• Journal of Digital Convergence
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• v.19 no.11
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• pp.267-278
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• 2021

This study differentiated it from previous studies by selecting Chinese lifestyle shops in the current situation where lifestyle shops are rapidly emerging due to the increase in single-person households in China and changes in consumption patterns. The purpose of this study is to present basic data for establishing VMD strategies for domestic lifestyle shops wishing to enter China through the analysis of the characteristics of VMD elements. The results of this study are as follows.The research results are as follows. In the display elements of the VMD of Chinese lifestyle shops-GAROSU, CH'IN, and Nome, the appliances and props used differentiated shapes and materials according to the product concept and design. There seemed to be a difference depending on the concept of the lifestyle shop. Also, there were differences in the form of VP and the presentation method of PP and IP in VP, PP, and IP according to the store product group and the amount of products displayed in the presentation element. In a follow-up study, it is considered meaningful to conduct a study on domestic lifestyle shops and a comparative analysis of VMD between Chinese and domestic lifestyle shops.

• Annual Conference of KIPS
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• 2015.10a
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• pp.1651-1654
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• 2015

비 프렌차이즈의 소상공인 뷰티샵 에서는 고객관리와 마케팅이 중요한 이슈지만 고객관리 프로그램을 사용하기에 어려움을 호소하며, 고객관리를 고객카드로 수기로 작성하면서 일일이 관리하고 있는 실정이다. 이를 개선해 기존에 존재하는 CRM 프로그램을 구매, 설치하여 사용하기엔 고가의 설치비와, PC가 종료된 동안에는 활용하지 못하는 현 시대의 상황을 개선하기 위하여, 최대한 쉽게 이용이 가능하며, PC의 종료와 상관이 없도록 웹과 모바일에서 동시에 작업이 가능한 웹앱 형태의 CRM을 만들어 제공한다. 또한, 권한별 데이터를 분류해 뷰티샵 매니저들은 고객의 구매내역과 상세 정보사항을, 고객들은 이와 연동한 자신의 모바일 어플리케이션에서 자신에게 맞는 정보만 볼 수 있도록 구현 하였고, 마케팅적인 내용으로 고객의 성향을 아이템 구매와 밀접도를 계산하여, 아이템 기반 성향 추천 알고리즘을 사용해 고객이 가장 마음에 들어할 만한 아이템을 우선적으로 정렬하여 보여주게 하였다. 상세한 개발 내용은 본문에서 기술한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.4
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• pp.599-611
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• 2018

This study develops a training program for vocational high school students. This study implemented the ADDIE teaching-learning model and was conducted in the sequence of analyses, design, development, implementation and evaluation. In the analysis phase, the existing studies related to vocational competency training were analyzed along with an analysis of the current education programs and suitability assessment. Based on the analysis, the education program was designed and contents were determined. The program consisted of 5 chapters and 17 unit hours of instruction. Reigeluth's (1987) theory was used as the framework for organizing educational materials in the development phase. The programs were implemented on students and evaluated by students as well as experts. Students evaluated the program in terms of the degree of motivation for learning, comprehension of learning content, perceptions of lessons in classes as well as the advantages and disadvantages of the program. Experts evaluated the program in terms of program validity. The results indicate the developed program was useful for training students vocational competencies as shop managers. This study contributes to the field of fashion education, by presenting an example of systematic development of an educational program in connection with industry.

• Human Ecology Research
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• v.56 no.1
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• pp.71-84
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• 2018

This study presents a case of a visual merchandising course adopting a problem-based learning (PBL) model, as a part of shop manager training program for high school students. Various vocational training classes are actively developed for vocational high schools, yet programs in the home economics area are relatively lacking. In particular, education programs for shop manager training are urgently required due to the high demand of this job in the fashion industry. The PBL model, which reflects constructionist learning theory, is considered for this visual merchandising course in order to help develop the ability of students to creatively apply their knowledge on real-world problems through self-driven learning. For the purpose of job analysis, two problem areas were identified through interviews conducted with shop managers who work for apparel shops in department stores. Based on the results of the interviews, professors and high school teachers developed two PBL instructional modules. The developed module courses were implemented with 2 classes of vocational high school students. The learning outcome was examined through the analysis of a student survey and reflection journals. It was apparent that the PBL courses effectively attracted the interests of learners in vocational training and improved their understanding of the contents as well as cooperation skills. The results of this study indicate that implementing the PBL model for the training of store managers can contribute to the vocational training programs for high school students.