• Proceedings of the Zoological Society Korea Conference
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• 1997.10b
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• pp.149.1-149
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• 1997

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• Environmental and Resource Economics Review
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• v.14 no.1
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• pp.75-100
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• 2005

This study attempts to empirically investigate the respondents' preference uncertainty involved in stating their willingness to pay (WTP). In the contingent valuation (CV) survey, we employed two approaches using two split samples. The respondents of one sample were given the opportunity to express intensity of preference through polychotomous choice (PC) WTP question. Those of the other sample were given a follow-up question of confidence measure (0~100%). By incorporating the two elicited degrees of preference uncertainty into examining the WTP responses, we take a comparison of the two approaches in terms of the goodness-of-fit of the examination and the efficiency of the mean WTP estimates. In comparing the DC model with the PC models, the DC model provides more efficient estimates. Moreover, the conventional DC model give some gains in terms of the goodness-of-fit and efficiency in comparing with the PC model most similar to this model. In this specific study, incorporating the preference uncertainty in DC model results greater estimates than conventional DC model without loss of goodness-of-fit and efficiency. This implies that the consideration of preference uncertainty on DC model could correct underestimating. We conclude that DC model provides a better estimate of WTP and preference uncertainty could be a critical information on the DC-CV estimation.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.117-126
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• 2014

This study examines how preference clarity and customer participation levels affect evaluation of fit toward customized services and also analyzes the effects of cultural difference between Korea and China that may cause variance in the evaluation of fit in the course of interaction with the prior two factors, preference clarity and customer participation level. It conducted a $2{\times}2{\times}2$ between-subjects factorial design adopting preference clarity, customer participation level, and difference of culture. The subjects were composed of 200 Korean and 200 Chinese. According to the analysis results, it is revealed that Korean consumers highly perceived fit toward customized services when their preference is clear and participation level is high, and they evaluate fit more favorably as participation level increased, while Chinese consumers' evaluation for fit deteriorated as participation level increased. The result shows that fit evaluation became more positive through participation when preference clarity is high in Koreans but not in Chinese.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.65-67
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• 2003

사람들은 자신이 선호하는 스타일의 의복을 착용하기를 원한다. 하지만 다수의 사람들이 자신의 체형 부위별로 본인이 생각하기에 만족하지 못하는 경우가 많아 실제로는 선호하는 스타일이 아닌 자신의 체형을 커버하는 디자인의 의복을 착용하는 경우가 많다. 따라서 본 연구에서는 정장류 착용 경험이 많고 사회 활동을 많이 하는 성인 여성을 대상으로 신체인지도 및 만족도에 따른 아이템(재킷, 팬츠, 스커트)별 선호스타일과 착용스타일에 어떠한 차이점이 있는가를 살펴보고, 이러한 차이가 나타나는 요인을 분석해 보고자 한다. (중략)

• Journal of the Korean Applied Science and Technology
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• v.39 no.4
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• pp.507-516
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• 2022

The purpose of this study was to investigate the effect of rotational preference on body stability based on COP and EMG analysis in an quiet standing after turn in the left and right directions. The subjects of this study were 16 subjects with a high lateral preference for the right hand and foot. The subjects of this study were 16 subjects with high unilateral preference for the right hand and foot, and three rotational direction conditions (QS: quiet standing, LT: 10 turns on the left, RT: 10 turns on the right) were performed. In order to evaluate the stability in an quiet standing after turning, the results were derived and analyzed using a COP plate and an EMG. As a result of the study, LT and RT were larger than QS for all COP variables, but there was no difference according to the direction of turning. In EMG, RT showed larger muscle activity than the QS according to the rotational direction in left and right gastrocnemius. In conclusion, although all subjects had a high right lateral preference, there was no effect of rotational preference in COP, and gastrocnemius showed the effect of rotational preference.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.258-266
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• 2006

