was so small. therefore this results should carefully be generalized. For further study, it is required to select more precise samples and to include more variables.

• 사료
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• s.8
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• pp.48-52
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• 2004

소비자들의 축산물 안전성에 대한 관심이 높아지고 있어 축산물뿐만 아니라 사료의 안전성 관리가 주요 정책 방향으로 대두되고 있다. 이에 소비자들의 축산물에 대한 불안을 불식시키고 소비확대를 위한 정부의 ‘축산물 이력 추적시스템 추진시스템’추진계획과 아울러 기초 생산재인 사료의 안전성확보방안의 일환으로 시행되고 사료의 BSE(광우병) 대책과 HACCP 추진계획을 알아본다.

• Agrochemical news magazine
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• v.23 no.4 s.177
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• pp.10-13
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• 2002