• Journal of Korean Institute of Industrial Engineers
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• v.32 no.4
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• pp.382-392
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• 2006

Vendor-managed inventory policy(VMIP) is a supply-chain initiative where the supplier is authorized to manage inventories of items at retail locations. In VMIP, the supplier monitors sales and stock information at retail locations and makes decisions of inventory replenishment and transportation simultaneously. VMIP has been known as an effective supply chain strategy that can realize many of benefits obtainable only in a fully integrated supply chain. However, VMIP does not always lead to lower the supply chain cost. It sometimes generates the total supply chain cost higher than the traditional retailer-managed inventory policy (RMIP). In this paper, we perform a comparison study on RMIP and VMIP in the retail supply chain which consists of a single supplier and a number of retailers. We formulate mixed integer programming models for both RMIP and VMIP with vehicle routing problems and perform computational experiments on various test problems. Furthermore, we derive the conditions which guarantee the dominant position for VMIP with respect to total supply chain cost in the simple retail supply chain.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.3-26
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• 2007

Recently, both scholars and marketers have asserted the importance of boundary spanning behaviors, such as external representation, being vocal advocates to outsiders of the organization's image, goods, and services, internal influence, taking individual initiative in communications to the firm and co-workers to improve service delivery by the organization, co-workers, and oneself, and service delivery, serving customers in a conscientious, responsive, flexible, and courteous manner. However, there is lack of study dealing with bourdary spanning behaviors bewteen organizational dyads, in which boundary spanning behaviors are expected to have important roles. The objectives of this paper is to investigate these important concerns with prior research by developing a theoretical model predicting how distinct buyer's boundary spanning behaviors occur. To be concrete, this paper develops a seller characteristics-based model of the attitudinal antecedents of three conceptually distinct forms of boundary spanning behaviors, and tests the hypothesized differential effects of seller characteristics on the three forms of boundary spanning behaviors, and investigates the extent to which these relationships are mediated by relationship satisfaction and organizational commitment. For the purpose of empirical testing, 420 respondents of leading automobile dealers, dining franchisees, industrial material retailers in Korea were surveyed and the analysis utilizing structural equation model indicated that communication quality, fairness, and marketing program dynamism had positive effects on buyer's boundary spanning behaviors via relationship satisfaction and organizational commitment. In addition, boundary spanning behaviors occurred more in contractural and corporate distribution channel than in conventional distribution channel.

• Journal of Distribution Research
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• v.16 no.2
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• pp.25-56
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• 2011

A shifting of marketing paradigms from transaction to relationship has shown in many studies. Although there are many researches about relationship marketing, few of them focuses on relationship marketing combined with retail mix. This study define and measure customer relationship, and find the antecedents and consequences of the customer relationship. For the research, data were collected from 540 persons who are currently customers of five branches of E-mart and Homeplus in Seoul, Korea. Data analysis was performed under the AMOS 6.0. The results are summarized as following; Firstly, the relationship among elements of retail marketing mix and the relationship quality appears significant except communication program. This finding means that communication effect decreases at some point when communication program is excessive. Secondly, the relationship of customer relationship and three factors (frequent shopping intention, up-buying intention and recommend intention) are significant. Thus, this result supports the reasoning why discount stores make an effort to improve customer relationship. Thirdly, the relationship between share of wallet and two factors (frequent shopping intention and recommend intention) appears insignificant. Fourthly, the relationship between share of wallet and up-buying intention is significant. This result implies that up-buying intention is an important factor for discount stores, because up-buying intention is directly linked to financial performance of discount stores. Finally, the direct path between customer relationship and share of wallet is significant relation. For this reason, customer relationship should be managed consistently by discount stores.

• Korean Business Review
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• v.14
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• pp.95-128
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• 2001

The entry of large discount stores such as LG-mart, E-mart into small cities such as Choonchun or Wonju have had a profound impact on the business of small-sized retailers. The impact of the entry by large discount store is too big compared to that of the entry by department store. Now, it becomes the matter of survival for small-sized retailers. Regulation and protection are not the best solutions to solve these problems. It cannot solve the fundamental problems. Consumer buy products based on their needs not retailers' problems. Without satisfying consumers' various needs and wants, retailers can not survive. Therefore, it is extremely important to understand retail competition from the perspective of consumers and investigate overall retail competition not competition between two different types of retailers. In this study, we analyze the relationship between products and purchasing places, the competitive relationship among retailers. As a result, we get big picture of retail market and discuss the revitalization of conventional retailers. In addition, we propose new solutions to conventional retailers' problems from the perspective of consumers.

• The Korean Journal of Franchise Management
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• v.1 no.1
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• pp.87-103
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• 2010

Today, banks offer banking services to a large number of customers by a branch network spread all over the nation. The quantity and quality of services are advanced by fierce competition in their field. So they are attracting customers based on high confidence in the financial industry. In spite of these developments, the retail bank market currently does not satisfy customers demands and various desires. In this research, the problems with banking services were observed. It was proposed that the banking services apply a franchise business model. First, this proposal will reduce the business expenses by collaborating profits with head office of banks and affiliates. Second, it will offer greater satisfaction to the customers. Through the mutual collaboration with head office of banks and affiliates in this proposal, it is anticipated that banks will reduce their business expenses and improve services for customers by offering convenient and fast banking services. It is also expected that the banks will expand and make up their weakness through increased profit and customers will be provided additional services.

