• Title/Summary/Keyword: 서비스 품질 만족

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Impact of IT Service Quality on Knowledge Sharing through Relationship Quality (IT서비스품질과 관계품질이 지식공유 활동에 미치는 영향)

  • Park, Jun-Gi;Yoon, Jung-In;Lee, Jung-Woo
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.355-365
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    • 2010
  • IT service is becoming a critical business operation in the age of information revolution. In providing IT services internally to other functions of the corporation and externally to other organizations, sharing of knowledge between business people and system people is known to become more and more critical for successful IT services. Purpose of this research is to examine the impact of IT service quality on knowledge sharing activities between IT service providers and users. Theoretical research model, through an extant literature review, is proposed here, consisting of IT service quality, relationship quality(satisfaction, trust and commitment), and the level of knowledge sharing activities. Survey results of 183 users indicates that IT service quality significantly influences commitment through satisfaction and trust, which in turn influences the level of knowledge sharing activities. Also, interestingly, satisfaction and trust do not directly influences the level of knowledge sharing,but indirectly, through commitment.

Factors Influencing the Customer Value and Satisfaction of National R&D Information Users (국가 R&D정보 이용자의 고객가치 및 고객만족도 영향요인 분석)

  • Suh, Sang-Hyuk;Lee, Sun-Young;Lee, Byeong-Hee
    • Journal of Korea Technology Innovation Society
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    • v.15 no.4
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    • pp.837-861
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    • 2012
  • In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

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Relationship between program value, service quality, and satisfaction of parents participating in adapted physical activity (특수체육활동프로그램 참여 부모의 프로그램 가치, 서비스품질, 만족도의 관계)

  • Ryu, Jin-Ho
    • Journal of Industrial Convergence
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    • v.20 no.2
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    • pp.87-94
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    • 2022
  • The purpose of this study verified the relationship between parents' perception of program value, service quality, and service satisfaction who participate in special sports activities. For this a survey was conducted with parents participating in the program at welfare facilities and private institutions in the metropolitan area. The survey was directly visited by the researcher, and 236 copies of data were collected and used for analysis. For the collected data, the causal relationship was verified through descriptive statistics, factor analysis and reliability analysis, correlation analysis and regression analysis. As a result of the analysis, the following conclusions were obtained. First, it showed a significant influence in tangibility, reliability, empathy, and guarantee in the relationship between program value perception and service quality. Second, in the relationship between program value perception and service satisfaction, significant influence was shown on user satisfaction and performance satisfaction. Third, in the relationship between service quality and service satisfaction, it showed a significant influence on user satisfaction and performance satisfaction.

The Effect of Employees' Social Regard on Service Loyalty: Comparative Approach of Beauty Services and Fast-food Services in Service Settings (종업원의 고객에 대한 배려행동이 서비스 충성도에 미치는 영향: 미용실서비스와 패스트푸드서비스의 비교적 접근)

  • Sung, Yun-Ok
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.409-422
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    • 2014
  • This paper examined the influence of employees' social regard toward the customers, such as, overall service quality, service satisfaction, and service loyalty. The paper proves that the high contact beauty services and the low contact fast-food services have different customer satisfaction level depending on the employees' social regards. A survey study was conducted to collect the data with the actual service purchasers at domestic beauty services and fast-food services. Analysis of structural equation modeling with Amos 18.0 was performed to test the research hypothesis. The results of the study are as follows: First, social regard has positive influences on service quality, service satisfaction, and service loyalty. Second, Social regard has more effect on service satisfaction in a high contact beauty services than in a low contact fast-food services. This paper contribute to identify the effects of employees' social regard on service satisfaction, by comparing the effects on service satisfaction between high and low contact services.

Convergence study of the in-flight meal quality on customer satisfaction, brand image and brand loyalty in airlines (항공사 기내식 서비스품질과 고객만족, 브랜드이미지, 브랜드충성도에 관한 융합연구)

  • Cho, Kyung-Hee;Bae, Hyun-Sook
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.317-327
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    • 2017
  • The purpose of this study is to analyze the effects of the convergence of the in-flight meal quality, the customer satisfaction, the brand image and brand loyalty. A total of 170 questionnaires were finally used for the 'analysis of factors, analysis of reliance, analysis of corelation and multiple regression analysis.' We found out that the in-flight meal quality came up with the food factor, service factor and cleanliness factor. The results of the study are as follows; First, only the food factor and the service factor positively affected the customer satisfaction. Second, the food factor and the service factor positively affected the brand image. Third, the customer satisfaction positively affected the brand image and the brand loyalty. Lastly, the brand image positively affected the brand loyalty. According to this study, the in-flight meal quality, customer satisfaction, brand image and brand lo oyalty in the airline service are very important factors for a successful marketing strategy.

