• Journal of Distribution Science
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• v.9 no.2
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• pp.131-140
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• 2011

On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

• 한국IT서비스학회:학술대회논문집
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• 2003.11a
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• pp.309-315
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• 2003

최근 경기침체에 다른 여파로 중소기업의 경기동향은 나날이 악화되고 있는 추세이다. 소비심리 위축과 수출 여건 악화로 부도율이 높아지고, 향후 경기전망도 불투명해 기업경영에 이 중고를 겪고 있다. 그러나 전반적으로 중소기업의 경기동향이 좋지 않은 상황에서 정보화 수준에 따라 업종별로 가동률, 생산지수를 비교한 결과 정보화 수준이 높은 업종이 여타 업종에 비해 상대적으로 경기침체의 영향을 적게 받은 것으로 나타났다. 실제로 정보화 수준이 중소기업의 경영성과에 어떤 영향을 미치는지를 알아보기 위해 3가지 실증분석 모형을 통해 분석해본 결과, 1인당 매출액, 총매출액, 개인업무개선, 기업업무개선, 조직의 유연성, 대외환경 적응력 등 기업 내외부 전반에 걸쳐 유의적으로 긍정적인 영향을 미치는 것으로 나타났다. 즉, 정보화 수준 향상이 기업 경쟁력에 미치는 효과가 크므로 생산성 향상을 통해 경기침체기를 극복하기 위해서라도 경기 호황기는 물론 불황기에도 정보화 투자에 소홀히 하면 안된다는 것을 보여준다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.396-406
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• 2006

This research explored perfume consumption behaviors and fragrance sensibility attitude according to perfume involvement level. Data were collected by surveying 241 female college students who are recognized as a core consumer group for perfume products in Korea. The collected data were analyzed through descriptive analysis, factor analysis, and t-test. In results, 241 respondents were classified into 2 groups with respect to perfume involvement. Group difference was found in some of consumption behaviors and fragrance sensibility attitude. Specifically, the high involvement group used more often and spent more money on perfume, than did the low involvement group. Also, people highly involved with perfume shopped more often in perfume specialty stores, considering smelling test as the more important information source than did people in the low involvement group. Young females most liked delightful and young sensibility of perfume fragrance while they disliked stimulating and strong fragrance. People in the high involvement group preferred sophisticated and modem feelings of perfume fragrance more than did people in the low involvement group. Based on results, product development and marketing implications were generated.

• Journal of KIISE:Software and Applications
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• v.32 no.3
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• pp.227-235
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• 2005

In the embedded system domain, both memory requirement and energy consumption are great concerns. To save memory and energy, the 32 bit ARM processor supports the 16 bit Thumb instruction set. For a given program, the Thumb code is typically smaller than the ARM code. However, the limitations of the Thumb instruction set can often lead to generation of poorer quality code. To generate codes with smaller size but a little slower execution speed, Krishnaswarmy suggests a profiling guided selection algorithm at module level for generating mixed ARM and Thumb codes for application programs. The resulting codes of the algorithm give significant code size reductions with a little loss in performance. When the instruction set is selected at module level, some functions, which should be compiled in Thumb mode to reduce code size, are compiled to ARM code. It means we have additional code size reduction chance. In this paper, we propose a profile guided selection algorithm at function level for generating mixed ARM and Thumb codes for application programs so that the resulting codes give additional code size reductions without loss in performance compared to the module level algorithm. We can reduce 2.7％ code size additionally with no performance penalty

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.562-571
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• 2021

This study has verified the consumer effectiveness market influence and relationship with cosmetic purchasing behavior through a covariance model. A female consumer in her 20s or older who had purchased eco cosmetics within the last six months and 300 copies were used for final analysis through panels of online professional research institutes from May 17 to May 30, 2020. As a result of the analysis, functional value, social value, and green consumption value were derived from the consumption value of eco cosmetics. Social value and green consumption value have been shown to have significant impact on consumer effectiveness and market influence but functional value relationships have not been identified. In addition, consumer effectiveness and market influence were found to promote eco cosmetics purchase behavior. Through this study we have identified the importance of perceived environmental issues (consumer effectiveness and market influence) in purchasing eco cosmetics and hope that they will be used as useful data for developing eco products and establishing marketing strategies based on understanding of consumers.

• KOREAN POULTRY JOURNAL
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• v.16 s.175
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• pp.110-115
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• 1984

현재 우리의 일반적인 식생활 관습으로는 선진국의 칼로리, 단백질 섭취수준과 상당한 차이가 있어 대부분의 사람들의 경우 필요한 양의 영양을 충분히 섭취하지 못함으로 해서 영양 부족이 염려된다. 비싼 쇠고기 소비성향에서 닭고기나 계란 등 상대적으로 싼 동물성 식품을 골고루 섭취해 섬유질 위주에서 균형된 식생활로 전환해 활동에 필요한 충분한 영양섭취를 해야 한다 간혹 지방 또는 콜레스테롤 섭취가 필요이상 과다한 경우 규칙적인 운동과 균형식을 통해 시정하는 것이 바람직하다.

• 농업기술회보
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• v.51 no.2
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• pp.37-37
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• 2014

인삼은 국민소득 수준향상과 건강에 대한 관심이 높아지면서 매년 소비가 꾸준히 증가하고 있다. 그러나 최근 기후온난화 등 기후변화의 영향으로 인상의 안정생산에 많은 어려움을 겪고 있다. 따라서 환경변화에 대응하여 안정된 인삼을 생산하기 위한 내재해성 품종개발이 시급한 실정이다. 이에 농촌진흥청은 10여년의 연구 끝에 내재해성 특성을 지닌 인삼 새품종 "천량(Cheonyang)"을 개발했다.

• 주택과사람들
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• s.199
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• pp.68-73
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• 2006

얼마 전 발표된 통계청 자료에 따르면 우리나라 평균 수명은 20년 새 8.4년이나 늘어나 세계에서 가장 빠른 증가 속도를 보였다. 이제 우리나라 평균수명은 미국보다 길고 유럽 국가들 수준에 근접하고 있다. 이처럼 고령화가 급속하게 진행됨에 따라 노인 소비 계층을 타깃으로 하는 다양한 실버 비즈니스가 생겨나고 있다.

• Product Safety
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• s.41
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• pp.42-43
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• 1996

국내 에너지 해외 의존율은 96.4$\%$. 대부분의 에너지를 해외에 의존하고 있는 실정이다. 그간 다양한 에너지 절약운동을 전개하였으나, 무조건 줄이는 것은 시력 약화와 작업능률의 저하등 악 영향도 도출되었다. 또한 생활수준이 향상될수록 전력의 소비가 증가되어 94년에는 전기예비율이 2.8$\%$까지 떨어지는 위기도 표출되었다. 이에 93년 5월부터 민$\cdot$관 공동으로 '조명부문 효율향

• Fiber Technology and Industry
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• v.8 no.2
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• pp.110-119
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• 2004

최근 우리의 생활 문화수준이 향상되면서 건강에의 관심이 증대되고 있으며, 환경오염 등의 문제로 인한 건강 불안이 청결, 쾌적한 삶의 추구로 이어지고 있다. 이에 식품, 화장품 등의 분야에서 건강기능성 제품이 많이 개발 상품화되어 지고 있고, 소비 또한 날로 증가되고 있다. 이러한 소비자의 요구는 섬유제품에도 반영되어, 관련 상품들이 개발되어 지고 있다. (중략)