• Journal of Agricultural Extension & Community Development
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• v.21 no.1
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• pp.83-115
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• 2014

The current study aimed to explore the levels of consumers' perception for the PB apples which mainly sold in the large retailers, and then suggest the efficient marketing strategies for activating sales of the PB apples among the farm produce. The findings of the study revealed that the levels of the consumers' perception of value for the PB apples were influential on the brand credibility. In addition, the levels of the quality, perception of value, and brand credibility significantly affected the purchase intention. The image of the brand, however, did not show the effects on the brand credibility and purchase intention. Based on the study, in order to activate the brand for the local farm produce, the analysis results could suggest the four alternatives. Firstly, it is needed for the NB apples to be standardized and improved in terms of the qualities. Secondly, the more efficient ways to facilitate the purchases for the NB apples should be reconsidered in the emotional package. Thirdly, the levels of customers' perceptions for NB apples need to increase by providing them with convenient ways of purchases. Lastly, connecting consumers' groups with producers' groups could eventually enhance the brand credibility.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.376-381
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• 2018

The purpose of this study is to investigate price transmissions between wholesale and retail markets regarding Jeju tangerines by employing co-integration analysis and vector error correction model. The results of this study are summarized as follows: First, the long-run equilibrium relationship was found among wholesale and retail markets in time series for level by distribution channel. Second, a short-run causality relationship was observed between wholesale and retail markets. Third, the long-run causality relationship between wholesale market and retail markets was found bidirectional and feedback effect. These results imply that the wholesale price performs a central role in establishing price in the tangerine market, and the wholesale market influences tangerine price. In conclusion, for the development of a competitive tangerine industry, it is necessary to aggressively promote the policy of supply and demand control of tangerine production through organizing producers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.387-396
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• 2018

This study examined the instability factor of real income and net profits of Chung-yang Green Pepper Farm through an analysis of the operating costs. Furthermore, this paper suggests a plan for stabilizing the price by shipment adjustments resulting from an analysis of the price elasticity by A Linear Approximated Inverse Almost Ideal Demand System (LA/IAIDS). The income instability factor of the farm based on an analysis of the operating costs was attributed to the unexpected loading of utility expenses and collapse of the price due to oversupply at a specific point in time. On the other hand, this is insufficient to completely explain the income instability factor of Chung-yang Green Pepper Farm because a price collapse does not include the monthly price changes. An analysis of the price and scale flexibility of Chung-yang Green Pepper Farm by monthly data showed that annual farm net yield increases by 1.21% due to a 2.21% increase in price if the shipment quantity is reduced to 1% a year. In summary, a plan that supports the farm price received through declining shipments in winter is effective in stabilizing the income of farms. Because Chung-yang Green Pepper in Gyeongnam region has an especially high market share of 82.5%, the prices and income of Gyeongnam Chung-yang Green Pepper farms can be stabilized effectively if they form an association of producers around the Gyeongnam region and adjust the shipment.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2011.10a
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• pp.8-8
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• 2011

인류는 자연으로부터 식량과 질병 치료를 위하여 자연스럽게 약초를 얻을 수 있었다. 약 6만 년 전 네안데르탈인의 무덤에서 오늘날 향료로 쓰이는 약초가 발견 될 정도로 인류가 약초를 이용한 역사는 오래 되었다. 약초는 난치병, 노화, 성인병 등 현대의학에서 미비점을 보완하는 대체의약 산업의 원료이자 새로운 생물자원의 보고로서, 그 중요성이 커지고 있다. 새로운 생물자원 소재로 약초는 약용성분을 함유한 식물자원의 확보 및 개발 등 고부가산업의 소재로 선진국에서 연구개발의 경쟁이 치열하며, 약초산업은 천연소재 신약과 기능성 식품, 화장품, 생활용품 등으로 확대되고 있다. 의약품 분야에서는 새로운 시대의 중요한 생명산업으로서 약초는 한약뿐 아니라 신약 개발을 위한 소재로도 부각되고 있으며, 항암제인 택솔, 신종플루 치료제인 타미플루 등 천연물 약의 가능성은 이미 증명되었다. 식품 분야에서는 재배기술 발달과 웰빙 트렌드 속에서 약초는 신선채소와 기능성 식품으로 변신하고 있다. 한약재의 이미지를 벗어난 약초는 음료와 과자, 술 등으로 활용되고, 비빔밥 등 다양한 약선음식으로도 개발되고 있다. 산업소재의 활용분야에서는 약초는 특히 화장품 산업의 소재로 각광받고 있다. 이미 다양한 화장품 회사에서 한방화장품을 출시하여 세계 속으로 진출하고 있다. 또한 약초는 천연 색소이자 생활 용품의 소재로 활용되고 있는데, 약초를 활용한 염색약과 여성 생리대, 샴푸 등의 인기가 높다. 약초산업의 부가가치 증대를 위하여 한약재 위주의 약초산업을 천연물 신약, 기능성 식품, 화장품, 산업 소재 등 고부가가치 시장으로 확장시키고, 우리 약초 산업의 세계화를 추진해야 한다. 연구개발 투자 확대와 빠르게 변화하는 시장을 반영하여 연구 방향을 수립하고, 산학연 및 생산자단체 등과 새로운 약초 산업의 블루오션 창출을 위해 협력을 해야 할 것이다. 또한 약초의 생산기술 안정화를 통해 산업화 기반을 구축하여, 약초 공급의 안정화, 약초 생산 농가 소득 안정화가 필요하며, 마지막으로 변해가는 약초 산업의 트렌드에 부응할 수 있는 품질관리와 유통 질서 확립을 위한 정책과 제도의 선진화가 뒷받침 되어야 할 것이다.

