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Conveyed Message in YouTube Product Review Videos: The discrepancy between sponsored and non-sponsored product review videos

  • Kim, Do Hun;Suh, Ji Hae
    • The Journal of Information Systems
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    • v.32 no.4
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    • pp.29-50
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    • 2023
  • Purpose The impact of online reviews is widely acknowledged, with extensive research focused on text-based reviews. However, there's a lack of research regarding reviews in video format. To address this gap, this study aims to explore the connection between company-sponsored product review videos and the extent of directive speech within them. This article analyzed viewer sentiments expressed in video comments based on the level of directive speech used by the presenter. Design/methodology/approach This study involved analyzing speech acts in review videos based on sponsorship and examining consumer reactions through sentiment analysis of comments. We used Speech Act theory to perform the analysis. Findings YouTubers who receive company sponsorship for review videos tend to employ more directive speech. Furthermore, this increased use of directive speech is associated with a higher occurrence of negative consumer comments. This study's outcomes are valuable for the realm of user-generated content and natural language processing, offering practical insights for YouTube marketing strategies.

A Study on the Improvement of the Classification System on Archives and Records Management Studies in KDC (한국십진분류법 기록관리학 분야 분류체계 개선에 관한 연구)

  • Park, Su-Hyun;Lee, Myoung-Gyu
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.3
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    • pp.25-50
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    • 2016
  • Archives and Records Management Studies is being developed its own independent domains. However, the existing library classification scheme such as the KDC don't properly reflect the characteristics of Archives and Records Management Studies. This classification scheme has the irrational part of the arrangement of the subject items and should be required to rearrange subdivision of the subject areas. In this study, According to the characteristics of Archives and Records Management Studies, It is set up 8 subject areas, Records Management (General), the law and polices of records management, the collection and appraisal of the records, the documentary organization, recording information services, preservation of the records, archives management, archives and records center, etc. After analyzing the major contemporary library classification system such as KDC, DDC, NDC, UDC, LCC, then It is suggested that improvement measures through analyzing classification status and keywords of the Archives and Records Management data contained in Korean National Bibliography. In Archives and records management studies, The contents of the eight subject areas related to the field are changed to allow integration with KDC 028.

Intellectual Structure and Infrastructure of Informetrics: Domain Analysis from 2001 to 2010 (계량정보학의 지적구조 분석 연구: 2001-2010년 연구영역 분석)

  • Lee, Jae-Yun;Choi, Sang-Hee
    • Journal of the Korean Society for information Management
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    • v.28 no.2
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    • pp.11-36
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    • 2011
  • Since the 1990s, informetrics has grown in popularity among information scientists. Today it is a general discipline that comprises all kinds of metrics, including bibliometrics and scientometrics. To illustrate the dynamic progress of this field, this study aims to identify the structure and infrastructure of the informetrics literature using statistical and profiling methods. Informetrics literature was obtained from the Web of Knowledge for the years 2001-2010. The selected articles contain least one of these keywords: informetrics', bibliometrics', scientometrics', webometrics', and citation analysis.' Noteworthy publication patterns of major countries were identified by a statistical method. Intellectual structure analysis shows major research areas, authors, and journals.

A Study on the Research Trends in Library & Information Science in Korea using Topic Modeling (토픽모델링을 활용한 국내 문헌정보학 연구동향 분석)

  • Park, Ja-Hyun;Song, Min
    • Journal of the Korean Society for information Management
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    • v.30 no.1
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    • pp.7-32
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    • 2013
  • The goal of the present study is to identify the topic trend in the field of library and information science in Korea. To this end, we collected titles and s of the papers published in four major journals such as Journal of the Korean Society for information Management, Journal of the Korean Society for Library and Information Science, Journal of Korean Library and Information Science Society, and Journal of the Korean BIBLIA Society for library and Information Science during 1970 and 2012. After that, we applied the well-received topic modeling technique, Latent Dirichlet Allocation(LDA), to the collected data sets. The research findings of the study are as follows: 1) Comparison of the extracted topics by LDA with the subject headings of library and information science shows that there are several distinct sub-research domains strongly tied with the field. Those include library and society in the domain of "introduction to library and information science," professionalism, library and information policy in the domain of "library system," library evaluation in the domain of "library management," collection development and management, information service in the domain of "library service," services by library type, user training/information literacy, service evaluation, classification/cataloging/meta-data in the domain of "document organization," bibliometrics/digital libraries/user study/internet/expert system/information retrieval/information system in the domain of "information science," antique documents in the domain of "bibliography," books/publications in the domain of "publication," and archival study. The results indicate that among these sub-domains, information science and library services are two most focused domains. Second, we observe that there is the growing trend in the research topics such as service and evaluation by library type, internet, and meta-data, but the research topics such as book, classification, and cataloging reveal the declining trend. Third, analysis by journal show that in Journal of the Korean Society for information Management, information science related topics appear more frequently than library science related topics whereas library science related topics are more popular in the other three journals studied in this paper.

A Development of the Test Set for Estimating the Retrieval Performance of an Automatic Indexer (자동색인기 성능시험을 위한 Test Set 개발)

  • 김성혁;서은경;이원규;김명철;김영환;김재군
    • Journal of the Korean Society for information Management
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    • v.11 no.1
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    • pp.81-102
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    • 1994
  • Accordmg to the development of various information retneval system suitable for Korean database, many researchers have realized the need of R Test ColleAon which can be r d y used for evaluatmg a retneval system. Therefore, This study developed the TEST SET whch helps ob&vely evaluatmg the retrieval performance of an Hangul Automatic Indexer or Korean Information Retrieval System. The developed Test Set has four files such as: 1) Korean Document Set( * . all): 2) Natural Language Query Set(KTsetnq1): 3) Boolean Query Set(Ktset.bq1): 4) Query-Relevance Judgment Set ( KTsetrel) .

