• Title/Summary/Keyword: 서비스만족

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A study of context-aware service design for tourist -Focused on the mobile information service by order of priority of various situation- (여행자를 위한 컨텍스트 인식 기반 서비스 디자인에 관한 연구 - 상황 별 컨텍스트의 우선순위에 따른 휴대전화 정보서비스를 중심으로 -)

  • Yim, Soe-Youn;Jung, Ji-Hong
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.327-333
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    • 2006
  • 낯선 환경에서 이동하며 여행하는 여행자들은 문화와 언어 등의 차이로 인해 어려움에 부딪히며 다양한 문제를 갖는다. 그로 인해 만족스러운 여행을 달성하지 못하거나, 안 좋은 추억들을 가지게 된다. 이러한 상황에 부딪힐 때마다 여행자들은 문제를 해결하기 위한 정보를 매 순간마다 찾아 사용하게 된다. 따라서, 만족하는 여행을 달성하기 위하여 자신의 상황에 가장 적절한 정보에 대한 니즈가 증대 되었다. 본 연구는 '미래의 유비쿼터스 컴퓨팅 시대의 여행자가 만족스러운 여행을 하기 위하여 정보 서비스는 어떻게 제공되어야 하는가?' 라는 물음으로부터 시작하였고, 이를 위하여 사용자의 상황에 따라 가장 적절한 서비스를 하는 컨텍스트 인식 서비스가 낯선 상황을 매번 접하게 되는 여행자들에게 유용한 방법으로 제시될 수 있을 것이라는 전제하에 진행되었다. 본 연구에서는 여행자가 처한 상황에서 가장 필요로 하는 최적의 정보를 휴대전화 인터페이스를 통해 얻음으로써, 만족스러운 여행을 할 수 있도록 컨텍스트 인식 서비스를 디자인하는 방법을 제안하였다. 연구의 내용으로는 첫 번째로, 여행자의 상황을 사용자의 목적을 이루기 위한 행위의 단계의 시점으로 보았다. 두 번째로, 여행자들은 목적의 행위단계마다 다른 정보를 사용하며, 원하는 정보의 우선순위는 발생하는 컨텍스트와 관련이 있다는 사용자 조사의 결과 도출하였다. 세 번째로, 이를 바탕으로 여행자가 가지는 목적 중 '식사하기'를 중심으로 각 상황마다 여행자가 필요로 하는 정보를 휴대전화를 통해 제공하는 컨텍스트 인식 서비스의 방법을 제안하고, 마지막으로, 이를 사례에 적용하여 서비스의 컨셉을 구체화하였다.

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The Study of Customer Satisfaction with the Port Authority System -Focus on Container Terminal in Busan Port- (항만공사체제하의 고객만족 연구 - 부산항 컨테이너 터미널을 중심으로-)

  • Kim, Dong-Yol;Yang, Chang-Ho;Kim, Yoon-Joung
    • Journal of Korea Port Economic Association
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    • v.25 no.4
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    • pp.225-250
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    • 2009
  • The purpose of this paper is to clarify the movement of customer satisfaction factor of port like marketing and customer support factors and set up new strategy for customer satisfaction with the factors of control by Port Authority. It was researched to Terminal operation and shipping companies of main clients of Container Terminals of Busan Port. The Score of customer satisfaction is 4.62, it is almost average score to consider Likert Scale 7 for Research measurement. For Customer satisfaction measurement score, the factor is named Port Facility, Port Cost, Marketing Activity and Customer Support with 20 elements. It is verified suitable model by Structural Equation Method. It is effect customer satisfaction by Marketing Activity and Customer Support factor instead of Port Facility and Port Cost. So Port Authority has to plan new strategy for customer satisfaction to consider its effect factors.

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Moderating Effects of Switching Cost on the IT Service Switching Intention (IT서비스 전환의도에 대한 전환비용의 조절효과)

  • Kim, Soo-Hyun
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.452-460
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    • 2013
  • Nowadays IT service users meet various new IT services and are considering a switch into a new IT service. IT service providers are also developing the strategies to retain and expand their customer base. Studies on switching intention have been one of the most interesting topics in the on-line and off-line markets. In this paper we investigate the factors influencing the IT service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effect that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'switching cost' are examined. This empirical paper proves that 'habit' and 'present service satisfaction' give effects to 'switching intention', and 'alternative attractiveness' give the indirect effects to 'switching intention'. In addition, 'switching cost' has the moderating effects between 'switching intention' and 'habit'.

