• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Archives of design research
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• v.14 no.1
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• pp.83-92
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• 2001

Apartment exterior colors have an important effect on the images of cities and communities. Therefore planning the apartment exterior colors have to proceed systematically and synthetically based on the theoretical background. In this research, the first step is to investigate the apartment exterior colors which is located around the Han River in Seoul. And the second step is to survey the images of the S construction company in Korea. The results of this study are as follows: 1. The trends of apartment exterior colors on the basis of 1996 are showed differently. Bright and high saturation colors are more used after 1996, and divers color combinations are more tried than before. 2. Common customer Has positive images about the S construction company such as young, fresh, confidence and smart. Also they want the other images such as comfort, ease and coziness. 3. Two color combination palettes were proposed in this research. The first color combination is blue and yellow which is based on the dear and smart images. And the second color combination is green and orange which is based on the comfort and ease images.

• Archives of design research
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• v.16 no.4
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• pp.255-266
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• 2003

The Purpose of this study is to develop color palettes for the campus environment to find an identity of various Universities in Korea. This research is focused on the Shin-chon campus of Yonsei University because it has a long history and a mixture of old and new modern buildings in the campus. It takes three steps to proceed this study. Firstly, it is needed to find the images and history of Yonsei University from the documents. In the second place, the colors should be collected from the building materials, four seasons in campus, buildings in campus. At this point, color measurement devices, NCS color system, digital camera and other appropriate devices were used for the study. The third step shows the results of the analysis and development of color palettes based on the analyzed materials from second step. This research suggests three major color groups. The typical main colors of the campus building are YR/anchromatic with middle level of value and chroma from the analysis. The sub-colors are similar to the main colors with pale/light grayish/dull/deep tone. The color palettes out of the results could be used as a standard for campus color scheme in the future to build an identity of Yonsei University.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.179-182
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• 2009

본 연구에서는 고령화 시대에 발맞춰 실버산업의 한 분야인 실버용품 디자인 시 계획되어야 할 중요한 요소인 색채에 대해 다루었다. 현재 국내 노인 관련 색채 연구는 미흡한 실정이며 특히 실버용품을 위한 색채 연구는 매우 부족한 실정이다. 따라서 본 연구는 실버용품 사용주체인 국내 60세 이상의 노인을 대상으로 색채연구를 진행함으로써 향후 실버용품 색채 계획에 대한 기초자료로 활용하고자 한다. 본 연구에서는 실제 실버용품의 색상 및 색의 3속성(색상, 명도, 채도)에 대한 노인들의 심리적 선호도를 조사하였다. 본 연구를 통하여 얻은 결론은 남녀 모두 명도가 높은 밝은 색상을 선호하였고, 여성의 경우 무려 89%가 수수한 무채색 보다는 원색인 화려한 색상을 선호하였으며, 남자들 또한 52%가 화려한 색을 선호하였다. 이 결과는 현재 시중에 판매되고 있는 실버용품이 무채색인 흰색, 회색, 검정색이 대부분인 것을 감안하면 실버용품의 색채계획이 노인의 실제 선호색과는 다르다는 것을 보여준다. 본 연구를 통하여 조사된 색채선호도는 향후 실버용품 색채계획 시 주요한 고려사항으로 활용될 수 있을 것으로 기대된다.

• Archives of design research
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• v.20
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• pp.265-276
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• 1997

I intend to grope for the desirable outdoor color environment creation plan through researching situation of our apartment houses color environment and grasping the point at issue. The rearch was made that Ilsan(16 items) new city apartment were selected and the color seperately measured such as the dominant, the aid, the accent colors through applied color component ratio was researched by calculating square measure of matched colors and through that the evaluation of apartment complex color environment was formed. The planned construction problems were issued from comparing the planned scheme and the present carrying color status guide by investigating the color plan applied Ilsan new city. The current out apartment outdoor color environment is poor, and the color plan of the early stage has many insufficient parts and many operation errors. For the creation of desirable color environment, the color plan establishment by regional characteristics, the color environment management, though exhaustive color consultation, and the external construction technique improvement, the standard color sheet diffusion, the color understanding of architects, the public relations (P.R), the education on the importance of color are required.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.4
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• pp.49-58
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• 2011

This article attempts to propose the control planning of townscape color around the historic and cultural heritages. The streets and roads of historic conservation and the changing perspectives to which it gives rise in Stockholm has changed dramatically during this century. New development or changes to existing buildings should be carried out in a way which acknowledges its surroundings and is a good neighbour, both in the cultural and social sense that makes good color design sense. There are many examples of townscape color, but the conservative and the historical streets and roads in the whole of the Stockholm city should benefit from careful design of the environment. To achieve this purposes, some strategies of case study of several streets and roads are reviewed; designing color context to relate to urban architectural design proposals of specific sites of cultural heritages are explored. In all new developments the scale of new buildings and the material finishes and colors used should respect the character of their surroundings and have due regard to the setting of any listed building. Streetscape color of visual assessment proposals should aim to help assimilate the development into the local scene. Important streets and roads should also include color townscape.

