• Cartoon and Animation Studies
• /
• s.47
• /
• pp.381-412
• /
• 2017

Character conveys rich storytelling and various design elements. Domestic characters are changing and developing in various forms through SNS and offline sources, which are being developed in the aspect of contents industry. The purpose of this study is to find out and discuss the factors that character users are using Korean characters as storytelling and color factor. In terms of storytelling, they prefer adventure, fantasy, absurd and humorous stories. In terms of color, it seems that they prefer a character with simple and simple color/ warm color and warm / cute color composition. On the other hand, characters with a simple story, which is the main subject of early childhood education, fashion, or toys in the aspect of storytelling, are not preferred. In terms of color, it was shown that 4 or more colors were combined without a main color. These main colorless characters gave complex feelings that are not preferred. In terms of storytelling, it is necessary to develop and develop the contents of OSMU(One-source Multi use) through story development with adventure and fantasy structure. In terms of color, it is necessary to configure the user with a simple and simple color which is preferred by the users. Also, the assembly robot toy character needs to increase the satisfaction of the character through simple color composition. As a result of this study, the factors that satisfy the users in terms of storytelling and color are derived. These results will contribute to the development of theoretical aspects, storytelling aspects, and character design industry aspects. Despite the significance of the above paper, it was inevitable to limit the research on the analysis of the storytelling of specific characters, the research through the color analysis framework, the accurate data analysis on the color analysis, and the simple comparative analysis of one.

• Korea Science and Art Forum
• /
• v.24
• /
• pp.321-332
• /
• 2016

As functions of public library has become diversified, proper environment color plan enhancing a supporting environment of user based on a function of public library should be achieved by utilizing space chromatics which is a psychological environmental factor. Therefore, public library's color environment of each space functions should be understood and the foundation of color plan enhancing supporting environment of user should also be established under the premise that public library color environment which supports integrated functions to every local residents by meeting functional roles of library. As functions of public library expands, this study has its purpose to analyze color environment characteristics by mainly focusing on library of Busan region to study color environment supporting function of each space. Through a literature research, function and role of color, environment color have considered, and through a preceding research analysis on public library's present condition analysis and tendency of library color preference, theoretical background on library color environment has deducted. By researching present condition of environment color application at 9 public libraries located at Busan, the environment color characteristics of library has deducted through an image adjective analysis using color system, coloration analysis, IRI(Image Research Institute) color image scale. This study can be provided as a reference data for environment color plan based on spatial function to enhance supporting environment of public library user, and it is expected to utilize in the library facility plan which has been diversified.

• The Research Journal of the Costume Culture
• /
• v.9 no.2
• /
• pp.308-318
• /
• 2001

The purpose of this study is to investigate the clothing interest, the preference for clothing color, in men of their 20s and 30's. The data were obtained from questionnaires completed by 546 men in their 20's and 30s. The SPSS package was used for data analysis which includs factor analysis, t-test, x²-test, Scheffe test, and Cronbach's α to measure the reliability. This study shows the following results. 1. The interest for clothing color was related to individual factors. (age, marriage status, personality). 2. men in their 20's and 30's preferred neutral color, blue, yellow. 3. Men in their 20s and 30s liked monochromatic match in clothing color. 4. The preference for clothing color were appeared to be influenced by the age, personality, skin color.

• The Journal of the Korea Contents Association
• /
• v.13 no.6
• /
• pp.116-124
• /
• 2013

This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

• Science of Emotion and Sensibility
• /
• v.20 no.4
• /
• pp.55-64
• /
• 2017

This study was performed to help the denim fabric planning which reflects the sensibility preference of university students. Objective characteristics, like color properties and mechanical properties, in 8 denim fabrics (5 cotton 100% fabrics and 3 cotton/polyurethane blended fabrics) were evaluated. And the color preference, subjective sensation and tactile preference of denim fabrics were investigated among the university students. The effect of color preference and tactile preference of denim fabrics on the purchase preference of denim slacks was also examined. Color preference of denim fabrics showed a significant difference according to the kind of denim fabrics. University students preferred purple blue denim fabrics that was measured low $-b^*$ value and low $C^*$ value among the color properties of denim fabrics. Among the mechanical properties of denim fabrics, surface property like MMD, MIU and SMD as well as shear property like 2HG5 were important elements affecting subjective sensation. While, tactile preferences showed a significant difference according to the fabrics. The tactile preferences of cotton/polyurethane blended denim fabrics was highly preferred, and that of heavy 100% cotton denim fabric was lowly preferred. And the subjective sensation affecting tactile preferences were in order of smoothness, softness, lightness. It is concluded that the color preference and tactile preference influenced upon the purchase preference of denim slacks, and color preference had a bigger effect upon the purchase preference.