The Impact of Service Quality in the Port Logistics on Customer Satisfaction, Port Image and Relation Continuity Intention: Focused on Busan Port (항만의 서비스품질이 고객만족과 항만이미지 및 관계지속의도에 미치는 영향에 관한 연구 - 부산항을 중심으로 -)

  • KIm, Ga-Hyun;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.41 no.6
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    • pp.423-436
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    • 2017
  • This study examines the level of port service quality based on $Gr{\ddot{o}}nroos$(1984)'s Two-Dimensional Model: we investigated service-environment quality and service-delivery quality, and added service-product quality as a process quality. This study focused on a service user like a llner, forwarder, shipper, or a logistics firm using port service in the Port of Busan. We investigated relationships among the following vairables: service quality, customer satisfaction and port image; we also analyzed the path coefficients using Smart-PLS 3.0. The results and suggestions of this study are summarized as follows. First, all of the service quality variables influenced customer satisfaction but service-delivery quality didn't have an impact on port image. Secondly, there is correlation between customer satisfaction and port image; customer satisfaction had a positive effect with port image. Lastly, customer satisfaction and port image influenced the Relation Continuity Intention.

A Study on Factors Affecting Social Network Service e-Service Quality (소셜네트워크서비스(SNS) 만족에 미치는 서비스 품질요인에 관한 연구)

  • Kim, Duk-Hee
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.225-233
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    • 2011
  • To determine factors affecting social network service e-service quality, this research is to investigate factors of social network service e-service quality, and analyze how these factors influencing on social network service e-service satisfactions. As a results, three dimensions were identified namely, fulfillment, ease of use and playfulness. But two dimensions were rejected namely connectivity, security. It indicates that the qualitative aspect is becoming more important than quantitative in social network service management.

The Effects of Perceived Uncertainty on Service Satisfaction in the Chinese Commercial Banking Industry -Focus on Service Quality and Relationship Quality (중국의 상업은행산업에서 지각된 불확실성이 서비스만족에 미치는 영향: 서비스품질 및 관계품질을 중심으로)

  • Zhao, Na;Shim, Jong Seop
    • Asia-Pacific Journal of Business
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    • v.1 no.2
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    • pp.83-106
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    • 2010
  • The purpose of this study is to examine how perceived service quality influences perceived uncertainty, customer satisfaction, relation quality and loyalty, and in turn, provides insight for Korean banks when they penetrate into the Chinese marketplace. The findings are as followed. First, Perceived uncertainty has an important mediating role in the relation between perceived service quality and customer satisfaction. Second, perceived service quality has a direct effect on customer satisfaction, customer satisfaction has an important mediating role in the relationship between perceived service quality and relationship quality. Third, perceived uncertainty has a direct effect on customer satisfaction, but is significantly negative. Customer satisfaction has an important mediating role in the relationship between perceived uncertainty and relationship quality. Fourth, relationship quality has a direct effect on attitudinal loyalty and behavioral loyalty.

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An Empirical Study on the Key Faction for Quality Management affecting the Service Performance -Primarily on the Shipping Company- (품질경영 핵심요인이 내부고객만족과 서비스성과에 미치는 영향 -해운기업을 중심으로-)

  • Ko, Lyoon;Shin, Han-Won;Lee, Sang-Pyeong
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.339-360
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    • 2009
  • In recent years, the quality and safety requirements in the shipping industries have been more stringent than the previous requirements. It is essential to effective quality management system which can cope with a change in shipping business environment and improve shipping service performance to get competitiveness in the international shipping market. This study on the focus of the Korean shipping company which provides shipping transportation service examined following issues. First, how each of the key factors of ISO 9001 quality management affects service performance, internal customer satisfaction and customer orientation. Second, how the internal customer satisfaction affects service performance and customer orientation. Third, customer orientation affects service performance.

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The Influence of the Service Quality on the Customer Satisfaction and Repurchase Intention in Chinese Internet Shopping Mall (중국 인터넷 쇼핑몰의 서비스품질이 고객만족과 재구매의도에 미치는 영향)

  • Liu, Jia Yu;Choi, Min-Cheol;Song, Han-Sik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.957-964
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    • 2014
  • This study analyzes the influence of the service quality of Chinese internet shopping mall on the customer satisfaction. This study also analyzes the influence of the customer satisfaction on the repurchase intention. Then this study examines whether there is a difference among the influences of the service quality on the customer satisfaction depending on the types of shopping mall and the users' traits. As a result, when it comes to the service quality, responsiveness and empathy influence customer satisfaction and the customer satisfaction influences repurchase intention similarly. And this research reveals that the service quality can differently influence on the customer satisfaction depending on the types of shopping mall and the users' gender and ages. And then the implication in accordance with analyses result is mentioned.