• Title/Summary/Keyword: 셀프서비스테크놀로지

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A Study on the Determinants of Consumers' Intention to Switch to New Self-service Technologies in Banking Industry (고객의 셀프서비스 테크놀로지로의 전환요인에 대한 실증연구)

  • Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.1
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    • pp.73-89
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    • 2009
  • This research examines the factors that influence a consumer's decision to switch to new self-service technologies. The model related to attitudes, anticipated outcomes and intentions to change a behavior was assessed using structural equation modeling at the context of a banking industry. The results revealed that 1) an attitude toward a staff, Internet banking, and an ATM would influence an attitude toward a bank, 2) an attitude toward Internet banking and ATM influence utility and enjoyment, and an attitude toward Internet banking and staff affect social acceptance, 3) an attitude toward a bank was positively associated with enjoyment, 4) an attitude toward Internet banking had a positive effect on the intention, but an attitude toward an ATM had a negative one, and 5) both anticipated outcomes, enjoyment and social acceptance, were found to influence an intention to change behavior, but utility was found to affect negatively.

Impacts of technology anxiety and perceived productivity on attitude toward self-service technology - The moderating role of need for interaction - (기술불안감과 지각된 생산성이 셀프서비스테크놀로지에 대한 태도에 미치는 영향 - 상호작용욕구의 조절효과를 중심으로 -)

  • Jeong, So Won;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.28 no.4
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    • pp.480-491
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    • 2020
  • The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

Effect of Self-service Technology Service Quality on Cognitive Response and Purchase Intention in Fashion Retail Store (패션 매장의 셀프 서비스 테크놀로지(SST) 기술 속성이 인지적 반응과 구매의도에 미치는 영향)

  • Kim, Songmee;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.634-648
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    • 2019
  • Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.