• Proceedings of the Korean Statistical Society Conference
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• 2005.05a
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• pp.113-119
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• 2005

경제적성과는 생산자, 소비자, 정부 등과 같은 경제주체들이 생산, 투자, 소비 등의 활동을 얼마나 유기적이며 효율적으로 잘 하느냐에 달려있고, 소비자전망조사는 경제주체 중 소비자의 향후 경기 및 소비에 대한 심리를 조사하고 이를 지수화하여 소비 및 경기 예측자료로 활용하는데 그 목적이 있다. 이렇게 작성된 소비자기대지수와 소비자평가지수는 서로 높은 상관관계를 가지고 움직이며, 이들의 차는 동행지수 순환변동치보다 3개월 정도 선행하는 것으로 나타났다. 또한 소비자기대지수는 계절성 검토결과 계절성이 있으며, 원계열보다 계절조정계열이 움직임이 뚜렷하며, 동행지수 순환변동치와 비교결과 선행성도 더 큰 것으로 나타났다. 이외에도 소비자기대지수는 소비관련 지표인 GDP 민간소비와 가계소비지출과도 서로 상관관계가 있는 것으로 나타나 정보변수로서의 유용성이 있는 것을 확인하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.211-215
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• 2011

본 연구에서는 정보기술 혁신 제품이 출시되었을 때 소비자가 수용하는 과정에서 혁신 제품의 유용성 기대와 혁신제품에 대한 거부의 요인에 의해 사용의도가 형성된다는 관점에서 혁신 제품의 수용과정을 연구하였다. 휴대전화 사용자들 중 스마트폰을 사용하지 않는 소비자들을 대상으로 실증연구를 하였다. 연구결과, 첫째, 정보기술 혁신제품에 대한 소비자의 유용성 기대는 사용의도에 정적(+)으로 영향을 미치고, 혁신 제품에 대한 거부감은 부적(+)으로 영향을 미치며, 유용성 기대는 거부감에 부적(-)으로 영향을 미치는 것으로 나타났다. 둘째, 소비자의 혁신 제품에 대한 유용성 기대에 정적(+)으로 영향을 미치는 요인으로 사회적 요인이 있었고, 기존 제품에 대한 만족은 유용성 기대에 부적(-)으로 영향을 미쳤다. 셋째, 소비자의 혁신 제품 거부에 영향을 미치는 요인들로 소비자의 기존 제품에 대한 만족과 소요되는 노력 예상이 있었다. 이러한 연구결과들에 근거하여, 소비자가 정보기술 혁신 제품에 대해 유용성을 기대하더라도 거부감을 가지고 있다면 해당 제품을 사용할 의도를 갖지 않기 때문에 이에 대한 전략이 필요하다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.7
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• pp.245-255
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• 2016

Consumer expectation is divided into rational and emotional components with regard to the experience of products or services. The purpose of this study is to investigate the relationship between these two types of expectations and consumer satisfaction. For the theoretical framework, we use the dual expectation theory with respect to the should-expectation and will-expectation, and verify their effects on consumer satisfaction. The findings of this study imply that under rational expectation, consumer satisfaction increases when the result of their experience exceeds their expectation and the impact is stronger when the will-expectation is satisfied. Under emotional expectation, consumer satisfaction increases when the should-expectation exceeds the result of the actual performance, but decreases when there is disaccord between the will-expectation and performance. For emotional-based expectation, the impact on consumer satisfaction is stronger for should-expectancy disconfirmation than for will-expectancy disconfirmation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8462-8471
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• 2015

It is widely known that consumer satisfaction, as well as consumer voice and loyalty, affect firms' performance. Prior studies on consumer satisfaction have focused on expectancy disconfirmation theory and its effects on satisfaction related to disconfirmation with consumer expectation and with perceived performance. This study classified consumer expectation into should-expectation and will-expectation, and investigated how disconfirmation with these expectations affects consumer satisfaction differently based on regulatory focus. Specifically, for promotion-focused consumers, disconfirmation of will-expectation has a more significant influence on consumer satisfaction than that of should-expectation. For prevention-focused consumers, disconfirmation of should-expectation has a more significant influence on consumer satisfaction. The results of this study provide academic insights that not only generic expectation (will-expectation) but also should-expectation play an important role in determining consumer satisfaction according to regulatory focus. In addition, it is expected that the findings can be used as a guide to manage consumer expectation in practice.

• Health Policy and Management
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• v.8 no.1
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• pp.266-282
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• 1998

We model that separation is a rational decision to resolve the inherent uncertainty about quality form the matching process. In health insurance markets, quality of services is revealed to consumers only after enrollment. Discrepancies between the expected and realizeed quality lead utility-maximizing enrollees to disenroll if they find a better alternative. Accordingly, factors that reduce this discrepancy will decrease disenrollment. The firm-level empirical analysis shows that disenrollment is relatively small in markets where the reputation effect works efficiently becuse consumers can predict the expected quality accurately.

• Proceedings of the Korean Association for Survey Research Conference
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• 2001.06a
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• pp.71-82
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• 2001

통계청의 소비자전망조사는 국민경제의 50%이상을 차지하고 있는 가계소비지출의 변동을 파악하고 예측하기 위하여 소비자들의 경기에 대한 인식, 소비지출 계획 등을 조사ㆍ분석하는 월별 조사로 개발되었다. 본 논문에서는 통계청의 소비자전망조사의 조사방법과 소비자기대지수, 소비자평가지수 등의 작성방법을 소개하였다. 그러나 지수의 분석은 소비자전망조사의 시계열이 짧은 점을 감안하여 제한된 시계열내에서 소비자기대지수와 경기 동행종합지수 순환변동치와의 시차성을 살펴보았다.

• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.173-193
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• 1999

본 연구는 소비자의 제품성과 평가에 대한 선행요인을 규명하기 위한 것이다. 기존의 연구 결과에서는 제품성과에 대한 소비자의 사전 기대 신념 수준이 제품 성과 평가에 주요한 원인임을 밝히고 있다. 1980년대부터 소비자행동 및 심리학 분야에서 감정의 역할 및 기타 심리요소와의 관계에 대한 관심이 증대되면서 제품 평가 과정에 있어서 감정이 중요한 요인이 될 수 있음이 밝혀 졌다. 즉, 제품성과 평가에 있어서 소비자의 일시적 측면과 감정적 측면에 모두 영향을 받을 수 있다는 것이다. 그러나 감정에 관련된 인구에 있어서 항상 문제가 되어왔던 부분이 감정의 개념 규정과 특성이다. 현재까지도 이 문제는 여전히 해결해야 할 것이 많지만 이에 대한 새로운 연구 결과가 많이 제시되었다. 본 연구에서는 우선 이론적 고찰을 통하여 소비자 감정 반응의 유형을 구분하고 제품 평가 과정에서 발견되는 감정 반응은 주로 기분 상태의 성질을 띠고 있음을 설명한다. 한편 본 연구와 관련하여 주목할 만한 이론이 감정의 인지적 평가 이론이다. 이 이론의 필자는 개인의 복지에 영향을 미치는 사건에 대한 인지적 평가가 감정에 선행한다는 것이다. 본 연구에서는 감정의 인지적 점포 내 기분 상태의 인지적 평가 요소로 사전적 기대와 점포 평가를 제시하고, 점포 내 기분 상태의 결과로 제품 성과 평가를 제시하는 연구 모형을 수립하였다. 이 연구 모형에 대해 공분산 구조 분석을 실시한 결과 점포 평가가 점포 내 기분 상태의 중요한 인지적 평가 요인이 되었으며, 점포 내 기분 상태의 유쾌 차원이 소비자의 제품 성과 평가에 유의적인 영향을 미치는 것으로 나타났다.

• Knowledge Management Research
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• v.24 no.2
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• pp.137-159
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• 2023

This study focuses on consumers' perceptions of virtual influencers, which many companies recently used for marketing. This study uses the Q methodology to derive what kind of perception consumers have about virtual influencers who work with various appearances, background stories, and worldviews as components. In addition, we want to see how the expected value of virtual influencers differs by age group. To this end, 34 statements were produced through preliminary interviews and literature reviews. This study showed that some consumers preferred appearances similar to humans, despite recognizing that virtual influencers are fictional characters. Some other consumers preferred to feel like a fictional character by maintaining virtuality, confirming that there are both opposite consumers. In addition, consumers expect virtual influencers to have consistency and expertise in the content field covered, and some consumers do not prefer to show an overly commercial appearance. This study will likely provide implications for companies that want to utilize virtual influencers in considering which ones to use for target customers in marketing activities.

• Korean Business Review
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• v.17 no.2
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• pp.63-87
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• 2004

To create and maintain comparative supremacy as a strategic tool of business, many organizations have introduced informational technology and system. By using this system, Some companies got a beneficial value for achieving organizational goals but others could not obtain their effectiveness and efficiency. In particular, a lot of organizations that tried to make strategic supremacy with e-commercial trade are under hard condition because of poor profit. It implies that it is essential to identify and analyse the consumer who uses e-commercial trade. This paper, therefore, focusing on internet shopping malls between business and consumer as one of areas of e-commercial trades, shows the difference between consumer expectation and performance. The results of this study are as follows: First, as for the significant difference of influencing factors to consumer satisfactions according to the types of internet shopping malls, there is a meaningful difference in consumer anxiety and internet usefulness, but not in consumer service. Prior to verify the differences in detail on consumer's anxiety and internet usefulness, we examined that there is any difference between expectation and performance. T-test was used for the variants of consumer anxiety and internet usefulness, and its meaningful probability was 0.000, which means that both showed statistically significant difference. Based on the results, we also found that regardless of the types of internet shopping malls, consumer expectation was greater than performance. although the difference between expectation and performance was not equal according to the internet shopping malls. Second, a regression analysis was performed to understand the relation between consumer service, internet usefulness, consumer anxiety, and consumer satisfaction, it was found that consumer service, internet usefulness, consumer anxiety had significantly effected on consumer satisfaction. Third, To verify the relation between consumer satisfaction and repurchase-intentions, intentions to spread out, Pearson correlation analysis was used. it was found that consumer satisfaction had positive effect on both intentions. This study has some limitations because of the shorts of money and time. since the sample of this study was consumers who have ever bought one or more products via internet shopping mall, this sample was appropriate. but the major parts of sample were college students, and the sample size was so small. therefore this results should carefully be generalized. For further study, it is required to select more precise samples and to include more variables.

• Journal of the Korea Society of Computer and Information
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• v.17 no.1
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• pp.219-226
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• 2012

A study herein is carried out for acceptance procedure of innovative products in the aspect which usage intention is formed by usefulness expectation and rejection factors for innovative products during acceptance procedure of users when information technology innovative products are launched in the market. Empirical study was carried out for non-smart phone users within mobile phone users. As a result of study, firstly, usefulness expectation of users for information technology innovative products is positively (+) affecting to usage intention, while usefulness expectation was shown to be negatively (-) affecting to rejection. Secondly, social factors were found which positively (+) affect to usefulness expectation for innovative products, and satisfaction for conventional products negatively (-) affects to usefulness expectation. Thirdly, there were satisfaction and consuming effort for conventional products from consumers for the factors which affects to innovative products rejection of consumers. Based on the result of study herein, there is a specific strategy needed for information technology innovative products although consumers have expectation usefulness for the products as well as rejection which brings out to remove the intention to use the products.