• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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• v.5
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• pp.253-287
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• 2002

Aus kommunikativer Hinsicht wird die Textsorte 'Rede' als appellierende-persuative Textsorte charakterisiert, die eine bestimmte Aufbaustrukutur hat. Das klassische Schema der Rede setzt sich aus Einleitung, $Erz\"{a}hlung$, Beweis und $Schlu{\ss}$ zusammen. $Erz\"{a}hlung$ und Beweis, die sich in der Mitte des ganzen Textes befinden, sind verbunden mit einem Appell an die Vemunft und haben ein intellektuelles Wirkziel. Im Gegensatz dazu beabsichtigen Einleitung und $Schlu\ss$ jeweils als erster und letzter Redeteil das Erzeugen einer sanften oder heftigen Emotion. In dieser Arbeit stellt sich es in drei Textanalysen heraus, $da\ss$ die Einleitung darauf abzielt, die $Zuh\"{o}rer$ wohlwollend, aufmerksam und gelehrig zu machen, und $da\ss$ der $Schlu\ss$ darauf abzielt, die $Zuh\"{o}rer$ wohlwollend, gelehrig zu machen und zum Handeln zu ermuntern. Das Wohlwollen wird dadurch gewonnen, wenn der Redner die Zuhorer lobt oder ihren Ehrgeiz anregt, wenn der Redner den $Zuh\"{o}rern\;Ha{$\ss}$, Zorn, $Mi{\ss}gunst$ gegen den Gegner $einfl\"{o}{\ss}t$, indem er $\"{u}ber$ die schlechten Eigenschaften seines Gegners spricht, oder wenn der Redner den $Zuh\"{o}rern$ Liebe, Gunst und Mitleid $f\"{u}r$ sich selbst $einfl\"{o}{\ss}t$, indem er Dank, Freude und Bedauern usw. ausspricht oder den $Zuh\"{o}rern$ seine eingenen Tugenden, seinen Gerechtigkeitssinn, $W\"{u}rde$, Verdienste, Wohlhaben und Vertrauen zeigt. Die Aufmerksamkeit wird geweckt, wenn der Redner angesehene oder $m\"{a}chtige$ Personen in den Vordergrund stellt, wenn er zeigt, $da\ss\;er\;f\"{u}r$ das allgemeine Wohl $pl\"{a}diert$, wenn er ein Wertargument oder ein plausibles Argument benutzt, wenn er etwas Neues bespricht, oder wenn er letztendlich $ank\"{u}ndigt$, zur Sache zu kommen. Der Wille, sich belehren zu lassen, wird geweckt, wenn das vorher Gesagte anhand der Hauptpunkten und in aller $K\"{u}rze\;aufgez\"{a}hlt$ wird, um es den $Zuh\"{o}rern\;eine\;Erinnerung\;zur\"{u}ckzurufen$. Ermuterung zum Handeln wird geschaffen, wenn der Redner seine $W\"{u}nsche$ und Erwartungen usw. ausspricht. $Au{\ss}erdem$ sind rhetorische Mittel wie Ironie, rhetorische Fragen, Antithese, Wiederholung, Parallelismus, Klimax, Correctio, Metapher, Vokativ, Anspielung, Einschub, Hyperbel, $Aufz\"{a}hlung$, Chiasmus, Ellipse usw. $f\"{u}r\;das\;Gef\"{u}ge$ der Rede von Bedeutung. Sie dienen vor allem dem Zweck, den $Zuh\"{o}rern$ den Redeinhalt anschaulich, spannend und eindringlich darzubieten und damit die Wirkung der Aussage zu steigern.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.181-190
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• 2017

The purpose of This study was to find out the effects of the hotel advertising attitude and brand image on customers' purchase intention. For this study, a total of 306 questionnaires among collected data for customers who experience hotel service at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows positive significant effects in purchase intention of "feeling and persuade attitude factor" and "reputation and usefulness attitude factor", but it is not positively effected continual purchase intention in hotel customers. Also, it shows positive significant effects on hotel customers' purchase intention of "emotional brand image" and "physical brand image". From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image. In addition, it should be considered that positive images building up emotional and physical characteristics in hotels for establishing consumer-brand relationship. From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image.

