• Title/Summary/Keyword: 선전화

Search Result 35, Processing Time 0.021 seconds

A Comparison of Image Representation Strategies used in Propaganda Films in South and North Korea: Focused on the 1960s (남북한 선전영화의 이미지 재현 전략 비교연구: 1960년대를 중심으로)

  • Kim, Seung
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.12
    • /
    • pp.364-371
    • /
    • 2018
  • In the 1960s, both South and North Korea needed to stabilize their regimes, and propaganda films were at the core of establishing this purpose. South Korea claimed legitimacy of a military government and called for service to fulfill the government's mission of the era, while North Korea emphasized the impeccability of their leader and the superiority of their socialist system. This study investigates image reproduction strategies used in South and North Korean propaganda films at the time under the context of domestic and foreign environments in the 1960s. First, South and North Korea portrayed their rulers as a strong leader and friendly leader, respectively, to establish legitimacy. Second, South and North Korea tried to image the same incident from different views in order to instill the spirit of age defined from their own perspectives. Third, propaganda films at the time portrayed desirable images of citizens (people) and visualized a flawless government. Authoritarian governments in South and North Korea in the 1960s facilitated the establishment of the so-called official society through propaganda films.

소비자의 심볼반응이 의류제품 브랜드자산의 강화에 미치는 영향 -캐주얼브랜드 “빈폴”을 중심으로-

  • 이지원;나수임
    • Proceedings of the Costume Culture Conference
    • /
    • 2004.04a
    • /
    • pp.123-126
    • /
    • 2004
  • 소비자들은 매일 수많은 브랜드를 접하며 브랜드를 매개로 하여 자신들의 욕구를 충족시켜 주는 대상인 제품을 구매한다 브랜드는 출처를 표시하고 품질을 보증하며 광고선전을 담당하는 기능을 할 뿐만 아니라, 이를 바탕으로 기업에게 가치를 제공하는 매우 중요한 자산으로 부각되고 있다. 현대사회에서는 생활용품과 같은 소비재에서부터 산업재에 이르기까지 거의 모든 제품이 브랜드화 되었으며 이전에 브랜드화 되어 있지 않던 농산물, 축산물과 같은 원료성 제품들도 브랜드화가 이루어지고 있다(Stobart, 1994). (중략)

  • PDF

Eunsa Memorial Science Museum and Colonial Science Technology (은사기념과학관(恩賜記念科學館)과 식민지 과학기술)

  • Jung In-Kyung
    • Journal of Science and Technology Studies
    • /
    • v.5 no.2 s.10
    • /
    • pp.69-95
    • /
    • 2005
  • Eunsa Memorial Science Museum is a political space to justify ruling colony. Japanese imperialism made use of science museum in ruling colony under the cloak of propagating science thoughts. The science museums made it natural to rule the inferior Joseon(Korea) by bring the concept of 'Great Science Empire' into relief. The exhibition, lecture, experiment and science movies propagated those colonial ruling ideology. This transplantation of the colonial science museumraised the following problems. First, the science museum was used as means for the propagation of political power. All the aspects of the architecture, exhibition, and operation of the colonial science museum propagated and supported the direction of political authority, and furthermore planted a rosy phantasm of 'Development' and 'Progression' into the colony. Second, The science technology of science museum was treated as 'Result' and 'Instrument'. Japanese imperialism denied that the science is a historical and cultural staple product; it instilled only the 'Instrumental Rationality' in the colony. Third, the science technology dealt in the colonial science museum was below the level. What they educated and set forth as domestic science was to cultivate the laborers people for the political power by internalizing modernistic discipline.

