• Title/Summary/Keyword: 생산판매

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Cross Cultural Differences in Advertising Strategy for Sports Product (문화적 특성에 따른 스포츠상품의 광고전략 차이)

  • Lee, Jun-Youb
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.331-339
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    • 2009
  • Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.

Sensory Profiling of Commercial Korean Distilled Soju (시판 증류식 소주의 관능특성 분석)

  • Lee, Seung-Joo;Park, Cheon-Soo;Kim, Ho-Kyung
    • Korean Journal of Food Science and Technology
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    • v.44 no.5
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    • pp.648-652
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    • 2012
  • The sensory characteristics of nine commercially distilled soju samples were determined by sensory descriptive analysis. Eight aroma attributes, as well as four flavor/taste attributes, and six mouth-feel related attributes were evaluated by 9 judges. The descriptive data set was initially analyzed for a significant overall product effect by employing a three-way mixed model analysis of variance (judges, samples, and replications) as well as two-way interactions, with judges treated as random. In addition, correlations between mean attribute ratings were calculated, and a principal component analysis (PCA) of the mean attribute ratings employing the covariance matrix was conducted. Based on the PCA, distilled soju samples were primarily separated along the first principal component, which accounted for 66% of the total variance between the samples, with high intensities of 'alcohol taste' and 'alcohol aroma' versus 'yeast aroma'. The second principal component accounted for 14% of the total variance. Soju containing high alcohol showed stronger intensities of 'bitterness', 'alcohol taste', 'alcohol aroma', as well as all mouth-feel attributes.

Challenges of Recent Trends in Globalization and Tasks for Sustainable Rural Community Development in Asia (세계화의 도전과 아시아 농촌 지역사회개발의 과제)

  • Kim, Sung-Soo;Manitra, A.;Arisoa, Rakoto
    • Journal of Agricultural Extension & Community Development
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    • v.10 no.1
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    • pp.115-128
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    • 2003
  • 국제연합 식량농업기구 (FAO)에 의하면 UR 협상과 WTO 체제 출범 이후 농산물 수출국가와 선진국에서의 소득균형은 일반적으로 향상되었으나 순식량수입국가나 개발도상국가에서는 소득균형이 더 악화되고 농업영역의 쇠퇴를 가져왔다. 더욱이 식량안전상황은 농산물의 급격한 수입으로 여전히 불안하고 농가판매의 지속적인 악화, 농촌과 도시간의 소득격차가 큰 것으로 나타나고 있다. 특히 인간의 건강과 환경에 유해한 GMO의 거래는 소비자의 식품안전과 잠재적 위해 때문에 적절한 조치를 필요로 하고 있다. 아시아 지역 개발도상국가들에서의 식량의 안정적 공급과 농촌 지역사회 개발의 핵심적 과제는 인적자원의 개발, 기술역량의 신장, 하부구조의 개선, 농업기술 이전의 효율화 등으로 요약될 수 있다. 이러한 상황에서 농업교육, 연구 그리고 지도, 특히 아시아의 주요작물 영역에 대한 더 많은 투자가 필요하며 많은 아시아국가들에서 우선적으로 요구되는 농촌청소년교육은 빈곤퇴치, 식량의 안정적 공급 및 식품의 안전 그리고 지속적이고 균형있는 농촌개발 등이다. 이를 위한 정부와 국민, 특히 젊고 열정적인 사람들이 함께 협력해야 빈곤퇴치와 식량의 안정적 공급 및 식품의 안전 등 농촌의 사회경제적 발전이 가능할 것이다. 진행되고 있는 WTO 체제 하에서의 아시아 지역 농촌사회 발전과 식량문제 해결을 위해서는 교역과 환경, 그리고 개발의 총체적 접근이 중요하며 식량의 안정적 공급을 위한 농업, 농촌의 하부구조가 열악한 개발도상국 소농에 대한 우선적 배려가 필수적이라 할 것이다. 특히, 농업분야 생산 유통 분야의 개선을 위한 농업교육, 농촌지도의 국가적 강조와 농촌 청소년 교육 훈련과 육성의 중요성에 대한 인식과 이에 따른 국가적, 국제적 협력이 필요할 것이다.