• Journal of Korean Society of Rural Planning
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• v.17 no.4
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• pp.25-38
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• 2011

본 연구는 방글라데시의 친환경농업 실태와 농업인들의 인식을 바탕으로 친환경농업 개발에 대한 정부의 역할과 정책적 대안을 모색하고자 하였다. 연구 자료는 방글라데시 탕가일 지역의 농업인을 대상으로 유기농가 100가구와 일반농가 100가구를 무작위로 추출하여 설문조사를 통하여 수집되었다. 인구 과밀의 방글라데시 정부는 식량안보를 위하여 지력 저하 및 환경악화를 방지하고자 많은 노력을 기울이고 있다. 즉 지속 가능한 농업개발을 위하여 통합해충관리(IPM), 통합작물 관리(ICM)를 비롯하여 토양의 비옥도 개선, 페로몬트랩이나 자연 천적을 이용한 해충방제 등 다양한 프로그램을 운영하고 있다. 농업인들의 의견 조사에 따르면 친환경농업에 대한 정부의 역할은 긍정적으로 평가하고 있으나 정책이나 관련 프로그램은 아직 부족한 것으로 나타났다. 일반농가인 경우 극히 소수 농가만이 친환경농업을 실행하고 있는데, 이는 관련기술에 대한 지식의 부족과 유기농 비료 등의 자재 부족이 친환경농업을 실행하는데 가장 큰 어려움이라 지적하고 있다. 일반농가의 39%는 유기농업 의사를 보이고 있지만 마케팅시설의 부족과 농사 실패에 대한 두려움 등을 유기농으로 전환하지 못하는 주요 이유로 들고 있다. 일반농가의 일부(17%)만이 정부의 농업교육 프로그램임인 통합해충관리(IPM)과정을 이수하고 있다. 정부의 유기농 정책은 거의 전무하며 NGO들의 지원에 의하여 꾸준하게 진행되고 있을 뿐이다. 따라서 농업인들은 통합해충관리(IPM), 유기농 퇴비, 페로몬트랩이나 자연 천적 등 매우 다양한 농민교육프로그램들을 정부 주도적으로 실시하여야 하며 친환경농업정책을 보다 명확하게 규정하기를 요구하고 있다. 비교적 젊고 교육수준이 높은 소규모 농업인들이 유기농에 적극적임을 알 수 있다. 유기농의 평균 농지규모는 0.246ha, 유기농 평균 경력은 7.63년, 일반농가대비 농가수입은 11.4% 높게 나타났고 비교적 소농들이 높은 수익률을 보이고 있다. 소비자의 신뢰, 마케팅시설, 생산자단체나 조직의 부족 등이 유기농가들의 가장 큰 애로점이 되고 있고, 유기농산품의 표준화를 위하여 정부의 인증제도와 인증기관 설립이 필요함을 지적하고 있다. 유기농을 보다 활성화하기 위해서는 정부 주도하에 마케팅을 비롯하여 교육, 수출 및 각종 장려책 등이 마련되어야 할 것이다.