A Study on the Satisfaction of Service Users on Service Sustainability - Focused on community service investment business - (사회서비스 이용자의 서비스 지속성에 미치는 만족도 연구 -지역사회서비스투자사업을 중심으로-)

  • Jang, Chun-Ok
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.2
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    • pp.257-261
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    • 2019
  • Service user satisfaction in the community service is also an important factor that leads to the improvement of the quality of the social service and the self - reliance of the service provider. The purpose of this paper is to examine the satisfaction factors affecting service continuity intentions in community service users, and provide direction and demand forecast information to improve user satisfaction and service satisfaction. In this study, the reliability test was conducted to check the reliability of each measurement tool and descriptive statistics and frequency analysis were conducted to identify the general characteristics of the study subjects. Logistic regression analysis was conducted to determine the effect of user satisfaction factors on service continuity. As a result of this study, it was confirmed that service user satisfaction in the community service is an important factor for improving the quality of social services and for the independence of service providers.

A Study on the Effect of Organizational Service Orientation on Job Satisfaction and Organization Performance - A Case of Buffet Restaurant Kitchen Employees in Deluxe Hotels - (조직의 서비스지향성이 종업원 직무만족과 조직성과에 미치는 영향: 특급호텔 뷔페레스토랑 주방을 중심으로)

  • Song, Heung-Gyu;Jung, Deok-Young
    • Culinary science and hospitality research
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    • v.19 no.3
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    • pp.87-104
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    • 2013
  • This study attempts to effectively manage service orientation for deluxe hotel buffet restaurant workers in the kitchen organization. For this, the organization's service orientation in the relationship between employees' job satisfaction and organization performance was empirically tested. A survey was conducted to 300 restaurant employees working in the buffet kitchen of deluxe hotels in seoul. 276 copies of questionnaire were selected to take a regression analysis using Amos 16.0. The results of the test are as follows. First, the effect of service orientation on employee's job satisfaction showed that service leadership and service system of service orientation were significant factors about it. Second, hypothesis testing for the effect of service orientation on organization performance showed that human resource management of service orientation was a significant factor about it. The effect of employee's job satisfaction on organizational performance was significant as shown in previous studies. In conclusion, service leadership and service system should be a priority in order to improve service orientation and job satisfaction because employee's job satisfaction and organization performance have a direct relationship.

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A Comparative Study on Job Stress and Job Satisfaction of Long-Term Care Staffs for Physically Disabled Seniors with Rating 1 and for Demented Seniors with Rating 3 (노인장기요양보험에서 1등급 노인과 3등급 치매노인을 케어하는 요양보호사의 직무스트레스와 직무만족에 관한 비교연구)

  • Shin, Jeong Wook;Baek, Ju Hee
    • 한국노년학
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    • v.31 no.4
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    • pp.1067-1081
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    • 2011
  • This study aimed to compare job stress and job satisfaction of long-term care staffs caring for demented seniors with rating 3 and physically disabled seniors with rating 1. Survey was conducted upon 212 long-term care staffs in long-term care institutions in Ejungboo, Goyang, and Paju. There were, first of all, statistically significant differences between those groups in the level of overall stress, stress related to service subjects, and stress in service procedures. Regression analyses, secondly, showed that the relationship between job stress and job satisfaction was statistically significant only for long-term care staffs for demented seniors with rating 3. The results suggest that it is necessary to lower the level of stress especially for the staffs caring for demented seniors with rating 3. Furthermore, we need to consider the stress, that the staffs feels in the process of caring for long-term care service beneficiaries, as a important variable for intervention programs to reduce the level of stress among long-term care staffs.