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A Mixed Approach for Single-Vendor-Single-Buyer Production Inventory Integration Problem (판매자-구매자 생산-재고통합 문제를 위한 Mixed Approach)

  • Lee, Dongju
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.4
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    • pp.7-14
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    • 2016
  • Unlike most researches that focus on single manufacturer or single buyer, this research studies the cooperation policy for two participants of supply chain such as single vendor and single buyer. Especially, this paper deals with single vendor-single buyer integrated-production inventory problem. If the buyer orders products, then the vendor will start to make products and then the products will be shipped from the vendor to the buyer many times. The buyer is supposed to order again when the buyer's inventory level hits reorder point during the last shipment and this cycle keeps repeated. The buyer uses continuous review inventory policy and customer's demand is assumed to be probabilistic. The contribution of this paper is to present a mixed approach and derive its cost function. The existing policy assumes that the size of shipping batch from single vendor to single buyer is increasing, called Type 1, or constant, called Type 2. In mixed approach, the size of shipping batch is increasing at the beginning part of the cycle, and then its size is constant at the ending part of the cycle. The number of shipping for Type 1 and Type 2 in a cycle in mixed approach is determined to minimize total cost. The relationship between parameters, for example, the holding cost per product, the set up cost per order, and the shortage cost per item and decision variables such as order quantity, safety factor, the number of shipments, and shipment increasing factor is figured out via sensitivity analysis. Finally, it is statistically proved that the mixed approach is superior to the existing approaches.

Production of Content for Regional Sources of the Convergence Industrialization -Based on Agricultural Management Entities of the Sixth Industrialization in Chungcheongnam-do- (향토자원의 융복합산업화를 위한 콘텐츠 제작 -충청남도 농업 6차산업화 경영체를 중심으로-)

  • Kang, Keoung-Shim
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.483-490
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    • 2015
  • The purpose of this study was to systematically organize the information for the regional resources from the agricultural management entities of convergence industry in Chungcheongnam-do. The target was the Sixth Agricultural Industry Association in Chungcheongnam-do; total 70 kinds of resources were investigated. The content was organized by name of regional source, introduction, photo, company and product information, feature of product, introduction of experience program, and etc., containing the value and meaning of products in stories of the regional sources and images. The material was organized in order of grains, fruits and vegetables, marine products, livestock, Korean sauces Kimchi, fermented broth concentrates, beverages tea, and other. It was saved as pdf file to distribute to the members; it may be utilized for online promotion, product promotion in exhibition festival sales promotion, posts for bulletin board hall, and etc. but also for promotional material in overseas marketing after translating to each language.

A Study on the Korean Red Ginseng Packaging (홍삼의 패키지 현황과 디자인 개선 방안)

  • 김미자
    • Archives of design research
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    • v.17 no.2
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    • pp.373-382
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    • 2004
  • The value of Korean ginseng has been known in the world since the 4th century B. C. Red ginseng is hot-steamed, and then dried for the purpose of long-term storing. Through the steaming and drying process, its moisture rate is reduced to 14% and its color becomes citrine or light yellowish brown. Its hardened structure enables long-term storage without any deformation. Especially, Korean red ginseng contains substances that promote micro-physiological activities which are not found in American or Sanchi ginseng. Ginseng is produced in diverse forms for the customer's convenience. In this study, these are classified as sliced, dried, and honeyed ginseng, granulated tea, extract, powder, capsules, tablets, drinks and candy. Package design is one of the most effective method in the marketing fields. However, in this research, we found that red ginseng packages are not variously and properly developed in materials and designs. The research pointed out the problems and discuss ways and means of the package design.

