• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.584-591
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• 2014

This article discussed emotion and communication at the film editing theory. By editing as a form of communication, audiences response to the new facts of the story or the new shot as its details and then it uses their ability to induce. Lev Kuleshov, by the famous Mozhukin experiment, intended to show that montage draw spectator's inferences on emotion and association beyond content of the individual shots. The continuous editing technologies such as 180-degree rule, matching eye-view and behavior, 30-degree rule, and continuity of sound, light and color, enhance emotion. Point-of-view editing is the main device to maximize the film's emotion. Point-of-view editing serving the purpose of the film narration is a powerful means to practice and to persuade emotion communication.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.177-186
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• 2009

Virtual world is persistent 3D(2D) space through computers which supports real-time interaction. Children's virtual worlds are for children below 15. Its educational benefits are: practical experience, cooperation possibility, experience sharing, and optimized environment. Moreover, interesting factors from games can enhance the educational efficiency of virtual worlds. In order to intensify the educational efficiency, goal, motivation, relationship and advice has to be considered as well. Based upon those factors, the result of analysis of current virtual worlds shows that they have clear goal. contextualization of task and appropriate reinforcement. However, for future prosperity, continuous effort for expansion of readiness, social persuasion, scaffolding are needed.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

• Journal of Korean Home Economics Education Association
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• v.31 no.4
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• pp.41-62
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• 2019

The purpose of this study was to examine how the contents and pedagogical styles of Food and Nutrition in the middle school home economics textbooks could promote constructivist learning. For this, Food and Nutrition contents of 12 current textbooks were analyzed, based upon the learning factors derived from both a practical problem-focused curriculum from the constructivist perspective, and the current home economics curriculum from the objectivist perspective. Pedagogical styles of the texts and exercises were classified into four types- neutral informative, injunctive, persuasive, and participative, out of which 'persuasive' and 'participative', in particular reflect the constructivist perspective. The major findings were as follows: First, the analysis results of Food and Nutrition contents showed that of 14 learning factors, 13 of the textbooks corresponded well to the current curriculum(92.9%). On the other hand, Out of the 26 learning factors, 18 of the textbooks corresponded to the practical problem-focused curriculum(72.4%). Classified into each stage of the practical problem solving processes, only learning factors related with 'the concepts of the valued ends' were fully covered. However, the other learning factors related with the concepts of 'the practical problem', 'the context', 'the action' and 'the consequence', that is the factors particularly related with 'the concepts of the context', were not properly addressed. Besides, learning factors were not addressed from diverse viewpoints, especially from the social perspective. Second, the analysis of pedagogical style related to Food and Nutrition illustrated that the neutral informative(59.9%) in texts, and the participative in exercises(60.4%), were most common. However, persuasive and participative were insufficient in texts(22.1%). Furthermore even though the exercises, are more likely to be described from the constructivist perspective, nearly none of the exercises was considered from the social perspective. In conclusion, this study showed that Food and Nutrition in Korean home economics textbooks need to reflect constructivist learning better.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.334-346
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• 2008

The study examined the relationship between servant leadership and organizational commitment and tested the mediating role of the organizational trust between the two variables. Measurement of servant leadership used intactly 23 items of a preceding research. Empirical analysis result can be summarized as follows. Firstly. the servant leadership has positive influence on organizational trust. Secondly. servant leadership has significant influence on affective commitment and normative commitment, but could not reach the significance level for continuance commitment. Lastly, this study was proved there was an partial mediating effect of organizational trust, between the servant leadership and affective commitment, normative commitment, but could not reach the significance level for continuance commitment. And if the organizational trust is higher, the extent of the servant leadership's influence on organizational commitment would be higher.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.199-206
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• 2018

The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.81-91
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• 2020

This study explored message framing methods for effective campaigns to prevent suicide. In particular, the study reviews the gain message and the loss message. In the effect of campaign message, gender differences and Any differences between the suicide high risk group and low risk group were explored. Subjects were a total of 98 people. A total of 10 messages were presented as loss framing and gain framing, respectively. The attitude towards these messages were then measured. Suicide low risk group showed favorable attitude toward gain framing messages that emphasized the benefits of not committing suicide. Meanwhile suicide high risk group showed a similar effect of gain framing and loss framing. Compared to men, women showed a favorable attitude toward gain framing. also high persuasive effects. In other words, this indicates that a more effective way of expressing messages to prevent suicides is to take a positive approach rather than a negative approach. Implications of the these findings are discussed and directions for future research are advanced.

