• Title/Summary/Keyword: 소비수준

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The Effect of Trance Media Using Webtoon on Loyalty and Perceived Pleasure - Focusing on The Mediating Effect of Commitment and The Moderating Effect of Gender - (웹툰을 활용한 트랜스 미디어가 충성도 및 지각된 즐거움에 미치는 영향 - 몰입의 매개효과 및 성별의 조절효과를 중심으로 -)

  • Liu, Fan-Jia;Choi, Eun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.295-306
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    • 2022
  • This study examined the effects and roles of transmedia such as trailer (i.e., trailer) and webtoon OST (i.e., Original Sound Track), which have recently served as extended content in webtoons. In recent years, the number of transmedias using webtoons has increased rapidly, and production and consumption in various directions have been taking place. However, studies on whether these contents lead to positive emotions and attitudes toward webtoons are not actively conducted. Therefore, this paper examined the effect through loyalty and perceived enjoyment, and found that 'increasing immersion in content through transmedia' plays a major role as a major variable. In addition, it is determined whether these mechanisms appear differently by gender, and in the case of women, media consumption tends to be based on emotional signals compared to men, so transmedia will further increase the level of immersion, but webtoon content did not show gender effects on media consumption. This is a meaningful result that shows that in general, media consumption methods according to gender appear differently in webtoons. Therefore, based on the results, this study presented directions and implications to keep in mind when planning the production of various transmedias using webtoons.

A Study on Social Issues and Consumption Behavior Using Big Data (빅데이터를 활용한 사회적 이슈와 소비행동 연구)

  • Baek, Seung-Heon;Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.377-389
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    • 2019
  • This study conducted social network big data analysis to investigate consumer's perception of Japanese sporting goods related to Japanese boycott and to extract problems and variables by recognition. Social network big data analysis was conducted in two areas, "Japanese boycott" and "Japanese sporting goods". Months of data were collected and investigated. If you specify the research method, you will identify the issues of the times - keyword setting using social network analysis - clustering using CONCOR analysis using TEXTOM and Ucinet 6 programs - variable selection through expert meetings - questionnaire preparation and answering - and validity of questionnaire Reliability Verification - It consists of hypothesis verification using the structural model equation. Based on the results of using the big data of social networks, four variables of relevant characteristics, nationality, attitude, and consumption behavior were extracted. A total of 30 questions and 292 questionnaires were used for final hypothesis verification. As a result of the analysis, first, the boycott-related characteristics showed a positive relationship with nationality. Specifically, all of the characteristics related to boycotts (necessary boycott, sense of boycott, and perceived boycott benefits were positively related to nationality. In addition, nationality was found to have a positive relationship with consumption behavior.

A High Quality Rice Variety "Cheongcheongjinmi" Adaptable to Low Nitrogen Fertilizer Application (질소 소비료적성 고품질 벼 신품종 "청청진미")

  • Cho, Young-Chan;Oh, Myung-Kyu;Choi, Im-Soo;Kim, Yeon-Gyu;Kim, Myeong-Ki;Hwang, Hung-Goo;Hong, Ha-Cheol;Jeong, O-Young;Choi, In-Bae;Choi, Yong-Hwan;Jeon, Yong-Hee;Lee, Jeom-Ho;Lee, Jeong-Heui;Lee, Jeong-Il;Shin, Young-Seop;Kim, Jeong-Ju;Kim, Ki-Jong;Baek, Man-Kee;Roh, Jae-Hwan
    • Korean Journal of Breeding Science
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    • v.41 no.4
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    • pp.654-659
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    • 2009
  • "Cheongcheongjinmi" is a new japonica rice variety developed from a cross between Iri401 and Ilpumbyeo by the rice breeding team of National Institute of Crop Science, RDA. This variety is suitable for ordinary season culture of low level nitrogen application. Heading date of "Cheongcheongjinmi" is August 17, 4 days later than that of Sobibyeo in plain areas. It has culm length of 82 cm, and relatively semi-erect pubescent leaf blade and slightly tough culm tolerant to lodging with good canopy architecture. This variety has 13 tillers per hill, 126 spikelets per panicle and 90.2% of ripened grains. "Cheongcheongjinmi" showed lower spikelet fertility than Sobibyeo when exposed to cold stress. This variety showed slower leaf senescence and lower viviparous germination compared to Sobibyeo during the ripening stage. "Cheongcheongjinmi" is susceptible to blast disease, bacterial blight, virus diseases and planthoppers. The dried plant weight, total nitrogen and RuBisCO activity of "Cheongcheongjinmi" were higher than those of Sobibyeo in low level nitrogen application. The milled rice of "Cheongcheongjinmi" exhibits translucent, clear non-glutinous endosperm and medium short grain. It shows lower protein and amylose contents than those of Sobibyeo, and better palatability of cooked rice compared to Hwaseongbyeo. The milled rice yield of this cultivar is about 5.10 MT/ha at low level nitrogen application of ordinary season culture in local adaptability test for three years. Especially, "Cheongcheongjinmi" has better milling properties such as the percentage of whole grain in milled rice and milling recovery of whole grain, respectively than those of Sobibyeo. "Cheongcheongjinmi" would be adaptable to middle plain areas and middle-western coastal areas of Korea.