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Study of Alternative Fuel Suitability for Special Antarctic Blend Diesel (남극유 대체연료 적합성 연구)

  • Lim, Young-Kwan;Kim, Ji-Yeon;Kim, Jong-Ryeol;Ha, Jong-Han
    • Applied Chemistry for Engineering
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    • v.28 no.4
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    • pp.460-466
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    • 2017
  • The common petroleum can make precipitation such as a wax in a polar region due to severely cold weather condition, which can cause problems to fuel supply system. The petroleum product used in the polar region has thus been manufactured and sold suitable for the cold environment. However it is difficult to supply such petroleum products on time since these were mainly supplied abroad. In this article, the original fuel properties were first analyzed in order to find alternative fuel products for polar region. Jet fuel which is excellent cold characteristics was chosen and the fuel properties was tested by adding a constant concentration of lubricant additives to the jet fuel. As a result, the lubricant additive R621 showed the best lubricity, and adding 1000 mg/L of R621 content to the jet fuel was sufficient to enhance the lubricity. We envision that the jet fuel added 1000 mg/L of R621A can be suitable for alternative special antarctic blend diesel (SAB) in an severe polar environment.

Hazard Analysis of Packaged Meals (Dosirak) During Delivery (도시락 유통과정의 미생물적 품질관리를 위한 연구)

  • Shin, Sung-Won;Rew, Kyung;Kwak, Tong-Kyung
    • Journal of Food Hygiene and Safety
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    • v.5 no.3
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    • pp.85-98
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    • 1990
  • Microbiological quality of packaged meals (Dosirak) was assessed in three operations under the both conditions of actual food processing and simulated time-temperature. Time and temperature data indicated that all the phases after cooking were critical for microbiological quality control. Microbiological test results by simulated time-temperature conditions revealed that microbiological quality of packaged meals decreased as the storage time and temperature increase. Delivery practices without refrigeration in summer and hot-holding below $60^{\circ}C$ in supermarket were crucial in microbiological quality control.

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Development of Storage Techniques for PDTnet XML Schema Data (PDTnet XML Schema 데이터를 위한 저장 기법 개발)

  • Lee, Kyoung-Hye;Yong, Hwan-Seung;Lee, Wol-Young
    • Journal of Korea Multimedia Society
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    • v.9 no.8
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    • pp.939-949
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    • 2006
  • With the development of industry, product data management system is becoming more and more important. An expanded view of product definition function that include a bill of material and routing database, current and historical engineering data and specifications and engineering changes order history. PDM (Product Data Management) systems hold and manage such material as product specifications, plans, geometric models, CAD drawings and images. Furthermore, PDM enables companies producing complex products to spread product data in to the entire launch process. Especially, PDTnet XML Schema is an international standard for exchanging of PDM data. But PDTnet XML Schema differs from existing XML Schema in the way that its property of IDREF/IDREFS is irregular. Therefore it is important factor that. what do we use storage devices and storage techniques. We developed storage techniques and application supporting various query types and preserving PDTnet XML Schema using a relational database that guaranteeing the performance nowadays. In this paper, we will show that our storage techniques minimize repeated data and optimize query processing by using application comparison with storage techniques of existing XML Schema data.

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In vivo Imaging Flow Cytometer (세포 이미징 기능을 겸비한 생체 유세포 분석기)

  • Lee, Ho
    • Journal of the Korean Society of Visualization
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    • v.5 no.1
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    • pp.9-11
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    • 2007
  • We introduce an in vivo imaging flow cytometer, which provides fluorescence images simultaneously with quantitative information on the cell population of interest in a live animal. As fluorescent cells pass through the slit of light focused across a blood vessel, the excited fluorescence is confocally detected. This cell signal triggers a strobe beam and a high sensitivity CCD camera that captures a snap-shot image of the cell as it moves down-stream from the slit. We demonstrate that the majority of signal peaks detected in the in vivo flow cytometer arise from individual cells. The instrument's capability to image circulating T cells and measure their speed in the blood vessel in real time in vivo is demonstrated. The cell signal irradiance variation, clustering percentage, and potential applications in biology and medicine are discussed.