• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.18 no.2
• /
• pp.35-52
• /
• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.16 no.4
• /
• pp.195-209
• /
• 2021

According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that social media is becoming a more important marketing element. While the number of users of social media has increased and corporate marketing activities have increased accordingly, research has been conducted in various aspects of marketing such as user motivation for social media, satisfaction, and purchase intention. There was no subdivided study on the differences in the social media usage frequency of consumers in actual purchasing behavior. This study attempted to identify differences in consumer characteristics by cluster in the agrifood purchase situation by grouping them by type according to the frequency of use of social media for consumers who purchase agri-food online. Product involvement, product need, and online purchase channel Consumer characteristics such as demographic distribution, perceived risk, and eating and lifestyle in each cluster were checked for the three agrifood purchase situations including choice, and types for each cluster were presented. To this end, questionnaire data on the frequency of social media use and online agrifood purchase behavior were collected from 245 consumers, and the validity of the measurement variables was secured through factor analysis and reliability analysis. As a result of cluster analysis according to the frequency of social media use, it was divided into three clusters. The first cluster was a group that mainly used open social media, and the second cluster was a group that used both open and closed social media and online shopping malls; The third cluster was a group with low online media usage overall, and the characteristics of each cluster appeared. Through regression analysis, the effect on product involvement, product need, and purchase channel selection when purchasing agri-food online through each of the three clusters was confirmed through regression analysis. As a result of the regression analysis, the characteristic of cluster 1 in the situation of purchasing agri-food online is a male in his 30s living in a rural area who has no reluctance to purchase agri-food on social media or online shopping malls. The characteristics of cluster 2 are mainly consumers who are interested in purchasing health food, and the consumer characteristics are represented. In the case of cluster 3, when purchasing products online, they purchase after considering quality and price a lot, and the consumer characteristics are represented as people who are more confident in purchasing offline than online. Through this study, it is judged that by identifying the differences in consumer characteristics that appear in the agri-food purchase situation according to the frequency of social media use, it can be helpful in strategic judgments in marketing practice on social media customer targeting and customer segmentation.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.44 no.12
• /
• pp.1865-1872
• /
• 2015

This study attempted to investigate consumer perceptions and attitudes towards reducing sugar intake by providing data to develop guidelines for the government and food-related industries to encourage Korean consumers to maintain appropriate levels of sugar intake. A survey was conducted on 238 adult consumers regarding their purchasing power for products with high sugar content in Seoul and Bundang, Gyeonggi area from September 1~30, 2013. Nutritional information on sugary products had a greater impact than media and others' recommendations on consumer awareness regarding need to reduce sugar intake. External factors such as health and weight control were stronger reasons for consuming reduced amounts of sugar or sugar-free products than internal factors such as sweetness. However, internal factors-such as taste-did not have a greater effect on consuming reduced amounts of sugar or sugar-free products than environmental factors-such as absence of purchase channels. Consumers indicated higher acceptance for 50% reduction in sweetness of existing commercial products. Regarding methods of lowering sugar intake, sugar replacement and reducing sugar consumption both generally and at home were preferred. In addition, consumers were likely to pay 10~14% more for sugar-reduced products than for existing products. Overall, consumers expressed positive attitudes towards reducing sugar intake in the future, although those in their twenties tended to be more passive than other age groups.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.42 no.12
• /
• pp.2068-2075
• /
• 2013

The purpose of this study is to investigate the perception of university students on nutritional information according to food and nutrition labeling systems. A total of 310 customers, who visited family restaurant, were surveyed by a self-recorded questionnaire from March 2006 to April 2011. A total of 286 respondents were surveyed; of the respondents, 108 were males and 178 were females. Two surveys were conducted on the perception of the respondent's health: once in 2006 and once in 2011. According to these surveys, 63.6% and 54% of respondents perceived themselves as unhealthy, respectively. When ordering a meal, respondents were more concerned with price rather than taste, nutrition, new menu items, and food presentation. Compared with 2006, in 2011 more respondents felt that family restaurants provided enough nutritional information and practical use of that information to their customers. When surveyed, respondents felt that the total calories played a significantly higher role in ordering food than foods with higher nutritional values. There was a significant increase in satisfaction with the current nutrition labeling system; in 2006, $2.87{\pm}0.99$, and 2011, $3.35{\pm}0.84$. There was also a significant increase in individuals who felt that there was a need for an ingredient labeling system; $3.68{\pm}0.9$ in 2006 and $4.32{\pm}0.61$ in 2011. There was also a higher demand for nutritional information; $2.85{\pm}0.66$ in 2006, $3.06{\pm}0.65$ in 2011. From these results, it was concluded that the nutrition labeling system adopted by family restaurants did not affect the degree of customers' interest in nutritional information. Contrast to the results, the amount and frequency of nutritional information provided to customers have increased continuously since 2006. Therefore, the nutrition labeling system and recommended dietary allowance should be expanded in order to promote a healthy diet.