  • PDF

(De-)politicization Characteristics of the Chinese Dress Represented in Propaganda Posters (중국 현대 복식의 (탈)정치적 특성 -선전 포스터에 나타난 사례를 중심으로-)

  • Wu, Dan;Yim, Eun-Hyuk
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.39 no.4
    • /
    • pp.477-491
    • /
    • 2015
  • This study analyzes Chinese dresses featured in propaganda posters since the mid-$20^{th}$ century as well as explores the political characteristics of dress. This study used an in-depth interview method to investigate information from 10 Chinese familiar with public awareness and donning practices of the Chinese from 1949 to present. Interviews and analysis provided the following conclusions. First, Zhongshan-zhuang, Liening-Zhuang and Bulaji were widely worn in the Reconstruction because of the revolutionary spirit; in addition, Huayishang also became simultaneously popular as a means to reflect the new aspects of socialism. Second, Jufu/Junbianfu were the most common dresses during the period of Cultural Revolution because the government used various mechanisms to control public opinion. Third, Western fashion began to enter the Chinese market and suit wearing by the Chinese became a symbol of the Reformation and Open-door policy. Traditional dress is no longer a symbol of Feudalism and is a part of Chinese culture that has been reaccepted in the Reformation and Open-door times. Finally, during these 60 years, Chinese dress has obvious political characteristics, but began to change. The changes of political characteristics were, de-politicization expressed by the introduction of Western ready-made, permissions for traditional dress and diversification/ individualization.

Study of Chinese Propaganda Paintings from 1949 to 1966: Focusing on Oil Paintings and Posters (1949년~1966년 시기 중국 선전화 연구 - 유화와 포스터를 중심으로)

  • Jeon, Heui-Weon
    • The Journal of Art Theory & Practice
    • /
    • no.4
    • /
    • pp.77-104
    • /
    • 2006
  • The propaganda paintings in oil colors or in forms of posters made from 1949 to 1966 have gone through some changes experiencing the influence of the Soviet Union Art and discussion of nationalization, while putting political messages of the time in the picture planes. The propaganda paintings which have been through this process became an effective means of encouraging the illiterate people in political ideologies, production, and learning. Alike other propaganda paintings in different mediums, the ones which were painted in oil colors and in the form of posters have been produced fundamentally based on Mao Zedong's intensification of the literary art on the talks on literature at Yenan. Yet, the oil paintings and posters were greatly influenced by the socialist realism and propaganda paintings of the Soviet Union, compared to other propaganda paintings in different mediums. Accordingly, they were preponderantly dealt in the discussions of nationalization of the late '50s. To devide in periods, the establishment of People's Republic of China in 1949 as a diverging point, the propaganda paintings made before and after 1949 have differences in subject matters and styles. In the former period, propaganda paintings focused on the political lines of the Communists and enlightenment of the people, but in the latter period, the period of Cultural Revolution, the most important theme was worshiping Mao Zedong. This was caused by reflection of the social atmosphere, and it is shown that the propaganda painters had reacted sensitively to the alteration of politics and the society. On the side of formalities, the oil paintings and posters made before the Cultural Revolution were under a state of unfolding several discussions including nationalization while accepting the Soviet Union styles and contents, and the paintings made afterwards show more of unique characteristics of China. In 1956, the discussion about nationalization which had effected the whole world of art, had strongly influenced the propaganda paintings in oil colors more than anything. There were two major changes in the process of making propaganda paintings in oil colors. One was to portray lives of the Chinese people truthfully, and the other was to absorb the Chinese traditional styles of expression. After this period, the oil painters usually kept these rules in creating their works, and as a result, the subject matters, characters, and backgrounds have been greatly Sinicized. For techniques came the flat colored surface of the new year prints and the traditional Chinese technique of outlining were used for expressing human figures. While the propaganda paintings in oil colors achieved high quality and depth, the posters had a very direct representation of subject matters and the techniques were unskilled compared to the oil paintings. However, after the establishment of People's Republic of China, the posters were used more than any other mediums for propagation of national policy and participation of the political movements, because it was highly effective in delivering the policies and political lines clearly to the Chinese people who were mostly illiterate. The poster painters borrowed techniques and styles from the Soviet Union through books and exhibitions on Soviet Union posters, and this relation of influences constantly appears in the posters made at the time. In this way, like the oil paintings, the posters which have been made with a direct influence of the Soviet Union had developed a new, sinicised process during the course of nationalization. The propaganda paintings in oil colors or in forms of posters, which had undergone the discussion of nationalization, had put roots deep down in the lives of the Chinese people, and this had become another foundation for the amplification of influences of political propaganda paintings in the following period of Cultural Revolution.

