• Proceedings of the Korean Association for Survey Research Conference
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• 2000.11a
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• pp.21-39
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• 2000

Researchers in sample surveys have long recognized that what people say they are going to and what they do are not always the same, to say the least. Naturally this inconsistency distorts the survey results, especially in election poll surveys in Korea. How can one cope with this measurement bias\ulcorner This paper suggests two ideas: election poll tree and using posterior probability. By using two ideas the inconsistency of the poll survey results could be improved much or less.

• Proceedings of the Korean Association for Survey Research Conference
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• 2000.06a
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• pp.35-57
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• 2000

Researchers in sample surveys have long recognized that what people say they are going to and what they do are not always the same, to say the least. Naturally this inconsistency distorts the survey results, especially in election poll surveys in Korea. How can one cope with this measurement bias\ulcorner This paper suggests two ideas: election poll tree and using posterior probability. By using two ideas the inconsistency of the poll survey results could be improved much or less.

• Survey Research
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• v.1 no.2
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• pp.35-57
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• 2000

Researchers in sample surveys have long recognized that what people say they are going to and what they do are not always the same, to say the least. Naturally this inconsistency distorts the survey results, especially in election poll surveys in Korea. How can one cope with this measurement bias? This paper suggests two ideas: election poll tree and using posterior probability. By using two ideas the inconsistency of the poll survey results could be improved much or less.

• Survey Research
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• v.4 no.2
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• pp.87-102
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• 2003

Till now, much progress has been made in election forecasting. But fixed-line telephone survey has limitations, because it has become more and more difficult to get a representative sample, Exit poll has been considered to provide a new solution. From the beginning, exit poll provided more accurate predictions than those based on surveys using fixed-line phone. In 2002 presidential election, prediction based on exit poll was perfect. Its predictive error was zero. This paper describes how the exit poll was done in 2002 presidential elections. Specifically, we are to show the estimating procedures as well as sampling and polling process. Among many factors, sampling procedure has been fond to be the most important factor in exit poll accuracy.

• Proceedings of the Korean Association for Survey Research Conference
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• 2000.06a
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• pp.15-34
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• 2000

Since the results of the election forecasting survey that was executed jointly by T.V. stations and survey research companies in the 16th Korea General Election(April 13, 2000) had many errors, the reliability of the election forecasting survey was greatly damaged. Therefore, in order to recover the reliability and to increase the accuracy of the election forecasting survey I the future, we figure out the sources of the survey\\`s errors and suggest methods of reducing them through deeply analyzing the forecasting data from many angles. In addition, we discuss some problems and an improvable direction on exit poll executed for the first time.

• The Korean Journal of Applied Statistics
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• v.33 no.4
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• pp.499-509
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• 2020

We compared and analyzed the relationship between vote intention, vote expectation, and party approval rate using the 19th Presidential Election and the 7th Nationwide Simultaneous Local Election (Regional Local Government Election) poll data. The case study provides an alternative method of predicting the winner using vote expectation and a party approval rate that can improve the accuracy of election forecasting.

• Survey Research
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• v.9 no.1
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• pp.87-100
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• 2008

We calculated the predictive interval for the number of seats belonging to major political parties in the case of the 2004 General Election of Korea, using Bayesian frame of inference. Moreover, we proposed the adjustment procedure for correcting the minor group's propensity of refusal or nonresponse due to effect of the spiral of silence.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.95-98
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• 2016

민주주의의 꽃, 제 20 대 국회의원 선거가 막을 내렸다. 지난 선거에서는 방송사뿐만 아니라 정당들도 엄청난 비용 지출과 노력이 소요되었다. 한 예로, 지난 4. 13 총선거 (제 20 대 국회의원)에서 방송 3 사 출구조사 비용으로 약 66 억원 이상이 지출됐다. 그리고 정당에서는 여론조사 비용으로 약 70 억원 이상을 지출했다. 이러한 큰 비용 지출과, 담당자들의 노력을 줄이기 위해 본 논문에서는 텍스트 마이닝과 감정분석을 적용한 후보 당선자 예측 어플리케이션을 제안한다. 첫째, 소셜 그래프 모델을 소개하여 지역 구조를 발견한다. 둘째, 텍스트 마이닝 기법을 이용하여, 후보자 관련 데이터를 가공한다. 셋째, 텍스트 감정 분석을 통해 후보자의 정보를 수치화 한다. 본 논문의 성능과 효율성을 평가하기 위해, 제 20 대 국회의원 선거에 사례연구를 진행하였다. 제안한 방법이 정확도와 수학적 통계 검증을 통해 가치 있는 효율성을 보였다. 선거방송을 위한 후보자 예측 도구의 도입으로 향후 선거(방송)에서의 큰 비용과 노력을 줄이는데 도움을 줄 것이라 기대한다.

• Survey Research
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• v.1 no.2
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• pp.15-34
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• 2000

Since the results of the election forcasting survey that was executed jointly by T.V. stations and survey research companies in the 16th Korea General Election(April 13, 2000) had many errors, the reliability of the election forecating survey was greatly damaged. Therefore, in order to recover the reliability and to increase the accuracy of the election forecasting survey in the future, we figure out the sources of the survey's errors and suggest methods of reducing them through deeply analyzing the forecasting data from many angles. In addition, we discuss some problems and an improvable direction on exit poll executed for the first time.

• Proceedings of the Korean Association for Survey Research Conference
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• 2000.06a
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• pp.41-56
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• 2000

지난 4월 13일 실시된 16대 총선에서 방송사와 조사기관들이 공동으로 조사하여 발표한 선거예측조사에서 많은 오류가 발생하고 이로 인해 표본조사에 대한 신뢰성에 큰 문제가 제기되었다. 이에 향후 선거계측조사의 신뢰성을 회복하고 보다 정확한 예측을 위해 기 발표된 예측 조사내용을 다각도로 심층분석하고 조사의 오류가 발생한 원인과 이를 해결하는 방안을 제시하였다. 아울러 이번에 처음으로 실시된 출구조사에 대한 문제점과 개선 방안도 함께 살펴보았다.