Effect of Nutritional Levels on the Growth and Meat Quality of Korean Native Black Pigs (사료의 영양수준에 따른 재래흑돼지의 산육능력 및 육질비교)

  • Choi, Yeom-Soon;Park, Beom-Young;Lee, Jong-Moon;Chae, Byung-Jo;Lee, Sung-Ki
    • Food Science of Animal Resources
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    • v.28 no.1
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    • pp.39-44
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    • 2008
  • This study was conducted to evaluate the effects of nutritional levels on the growth and pork quality of Korean native black pigs (54 pigs from 35-75kg). Three nutritional levels (high, medium and low in ME and lysine) were tested. As nutritional levels increased, the average daily gain improved, and the days to market weight were reduced. There were no significant differences in dressing percentage, backfat thickness, loin eye area and % lean among the dietary treatments. However, barrows showed thicker (p<0.05) for backfat than gilt. The analysis of Korean native black pig carcass traits indicated that the fatty acid composition of loin-eye muscle, intra-muscular fat content, sarcomere length, and muscle ratio between red- and white-muscles did not show any statistically significant variation. However, regarding intra-muscular fat, H carcasses (high energy diet) contained higher levels of saturated fatty acids with lower levels of unsaturated fatty acids compared to the carcasses from the other two energy groups (M and L). In addition, the levels of n-3 tended to be lower as the energy/lysine level in the diet increased, while the ratio of n-6/n-3 tended to decrease as the energy/lysine level increased, even though the differences were not statistically significant. Even with no statistically significant differences, it was interesting to observe that the sarcomere length tended to increase as the energy level of the diet increased, and with muscle ratio analysis, the red muscle ratio from the L-group, and the white muscle ratio from the M-group were higher than the other energy groups.

Effects of Marketing Strategies on Intention of Purchase: Comparison between China and Korea (문화적 요소와 마케팅 전략의 수준이 구매의도에 미치는 영향: 중국과 한국의 비교)

  • Yaxiu, Guandian;Shin, Hyung-Deok;Park, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.170-179
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    • 2019
  • Following the uprise of the Korean Wave, Korean big entertainment corporations, such as SM or YG, are selling cultural products through their subsidiaries. These cultural products or 'cultural goods' are using artists' images of the entertainments for various products including stationary, consumer electronics, cosmetics, snacks, etc, to produce significant profits. We focused on the level of marketing strategy that affects the intention of purchase of those cultural goods. Specifically, we classified three levels including product-level(quality and design), brand-level(price and brand name), and corporate-level(merchandising and sales methods) and investigated if consumer nationality has any effects on the relationship. Based on the survey results performed by 220 Korean and Chinese college students, we found that Chinese consumers generally have higher intention to purchase on Korean cultural goods. Especially, Chinese consumers showed that their purchase intention is affected by price and brand name strategies, thus we found that they are more sensitive to brand-level marketing strategies.