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A novel clustering method for examining and analyzing the intellectual structure of a scholarly field (지적 구조 분석을 위한 새로운 클러스터링 기법에 관한 연구)

  • Lee, Jae-Yun
    • Journal of the Korean Society for information Management
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    • v.23 no.4 s.62
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    • pp.215-231
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    • 2006
  • Recently there are many bibliometric studies attempting to utilize Pathfinder networks(PFNets) for examining and analyzing the intellectual structure of a scholarly field. Pathfinder network scaling has many advantages over traditional multidimensional scaling, including its ability to represent local details as well as global intellectual structure. However there are some limitations in PFNets including very high time complexity. And Pathfinder network scaling cannot be combined with cluster analysis, which has been combined well with traditional multidimensional scaling method. In this paper, a new method named as Parallel Nearest Neighbor Clustering (PNNC) are proposed for complementing those weak points of PFNets. Comparing the clustering performance with traditional hierarchical agglomerative clustering methods shows that PNNC is not only a complement to PFNets but also a fast and powerful clustering method for organizing informations.

A Study on the Research Patterns of Domestic Library & Information Professors through Analysis of Articles Covered by SSCI (국제학술지(SSCI)에 등재된 논문을 통한 국내 문헌정보학자들의 연구동향 분석 연구)

  • 최희곤
    • Journal of the Korean Society for Library and Information Science
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    • v.35 no.2
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    • pp.5-21
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    • 2001
  • This study is to examine into the research pattern of the domestic library and information science scholars through the bibliometric analysis. It analyzed treatise in SSCI, the model citation index database about the most authoritative social-scientific journals, with various viewpoints, such as authors, subjects, journals, native universities, post universities, years, core of the majoring subjects, major authors and journals. In addition, it analyzed citation factors of another treatise which appeared in SSCI. We foresee it will be useful to indicate the way of study following internationalization.

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The Effect of Visual Stimulation on Gait Parameters During Backward Walking in Healthy Individuals (정상인의 후방 보행 시 시각 자극이 보행 변수에 미치는 영향)

  • Han-Byeol Sung;Ji-won Seo;Jung-Hyun Cho;Young-Keun Woo
    • PNF and Movement
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    • v.22 no.1
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    • pp.91-99
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    • 2024
  • Purpose: Backward walking has shown positive effects on gait recovery in rehabilitation patients. It is increasingly used as an aerobic training method in rehabilitation populations, inducing more sensory and motor stimulation than forward walking. Therefore, the purpose of this study is to investigate the effects of visual stimulation during backward walking. Methods: Twenty-seven healthy adults with a visual acuity of 0.8 or higher participated in the study. To compare the effects of visual stimulation during various walking conditions among healthy individuals, the participants randomly selected cards numbered one to six and walked a distance of 10 meters. Walking ability was measured using Optogait. Results: Statistically significant differences were observed in speed, stride, and percentages of single support and contact phase during backward walking. Within eyes-closed conditions during backward walking, significant differences were found in percentages of single support, terminal stance, and contact phase. Moreover, the percentage of terminal swing significantly differed during backward walking with head turn conditions. Conclusion: Gait parameters such as speed, stride, and percentages of single support and contact phase were higher during backward walking than forward walking. These results indicate that backward walking involves multiple sensory systems and varying conditions.

A Study on Evaluating the Practicalness of Library and Information Courses in Korea (한국 문헌정보학 교과목의 실용성 평가에 관한 연구)

  • Noh, Young-He;Ahn, In-Ja;Choi, Sang-Ki
    • Journal of Korean Library and Information Science Society
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    • v.42 no.4
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    • pp.5-29
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    • 2011
  • This study proposed to assess courses which are currently offered in the Department of Library and Information Science, and to explore directions for improvement. Based on field librarians' needs and opinions about the courses, we suggested separating the required, core, and elective courses. We proposed six courses including 'Internship', 'Introduction to Library and Information Science', 'Cataloging and Classification', 'Library Management', and 'Information Retrieval' as required courses, and 5 courses including 'Practice in Cataloging and Classification', 'Information Resource and Service', 'Collection Development', 'Digital Library System', 'Introduction to Bibliography' and 'Records Management and Archives' as core courses. Finally, the remaining courses were recommended as selective courses which each department could select depending on their circumstances and faculty. The important components for substantial LIS courses are as follows: timeliness of training topics, expertise of educational contents, professionalism and qualifications of faculty, specialized educational materials, and increasing the major correlation between courses and professors.

A Study on the Macro Analysis of Knowledge Structure of the Domestic Korean Studies for Identifying the Research Fields (국내 한국학 분야의 연구 영역 식별을 위한 거시적 지식구조 분석 연구)

  • Song, Min-Sun;Ko, Young Man
    • Journal of the Korean Society for information Management
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    • v.32 no.3
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    • pp.221-236
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    • 2015
  • The purpose of this study is to analyze the research fields constituting the knowledge structure of the Korean Studies by applying hierarchical clustering method to domestic journal papers in Korean Studies. We analyzed 3,800 papers containing Korean author keyword that were listed in 14 kinds of Korean Studies journals published in 2004-2013, which have average impact factor more than 0.5 in 2011-2013. The results of the analysis show that the central research fields are the subjects related to political & social problems based on Confucian ideas focusing on Neo-Confucianism (Seonglihak) and Realist School of Confucianism (Silhak), to the political situation associated with territorial division of the Korean peninsula, and to the history from the period of japanese colonialism to modern and contemporary. It has been also found that the temporal backgrounds of researches in domestic Korean Studies were related to the modern times and the Joseon Dynasty periods, rather than the time of the ancient and contemporary.