• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.191-194
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• 2022

현재 일상생활에서 성격유형검사 도구 MBTI를 이용하는 사람들이 점점 늘어나고 있다. MBTI는 에너지 방향, 인식 기능, 판단 기능, 생활 양식을 기준으로 결과를 도출하게 된다. 본 논문에서는 MBTI 요소중 에너지 방향인 외향형(E)과 내향형(I)의 게임 성향에 대한 설문 조사 및 분석을 진행하여, 그 결과를 바탕으로 외향적 성향을 가진 사람들과 내향적 성향을 가진 사람들에 대한 게임 기획 또는 마케팅의 방향성을 제시한다.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.599-612
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• 2008

Today, communication trend of financial brand has changed fast with more foreign financial brand's introduction, emerging financial brands through the openness. With the trend of changing, companies are introducing various marketing methods to differentiate its brand image. And color marketing becomes an important tool for the differentiation. However, except a few brands, brand color which expresses management character of a company is different from the customer's preferred color which is based on investors' investment tendency. This may be related to the brand Image which is final goal of communication. Therefore, this study suggests effective communication method between company and customers by analyzing preferred color of customers by their investment tendency and comparison analysis security firms' color marketing strategy. As a result, it was found that Roland Barthes symbolic meaning of colors is different from the symbolic meaning of the groups of investor tendency. For example, I assumed that aggressive investors preferred strong color like red or orange, but the survey result was far from my assumption. I hope this study can be a good foundation for logical and scientific marketing in communication between security companies and customers in more open market with introduction to the Capital Market Consolidation Act.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.521-524
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• 2004

본 연구에서는 개인의 투자행태 및 투자성향을 파악하기 위한 구조화된 설문지를 개발하고 이를 이용하여 개인 투자자의 투자의사결정에 영향을 미치는 요인을 파악하였다. 연구결과, 개인 투자자의 연령, 성별, 연간소득, 투자경험, 손실 허용수준, 선호투자상품 등이 투자성향 및 자산 배분행태에 통계적으로 유의한 영향을 미치는 것으로 나타났다.

• 대한공업교육학회지
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• v.33 no.1
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• pp.23-43
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• 2008

The purpose of this study is to provide some necessary baseline data to the information prodigy related research through the study on the brain left/right tendency of information prodigies. Subjects were 298 gifted students(59 information, 79 mathematics, 80 science, 40 invention, 40 social science) and 114 general students summing up 412 in the schools of Daejeon metropolitan area. 'Brain Tendency Test' developed by Torrance and modified by Ko in Korean was used as a tool to measure the prodigies' brain tendencies. Data analysis has been done with the $x^2$ test of frequency with the alpha = .05. The results of this study are as follows. 1) The information gifted students have tendencies of utilizing right brain hemisphere at the most, both left/right brain(whole brain) utilization at the second, and left brain utilization at the last. 2) There was statistically no difference between information prodigies and general students in the left/right brain tendency. 3) There was statistically mild evidence to support the notion that there are some differences in the brain tendency between the group of information prodigies and the group of other area of the prodigies. The degree of inclination to utilize the whole brain hemisphere for the prodigies of the other area was the highest compare to other left/right brain utilization while the information prodigies tend to utilize the right brain hemisphere at the most. 4) The female information prodigies have tendencies of utilizing while brain area at the most, right brain utilization at the second, and left brain utilization at the last contrary to the brain utilization tendencies in the male information prodigies which are the same as the brain utilization tendencies of the information prodigies. However there was no difference in brain tendencies statistically between the two groups since the female subjects were too small.

• Journal of the Korea Society of Computer and Information
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• v.8 no.4
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• pp.92-103
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• 2003

Great many advertisements are serviced in on-line by development of electronic commerce and internet user's rapid increase recently. However, this advertisement service is stopping in one-side service of relevant advertisement rather than doing users' inclination analysis to basis. Therefore, want advertisement service that many websites are personalized for efficient service of relevant advertisement and service through relevant server's log analysis research and enforce. Take advantage of log data of local system that this treatise is not analysis of server log data and analyze user's Preference degree and inclination. Also, try to propose advertisement system personalized by making relevant site tributary category and give weight of relevant tributary. User's preference user preference which analysis is one part of cooperation fielder ring of web personalized techniques use information in visit site tributary and suppose internet user's action in visit number of times of relevant site and try inclination analysis of mixing form. Express user's preference degree by vector, and inclination analysis result uninterrupted data that simplicity application form is not regarded and techniques that propose inclination analysis change of data since with move data use and analyze newly and proposed so that can do continuous renewal and application as feedback Sikkim. Presented method that can choose advertisements of relevant tributary through this result and provide personalized advertisement service by applying process such as user inclination analysis in advertisement chosen.

