• Title/Summary/Keyword: 설계점

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The Effects of Firms' Engagement in Fair Trade Practice on Consumers' Purchase Intention : An Experimental Study on Koreans' Attitude toward Foreign Coffee Brands (기업의 공정무역행위가 소비자들의 제품 구매의도에 미치는 영향 - 한국 소비자들의 커피 브랜드 태도에 관한 실험을 중심으로 -)

  • Kim, Min-Hee;Kim, Min-Ho;Oh, Han-Mo
    • Korea Trade Review
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    • v.41 no.5
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    • pp.1-14
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    • 2016
  • Consumers have been increasing their interests in firms' ethicality as well as in the features of the firms' products when they decide to purchase a certain product. Recently, fair trade is considered to be a type of ethical marketing in the business-to-consumer market. In this regard, the effects of fair trade-based marketing on firm performance have become the center of academic and managerial concerns. Despite this importance, few studies have investigated whether fair-trade is a source of competitive advantage or just a cost of doing business. The present research attempts to provide evidence of how fair trade-based marketing influences competitive advantage. Two experimental studies were conducted to explore consumers' purchase intention, which can be a proxy of competitive advantage, in a foreign product-consumption context. Drawing on the stakeholder theory, the first study was performed to examine the effects of fair trade marketing on consumers' purchase intention through a within-subjects design. In addition, building on the signal theory, the second study was executed to test the effects of a fair trade mark on consumers' purchase intention. The findings of the current research reveal that consumers prefer fair trade-based products to others and that when it comes to fair trade-certified products, consumers are more likely to purchase products with that certification than otherwise, even when those products are sold at higher costs than rival products. Interestingly, the results of this research present that there is a significant difference of consumers' purchase intention of a fair trade-based product between two different marketers. This implies that fair trade-based products should be differentially distributed and targeted at a certain type of consumers.

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The Effects of spatial features on visitor attitudes at exhibition hall (전시홀 공간특성이 참관객 태도에 미치는 영향)

  • Duan, Mingming;Kim, Young Sun;Kim, Bong Seok
    • Korea Science and Art Forum
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    • v.29
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    • pp.89-100
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    • 2017
  • This research aims to identify spatial features of exhibition hall for trade fair and establish a theoretical model on the effects of these features on the visitor attitudes. Also, it seeks to make suggestions on the service for exhibition environment or marketing activities through empirical analysis. The survey for this research was conducted for one week from Oct. 28 to Nov. 5, 2016 at COEX in Seoul. The 320 questionnaires were distributed to the visitors of the survey period, and all of the questionnaires were returned. Excluding those considered meaningless due to a small number of answered questions, a total of 303 samples were used for empirical analysis. The empirical analysis was conducted through SPSS 24.0. The results showed that each element of spatial features of the exhibition hall has significant effects on the visitor intuitive attitude. On the other hand, only Aesthetic and Convenience of spatial features of the exhibition hall has significant effects on the visitor conative attitude As above, this research conducted empirical researches on the effects of spatial features on visitor attitudes at exhibition hall to provide guidelines for establishing strategic management schemes of exhibition space that provide more convenient and pleasant environment. Also, this research aims to suggest development directions for organizer to provide quality service and environment, turning them into comfortable spaces that communicate with the visitors.

Comparison and Analysis of Educational Programs of Korean and American Medical Library Associations to Improve the Role of Medical Librarians for User Services: Focusing on MLA and KMLA (의학사서의 이용자 서비스 향상을 위한 국내외 의학도서관협회 교육프로그램 비교 및 분석 - MLA 및 KMLA를 중심으로 -)

  • Hey-Young Rhee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.2
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    • pp.59-92
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    • 2023
  • The purpose of this study is to suggest ways to improve medical librarians' educational programs to improve domestic medical library user services. To this end, the role of medical librarians was investigated, and the education areas were itemized, and then the MLA in the US and the KMLA in Korea were compared and analyzed. As a result, the improvement points for medical librarian education programs in Korea are: First, expansion of certification programs that select various types of education programs, education areas, education contents, and specialized fields, collaboration programs with related institutions, and education programs that advocate the value of KMLA are required. Second, there is a need for various educational programs in the current educational areas, such as 'research support service' and 'education/education design/consultation'. In particular, it is necessary to provide 'consumer health information service' and 'disaster information service' for which there is no education at all. In addition, it is necessary to precede the establishment of regulations on the domestic medical librarian education curriculum for the education of various 'information services in the field related to medicine'. Third, it is necessary to provide online education contents for librarians who have difficulty participating in face-to-face education.