시대의 흐름에 따라 문화적 차이를 극복한 전략적인 제품 디자인의 중요성이 커지고 있다. 이에 따라, 문화의 성향을 파악하여 적절하게 대응할 수 있는 디자인이 필요하지만, 지금까지는 제품에 대한 선호도 또는 감성어휘 중심의 설문조사를 통해 각 문화의 통계적인 경향성을 파악하는 것이 대부분이었다. 그러나 디자인의 선호에 차이를 발생시키는 근본적인 문화 배경적 원인을 파악하지 않으면 체계적이고 지속적인 디자인 전략의 수립이 어렵다. 본 연구는 상이한 문화권에서 발생하는 제품디자인 선호 차이에 대한 원인을 문화적 성향의 차이에서 찾으려고 하였다. 또, 문화적 성향이 제품의 선호에 미치게 되는 원인을 문화연구 방법의 하나인 기호학을 통해 분석하고, 그 관계를 체계적인 모델로 설명하고자 하였다. 이를 위해 한국과 프랑스, 두 문화권에서 웹 기반 설문조사를 실시하여 문화적 성향과 모바일 폰 이라는 제품에 대한 기본적 개념을 파악하고 선호하는 디자인을 조사하였다. 그 결과 첫째, 문화적 성향이 모바일 폰의 개념 형성에 영향을 미쳐 한국에서는 필수품이자 자신을 표현하는 제품으로, 프랑스에서는 필수적이지 않으며 개인에게 유용한 도구로 여기며 그에 따라 한국에서는 디자인을, 프랑스에서는 기능적 요소를 중요하게 생각하는 등의 차이가 발생하는 것을 발견하였다. 또, 상이한 제품개념이 디자인 선호에 차이를 유발하여 프랑스에서는 유(柔)하고 정적인 디자인을, 한국에서는 강하고 동적인 감성의 디자인을 선호함을 분석할 수 있었다. 더 나아가 이러한 결과를 종합하여 기호학적 개념에 입각하여 체계적인 모델을 제안함으로써 상이한 문화에서의 상이한 디자인 선호에 대한 원인을 규명할 수 있었다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1125-1128
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• 2013

본 논문에서는 여성들의 개별 패션 선호도로부터 패션 선호 패턴을 분석하고 이를 이용하여 고객에게 맞는 의류를 추천하는 모바일 의류 추천 시스템을 제안한다. 패선 선호관련 설문조사로부터 대응표본 T-검정 방법을 이용하여 선호 특성과 의류와의 유효한 관계를 찾고, 이를 바탕으로 선호 특성에 따른 의류 분류 기준을 작성하였으며, 카이제곱 검정 방법을 통해 선호 특성과 의류 사이의 연관성을 파악하고 선호 특성에 따른 선호 의류 추천을 위한 규칙을 도출하였다. 이러한 규칙을 활용하여 각 사용자의 구입의사 및 패선 선호 특성에 따른 의류를 추천해 주는 시스템을 구현하였으며, 이에 대한 만족도를 조사한 결과 10 점 만점에 7.1 점으로 나타났다. 본 논문에서 제안한 모바일 의류 추천 시스템을 통해 사용자는 선호 의류를 추천 받을 수 있으며, 이로부터 제품의 정보 부족으로 발생하였던 모바일 쇼핑의 문제점을 해결할 수 있을 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1723-1729
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• 2006

Drapability is an important factor determining the end-use of fabrics. In this research, characteristics of drapability of men's and women's suit fabrics were analyzed. The hand and the preference for suit fabrics were measured by the subjective and objective evaluations. To find out the details of the drapability characteristics of suit fabrics, the drape was measured by using Cusick drape tester and was processed by image analysis software. Seasonal difference was obvious both in men's and women's fabrics. The average drape ratio of women's S/S suit fabrics showed the highest value, 0.724, then decreased in the order of men's F/W> men's S/S> women's FW. Wave amplitude showed the same order to the drape ratio. Men's fabrics were more drapable in spring and summer season rather than in fall and winter season. Women's fabrics showed the opposite trend, in other words, S/S suit fabrics were less drapable than F/W fabrics. There was also a significant difference in drape ratio between men's and women's fabrics regardless of season. For S/S, men's fabrics were more drapable than women's ones, whereas, for F/W, women's fabrics were more drapable.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.6
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• pp.2477-2488
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• 2011

The study of the Korean World Cup soccer event sports what is the character's preference factors were analyzed inductively. For this purpose the following research methods were used. First, the target for the study of the D City 10, 20, 30, 40 respectively 30 patients were sampled. World Cup soccer event of the 12 sports chosen for frequency analysis of characters, the final four characters for the analysis of qualitative data were collected from questionnaires 'What aspect of your character do you like this?' that consists of an open survey conducted by Was. As a result, about World Cup chukguk character of the sports people have a preference factors were altered by age, by comprehensively, the Korean people in terms of the five characters and related factors that have in common, which prefer oehyeongseong, internality, Meaningfulness, diversity, and specificity was. Specifically, the 'oehyeongseong' the cute look or exercise (soccer) would be good to see such a varied and colorful, with friendly materials, including a preference factor, and 'internality' and the friendly and patriotic images, meaning Star 'in football and that implies a special meaning was preferred. Finally, the specificity due to the food culture in Korea prefer rooting factors were analyzed.