• Journal of the Korean Geographical Society
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• v.38 no.2
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• pp.298-311
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• 2003

Building the new administration capital city, one of presidential candidate Moo-Hyun Rho's election pledges, is now listed as a priority national policy agenda of the Participation Government. However, so many people's negative attitudes ranging from cynical skepticism to firm objections against the national policy agenda may threaten its smooth policy actualization. At this juncture, this paper attempts to present persuasive arguments and discuss some critical issues to be considered for building the new administration capital city successfully. The paper begins with taking a look at the current state of hyper-concentration of Seoul agglomeration area and its harmful effects, paints a vision of 'an evenly developed country as a whole' via illustrating the vision from the Swiss case, and reviews the performance of the precedent governments' reform measures for rectifying the hyper-concentration of Seoul agglomeration area. And then, the paper argues for building the new administration capital city as a potent solution to the problem of excessive concentration of activities in Seoul agglomeration area, as well as a driving force to spur the government to realize the Participation Government' enthusiastic vision: 'a decentralized and evenly developed country as a whole' and 'the hub country in the Northeast Asia'. In addition, the paper discusses the location of the new administration capital city in connection with the forthcoming national unification. Lastly, the paper deals with the important issues such as the procedure of people's approval, the population size and legal status of the new administration capital city, the relationship between building the new administration capital city and decentralization reform, etc.

• (The) Korean Journal of Advertising
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• v.29 no.7
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• pp.29-53
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• 2018

In our study, we investigated the effects of position of endorser and endorser's gaze direction(direct/averted_image/averted_text) on advertising attitude, purchase intent and brand recognition using eye-tracking method. Focusing on the printed cosmetic ads which the role of endorser is important and indirect persuade route is relatively is emphasized, we conducted experiment on 36 participants in 20s. As prior studies, our results shows that participants paid attention to more and faster on specific element which the endorser is gazing at. But it was not reflected to ad attitude and purchase intent directly. When the endorser is positioned in left the side, the highest purchase intent was shown in direct gaze condition, while when the endorser is on the right side, the highest ad attitude was shown in gazing image condition. Additionally, the brand recognition task following eye-tracking experiment shows that recognition accuracy was higher only in condition which the endorser is in the left side looking at the product image. These results demonstrated that the gaze direction of endorser plays a role as attentional guidance, which means it can lead customer's attention to particular region in the printed ad, but the effect can be varied depending on the position of endorser and which type of information the endorser is gazing at. Therefore, ultimately, to increase customer's ad attitude and purchase intent, complex consideration of not only the gazing direction of the endorser, but the position of endorser and other diverse elements is necessary.

• Journal of Korean Philosophical Society
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• v.145
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• pp.195-215
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• 2018

Plato said that our cosmos was created from the union of nous and $anank{\bar{e}}$ in Timaeus. In addition to this, 'the third kind', namely $ch{\bar{o}}ra$, exists already with genesis before the birth of the cosmos. Plato explains this $ch{\bar{o}}ra$ with several metaphors. That is, 'receptacle', 'mother', 'gold', 'space', 'place' etc. From Aristotle to contemporary scholars, generally three types of interpretations are presented. First, $ch{\bar{o}}ra$ is a kind of a 'void.' Secondly, $ch{\bar{o}}ra$ is Aristotle's $prot{\bar{e}}$ $hyl{\bar{e}}$. Thirdly, $ch{\bar{o}}ra$ has two aspects of space and matter. I will accept the third opinion. Plato's $ch{\bar{o}}ra$ has both a spatial aspect and material aspect. $Ch{\bar{o}}ra$ is a place that accommodates all sensible things in itself. On the other hand, $ch{\bar{o}}ra$ seems to be a mother who nourishes sensible things like a child. In this, Plato lacks a logical consistency. The research of $ch{\bar{o}}ra$ can not deviate from the limits of $eik{\bar{o}}s$ logos.

• Journal of Korean Philosophical Society
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• v.129
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• pp.267-290
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• 2014

The slippery slope argument means that if we accept a type of action A, we are committed to accepting B, C and eventually N. Then, N is situation which we must not accept morally. It works causal mechnism that B because A is raised, C because B is raised. But in the logic textbooks and treatises, the slippery slope argument is classified as fallacy. The reason is that the argument is not a causal argument. Actually, it is a probable. Also it is argued that the argument is wrong because it fears about the future extremely. But We can not say all slippery slope argument is fallacy even though a slippery slope argument is sometimes fallacy. I think it is persuasive argument in a significant place. Therefore I argue that the argument is not simple logic as a form of thinking, but practical reasoning applied the context of dialogue. So in order to find it to be practical reasoning we demand the new understanding to fallacy theory. In traditionally, fallacy is defined to wrong reasoning logically, but according to Walton, fallacy means a verbal tactic or deceptive trick that can be used to cause someone to fall down in argument. That is to say, whether or not the argument is successful depends on how it uses as argument tactic in a given context of dialogue. Therefore I argue that whether or not the argument is successful, because of it is practical problem used in a context of dialogue, is to be approached to pragma and dialectical method, not semantic.

