• Title/Summary/Keyword: 소비자교육

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An Analysis of Pro-Environmental Consumer Educational Needs in the Middle School. (환경친화적 소비자교육에 대한 중학생의 요구도 및 관련변수)

  • 황현정;이연숙
    • Journal of Korean Home Economics Education Association
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    • v.15 no.3
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    • pp.45-57
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    • 2003
  • The purpose of this study is to examine Pro-environmental consumer educational needs in the middle school. The data for the analysis are collected by the structured questionnaires. The data for 426 middle school students living in Seoul are analyze using descriptive statistics and One-way ANOVA. The following is a summary of major findings. : 1) The needs for the middle school students for the pro-environmental consumer education are high. The content showing the highest educational need is "The purchasing behavior of pro-environmental goods and services". 2) The sex of students. the experiences of taking 'Environment class', and types of housing are the factors affecting 'The pro-environmental consumer education needs' of the middle school students.

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A Study of Consumer Education Research on School-Aged Children and Adolescents Focused on Research Subject, Method and Target of Education (취학기 아동$\cdot$청소년 소비자교육의 연구동향 -연구주제, 연구방법 및 교육대상을 중심으로-)

  • Kim Na-Youn;Rhee Kee-Choon
    • Journal of Korean Home Economics Education Association
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    • v.17 no.4 s.38
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    • pp.27-40
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    • 2005
  • This study aimed to review the field of research about consumer education on children and adolescents who are in school age. To do the inquiry, 25 researches were collected from the year of 1986 to 2004. First, those researches were classified by subject. It turned out that most of the research were investigated to figure out how the consumer education can be more efficient. Secondly, the researches were grouped by the measurement method. 9 researches used questionnaire, 6 researches made experimental research, and 6 researches conducted content analysis. Thirdly, all the research was categorized by the beneficiary of education. 8 projects were targeted at grade schooler, 4 were for junior high school student, 6 were for high school student and 4 were for adolescent.

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Consumer Education Paradigm Perceived by Home Economics Teachers and Its Related Factors (가정과 교사들이 지각한 소비자교육 패러다임과 관련 요인)

  • Moon, Young-Hoon;Lee, Soo-Hee;Sohn, Sang-Hee
    • Journal of Korean Home Economics Education Association
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    • v.24 no.2
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    • pp.63-85
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    • 2012
  • The purpose of this study was to investigate consumer education paradigm perceived by home economics teachers and its related factors, and to find out relationships among them. 205 questionnaires were used for analysis. Major findings were as follows. First, home economics teachers perceived that the critical consumer education perspective is more important, but in practice, they mostly used the traditional consumer education perspective. Second, according to their perception on the consumer education teaching method, the critical perspective was considered more significant and was more frequently used than the traditional perspective. However, the home economics teachers held an ambivalent perspective on the areas of purpose of consumer education, consumer education knowledge, consumer, and consumer society. Accordingly, they used both perspectives in practice for those areas. Finally, the teachers' degree in home economics education and the perspective on the home economics curriculum were found to be the two important factors that determine the teachers' consumer education paradigm.

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The Effect of Subject-Classified Consumer Education on Allowance Managing Behavior of Middle School Consumer (주체별 소비자교육이 중학생 소비자의 용돈관리 행동에 미치는 영향)

  • Kweon, Gyeong-Ja;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
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    • v.19 no.4
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    • pp.153-173
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    • 2007
  • The purpose of this study is to investigate the middle school students' allowance managing behaviors and consumer education by the educational subject in order to explore a desirable direction of consumer education for allowance management. Questionnaire survey was conducted with 468 middle school students in Gyeongnam. The major findings are as follows: First, as for recognition of consumer education, the consumer education from home was the highest, and then the from school and mass media followed in that order. Second, the average score of the students' allowance managing behavior was low. The fulfillment ability was relatively high compared to planning and evaluative ability. Third, as for overall allowance managing behaviors, the more promoted a students' level of consumer education from school and mass media, the more cultivated his/her allowance managing behaviors. As for allowance managing behaviors in accordance with sub-factors, students' planning and fulfillment abilities were more cultivated, the more promoted his/her level of consumer education from school and mass media. Students' evaluative ability was more cultivated, the more promoted his/her level of consumer education from school and mass media. Fourth, there were differences in educational contents the students wanted in accordance with the educational subjects of consumer education. The consumer education can be more practical when it is connected with home, school, and mass media, development of an educational program with such connection is necessary.