• Journal of agriculture & life science
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• v.46 no.1
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• pp.207-215
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• 2012

In this study, we performed to select the high growth potential agri-products in Ulsan City, Korea. For this, we carried out the location quotient and the regional growth rate differential analyses using the cultivated area data and the agricultural output data in 2000, 2005 and 2007. The location quotient analysis revealed that rice, pear and persimmon were classified as specialized agri-products. These results would be useful to reflect on a short-term policy in support for the agricultural activities of the local farmers because the specialized agri-products occupy a relatively high proportion in the region. In addition, the regional growth rate differential analysis showed that strawberries, persimmon, potatoes, corn and sweet potato are classified as growing agri-products whereas pear is classified as a competitive agri-product in the analysis based on agricultural output from 2000 to 2007. Based on cultivated area, strawberries, potatoes and corn are classified as growing agri-products whereas sweet potato is classified as a competitive agri-product. These results would be beneficial to establish a long-term agricultural policy in Ulsan City because these agri-products are further supported by the time series analysis, considering the nationwide trends and the production activities reflecting the preferences of consumers and the willingness of producers.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.6
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• pp.60-72
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• 2016

This study aims to suggest strategies of development and management for large parks by examining experimental cases of park governance models related to a shift away from public administration. The shifts towards governance as well as public-private partnership in city parks have involved the need for new public management. This study has analyzed two exemplary cases of Presidio Park and Sydney Harbour National Park in the aspects of planning process and management strategies, as the results derived the meaning and effect of park governance management and is also an essential prerequisite for the achievement of the model. There are six dimensions of research frames--namely policy, governance, partnership, finances and funds, design and maintenance-management, and evaluation-monitoring-taken as the basis for this study. Through the analysis, several key characteristics of these cases were elicited. First, the park planning process must be consistent in carrying a policy from planning to implementation, and furthermore, an independent operation body which can properly authorize an execution and uphold its responsibility from the public could serve in adaptable park services. Second, it has been suggested to build various partnerships with PAs and NGOs, private corporations, community groups, and academic institutes that allow it to expand the diversity of the park activities. Third, there has been experimental exploration to achieve a financially self-sufficient model by establishing internal revenue models and hence allow the reduction of reliance on public finances. The result of this type of park management would allow for improving park quality and make the park space a vital part of the local economy. Fourth, the strategies for a local community's participation are needed to allow the community to become a producer as well as a consumer. This study shows that the direction and significance of the park governance model regarding the fact that the plans sought by the two parks are extending the layout of public-centered discussion to the private sector and the third non-governmental sector including to the local community group. This shows both implications and limitations, such as the risk of privatization through non-governmental activities at the park or the violation of essential functions as a public good due to a profit-generating management policy for securing financial self-sufficiency. At the current point in which plans are under way for the development and management of large parks, a park governance model requires continuous study and expansion of discussion in the future.

• Food Science and Preservation
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• v.19 no.6
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• pp.818-824
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• 2012

In this study, danmuji samples stored at 5 and $25^{\circ}C$ were examined for three weeks to observe the changes in the color, property of matter, and microorganisms of danmuji, and its sensory properties, during its storage. The difference in the brightness and redness of danmuji and danmuji filtrate as their storage period became longer was not big but was significant, and their yellowness decreased following storage at both 5 and $25^{\circ}C$. The hardness of the danmuji sample stored at $5^{\circ}C$ showed the greatest value at day 7 while that of the danmuji sample stored at $25^{\circ}C$ showed the greatest value at day 14. It was found in the examination of the total cell number of the stored danmuji that the total cell number was $10^5CFU/g$, with almost no change, but in the case of the danmuji filtrate, the cell number increased from the latter part of the storage. The number of yeast fungi increased until storage day 7 for both the danmuji sample stored at $5^{\circ}C$ and that stored at $25^{\circ}C$. The cell number of danmuji did not change since then while the cell number of the danmuji filtrate constantly increased. As for the sensory properties of each stored danmuji, the overall taste preference was highest at storage days 14 and 21 ($5^{\circ}C$), and the overall scent preference was high for the danmuji that had been stored for 7 days ($5^{\circ}C$), but there was no significant difference. The texture and color of and the overall preference for the danmuji stored at $25^{\circ}C$ significantly decreased as the storage period got longer. All in all, the preference for the danmuji stored at $5^{\circ}C$ was higher than that for the danmuji stored at $25^{\circ}C$, although there was no significant difference. Thus, it is thought that $5^{\circ}C$ is more appropriate than $25^{\circ}C$ as the storage temperature of danmuji products.