• Journal of KIISE:Computing Practices and Letters
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• v.12 no.5
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• pp.326-338
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• 2006

In this paper, we propose the weighted Markov model for recommending the users' prefered contents in the environment with considering the users' transition of their content consumption mind according to the kind of contents providing in time. In general, TV viewers have an intention to consume again the preferred contents consumed in recent by them. In order to take into the consideration, we modify the preference transition matrix by providing weights to the consecutively consumed contents for recommending the users' preferred contents. We applied the proposed model to the recommendation of TV viewer's genre preference. The experimental result shows that our method is more efficient than the typical methods.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.642-644
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• 2014

정보의 폭발적인 증가로 인해 사용자들은 오히려 원하는 정보를 빠른 시간에 얻는 것이 힘들어졌다. 따라서 이 문제를 해결하기 위한 다양한 방식의 새로운 서비스들이 제공되고 있다. 추천 시스템 중에서 영화를 추천해주는 방법에는 사용되는 알고리즘에는 협업필터링 방법이 가장 성공한 알고리즘으로 사용되고 있다. 협업 필터링 방법은 사용자가 자발적으로 입력한 선호도 평가치를 바탕으로 추천 하고자 하는 사용자와 취향이 비슷하다고 판단되는 사람들 즉, 최근접 이웃을 구하고 최근접 이웃의 선호도 평가치를 바탕으로 사용자에게 영화를 추천을 해주는 기법이다. 그러나 협업 필터링에는 몇 가지 대표적인 문제점이 있으며 희박성 및 확장성, 투명성이 있다. 본 논문에서는 영화 추천 시스템에서의 협업필터링의 희박성 문제를 보완하고자 개개인의 성향을 반영하여 효율이 좋은 추천 방법을 제안하고 하둡에서 성능평가를 하였다.

• Journal of Gifted/Talented Education
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• v.19 no.3
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• pp.457-476
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• 2009

The research aimed to investigate characteristics of middle school students in a biology class as science gifted education in terms of self-regulated learning abilities, personality traits and learning preferences. The twenty subject in the study responded to questionnaires of a self-regulated learning ability instrument, a personality trait tool, and a learning preference survey in March, 2009. It was found that the research subjects showed higher levels of cognitive strategies, meta-cognition, and motivation than those students in a previous study(Jung et. al., 2004), while environment was opposite. The level of cognitive strategies was significantly correlated with meta-cognition(r=.610, p=.004) and motivation (r=.538, p=.014) and meta-cognition with environment(r=.717, p=.000). Those students who showed highest levels of self-regulated learning ability displayed various personality traits. One male student with the highest level of self-regulated learning ability showed a personality of hardworking, tender-minded, and conscientious traits and wanted to be a medical doctor. The female student with the second highest level of self-regulated learning ability presented a personality as creative, abstract and divergent thinker and she showed a strong aspiration to be a world-famous biologist with breakthrough contribution. The five students with highest levels of self-regulated learning ability showed a common preference in science learning: they dislike memory-oriented and theory-centered lecture with note-taking from teacher's writings on chalkboard; they prefer science learning with inquiry-oriented laboratory work, discussion among students as well as teachers. However, reasons to prefer discussion were diverse as one student wants to listen other students' opinions while the other student want to present his opinion to other students. The most favorable science teachers appeared to be who ask questions frequently, increase student interests, behave friendly with students, and is a active person. In conclusion, science teaching for the gifted should employ individualized teaching strategies appropriate for individual personality and preferred learning styles as well as meeting with individual interests in science themes.

• 전자공학회논문지 IE
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• v.47 no.1
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• pp.12-21
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• 2010

In this paper, we suggest Location Recognition System using Sensor Network; it distinguishes locations. Furthermore, this paper proposes Intelligent Navigation System which presents the proper route for the user. INS evaluates the user's preference, tendency and environmental state using Sensor Network Module and current driving information. This system also uses Soft-computing method to learn and infer the person’s preference and tendency. This paper defines Intelligent Assistance Module (IAM) which is a connector in between a user and a robot; it is portable. All in all, we created a basic intelligent robot, Location Recognition System, and Environment Sensor Modules; we verified the proposed algorithm through computer simulations.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.598-608
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• 2021

This study aimed to examine the personality traits of a specific group using color reflection reading (CRR) analysis. An experiment was conducted to examine the color preferences of dental hygienists in a certain community. The color psychology test was conducted with 238 dental hygienists currently employed in dental clinics or hospitals in Gwangju, Jeollanam-do, in the form of a self-administered questionnaire. Participating dental hygienists were differentiated into groups by their order of selection of eight different colors, and the results were analyzed using SPSS 22.0. The analysis results showed that the most common first-, second-, and third-choice colors were magenta, yellow, and magenta, respectively. By age, magenta was the most common first-choice color in all age groups. When the results were analyzed by marital status and the presence or absence of offspring, the same results were obtained. Yellow and blue were the most common second-choice colors for married and unmarried participants, respectively. The findings were expected to provide data for human resource management, such as for developing better working environments that account for stress relief or psychological stability using color preferences or complementary colors.