• Bulletin of Food Technology
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• v.26 no.2
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• pp.132-138
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• 2013

베트남은 캄보디아, 태국, 버마, 말레이시아 등 주변 시장으로 쉽게 진출할 수 있는 거점지역으로서의 중요성을 가지며, 세계적인 컨설팅사인 AT Kearney사는 2009년 평가에서 5위로 전 세계 185개 국가 중에서 2020년까지 아시아의 유망시장으로 평가하고 있다. 평가는 인구, 소득, 시장잠재력, 위험, 유통침투 지수 등을 기초로 AT Kearney사가 개발한 소매유통산업개발지수(General Retail Development Index)에 따른 것으로 베트남은 2008년 1월, 2009년 5위 등 상위권을 지키고 있다. 또한 2010년 기준 8,700만명의 인구대국으로, 30대 이하 인구비중이 56%로 상대적으로 높아 소비자 인적구성 측면에서 성장가능성이 크며, GDP의 70%를 내부소비가 점유하고 있고, 소비여력이 큰 44세~55세 인구가 높은 비중이 높아 홍삼시장의 성장가능성이 크다. 홍삼제품은 도시 중심의 500개 소매점과 3,000개의 약국을 통해 유통되고 있고, 홈쇼핑과 인터넷 쇼핑몰 등 신규유통을 통해서도 유통이 활발해 지는 등 나름대로 유통체계가 구축되고 있으나, 소비자 인식부족과 물류시스템 등 유통 시스템의 미흡으로 본격적으로 성숙기 시장으로 진입하지 못하고 있다. 따라서 소비자와 유통 특성을 고려하여 시장에 진출한다면 성공적인 진입이 예상되나, 미국 등 다른 선진국들도 투자를 강화하고 있어 조만간 성숙기 시장으로 진입할 것으로 예상된다.

• Korean Business Review
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• v.21 no.1
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• pp.119-131
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• 2008

The purpose of this study is to investigate AEON Group which is the largest retailers in Japan. There are same characteristic between E-mart and Aeon. They adopted hyper method as like as European and American. In addition to this, they applied their own custom. As I reviewed about the stages of development corporate, it is enabled to be expected the strategy of Aeon. The corporate will be a holding company and planning to expand branch to hundred in China.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.2
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• pp.110-122
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• 2023

This study examined the characteristics of the Mongolian retail market through the case of CU, a Korean retail company that successfully entered Mongolia. This study provides useful implications for Korean companies planning to enter Mongolia. Despite its proximity to Korea, Mongolia is a difficult environment for the retail market because of its small domestic market, landlocked location, inefficient logistics infrastructure, and lack of laws and regulations related to the retail industry. On the other hand, CU has successfully settled in the Mongolian market through master franchise agreements with a local company and by promoting a glocalization strategy. Mongolia CU is not just a convenience store but a place where Mongolians can enjoy global culture, and it is being reorganized as a new space where Mongolians can satisfy their consumption needs.

• Journal of Distribution Research
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• v.7 no.2
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• pp.21-44
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• 2003

The entry of large discount stores into small cities such as Choonchun or Wonju have had a profound impacts on the businesses of small-sized retailers. The impacts of the entry by large discount store will be much larger than those of the entry by department store or other small-scale retailers. Most of research studies on the competitive retail structure focused on the change of retailing in the advanced countries dynamically and investigated macro-trends in sales and market share. As a result, they tend to overlook the micro aspects of consumers" perception and actual behaviors. Furthermore, they tend to limit their research scopes to relatively competitive retailers not to overall competitive structures. In this study, we analyze the overall competitive structures by investigating the retailers" characteristics, perceptions of consumers on retailers and actual purchase of products across different types of retailers We could obtain competitive retail structure. Based on that, we discuss the strategies on the revitalization and enhancement of small-sized retailers" productivities.

• Asia Marketing Journal
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• v.2 no.4
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• pp.54-67
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• 2000

일반적으로 거래를 할 때 판매자는 자신에 유리한 정보를 구매자에게 제공하려 한다. 하지만 자신에게 불리할 수 있는 정보를 제공하는 경우도 있는데, 이런 경우 과연 어떤 효과가 있는지 궁금하다. 제공물에 관한 부정적 정보를 제공하는 방식은 여러 가지 있지만 본 연구에서는 특히 최근 들어 그 중요성이 높아지고 있는, 구매접점에서 제공되는 것을 연구과제로 정하였다. 또한 구매자가 제품의 품질을 알기 어려운 경우에 부정적 정보 제공의 효과가 선명하게 드러날 것으로 보아 , 경험품질속성이 강한 사과를 대상으로 세 가설을 현장실험으로 검증하였다. 그 결과 제공물의 중요한 속성에 관한 부정적 정보의 제공이 해당제품의 매출에 부정적인 영향을 미치는 것으로 나타났으며 구체적으로 사과 순매출감소율이 27.6 %나 되었다. 또한 대체 제공물에 대한 유혹효과는 통계적으로 입증되지 않았으나 수치상으로 긍정적인 영향을 미치는 것으로 나타났는데, 실험에서 딸기 순매출증가율이 5.2%이었다. 하지만 사과에 대해 잘 아는 소비자들의 점포에 대한 신뢰도 증가는 통계적으로 유의하지 않았다. 연구결과로 미루어 인과스키마타에 어긋나는 정직한 정보의 제공으로 얻는 것이 별로 없으며, 약하지만 대체 제공물에서도 유혹효과가 나타난다는 점을 알 수 있다. 이렇기 때문에 판매자 입장에서 대체제품이 있는 경우, 특정제품에 대해 부정적 정보를 제공하는 의미는 어느 정도 있다고 볼 수 있다.