• Title/Summary/Keyword: 서비스품질인식

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A Study on the Actual Condition and Service Quality of Men's Consumers' Use of Hairdressing Room (남성 소비자의 미용실 이용 실태와 서비스 품질이 만족도 및 충성도에 미치는 영향)

  • Li, Shun-Hua;You, Seon-Hee;Jung, Da-Woon
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.1
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    • pp.90-101
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    • 2019
  • The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

Gap Analysis of Users' Perceptions and Staffs' Expectations Regarding the Library Service Qualify, Customer Satisfaction and Loyalty : A Case Study of the National Library of Korea (이용자와 직원이 인식하는 도서관의 서비스품질과 만족도, 충성도 - 국립중앙도서관의 사례를 중심으로 -)

  • Oh, Dong-Geun;Lim, Young-Kyu;Yeo, Ji-Suk
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.4
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    • pp.165-181
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    • 2006
  • This study analyzed the gap between users' perception and staff expectations on users' perceptions about dimensions of library service quality(library staff, service supports. materials and resources, and facilities and equipments), service value, user satisfaction, royalty. using newly developed model. Six hundred-fourteen users and one hundred staff members or the National Libra of Korea were participated in the survey using questionnaires. Users evaluated service quality lower but evaluated service value, satisfaction. and loyalty higher In terms of showing complaining behaviors, users were less than staffs expected. Model analysis for users and staff3 showed that service value and general satisfaction influenced on complaining behavior and loyalty. For users. only the dimension of library staff influenced significantly on the service value, satisfaction, complaining behavior, and loyalty. None of the other dimensions of the service qualify showed significant relationship to them in the case of staff expectation.

A Study on the Customer Perceptions of Service Quality for Library E-Service: Based on Zeithaml & Bitner's Model (도서관 E-Service 품질에 대한 소비자인식 결정요인에 대한 연구: Zeithaml과 Bitner모형을 중심으로)

  • Lee, Seong-Sin
    • Journal of the Korean Society for information Management
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    • v.27 no.1
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    • pp.119-136
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    • 2010
  • The purpose of this study is to suggest a revised model for library e-service quality research based on Zeithaml & Bitner's model. To achieve this purpose, this study reviews the previous literature related to the study of service quality and e-service. According to the study results, 'physical quality' is the most important factor which influences on the customer perceptions of library e-service quality. Furthermore, this study suggests eight service quality dimensions of 'physical quality' for library e-service. In addition, customer's personal factors and previous experiences with similar services can be regarded as important factors which influence on the 'physical quality' of library e-service.

An Affection of Service Quality on Perceived Value, Customer Satisfaction and Reuse Intent in Brand Hair Shop -Focusing on Moderating Effect of Relational Customer- (브랜드미용실의 서비스품질이 지각된 가치, 고객만족 및 재이용의도에 미치는 영향: 브랜드미용실의 단골고객 조절효과)

  • Choe, Byeong-Suk;Jo, Cheol-Ho
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.123-130
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    • 2009
  • 미용업의 사회적 인식이 높아짐에 따라 국내 미용서비스산업은 경영적 측면에서 체계화되고 규모면에서도 날로 확대되는 등 양적, 질적인 성장하고 있으며, 국내 업계끼리는 물론이고 글로벌화로 인하여 외국의 선진 프랜차이즈와도 경쟁하는 단계에 이르렀다. 이러한 환경적 변화 속에서 국내의 미용업계는 한 차원 높은 성장을 위한 자구적 노력이 필요한 상황이다. 그러나 국내 미용업계는 서비스 제공자 관점에서 일방적인 서비스를 제공하여 왔고 고객관점에서 가치 있는 서비스의 내용과 품질을 제대로 파악하지 못하고 있는 실정이다. 미용서비스품질을 정의하기 위한 연구들은 계속되고 있으나 미용서비스품질에 대한 명확한 개념정의는 물론이고 앞으로 국내 미용업계 성장의 축이 될 브랜드 미용실의 고유 서비스품질은 여전히 확정적이지 못한 실정이다. 따라서 본 연구에서 브랜드 미용실 고유의 서비스품질 요인들을 발견하고, 지각된 가치, 고객만족, 재이용의도 간의 인과관계를 알아보고자하며, 특히 지각된 가치의 매개적 역할과 계량적 중요성을 알아보고자 하였다. 또한 브랜드 미용서비스를 이용하는 고객들의 단골고객 신념수준에 조절효과가 있는지 알아보기 위하여 가치-고객만족, 가치-재이용의도, 고객만족-재이용의도 간의 이에 대한 조절효과를 검정하였고, 효과적인 서비스품질전략을 제시하고자 하였다.

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A Study on Evaluation of Service Quality for Records Centers in the Local Governments: Based on Seoul Metropolitan City (기초자치단체 기록관의 서비스 품질 평가 연구 - 서울시를 중심으로 -)

  • Jeong, Ha-Jeong;Han, Seunghee
    • Journal of Korean Society of Archives and Records Management
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    • v.17 no.1
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    • pp.31-49
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    • 2017
  • The purpose of this study is to measure the expectation level and perception level of service quality in 25 records centers in local governments based in Seoul. For this, an evaluation index consisting of 5 factors and 31 items is developed through literature research and an investigation of the present condition. The results of this study confirmed that users are not satisfied with the service quality of the records centers in the local governments as the expectation level is higher than the perception level, with a statistically significant difference. This study can be substantial in attempts to analyze the present status of the service quality of the records centers in local governments and in proposing an improvement plan based on the process quality.

