• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.312-325
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• 2020

The heat perm is the preferred hair technique to get positive affects such as increase of work efficiency and sale in hair industry. The subjects of this study is 262 hair shop workers and it was investigated heat perm device using reason, using satisfaction and repurchase. As a result, the perm accounted for 32.1 and the use of digital perm devices was more than that of setting perm devices. The reasons for the use were that the longer the setting device was engaged, the flexible it was the hair wave. The higher the rank, the better the hair wave retention and the long hair treatment, and it also helped sales. (p<0.05) Digital perm device can be hair-wavy in the desired style while in use, and the longer the working period, the more advantageous. The repurchase intention was that the longer the period of service and the higher the rank, the more advantageous it was. (p<0.05) The reasons for the usage of setting perm and digital perm were correlated with the satisfaction of use and the repurchase intention. The reasons for the use were helpful for sales and elastic hair wave and long hair waving was possible, which affected the repurchase. In conclusion, heat perm had been found not only helped sales, made a good hair wave, and the long hair waving, but also to be preferred to the long working period of the hair shop and the rank above the designer.