  • PDF

The study about the ruling policy of Government-General of Chosun and its use of films for the political propaganda during the Japanese colonial period(1910-1945) (일제강점기 조선총독부의 통치정책과 영화의 활용에 관한 연구)

  • Cho, Hee-Moon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.7 no.6
    • /
    • pp.1407-1415
    • /
    • 2006
  • Japan started to colonize Korea in 1910. It's when It forced and made Chosun sign on the Treaty of Protectorate. The Chosun faithfully practiced Japan's colonial policy over Korea. Futhermore, it stopped many Koreans from an anti-Japanese movement and tried to make Koreans have a positive attitude towards Japan. For this, Japan advertised the policy called Nae-sun-il-che which meant Korea and Japan were a community together from the same root. Ultimately, it targeted on absorbing Korea within their territory. With this goal, Japan kept on practicing the policy to acculturize and brainwash Koreans, totally depending on force and pressure from 1910 to 1919. However, this policy had changed by the overall anti-Japanese movement happening on March 1st 1919. Saito, the third governor-general who was appointed laster on, made an effort to win over He favor of Koreans in a less forceful way of the cultural politics. The change of policy had been specified in diverse actions such as permitting civil mass-media bodies forming the observation groups and opening conferences. In the case of daily newspapers, Japan had permitted only the ones by the Government-General of Chosun such as Maeil-shinbo, Kyunsung-ilbo, and Seoul Press before, but then other civil newspapers In Korean stated to be released. Along His Japan formed both Korean and Japanese observation groups to promote the mutual understanding and showed off Japan's goods in the propaganda films by implementing a film department. It's because Japan totally recognized and understood the impact of films. Therefore, Japan distincitively established a film agency for the production of propaganda movies while it banned the civil film production after 1937 when Japan started the war against China and USA in row. So, only one film agency, ruled by the Government-General of Chosun, produced movies from 1942 to 1945.

  • PDF

Interrelationship in the Translations of the Works of P. A. Kropotkin in East Asian Countries (동아시아와 식민지 조선에서 크로포트킨 번역의 경로들과 상호참조 양상 고찰)

  • Kim, Mi Ji
    • Cross-Cultural Studies
    • /
    • v.43
    • /
    • pp.171-206
    • /
    • 2016
  • Russian anarchist thinker P. A. Kropotkin had a significant impact on the school of thought, the literary field and the anarchist movement in East Asia in the early 20th century. This paper examines the history of the translation of Kropotkin in terms of the routes and paths of translation in colonial Korea in comparison with those in Japan and China. It is a known fact that the acceptance of Kropotkin in colonial Korea is owed to pioneering translation works in Japan, but it appears that there have been various transformations and magnetizations in the process of translating the texts into the Korean language. Despite a disturbing censorship, the works of Kropotkin, such as "I appeal to the youth ("Aux Jeunes Gens" in French)", were imported, translated and distributed by various routes throughout the 1920s and there were various versions of translated Korean texts. At this point, it is noteworthy that there are works which were translated from Chinese texts about Kropotkin, such as the works of Yu Seo (柳絮), and it can be said that there is a relationship between Korean translations and Chinese original texts. Since the 1930s, the phenomenon of the appropriation of Kropotkin as a litterateur and critic rather than an anarchist thinker is particularly apparent, and this allows us to understand that Kropotkin became a major pathway to interpret Russian literature in East Asia. In colonial Korea, translations of Kropotkin were generally via Japan and China, but the process of translation also showed the struggle to accept and adapt 'the foreign text' into the Korean language.