The Mediation Effects of Choice on Relationship between Information Literacy and Quality of Elderly Care Service Users: Based on the "SERVPERF model" (노인돌봄종합서비스 이용자의 정보가용성과 품질 관계에 대한 선택의 매개효과: 'SERVPERF 모형'에 근거하여)

  • Cho, Han-Ra;Yeo, Yeong Hun
    • 한국노년학
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    • v.37 no.2
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    • pp.385-398
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    • 2017
  • This study aims to identify the service quality perceived by Elderly Care Service users on the basis of 'SERVPERF model' targeting the service users, and verify the mediation effects of the choice which affects the relationship between information literacy and quality. For this, 208 elderly care comprehensive service users in Jeollabuk-do were analyzed as the targets using a structural equation. The results of this study are as follows. First, service users perceived the quality level to be very high. Second, user's information literacy has a significant effect on quality perception. Third, the effect of user 's information literacy on quality was partially mediated by choice. These results suggest that there is a need to provide enough information and opportunities for users to make choices in order to maintain a high quality of service.

A Study on the Service Quality Evaluation of Children's Libraries Using LibQUAL+ (LibQUAL+를 적용한 어린이도서관 서비스 품질 평가에 관한 연구)

  • Seong, EunHye;Kim, Soojung
    • Journal of the Korean Society for information Management
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    • v.32 no.4
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    • pp.29-53
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    • 2015
  • This study aims to measure the service quality of children's libraries using LibQUAL+ and to analyze the effect of service quality on users' satisfaction. To do that, a survey was conducted with 210 users in three children's libraries located in J city. In three service quality dimensions - 'Affect of Service', 'Information Control', and 'Library as Place' - the users' perceived service level was less than the minimum service level, which implies that the current services should be improved immediately. It was also found that 'Affect of Service' and 'Library as Place' influenced the users' satisfaction. Based on the statistical results and the content analysis of the users' comments about the library services, this study suggests recommendations for improving library services in the children's libraries.

The Sequential Effects of WebCam Wireless Moritoring Service on Customer Loyalty (웹캠 무선원격 모니터링 서비스가 고객충성도에 미치는 영향에 관한 연구)

  • Ryu, In-Soo;Chae, Myung-Sin
    • Journal of Internet Computing and Services
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    • v.10 no.6
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    • pp.51-79
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    • 2009
  • Today the service industry is growing, and differentiated services for marketing and service quality is emerging as a serious problem. Until now, the WebCam is used for observation, and the negative aspects, such as from a human rights issue has become. Discipline and Punish is not to use a webcam to customer satisfaction research is needed. Therefore, wireless monitoring in WebCam service quality of the service reconfiguration and service quality factors for the configuration of the customer's preference regarding how research was recognized. Configuration of the service quality factors WebCam service customer satisfaction and customer loyalty was to identify factors that affect. These services to study the correlation between the quality variables WebCam provides wireless monitoring services for the preschool and children, a survey of the house. Configuring a wireless monitoring service quality in order to research the factors WebCam video quality and transmission speed, mobility and portability, convenience, visibility, reliability, and the interaction of the castle set. Severely and video quality and transmission speed, visibility, reliability, customer satisfaction, the interaction factors are said. Inclination to participate in social issues, innovation, digital devices that use a skilled, depending on the difference in the service quality has been confirmed. However, the age and quality of service awareness and job types showed a low correlation, and the marketing of these results will be discussed and how that can be used.

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Relationship between program value, service quality, and satisfaction of parents participating in adapted physical activity (특수체육활동프로그램 참여 부모의 프로그램 가치, 서비스품질, 만족도의 관계)

  • Ryu, Jin-Ho
    • Journal of Industrial Convergence
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    • v.20 no.2
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    • pp.87-94
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    • 2022
  • The purpose of this study verified the relationship between parents' perception of program value, service quality, and service satisfaction who participate in special sports activities. For this a survey was conducted with parents participating in the program at welfare facilities and private institutions in the metropolitan area. The survey was directly visited by the researcher, and 236 copies of data were collected and used for analysis. For the collected data, the causal relationship was verified through descriptive statistics, factor analysis and reliability analysis, correlation analysis and regression analysis. As a result of the analysis, the following conclusions were obtained. First, it showed a significant influence in tangibility, reliability, empathy, and guarantee in the relationship between program value perception and service quality. Second, in the relationship between program value perception and service satisfaction, significant influence was shown on user satisfaction and performance satisfaction. Third, in the relationship between service quality and service satisfaction, it showed a significant influence on user satisfaction and performance satisfaction.

A Model for Evaluating Reusability of Cloud Services (클라우드 서비스의 재사용성 평가 모델)

  • Oh, Sang-Hun;La, Hyun-Jung;Seo, Ju-Hyung;Seon, Yo-Seop;Kim, Soo-Dong
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06a
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    • pp.182-185
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    • 2011
  • 클라우드 서비스 (Cloud Service)는 다양한 IT자원과 소프트웨어 기능을 서비스 형태로 제공하여 여러 사용자들이 경제적으로 재사용할 할 수 있게 하는 새로운 패러다임이다. 클라우드 서비스의 재사용을 통해 서비스 제공자는 높은 이익을 얻을 수 있고, 잠재적인 서비스 사용자를 위해 재사용성이 높은 서비스를 제공할 수 있다. 그러나, 클라우드 서비스의 재사용성 측정은 중요한 요소로 인식되고 있으나, 이를 측정하기 위한 포괄적이고 실용적인 품질모델이 미흡하다. 따라서 본 논문에서는 클라우드 서비스의 재사용 평가를 위해 클라우드 서비스의 고유한 특징을 정의하고 이를 기반으로 품질모델을 제안하며, 품질속성과 각 품질속성을 측정할 수 있는 품질메트릭을 제안한다.