• Journal of Internet of Things and Convergence
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• v.8 no.3
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• pp.21-28
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• 2022

Focusing on the differences in perceptions of color education fields between game majors and game designers. As a result, game major college students were surveyed to have a low recognition rate for the color field, the other group were not. for resolve the gap in perception, it's suggested need to re-educate systematic color education of game major college students and color experience of game designers in terms of securing expertise. it's expected to be presenting the direction of fostering game designers with color sense that contributes for the competitiveness of the game industry.

• Journal of the Korea Computer Graphics Society
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• v.2 no.1
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• pp.39-47
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• 1996

Consumer's needs, pursuing diverse lifestyles, can be identified systematically by the development of design research method with computer technologies. Color, which is the most important factor in industrial design, has been regarded as possessing difficulties in collecting and analyzing reliable data, because it has multi-dimensional features. The purpose of this paper is to develop a new research method for design and color preference investigation, and to provide the possibilities of applying this method into the traditional color research which has many limitations in time, space, and money. This paper emphasizes that the new method using visual and concrete 3D modeling of a product can enhance the reliability of collecting and analyzing data comparing with traditional linguistic and abstract one.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.117-126
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• 2022

This study seeks to identify usage behaviors and improvement factors to increase the academic and practical application of value the of color image scales. For this purpose, the authors discuss the positive and negative perspectives on the evaluation of previous studies on color image scales. Furthermore, a survey was conducted with 25 color experts who have been working in the field for over five years, and in-depth interviews were conducted with five of them. The contents of the survey are usage behaviors, evaluation, and the improvement of Kobayashi and IRI color image scales. In this process, emotional adjectives that need improvement were derived, and the opinions of experts related to improvements were collected. The analysis results are as follows. 1) As a result of the usage behaviors, 92% were aware of both color image scales. Moreover, 44% used both, and 56% used only one. 2) Regarding familiarity and trust, IRI was higher than Kobayashi. 3) A total of 88% of respondents stated that color image scales were necessary. A total of 43.6% of respondents, the largest group of respondents, indicated that color image scales are necessary in the field of practice. 4) Regarding the need for improvement, 88% responded that IRI color image scales need improvement. 5) The highest response to the factors requiring improvement was the reflection of the times, which was 31.9% for Kobayashi and 30.9% for IRI. 6) When improving color image scales, the adjectives that need to be treated as the most important were shown to be modern (15.8%) → natural, romantic, wild (8.8%) → dynamic (7.0%) → classic, casual, chic (5.3%). In conclusion, limitations were identified in the use of color image scales in practice and in the research areas, and there was a demand for correction and supplementation. The results of this study will serve as a foundational study related to color image scales, and it is expected that subsequent research related to color image scales will follow.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.1-4
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• 2001

본 연구에서는 실크 직물 7종의 마찰음을 녹음한 후, 색채 변환시켜 소리와 변환색채에 e한 감성을 평가함으로써 시각과 청각을 만족시킬 수 있는 의류소재 개발에 대한 기초자료를 제공하고자 하였다. 피험자 30명을 대상으로 소리와 변환색채를 차례로 제공한 후 감성을 평가하도록 하였다. 물리량은 소리의 경우 LPT, $\Delta$L, $\Delta$f, ARC를 색채의 경우 RP, GP, BP, CC를 계산하여 감성과의 관계를 조사하였다. 소리와 색채에 대한 감성차원으로는 '우아함', '활동감', '터프함'의 세요인이 도출되었다. 각 감성차원에 대한 소리와 색채 물리량과의 관계를 살펴보면, LPT와 $\Delta$L이 작을수록, 홍색비율이 크고 색채빈도수가 적을수록 우아함차원으로 평가하였으며, LPT와 $\Delta$L의 값이 클수록, 녹색비율이 크고 색채빈도수가 많을수록 활동감차원으로 평가하였다. 또한 ARC값이 작을수록, 홍색비율이 클수록 터프함차원으로 나타났다. 직물별 소리와 색채에 대한 선호도는 전통적인 수자직 직물이 가장 높게 나타났다.