A Study on the Practicality of Christian Education Based on the Sustainable Development Education of UNESCO (유네스코 지속가능발전교육에 근거한 기독교교육의 실천가능성에 관한 연구)

  • Jongmin Lee
    • Journal of Christian Education in Korea
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    • v.74
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    • pp.57-80
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    • 2023
  • The purpose of this study is to review the practicality of Christian education for sustainable development in a rapidly changing world. The first part of this study identify the concept, meaning, and direction of implementation of "Sustainable Development," which has been studied and published around UNESCO since the early 1980s, and present practical strategies for the sustainable development of Christian education. This study chronologically selected five major reports published by UNESCO--"Our Common Future"(1987), "Agenda 21"(1992), "UN Decade of Education for Sustainable Development 2005-2014"(2002), "Roadmap for Implementing the Global Action Programme for Education for Sustainable Development 2015-2019"(2014) and "Education for Sustainable Development 2030"(2020)--and examined the concept and meaning of "Sustainable Development"(SD). At the same time, in relation to "Education for Sustainable Development"(ESD), the occurrence, change, and implementation method of "Sustainable Development Goals"(SDGs) were examined and presented. This study derived three Christian educational implications necessary to properly establish the next generation of faith, based on a leadership development strategy using the concept of sustainable development, For the sustainability of Christian education, the foundation of education based on the correct biblical interpretation of cultural mandate is first examined, and then the need for curriculum development and class design is proposed using various types of indicators and educational modules. Finally, specific practices for the development of educational leadership to revitalize Christian education are presented through a multi-dimensional approach.

A GIS-Based Planning Methodology to Determine the Haul Route Layout in Complex Construction Projects (GIS를 이용한 토공 운반로 탐색 방법론 - 단지공사 사례를 중심으로 -)

  • Kang, Sang Hyeok;Baek, Kyeong Geun;Baek, Hyeon Gi;Seo, Jong Won
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.6D
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    • pp.631-639
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    • 2010
  • The layout of haul routes within a construction site of large complex projects needs to be carefully determined as the productivity of earthwork activity heavily depends on the efficiency of the layout and the routes are not likely to change once they are settled. This paper aims to provide a construction planner with a reliable framework to create an efficient layout of haul routes within a large complex construction site. To construct the framework, five factors affecting haul route layout and the productivity of earthwork activity are described along with the associated rules of thumb recommended by design and field experts. In addition, a methodology based on spatial analysis using raster format in GIS is proposed to further increase haul route efficiency. The proposed planning framework enables a construction planner to easily find a more reliable route layout by thoroughly considering the key factors prior to setting up an earthmoving plan.

Development of Studio Lectures to Develop Systematic Model Making Skills in Industrial Design Engineering Major (디자인공학전공에서의 체계적 모형 제작 스킬 함양을 위한 스튜디오 강의 개발)

  • Sungjoon Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.153-160
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    • 2023
  • The process of verifying design concepts and ideas by producing real or equivalent model is essential in the product development process. Against this background, the purpose of this study is to consider the case of developing subjects that can systematically cultivate the ability to produce model from the basic stage to a certain level or higher, focusing on design engineering majors. As a theoretical consideration for this, prior studies related to making such as modeling or prototyping in related areas and majors such as industrial design are considered, followed by Bloom's revised taxonomy model and Hioshi Ishikawa's industrial design program as a methodological consideration for curriculum development. Finally, by applying this, we propose a new course that includes a lecture plan corresponding to the 16th week of learning, which is a general semester of university education. As a result of the study, it was confirmed that producing a physical model was still essential for the development of a new design, and accordingly, it was also necessary to establish a systematic curriculum suitable for the major area. Since the scope of this study extends to the development of subjects, in subsequent studies, it is necessary to consider the contents such as verification and reflection of the utility as competency education through actual application and suggestion of improved subject design.

Experimental Study on Flexural Behavior of RC Beams Strengthened with Prestressed CFRP Plate (CFRP판으로 프리스트레싱 보강한 RC 보의 휨거동에 관한 실험적 연구)

  • Han, Sang-Hoon;Hong, Ki-Nam;Kim, Hyung-Jin;Woo, Sang-Kyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.2A
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    • pp.301-310
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    • 2006
  • Carbon fiber reinforced polymer (CRFP) materials are well suited to the rehabilitation of civil engineering structures due to their corrosion resistance, high strength to weight ratio and high stiffness to weight ratio. Their application in the field of the rehabilitation of concrete structures is increased due to the vast number of bridges and buildings in need of strengthening. However, RC members, strengthened with externally bonded CFRP plates, happened to collapse before reaching the expected design failure load. Therefore, it is necessary to develop the new strengthening method to overcome the problems of previous bonded strengthening method. This problems can be solved by prestressing the CFRP plate before bonding to the concrete. In this study, a total of 21 specimens of 3.3 m length were tested by the four point bending method after strengthening them with externally bonded CFRP plates. The CFRP plates were bonded without prestress and with various prestress levels ranging from 0.4% to 0.8% of CFRP plate strain. All specimen with end anchorage failed by a plate fracture regardless of the prestress levels while the specimen without end anchorage failed by the separation of the plate from the beam due to premature debonding. The cracking loads was proportionally related to the prestress levels, but the maximum loads of specimens strengthened with prestressed CFRP plates were insignificantly affected by the prestress levels.