Effects of Customer Satisfaction and Switching Barrier on Customer Retention and Intention of WOM in Insurance Services (보험서비스에서 고객만족과 전환장벽이 고객유지와 구전의도에 미치는 영향)

  • Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.344-354
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    • 2010
  • The primary purpose of this study is to examine the effects of customer satisfaction and switching barrier on customer retention and intention of WOM in insurance services. Based on relevant literature reviews, this study posits three switching barrier characteristics, that is, switching costs, attractiveness of alternatives and interpersonal relationship as key determinants of customer retention and intention of WOM. And then we structured a research model and hypotheses about relationship between these variables. A total 230 usable survey responses of life insurance service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, customer satisfaction had a positive influence upon customer retention and intention of WOM. Secondly, two switching barrier characteristics of switching costs and interpersonal relationship had a positive influence upon customer retention. Lastly, customer retention had very significantly related to intention of WOM in insurance services. From this study, we expect to suggest practical and managerial implications to insurance service providers.

Effect of Service Quality and Revisit Intention for Servicescape in the Wine Restaurant (와인전문 레스토랑의 서비스스케이프(SERVICESCAPE)가 서비스 품질과 재방문의도에 미치는 영향)

  • Choi, Min-Soo;Seo, Yong-Mo;Lee, Hyong-Rae
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.391-400
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    • 2012
  • The primary purpose of this paper was carried out to investigate the casual relationship between the servicescape factors and customer`s voluntary behavior, and revisit intention on the wine specific restaurant. For this purpose, a research was developed based on the relevant literature reviews. Data have been collected from 103 a real economic actors who was visited in Daejeon region and were tested by various statistical methods. The results of this empirical study was summarized as follows. The relations between the quality of servicescape of the wine specific restaurant and customer satisfaction have an effects on revisit intention significantly. As a result, a satisfied customers have more intention to revisit the wine specific restaurant. In contrast, there is no significant relationship between servicesacpe and revisit intention in the wine specific restaurant. Therefore, restaurants were required to provide to suitable servicescape by suggesting customer`s revisit inducement strategy. This study of servicescape and customer satisfaction in the wine specific restaurant can provide useful information to growing the wine market and wine specific restaurant specifically.

Effect of Perceived Service Quality on Service Value and Satisfaction in College Students (전문대학 체육전공자의 인지된 교육서비스품질이 서비스가치 및 학생만족에 미치는 영향)

  • Lee, Tae-Yong;Kim, Soo-Jin;Cho, Song-Hyeon
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.381-390
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    • 2010
  • The study aims to figure the effect quality of perceived education service on service value of student' satisfaction major in physical education students' of college. The subjects of the study are students enrolled in Junior colleges located in Seoul and five major cities (Busan, Daejeon, Incheon, Ulsan and Gwangju) as of May 2008. It adopted purposeful sampling method to sample 443 students, and 409 effective samples were used in the study. SPSS 12.0 was used to conduct factor, reliability, frequent analysis, correlation and regression analyses, and the study reached the following conclusions. First, the tangibles and responsiveness of the quality of education service had positive effected on the value of service. Second, the tangibles, reliability, responsiveness and irritability had positive effected on students' satisfaction. Third, the value of service had positive effected on students' satisfaction.

Gap Analysis of Users' Perceptions and Staffs' Expectations Regarding the Library Service Qualify, Customer Satisfaction and Loyalty : A Case Study of the National Library of Korea (이용자와 직원이 인식하는 도서관의 서비스품질과 만족도, 충성도 - 국립중앙도서관의 사례를 중심으로 -)

  • Oh, Dong-Geun;Lim, Young-Kyu;Yeo, Ji-Suk
    • Journal of the Korean Society for Library and Information Science
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    • v.40 no.4
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    • pp.165-181
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    • 2006
  • This study analyzed the gap between users' perception and staff expectations on users' perceptions about dimensions of library service quality(library staff, service supports. materials and resources, and facilities and equipments), service value, user satisfaction, royalty. using newly developed model. Six hundred-fourteen users and one hundred staff members or the National Libra of Korea were participated in the survey using questionnaires. Users evaluated service quality lower but evaluated service value, satisfaction. and loyalty higher In terms of showing complaining behaviors, users were less than staffs expected. Model analysis for users and staff3 showed that service value and general satisfaction influenced on complaining behavior and loyalty. For users. only the dimension of library staff influenced significantly on the service value, satisfaction, complaining behavior, and loyalty. None of the other dimensions of the service qualify showed significant relationship to them in the case of staff expectation.