• Journal of Nutrition and Health
• /
• v.42 no.1
• /
• pp.68-77
• /
• 2009

This study was researched to provide the accurate nutrition information and the menu. We questionnaired an recognition and necessity of the nutrition labeling to 684 customers in fast-food restaurants. After data cleaning, we used spss package 14.0 and analyzed about the nutrition contents and place that display the nutrition labeling. First, we finded out lower recognition of nutrition labeling in restaurants than processed food. Second, many people hoped that calory and fat in various nutritions were displayed each 100 g or 100 mL. Third, the place displaying the nutrition information was the menu board and the counter to identify easily. Fourth, we analyzed the recognition and necessity of the nutrition labeling in fast-food restaurants by t-test and ANOVA. So, we knew that the recognition and necessity of the nutrition labeling was higher woman than man. And the more they earn much money and learned, the more the nutrition labeling are needed. But house-wife recognized the nutrition labeling lower than others.

• Journal of Food Hygiene and Safety
• /
• v.28 no.1
• /
• pp.83-88
• /
• 2013

Foreign matters in foods are important food safety issue of consumers, retailers, food manufacturers and food safety authorities in Korea. In order to provide information for development of risk management options and detection technology for foreign matters, multifactorial risk of foreign matters in foods was estimated based on various factors including detection rate, health adverse effect, economic and social aspects. For the each of five food items and foreign matters which were selected from previous study, factors including detection rates, health adverse effects, annual production amounts and willingness to additional pay to reduce foreign matters in foods were quantitatively estimated. The highest risk score was estimated for metal-noodle combination followed by insect-noodle and metal-beverage combinations. The multifactorial risk assessment on foreign matters in food could provide useful information to support risk managers and scientist in complex decision making when various factors should be concerned and different food-foreign matter combinations are compared.

• Proceedings of the KSCN Conference
• /
• 2003.11a
• /
• pp.1074-1075
• /
• 2003

WTO 출범 이후 우리나라 국민의 식생활 중 수입식품이 차지하는 비중이 급속히 늘어나면서 수입식품 자체의 위해성과 수입농산물에 관한 지식이나 정보가 소비자들에게 부족하여 올바른 구입과 소비가 어렵게 되어 피해를 당하는 경우도 발생하고 있다. 본 연구에서는 청주지역 주부들을 대상으로 수입식품 이용과 인식도 및 수입식품 분별능력의 조사를 통하여, 교육의 필요성여부를 검토하였다. 조사 대상자는 청주시에 거주하는 주부 183명이었고, 조사기간은 2003년 3월 1일부터 3월 15일까지였다. 조사내용은 조사대상자의 일반사항, 식품구입시 태도, 수입식품 구입 경험, 수입식품에 대한 인식도, 수입식품과 국산식품의 분별력 테스트로 구성되었으며, 인식도는 5점 척도에 의해 조사되었다. 사용된 통계처리 방법은 SAS program을 사용하여 빈도, 백분율, 평균, 표준편차를 구하였고, Chi-square 또는 ANOVA로 검정하였다. 연구결과는 다음과 같다. 국내산과 수입산 표시의 확인여부는 응답자의 92.3%가 확인한다고 응답하였고, 선호도를 조사한 결과 99.5%가 국내산을 선호하는 것으로 나타났다. 선호하는 주된 이유로는 ‘수입산은 유해물질이 많으므로’라는 응답이 46.3%로 가장 많이 나타났고, 수입식품 구입경험의 유무로는 92.3%가 경험이 있다고 응답하였으며, 구입동기에 대해 ‘수입산이 시중에 많아 쉽게 구입할 수 있기 때문에’라는 응답이 61.6%로 가장 많았다. 또한 수입식품을 국산식품으로 혼동하여 구입한 경험으로는 응답자의 76%가 ‘있다’고 응답하였으며 혼동한 이유로는 ‘수입식품과 국산식품의 구분이 명확하지 않아서’ 49.6%, ‘수입산과 국내산의 표시가 명확하지 않아서’ 41%를 차지했다. 국내산과 수입산 표시에 대한 신뢰도는 89.7%가 대체로 신뢰하지 않는 것으로 나타났다. 신뢰하지 않는 이유로는 ‘허위표시에 대한 보도를 많이 접해서’가 56.l%로 가장 많은 비율을 차지했다. 수입식품의 인식도를 품질, 가격, 포장 용기, 맛, 조리편리성, 안전성, 건강에 미치는 영향의 7가지 측면에서 살펴보았는데, 수입식품의 품질과 맛에서 국내산과 비슷하거나 나쁘다고 인지하였고, 가격은 수입식품이 싸다고 인지하고 있었으며 연령과 유의성을 보였다(p <0.01). 포장 용기와 조리편리성에 대해서는 국내산과 비슷하거나 좋다고 인지하고 있었으며, 조리편리성은 학력과 유의성이 높게 나타났다(p < 0.01). 안전성과 건강에 미치는 영향에 대해서는 나쁘다고 인지하고 있었다. 수입식품과 국산식품의 분별정도는 66.1%가 구별하는 능력이 언다고 응답하였다. 분별정보를 얻는 경로로는 ‘TV 및 라디오 프로그램’이 61.7%로 가장 많았다. 수입식품에 관한 교육을 받을 의향에 있어서 61.5%가 ‘예’라고 응답하였고, 필요한 교육에 대해 ‘국산식품과 수입식품의 분별법에 관한 내용’이 75.4%로 가장 많았다. 수입식품 분별력 테스트에 있어서는 40점 만점에 평균이 13.6 $\pm$ 7.4점으로 낮았고, 분별력이 가장 좋은 품목은 고사리(53.6%), 분별력이 가장 낮은 품목은 고춧가루(40.4%)로 나타났다. 분별정도에 있어서 ‘매우 잘 구별한다’고 응답한 사람일수록 분별력 점수가 높게 나타나 주부들이 자신의 분별능력에 대해 매우 잘 인지하고 있다는 것을 알 수 있었다(p<0.001). 이상의 결과를 통하여 대부분의 응답자가 수입산에 대해 부정적인 태도를 보이고 있으나 대부분 구입경험이 있고, 분별력 점수도 낮은 편이었다. 따라서 국내 소비자들의 피해를 줄이기 위하여는 수입식품과 국내식품의 특징 및 분별법에 대한 대중매체를 통한 홍보와 이에 대한 교육의 기회가 확대되어져야 하겠다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.05a
• /
• pp.849-852
• /
• 2013