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Development and Application of Internet-based Consumer Education Program for Children (인터넷 기반 아동소비자 교육프로그램 개발 및 적용)

  • 김영옥
    • Journal of Korean Home Economics Education Association
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    • v.15 no.3
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    • pp.13-28
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    • 2003
  • This study presents a development of internet-based consumer education program for children. We also investigate how this program affects on the children's consumer competency and how much children are interested in this program. This program consists of 6 domains: the concept of consumer. wants and scarcity. advertisement, tips on purchasing. consumer's rights. and consumer's problem imd solutions. In order to attract children. multimedia data such as pictures. drawings. and animations were included in designing the screens. The subjects of this study were 40 children at forth grade to participate in consumer education program. Surveys were conducted twice to collect data for consumer competency and children's interest in the program. According to the results of t-test. We found that consumer education has a positive effect on consumer knowledge and consumer-role attitude but has not a positive effect on consumer skill. We also found that children's interest on this program was very high.

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A Study on the Consumption Behavior of Cellular Phone of Middle School Students and Consumer Education by Mothers (어머니에 의한 소비자교육이 중학생의 휴대폰 소비행동에 미치는 영향)

  • Kim, Young-Joo;Choi, Jeong-Hye;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.163-177
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    • 2008
  • The purpose of this study is to see relationship between middle school students' cellular phone consumption behavior and their mothers' consumer education. A survey was conducted with middle school students at nine middle schools in Gyeongnam who possessed a cellular phone and their mothers(1,080 in total). The results of this study are as follows: First, middle school students' cellular phone consumption behavior was relatively at the average level or higher: they were best at A/S and change and refund and were at the average level in collecting and using information for purchase followed by contract. This consumption behavior was associated with such variables as gender, academic performance, and monthly pocket money. Second, as for consumer education for middle school students' mothers in general, purchase education was most highly recognized, followed by citizenship education and value education. However, value education was relatively weak, which should be reinforced. Mothers' consumer education was associated with children's grade, academic performance and monthly pocket money. Third, since middle school students' desirable cellular phone consumption behavior was strongly associated with their mothers' consumer education, it is highly urgent to improve the quality of consumer education by mothers at home.

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Effectiveness of consumer education through Home Economics on middle school students' consumer competency (가정교과의 소비자교육이 중학생의 소비자역량에 미치는 효과)

  • Park, Mi Jeong
    • Journal of Korean Home Economics Education Association
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    • v.30 no.2
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    • pp.1-20
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    • 2018
  • The purposes of this study were to investigate the intensity of middle school students' consumer competency and to assess effectiveness of Home Economics education on consumer competency. One group pretest-posttest quasi experimental design was employed to assess the effectiveness of Home Economics education on 1st grade middle school students' consumer competency in Gyeonggi province and 154 data copies were used for analyses. The results obtained were as follows. First, the cognitive consumer competency of the middle school 1st grade students was lower than the median of 37.66 out of 100 points, and the practical consumer competency was slightly higher than the median of 3.26 out of 5 points. As for cognitive competency, citizen competency was higher than deal competency. As for practical competency, deal competency was higher than citizen competency. Second, quasi-experiment intervention statistically enhanced the middle school students' consumer competency including the cognitive and practical competency. Third, the middle school students' perceived helpfulness of Home Economics education, perceived importance of deal competency and citizen competency, the level of cognitive citizen competency were statistically influential to practical consumer competency(deal and citizen competency). However, gender, life satisfaction, and cognitive citizen competency were not influential to practical consumer competency(deal and citizen competency). The outcome offered the basic information of middle school students' consumer competency and confirmed the effectiveness of Home Economics education on the middle school students' consumer competency.