Calculation of Diffraction Patterns for Incidence of Planewave on Both Sides of a Dielectric Wedge by Using Multipole Expansion (쇄기형 유전체의 양면에 평면파 입사시 다극전개를 이용한 회절패턴 계산)

  • Kim, Se-Yun;Ra, Jung-Woong;Shin Sang-Yung
    • Journal of the Korean Institute of Telematics and Electronics
    • /
    • v.26 no.4
    • /
    • pp.16-26
    • /
    • 1989
  • Diffraction patterns of electromagnetic fields for the incidence of E-polarized plane wave on both interfaces of an arbitrary-angle dielect wedge are obtained by sum of geometric optics term and the edge diffracted fields. The diffraction coefficients of the edge diffracted fields are evaluated by employing the physical optics approximation and then correcting its error with the multipole line source at the dielectric edge. For the wedge angle $120^{circ}$, the incident angle $60^{circ}$, the relative dielectric constant of the dielectric wedge, 2, 5, and 10, and the observation distance from the tip of the wedge, 5 and 10 wavelength, the diffraction coefficients and the diffraction patterns corresponding to geometric optics, physical optics, and the solution corrected by the multipole line source are plotted, respectively. While the corrected solutions presented in this paper are valid only in the far-field region, these asymptotic solutions show to satisfy the boundary condition on the dielectric interfaces.

  • PDF

TouchWiz Evolution

  • Yang, Hui-Cheol
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2009.11a
    • /
    • pp.46-46
    • /
    • 2009
  • 2007년 본격적으로 시장에 출시된 터치폰은 시장의 관심을 받으며, 휴대전화의 한 영역으로 자리매김하였다. 전세계 휴대전화 시장에서 터치폰이 차지하는 비중은 급속도로 증가하고 있다. 삼성전자는 시장에 후발주자로서 터치폰 시장에 진입하였음에도 불구하고, 2009년 3분기 기준 전세계 터치폰 시장의 23.9% 점유율을 차지하며 1위를 차지하고 있다.터치폰에서의 선전으로 삼성전자는 전세계 휴대전화 판매량의 20.3%를 달성하며 2위 자리를 확고히 하고 있다. 이러한 상승 추세는 지속될 것으로 보이며, 터치폰에서의 성공에는 TouchWiz UX가 중심에 있다고 할 수 있다. 본 세션에서는 TouchWiz UX를 통한 삼성 터치폰의 성공 전략에 대해 소개하고자한다. 우선 TouchWiz UX가 탄생할 수 있었던 배경으로서 당사의 디자인 철학이자 UX 다지인 철학을 간단하게 소개한다. "Creating Emotional Journey"라는 슬로건 아래 "Desire", "Intrigue", "Delight"라는 핵심철학을 공유하고 있다. 다음으로 TouchWiz UX를 성공 시킬 수 있었던 UX 추진 전략을 "Good UX 전략", "브랜드화 전략", "진화 전략", "확산 전략" 으로 나누어 소개한다. 첫째, Good UX 전략에서는 "Simple", "Robust", "Reliable"의 3대 원칙하에 사용성이 높고 감성을 자극하는 UX를 만들기위해 노력하였다. 둘째, 브랜드화 전략에서는 UX를 마케팅에 적극적으로 활용하여 TouchWiz라는 UX 브랜드를 탄생시켰다. 셋째, 진화 전략에서는 TouchWiz 1.0에서 2.0으로 진화하는 과정에서 핵심적인 부분은 유지하면서 발전시켜 나가는 전략을 선택하였다. 넷째, 확산 전략에서는 TouchWiz UX가 각기 다른 OS, Platform, 사업자에 따라 공통화, 차별화를 병행하여 확산하였다. 마지막으로, 내년에 소개될 TouchWiz 3.0에 대해 전략과 키워드를 간단히 소개한다.

  • PDF