Structural Analysis of Digging Part of Gathering Type Potato harvester (수집형 감자 수확기 굴취부 구조해석)

  • Kim, Jong-Mun;Lee, Ye-Seul;Choi, Moon-Chan;Lee, Kyu-Ho;Kim, Yong-Ju;Jeong, Da-Un;Lee, Sang-Hee;Chung, Sun-Ok
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 2017.04a
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    • pp.91-91
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    • 2017
  • 최근 국민 삶의 질 향상, 건강한 먹거리 인식 및 국내 여건 변화 등으로 벼농사에 비해 상대적으로 소득 수준이 높은 밭작물 생산에 대한 수요가 증가하고 있으나, 관련 농업기계 개발이 미흡하여 밭농업 기계화가 절실한 실정이다. 밭작물의 경우 기계화율이 2015년 56.3%이며, 특히 파종, 이식작업이 5%, 수확작업이 13.3% 수준으로 열악한 실정임. 경운정지 기계화율은 99%를 넘으며, 방제 작업도 기계화율이 85~99% 수준으로 다른 작업에 비해 높은 실정으로, 파종, 이식, 수확작업의 기계화는 밭농업 일관기계를 위하여 반드시 필요하다. 감자는 주요 밭작물 중 하나로, 최근 가공용 소비로 수입량이 증가하여 국내에서 자주식 굴취/선별/수집형 수확기(2011, 농촌진흥청)가 개발되었으나, 가격이 높고 표피손상 등 개선이 필요하여 트랙터 부착형 수집형 감자수확기가 개발 중에 있다. 따라서 본 연구에서는 수집형 감자 수확기 시작기 구조해석을 하려고 한다. 우선 시작기의 도면을 CATIA를 활용하여 3D로 작성한 뒤, MIDAS NFX 시뮬레이션 및 구조해석 프로그램으로 구조해석을 진행하였다. 수행한 해석으로는 선형정적해석으로서 외부하중에 대해 구조물의 변형을 검토하는 해석이다. 재질은 SM45C로 선정하였고, 접촉조건과 구속조건을 설정한 뒤 감자수확기 굴취부에 집중하중을 200 ~ 1000 N 까지 200N 간격으로 선형정적해석을 진행하여 Von-Mises 응력, 허용응력, 극한응력, 안전율을 해석하였다.

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A Study on the Cognition of University Students about Insurance Industry (보험에 대한 대학생들의 인식수준에 관한 연구)

  • Jeong, Jung-Young;Kang, Jung-Chul
    • The Korean Journal of Applied Statistics
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    • v.22 no.1
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    • pp.163-170
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    • 2009
  • The purpose of this article is to measure the level of insurance industry's social cognition based on the university students' survey questionnaire. For this, this study analyzes the cognition of students on the level of social reliability, the causes of low reliability, and the measures of enhancing the reliability level about insurance industry. For the analysis of survey questionnaire, partially ranked data analysis was employed. The results show that most students recognize that the reliability of insurance industry is lower than that of other financial industry such as banks and securities firms. The main reason for this low reliability is the lack of sales forces' specialty, the complexity of insurance products and contracts, and negative media release about insurance industry. To enhance the social reliability level of insurance, establishment of the future insurance image is essential, and that can be achieved through strengthening the insurance education and public relations and simplifying insurance products and contracts.

Demonstration project on utilization of solar thermal energy on Hybrid Cooling and Heating system (태양열 이용 Hybrid냉난방시스템 실증연구)