Development and Effect of Consumer Education Program for the Middle School Creative Extra Curricular Activities (중학교 창의적 재량활동 시간을 활용한 소비자교육 프로그램 개발 및 효과)

  • Kim, Jeong-Hee;Kim, Hyang-Ran
    • Journal of Korean Home Economics Education Association
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    • v.18 no.4 s.42
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    • pp.103-126
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    • 2006
  • This study was to develope and applicate the consumer education program with appropriate level for middle school students so that they could take systematic consumer education by using creative-discretionary activity. The procedure of this study was researching and analyzing the degree of learner's need and choosing the contents of education involved with the characteristics of adolescent consumers. This education program was performed at creative-discretionary activity class with the 3th grade of middle school. To evaluate the effect of education program, we compared with the difference of student's knowledge and attitude before and after this program was performed. Although there was no significant difference, student's knowledge and attitude was improved much better. And there marked a high satisfaction rate of 3.87 about the overall method of consumer education.

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Educational Program for the Elder's Daily Life as a Consumer (노인 소비자를 위한 소비생활 교육 프로그램)

  • Lee, Yoon-Jung
    • The Journal of the Korea Contents Association
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    • v.10 no.4
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    • pp.265-273
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    • 2010
  • The aim of this paper is developing the educational program for the elder's daily life as a consumer, according as recognize the important of their consumption function and role in modern society. This paper consider the studies for elder consumption needs and activities for educational program, then present six principles and contents in four areas. The principals are empirical, socialization, interrelation, spontaneity, individualization and respect for the aged principal. The program themes are preventive education for elder consumer, advisable transaction, advisable transaction through cases and consumer's right, responsibility, duty and process of decision for purchase.

consumers' Purchase Tendency and the Importance of Salespersons' Role at the Department Store (소비자의 백화점 이용성향과 상품 구매시 판매원의 중요성 인지도)

  • 김시월
    • Journal of Families and Better Life
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    • v.12 no.2
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    • pp.26-40
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    • 1994
  • 본 연구는 주부 소비자의 상품 구매시 백화점 판매원 능려의 중요성 인지도와 백화 점 이용성향을 관련변수 및 판매원의 능력에 대한 소비자 인식과의 관계를 비교.분석하며 인과관계를 파악하고자 하였다 그 결과 기업과 백화점 판매원 및 소비자에게 백화점 판매원 능력의 중요성을 밝혀 백화점 판매원이 소비자엑 질적.양적으로 유용한 정보를 제공하고 소비생활상담자로서의 전문인이 되어야 함을 강조하는데 그 목적이 있다 이러한 연구목적 아래 서울시에 거주하며 백화점을 이용하는 주부 510명을 대상으로 질문지를 통하여 조사하 였다. 그 결과 주부소비자는 상품 구매시 백화점 판매원을 중요한 정보원으로 인식하고 백 화점 이용성향이 다소 많았으며 소비자의 백화점 이용성향과 판매원의 중요성 인지도는 정 의 상관관계를 이루었다 또한 소비자가 젊을수록 교육수준이 높을수록 백화점 이용성향은 높아 이들을 위한 소비자교육이 실행되어야 할것으로 보인다 그리고 여러변수중 특히 주부 소비자의 교육수준은 소비자의 판매원 능력에 대한 인시을 매개로 하여 구매시 백화점판매 원의 중요성 인지도와 이용성향에 영향을 미치므로 소비자가 최종 구매결정 단계에서 최선 의 선택을 하도록 기업측은 보다 질이 강화된 판매원 양성에 주력하여야 하고판매원 능력중 에서 판매기술은 더욱 소비자 지향적인 체계로 전환할 필요가 있다.

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