These fermented food has been increased interest to people's health in recent years. Factors which have taste, storability and trophism of fermented food is affected food of material, temperature, humidity and pH. But fermented food has yet not been established of model equation for the change in pH. If they that seller and consumer can know the status and quality, customer could increase credibility and consumption-oriented about fermented foods. In this paper, we obtain model equation through measured PH of fermented foods. So, model equation is offered platform about maturity of fermented foods. In order to confirm the usefulness of the proposed model equation, we tested the change in PH about a kimchi and a rice wine which is fermented food of Korea representative.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2014.04a
• /
• pp.192-195
• /
• 2014

u-Health 서비스는 의료기술에 ICT을 접목하여 보다 나은 건강관련 서비스를 제공할 수 있는 패러다임이다. 그러나 이러한 시스템을 도입하기에는 현실적으로 많은 도전이 존재한다. 개인의 건강관리 도구로 존재할 수 있을 것처럼 보이는 이러한 서비스는 그것이 국민의료의 질과 연관되는 이슈로 확대될 때, 환자라는 소비자집단, 의료인이라는 공급자집단, 그리고 국가라는 보건행정을 담당하는 관리집단의 이익이 첨예하게 대립할 수 있는 이슈가 될 수 있다. 이에 본 연구에서는 이러한 서비스의 제공을 이러한 개개 이익집단의 관점에서 탈피하고 순수한 양질의 의료 서비스 제공의 관점에서 살펴보아 과연 어떠한 ICT 관련 서비스 제공이 의료 환경 제고를 위해 필요한지를 파악해 보고자 하였다. 특히, 원격지에서의 자료공유를 통한 의료 서비스의 질 제고에 대해 관심을 가지고 이를 이익집단간의 이해관계가 크지 않은 ODA국가를 대상으로 하여 적용할 수 있는 서비스 모델을 제안하고자 하였다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2013.01a
• /
• pp.283-285
• /
• 2013

본 논문에서는 헬스케어 시스템 제공업체와 소비자 모두 스마트폰 헬스케어를 향상시킬 도구로 수용할 수 있고 ISO/IEEE11073, HL7 표준을 적용한 홈 헬스케어 시스템을 제안하고자 한다. 이 시스템은 표준 기반의 홈 헬스케어 게이트웨이 플랫폼의 중요성이 부각되는 홈 헬스케어에서 건강측정을 위하여 가장 많이 사용되는 혈당계, 혈압계, 심박측정계, 산소포화도 측정계, 심전도 측정계 등의 홈 헬스케어 의료기기를 제안하였다. 아울러, 표준 핵심 기술 요소인 ISO/IEEE 11073, HL7을 준용하는 게이트웨이 플랫폼을 스마트폰에 적용하여 PMG(personal mobile gateway) 기반의 홈&모바일 헬스케어 시스템이다.