  • Mun, Jong-Chul
    • 한국신재생에너지학회:학술대회논문집
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    • 2005.11a
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    • pp.363-372
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    • 2005
  • 최근 고유가상황 및 에너지소비가 증대되는 사회적 분위기와 환경적 변화에 힘입어 대체에너지기술개발에 대한 절실한 대책마련이 중요시 되고있다. 기후변화협약의 발효로 환경에너지에 대한 새로운 인식의 필요로 에너지체제의 변환이 촉구되어지고 있으며 이에 따른 환경친화적 에너지자원을 이용한 신 재생에너지개발에 대한 연구개발기술이 관심을 받고 있다. 현재 사용중인 화석연료는 환경오염 및 지구의 온난화 현상 등 심각한 공해문제를 야기시키고 있는 반면에 태양에너지와 같은 청정에너지의 개발은 환경오염방지와 친환경에너지자원의 활용이라는 점에서 관심이 대상이 되고 있고 특히, 우리나라의 경우 에너지수입 의존율이 97%로 높은 상황에서 국가에너지대책을 수립하고 해외수입에너지 의존율을 최소화시키기 위하여 가히 필수적인 상황이다. 따라서, 본 실증연구사업(태양열 이용 Hybrid냉난방시스템 실증연구)은 태양열 집열기에서 생산된 저온의 $20\sim30^{\circ}C$의 승온된 양질의 열원을 히트펌프 증발기 열원으로 이용 히트펌프의 압축동력이 상대적으로 작아져 기존 히트펌프 시스템에서의 성적계수(COP)를 높여 주는 효과를 기대할 수 있고, 특히 하절기 복사량이 많은 시기에는 $50\sim60^{\circ}C$ 정도로 승온되어진 중 고온수를 직접 온수탱크로 이동시켜 필요수요처에 공급함으로써 이에 따른 에너지절감효과를 기대할 수 있다. 구축된 태양열 이용 하이브리드(Hybrid)냉난방시스템은 계절별, 설비별 특성을 적절히 활용하여 연평균 집열기 효율은 70%수준으로 유지하면서, 계절별 성적계수는 '4'수준을 목표로 하여 추진되었으며, 그간, 태양열 이용 보급분야의 실용화는 주로 건물의 급탕용 온수생산의 수준에 머물렀으나 이 단계를 극복한 건물의 냉 난방 및 급탕을 위한 태양열 및 공기열원을 활용한 하이브리드(Hybrid)냉난방 시스템 구축하였다. 아울러, 태양열 이용 하이브리드 냉난방 히트펌프 시스템 실증 실험은 유가상승과 신재생에너지에 대한 국가적 분위기 고취로 어느때 보다도 개발기술의 상용화 및 실용화적 측면의 염두와 태양열 이용 Hybrid냉난방 시스템의 효율향상과 저가화를 통해 기술의 경제성과 신뢰성을 확보하여 태양열 이용 시스템의 보급활성화를 목표로 하고 있다.

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Analysis of Economic Effect of Accuracy Improvement in Location Based Services (개인위치정보 측위 고도화 정책의 경제적 파급효과 분석)

  • Park, Sung-Ki;Song, Jae-Do;Lee, Byung-Heon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.4
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    • pp.173-194
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    • 2011
  • This paper analyzes quantitative economic effect of accuracy improvement in location based services. This analysis is motivated from the situation that Korea Communications Commission is preparing the notification for 'location accuracy standard.' The analysis includes three level of impacts. Firm level analyzes the impact on revenue of firms. Social level additionally includes consumers' surplus in LBS industry. Lastly, economywide level includes ripple effects to another industries, which uses input-output analysis. The result of analysis shows that the economic value reaches to considerable amount and cost-benefit ratio is considerably high. The consumers' surplus is much larger than revenue increase. This result supports the intuition that many of location based services are for public interest and that the services have much externalities among firms and consumers. This means that the role of government is very important in the execution of accuracy improvement.

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The Relation between Wage and Price Under Low Inflation Rate (저(低)인플레이션하의 임금과 물가의 관계에 대한 연구)

  • Yi, Hyun Chang
    • Journal of Labour Economics
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    • v.29 no.3
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    • pp.49-74
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    • 2006
  • Even though the foreign currency crisis in 1997 and the introduction of Inflation Targeting(IT) have been considered as key factors for current low inflation, there have been few attempts to explain what is the contribution of the dynamics of wage and price to the low inflation. This study is to analyze the relation between wage and price especially focusing on how it through the economic events using cointegration instability tests. The result shows that the short and long-run relation between two have variables have changed through the period of 1997~1999. In the first subperiod, wage tended to respond immediately to inflation shocks, whereas price responded to wage shocks in a long-run. Moreover, the cointegration coefficient of price was equal to 1. In the second subperiod, however, the dynamics from price to wage has been weakened and the real wage has declined apparently. These findings mean that the workers have failed to raise their wage at the rate of inflation, that is, the so-called wage-price spiral was broken for the second subperiod. The implication of this study is that the relatively weak bargaining power of workers, or the condition of labor market, is one of the primary factors of the current low inflation.

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