• Journal of the Korea Society of Computer and Information
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• v.29 no.11
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• pp.127-136
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• 2024

As generative AI technology develops, the paradigm of video production is also changing. After going through an initial stage where it could not be used as actual video footage due to low quality and difficulties with consistency and continuity, various videos produced with generative AI are being used in the video industry. Following these changes, this paper identifies the potential of customized generative AI. It examines the direction of technological development of generative AI in the video industry and analyzes recent cases in advertising, film, and animation to reveal that the reason for the increased utilization of generative AI is to achieve the essential purpose of content as well as quality results. Through this process, we expect the potential of generative AI in the video industry.