• Journal of Korea Game Society
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• v.15 no.3
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• pp.41-50
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• 2015

This study attempted to identify differences in user experience such as spatial presence, social presence, flow, empathy, anxiety, and perceived risk between simulating characters of animation and of actual userimage. The playtesting method was conducted on 60 male smokers using 'Smoking Sims', a simulation game produced by The Center for Health Communication Studies. The results found that the simulation of actual image character is higher in the level of perceived risks for smoking, spatial presence, social presence, flow, and empathy than the simulation of animation character. The study shows that identification with a game character affects user experience and enhances the effectiveness of perceived risks as well. It emphasizes the importance of game design to implement identification in serious game like a smoking cessation simulation.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.111-114
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• 2009

멀티미디어(Multimedia) 시대에 있어 메시지(Message)를 통한 사회적 상호작용, 즉 커뮤니케이션 (Communication)은 시각적인 요소, 색채, 형태, 시간, 움직임 뿐 만 아니라 청각적인 요소도 메시지를 전달하는 표현요소로 자리 잡고 있다. 왜냐하면 시각이나 청각 어느 하나만으로 메시지를 전달할 때보다 시 청각을 조화시켜 메시지를 전달 할 경우에 인지도가 훨씬 높기 때문이다. 그리하여 본 연구는 영상 커뮤니케이션이 가지고 있는 시 청각적 요소들의 연관성을 찾고자 하였다. 오늘날 TV 이나 영화 인터넷 등등의 멀티미디어에서 우리는 정보전달과 설득의 영상 메시지들을 쉽게 접할 수 있다. 그 중에 특히 영상메시지의 역할을 극적으로 나타낼 수 있는 광고영상에 속한 시각적 요소 타이포그래피와 청각적 요소 사운드를 통해서 시 청각적 요소의 연관성에 대해 연구하였다. 먼저 다양한 광고영상을 소구방법과 내용에 따른 분류를 통해 분야별로 나누고 그 분야에 따른 시 청각요소의 사용 빈도와 유형을 조사하였다. 타이포그래피는 전달방법에 따라, 사운드는 사용 유형에 따라 나누어 빈도와 유형을 조사하였다. 영상의 시각요소와 청각요소의 적절한 사용이 수용자로 하여금 선호도 및 인지도에 높은 효과가 있다는 분석 결과를 가지고 국내와 국외 광고영상의 시 청각요소의 분포도를 조사, 분석하였다. 그리하여 향후 효과적인 영상 커뮤니케이션의 역할을 하기 위해 시 청각요소의 연관성을 고려한 효율적인 광고영상 제작방향을 제시하고자 한다.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.29-29
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• 2017

Holland(1997)의 직업성격유형은 네 가지 가정을 기초로 한다. 이 가정에 기초하여 직업성격유형을 6가지 유형으로 분류하고, 사람의 성격과 그 사람의 작업환경에 대한 지식은 진로선택, 직업변경, 직업성취 등에 관해서 중요한 결과를 예측할 수 있다."라고 설명하고 있다. 이와 관련한 선행연구와 이론을 바탕으로 본 연구를 진행할 계획이다. 이와 같은 연구목적을 이루기 위한 내용은 다음과 같다. 첫째, 직업성격유형을 6가지 (R IASEC )로 분류한 이론을 본 연구의 대상인 일반 창업자(대학생, 청년, 장년 등)에게도 적용할 수 있는지 확인하고자 한다. 즉, Holland(1997)의 직업성격유형이론에 의한 현실적(Realistic)유형, 탐구적 (Invest igat ive)유형, 예술적 (Art ist ic)유형, 사회적 (Soc ia l)유형, 설득적(Enterprising)유형, 관습적(Conventional)유형의 분류를 본 연구에 적용하여 일반 창업자에게도 적용가능한지를 확인하고자 한다. 둘째, 일반 창업자의 직업성격유형, 직업가치유형 (내적직업가치, 외적직업가치)에 따른 창업성과에 대한 변수간의 구조를 분석하고자 한다. 구조 모형에서의 효과와 영향력을 분석하여 Holland의 직업성격유형과 창업성과 간의 관계를 규명하는 연구결과를 정립하고자 한다. 셋째, Holland의 직업성격유형 및 직업가치가 창업성과에 어떤 영향을 미치는지, 직업가치유형(내적직업가치 외적직업가치)이 창업성과에 어떤 영향을 미치는지 규명하고자 한다.