• Journal of Korean Philosophical Society
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• v.144
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• pp.371-398
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• 2017

The emotions that Aristotle treats in Rhetoric II 2-11 are broadly divided into two groups: the one is the so-called basic emotions, the other the emotions that are opposed to them. The reason that he draws attention to the opposite emotions is that, for example, angry judges must be placed in an opposite state. The question is whether the calmness treated in Rhetoric II 3 is an emotion. Because it is treated in the Ethics as a virtue and thus as a trait of character. How is calmness distinguished as an emotion from that as a virtue? And in what way is it opposed to anger? In short, what is the calmness, inasmuch as it is an emotion? This is the question which is the task of this work. The thesis asserted in this paper is that calmness is the disposition to do a service for another that results from praise or some other act that enhances a belief in one's worth. To substantiate the thesis, the following questions are discussed. The first question is whether the calmness could also contain proportions of pleasure and pain. The question also arises whether it could be also treated properly according to the standard 'target person-intentional object-mental state'. Finally, there is a comparison between the concept of calmness in the Ethics and Rhetoric, so that the latter concept places itself in the foreground.

• (The) Research of the performance art and culture
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• no.36
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• pp.553-584
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• 2018

In order to succeed to the 'Traditional Play Series 1~9' by Prof. Sa Jinsil, this article sought the contact points between the traditional drama and the elementary drama education that Prof. Sa Jinsil held. The educational perspective of the prof. Sa Jinsil is reflected specifically in the seventh and eighth volumes. However, these educational perspectives are similar to those presented in the 2015 revised curriculum. It is also similar to the cultivation of humanities through theater education. In other words, the similarity is confirmed in that the target is creativity-interdisciplinary type human. The foresight of the prof. Sa jinsil in the education for creativity-interdisciplinary type human is confirmed. On the other hand, in order to cultivate creativity-interdisciplinary type human, it is also required to cultivate the ability to 'fun speaking' as well as 'logically speaking'. In this regard, I presented Jaedam, one of the Korean traditional plays, as an alternative. The reason for this is as follows; (1)It is possible to succeed Korean traditional theater performance style through regular class. (2)Students can develop emotional and empathy skills through fun speaking education. (3)Students will develop persuasive storytelling skills. At this time, the traditional play series 1~9, which contains the works of Prof. Sa Jinsil, and cultural ideas and educational ideas, will be useful.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.373-379
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• 2019

This study examines the process and scope of visual directing through the case of SM Entertainment, and explores the role of visual directors. As a result of the case study, SM created the visual directing team composed of art director and visual designers within the creative headquarters and was actively introducing visual directing for the development of idol. The visual directing process of SM, which is being developed as a part of the star marketing, consists of analyzing the environment in marketing strategy, establishing marketing strategy related to idol, setting up target image per artist, and finally planning and managing the visual directing project. The visual director in SM is required to have creative talent, logical persuasion, information analytical ability, visual expression ability, and field application ability. SM also applies visual directing accumulated from idol singers to SM business areas such as MD product design and production, product composition and designer collaboration, and SM town COEX artium. This paper have significance in attracting visual directing to the academic field.

• Convergence Security Journal
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• v.18 no.1
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• pp.117-128
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• 2018

The purpose of this paper is to analyze the behavior of North Korea's cyber attack against South Korea since 2009 based on major international security theories and suggest South Korea's policy option. For this purpose, this paper applied the behavioral domain and characteristics of 'cyber power' and 'coercion dynamics' model, which are attracting attention in international security studies. The types of cyber attacks from North Korea are classified into the following categories: power-based incarceration, leadership attacks and intrusions, military operations interference, and social anxiety and confusion. In terms of types and means of cyber power, North Korean GPS disturbance, the Ministry of Defense server hacking and EMP are hard power with high retaliation and threat and cyber money cashing and ransomware are analyzed by force in the act of persuasion and incentive in the point of robbing or asking for a large amount of money with software pawns. North Korea 's cyber attack has the character of escape from realistic sanctions based on the second nuclear test. It is important for South Korea to clearly recognize that the aggressive cyberpower of North Korea is changing in its methods and capabilities, and to ensure that North Korea's actions result in far greater losses than can be achieved. To do this, it is necessary to strengthen the cyber security and competence to simultaneously attack and defend through institutional supplement and new establishment such as cyber psychological warfare, EMP attack preparation, and enhancement of security expertise against hacking.