• Science of Emotion and Sensibility
• /
• v.9 no.spc3
• /
• pp.187-196
• /
• 2006

This study has showed verified results on 'Survey into Observer Preference for Table Decoration for Eating and Drinking'. It is a preliminary study to look into interrelation of preference to color tables, image adjectives, aesthetic value, by giving color changes in a certain regularity to each influential factor in functional table decoration. The result has demonstrated that, as for color image and preference,'observers prefers mid/low dark-toned brown which gives a feeling of 'high-quality, and like to eat', and orange tone with a fooling of 'warm and colorful'. In evaluating interrelation between preference and aesthetic value, the study has revealed that ordinary people take the influential factor of 'unity and Gestalt' seriously, while non-professionals preferred 'uniqueness'. Stimulant No. 7 is one of constituent factors of functional table decoration, eliciting significance of images on colors ant aesthetic value. This study also has practical problems about insufficiency or inadequateness in producing mood suitable to T P O, according to depending upon color changes in picking up stimulants, or other problems in selecting stimulants, according to time, seasons and generational parameter in which the inquiry is conducted, but it will serve as a stepping stone for developing new design using both qualitative and quantitative data in 려nctional table decoration.

• Journal of the Korean housing association
• /
• v.14 no.6
• /
• pp.95-104
• /
• 2003

The purpose of this study was to find out the actual condition of University student's use of colors and its favored colors in their rooms. This is to proffer basic data for the color planning of University student's rooms in the future. Questionnaires research method was conducted and 343 sample were selected. The analysis used spss program. The result was as follows； 1) At present, Y or Light tone of YR are mostly used for the floors of University student's rooms, white or Very pale tone of Y were used for walls and ceilings, YR or various tones were used for opening parts. 2) The degree of satisfaction of the color environment was 2.87 in average - ″a little dissatisfied″, more than half of the samples needed to change the color environment. 3) The favored color image of the students was regarded as ″warm, neat, tender, bright and light″ 4) In case of the favored colors of the essential parts, floors were Y or Pale tone of YR, walls were Very pale tone of Y, PB, B, RP. And Very pale tones of B, PB, Y, White for ceilings, Pale tones of YR, White, Dark Blue for opening parts were favored.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2009.11a
• /
• pp.198-201
• /
• 2009

본 연구는 미생물색소로 염색한 소재의 색채감성을 평가하여 색채감성에 영향을 미치는 색채감각과 물리적 색채특성을 규명하고자 한 것이다. 미생물 Zooshikella rubidus 가 생산하는 색소를 추출하여 면, 견, 모, 나일론 직물에 염색한 소재에 대하여 20 대 대학생 남녀 40 명을 대상으로 의미미분법에 의하여 색채감성을 평가시켰다. 색채감성용어에 대한 요인분석결과, 명랑성, 품위성, 매력성, 편안성등 4 개 요인이 도출되었다. 명랑성 요인은 L*, a*, C*, 맑다, 가볍다, 부드럽다, 밝다와 정적 상관을, b*, 강하다, 깊다, 딱딱하다와 부적상관을 보였으며, 품위성 요인은 b*, 따뜻하다와 정적 상관을, a*, C*, 가볍다, 강하다와 부적 상관을 보였다. 또한 매력성 요인은 a*, C*, 맑다, 밝다와 정적 상관을 보였으며, 편안성은 b*, h, 따뜻하다와 정적 상관을, a*, C*, 강하다와 부적 상관을 보였다. 한편, 미생물색소로 염색한 소재에 대한 색채감성 평가는 성에 따른 유의한 차이가 없었으나, 선호도는 성에 따른 유의한 차이가 있었다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.05a
• /
• pp.190-193
• /
• 2001

본 연구는 색채환경이 정상인의 심전도에 미치는 영향을 정량적으로 분석하여 색채 환경이 인체에 미치는 영향을 규명하고자 하였다. 피험자는 색맹을 가지고 있지 않고 인지기능에 장애가 없는 정상 성인 남, 여 50명을 대상으로 하였다. 색채환경의 제시는 암실에서 백색 광원에 채색 필터를 사용하여 제시하였다. 피검자는 6가지 색채 환경 안에서 심전도를 측정하였으며, HRV 분석을 하였다. HF/LF의 비를 비교 분석하여 본 결과, 남자는 녹색에서 색채 자극전보다 자극후가 HF/LF의 비가 0.508(p<0.07) 상승한 것을 볼 수 있었으며, 여자는 파랑색에서 색채자극전보다 자극후 HF/LF의 비가 0.677상승한 것을 볼 수 있었다. 이는 남자는 녹색에서 여자는 파랑색에서 더욱 편안함과 안락감을 느끼게 된다는 것을 의미한다. 따라서 본연구의 결과는 색채 환경이 인체에 미치는 영향을 규명함으로써 좀 더 편안한 색채 환경의 설계에 도움을 줄 것으로 기대된다.

• Science of Emotion and Sensibility
• /
• v.9 no.1
• /
• pp.63-75
• /
• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.