Development of a window-shifting ANN training method for a quantitative rock classification in unsampled rock zone (미시추 구간의 정량적 지반 등급 분류를 위한 윈도우-쉬프팅 인공 신경망 학습 기법의 개발)

  • Shin, Hyu-Soung;Kwon, Young-Cheul
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.11 no.2
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    • pp.151-162
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    • 2009
  • This study proposes a new methodology for quantitative rock classification in unsampled rock zone, which occupies the most of tunnel design area. This methodology is to train an ANN (artificial neural network) by using results from a drilling investigation combined with electric resistivity survey in sampled zone, and then apply the trained ANN to making a prediction of grade of rock classification in unsampled zone. The prediction is made at the center point of a shifting window by using a number of electric resistivity values within the window as input reference information. The ANN training in this study was carried out by the RPROP (Resilient backpropagation) training algorithm and Early-Stopping method for achieving a generalized training. The proposed methodology is then applied to generate a rock grade distribution on a real tunnel site where drilling investigation and resistivity survey were undertaken. The result from the ANN based prediction is compared with one from a conventional kriging method. In the comparison, the proposed ANN method shows a better agreement with the electric resistivity distribution obtained by field survey. And it is also seen that the proposed method produces a more realistic and more understandable rock grade distribution.

An Analysis of the Traffic Noise Measurement Plans of 'Apartment Complexes' - A Case on the North Riverside Expressway in Seoul - ('아파트단지' 교통소음측정방안에 관한 연구 - 강북 강변도로 사례를 중심으로 -)

  • Kang, Jun Mo;Lee, Sung Kyung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.1D
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    • pp.1-11
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    • 2006
  • This study conducts a theoretical research on road traffic noise. Also, the domestic road noise forecast models were compared each other and analyzed with advanced countries' models to indicate the application possibility and problems. For the establishment of a general formula, we compared the forecasted value with the actual value applied in the formula proposed by the National Environment Institute, and examined the necessary improvement of the domestic road traffic noise forecast model. Also, a regression model was built to examine the relationship between traffic factors and noise. The traffic volume and speed are the main traffic factors used in this formula to affect the noise. From the results, it was found that the speed had a closer relationship with the noise rather than the traffic volume. Therefore, to decrease road noise, it is more important to control traffic speed. The spatial effect of road traffic noise within the apartment complexes was used in the case study to derive location-specific adjustment values. We surveyed the road traffic noise of three apartment complexes, and found that the road traffic noise within each complex was affected at plane level as well as at three-dimensionally. In other words, as the distance from the sound origin grows farther, noise level decreases. Also, it was found that noise increases as heigt goes up, but drops when the height goes beyond a certain level, and that the effect of noise decreases if there are obstacles along the path of the noise direction. Therefore, apartment site design should be done with consideration of the effects of noise in the future.

The Influence of Make Up Program on the Self-esteem and Anxiety Status of the Elderly Female Dementia Patients (외모가꾸기 프로그램이 여성치매노인의 자아존중감과 불안에 미치는 효과)

  • Kong, Eun Suk;Kim, Eun Ju
    • 한국노년학
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    • v.30 no.3
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    • pp.815-830
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    • 2010
  • This study is a nonequivalent control group pretest-posttest study to determine the effects of a make up program on the self-esteem and anxiety of the elderly female dementia patients. This research was done between April 13th and May 1st, 2009. The subjects were 41 dementia patients in an elderly hospital in Honam Area. Twenty dementia patients in the experimental group got the make up measures during the two week experimental period and twenty one dementia patients in the contrast group didn't get any measure during the two week period. Make up measures were given to the experimental group 10 times for the two week period. This study used the self-esteemscale which was developed by Rosenberg(1965) and was translated and modified by Jeon Pyung Je(1974) into Korean. The anxiety status scale which this study used was developed by Spielberger(1970) and was translated and modified by Kim Jeong Taek(1991) into Korean. Collected data were analyzed with SPSS Win 12.0. T-test and multivariate analysis were done to test the hypothesis. This study also used a method of observation. The results of this study are following. After the two week make up measures, the experimental group had more self esteem and less anxiety status than the contrast group. The differences were statistically significant. The result of the observation also supported the research hypothesis. Based on this result, we suggest the make up program as an appropriate and useful nursing care intervention program for female dementia patients.