• Journal of Labour Economics
• /
• v.39 no.2
• /
• pp.113-139
• /
• 2016

The purpose of this study is to establish evaluation model that can explain marginal effects of baseball players of Korean Baseball Organization (KBO) on their team winnings in terms of productivity. We proposed econometric model with using variables that are provided from official homepage of KBO to overcome the complexity of mainly used productivity index: wins above replacement (WAR). Also, compare to the previous studies such as Scully(1974) or Krautmann(1999) that using limited indices of baseball stats, this study included 61 indices that are provided from official homepage of KBO. We estimated regression based WAR(RBWAR) by conducting panel regression with each team's statistics data of 2002 to 2014. As a results, RBWAR shows 0.869 correlation coefficient for batters and 0.882 for pitchers with WAR in 2014 that can be concluded that two indices shows similar results. From the results of estimation, we analyze the relationship between productivity and actual contract of free agent players in 2015 and it showed that teams have contracted reasonably.

• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.1222-1228
• /
• 2009

Recently, industrialization of sports is consisting rapidly as social part of sports is magnified by diffusion of domestic sports market and sport consumer's increase. Sports sponsorship has property of a communication policy too and contributes to climb general communication effect of corporation. The purpose of this study is that we are to review relationship among the sports sponsorship, product attitude and purchase Intention. The results of research hypotheses are that sports players, events sponsorship have effect on product attitude except teams sponsorship, then product attitude has an effect on purchase intention.