• 제목/요약/키워드: 색채 선호도

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생체 환경에서의 HRV 분석 (HRV analysis Under Color Environment)

  • 정우석;정민영;양길태;양선호;김연희;송철규;김남균
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2001년도 춘계학술대회 논문집
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    • pp.190-193
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    • 2001
  • 본 연구는 색채환경이 정상인의 심전도에 미치는 영향을 정량적으로 분석하여 색채 환경이 인체에 미치는 영향을 규명하고자 하였다. 피험자는 색맹을 가지고 있지 않고 인지기능에 장애가 없는 정상 성인 남, 여 50명을 대상으로 하였다. 색채환경의 제시는 암실에서 백색 광원에 채색 필터를 사용하여 제시하였다. 피검자는 6가지 색채 환경 안에서 심전도를 측정하였으며, HRV 분석을 하였다. HF/LF의 비를 비교 분석하여 본 결과, 남자는 녹색에서 색채 자극전보다 자극후가 HF/LF의 비가 0.508(p<0.07) 상승한 것을 볼 수 있었으며, 여자는 파랑색에서 색채자극전보다 자극후 HF/LF의 비가 0.677상승한 것을 볼 수 있었다. 이는 남자는 녹색에서 여자는 파랑색에서 더욱 편안함과 안락감을 느끼게 된다는 것을 의미한다. 따라서 본연구의 결과는 색채 환경이 인체에 미치는 영향을 규명함으로써 좀 더 편안한 색채 환경의 설계에 도움을 줄 것으로 기대된다.

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BRICs 지역 소비자 색채선호 비교 (Comparison on Color Preference of BRICs Consumers)

  • 최미영;심영완;신혜영
    • 복식
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    • 제56권5호
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    • pp.118-131
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    • 2006
  • Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

컬러코드를 활용한 주택상품의 컬러마케팅에 관한 연구 (A Study on the color marketing strategy using color code for resedential building)

  • 이승희;이현수
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2002년도 추계학술대회 논문집
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    • pp.74-78
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    • 2002
  • 소비의 패턴이 이성소비에서 감성소비로 전환되면서 오감이 중요한 마케팅 요소로 등장하고 있다. 특히 시각적 요소는 인간이 사물을 인지하는데 있어서 83%정도의 영향력을 발휘하기 때문에 매우 중요하게 고려된다. 따라서 본 연구는 Color Code를 토대로 사용자의 성격을 분류하고 동시에 사용자가 선호하는 색상을 이용하여 색채배색을 제안하는 방법을 설명하고 있는데 성격을 RED, BLUE, WHITE, YELLOW의 4개의 컬러코드로 분류하기 위해서 ‘The Hartman Color Code Personality Profil’을 이용하였다. 조사결과 사용자의 컬러코드 중 가장 많은 코드는 BLUE코드였으며 선호도도 가장 높았다. 이러한 BLUE 코드의 특징 중 색채와 대응할 수 있는 감성어휘를 중심으로 색채배색안을 제시하고 이를 주택상품의 컬러마케팅에 이용하고자 하는 것이 본 연구의 목표이다.

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성인 여성의 연령에 따른 복식색채 선호에 대한 연구 - Street Color Research를 중심으로 - (A Study on Color Preference of Women's Wear - by the Method Street Color Research -)

  • 조정미
    • 대한가정학회지
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    • 제37권12호
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    • pp.1-11
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    • 1999
  • The purpose of this study is to investigate the color preference of women living in Seoul, to provide materials which is useful for setting up the color plan for a better costume, and to suggest new information in the apparel study. This study is done on the basis of color preference only by age and the range of this study restricted on womens' clothes. The subjects of this research are 1,100 young adult women and 1,244 elderly women photographed in the street. The data are analyzed by frequency and percentage. The results of this study are as follows ; The preference of chromatic color and achromatic color, tint and tone, pattern of textiles are different mainly by age. 1. Elderly women prefer achromatic colors to chromatic colors. The most preferred achromatic color is black, especially elderly women prefer black. 2. Analysis of tint shows that blue, red and yellow red are commonly preferred by women. Especially blue is preferred by young women : red and yellow red are preferred by elderly women. 3. Analysis of tone shows that vivid, pale, dark tones are commonly preferred by women. Especially vivid tone is preferred by elderly women, while pale tone is preferred by young women 4. Analysis of pattern of textiles shows at, pattern textiles are preferred by elderly women rather than by young women. The most preferred pattern for elderly women is a flower pattern, and for young women a stripe pattern.

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대학 내 공공 환경조형물 색채 감성이미지 분석 연구 -공주대학교 사례를 중심으로- (A Study on the Color Image of Environment Shape Objects in University -Focusing on the Case of Kongju University-)

  • 김혜진;정지복;최정인
    • 디지털융복합연구
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    • 제17권6호
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    • pp.349-354
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    • 2019
  • 본 연구는 공주대학교 내 설치된 공공환경조형물과 설치환경, 학내 이용자가 조형물을 관람하고 느끼는 감성이미지, 색채 계획 시 선호하는 색상과 감성이미지를 측정 분석하는 연구이다. 연구는 학내 설치된 조형물 분석 및 학생들을 대상으로 한 설문으로 진행되었다. 연구 결과 학내 환경조형물에 대한 이용자의 인식 및 조형물 제작 시 고려되어야 할 지향점을 제안할 수 있었다. 본 연구는 학내 설치된 공공 환경 조형물의 색채에 대하여 학술적으로 접근하고, 향후 색채계획단계에서 유의해야할 요소들을 제안하고 있다. 따라서 학내 조형물을 설치 기획할 때에 적절한 가이드라인을 제시 할 것으로 기대된다.

대학생들의 침실공간 색채계획을 위한 기초조사 연구 (A Survey on Color Planning of University student's Room)

  • 이미혜;윤재웅;안옥희
    • 한국주거학회논문집
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    • 제14권6호
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    • pp.95-104
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    • 2003
  • The purpose of this study was to find out the actual condition of University student's use of colors and its favored colors in their rooms. This is to proffer basic data for the color planning of University student's rooms in the future. Questionnaires research method was conducted and 343 sample were selected. The analysis used spss program. The result was as follows; 1) At present, Y or Light tone of YR are mostly used for the floors of University student's rooms, white or Very pale tone of Y were used for walls and ceilings, YR or various tones were used for opening parts. 2) The degree of satisfaction of the color environment was 2.87 in average - ″a little dissatisfied″, more than half of the samples needed to change the color environment. 3) The favored color image of the students was regarded as ″warm, neat, tender, bright and light″ 4) In case of the favored colors of the essential parts, floors were Y or Pale tone of YR, walls were Very pale tone of Y, PB, B, RP. And Very pale tones of B, PB, Y, White for ceilings, Pale tones of YR, White, Dark Blue for opening parts were favored.

노인수요계층의 아파트 실내 색채계획을 위한 색채선호 연구 (Color Preference of the Elderly for the Apartment Interior Color planning)

  • 전은정;조성희
    • 한국실내디자인학회논문집
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    • 제15권6호
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    • pp.221-228
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    • 2006
  • The purpose of this research is to investigate the tendency of color preference for the elderly in housing. For this, a questionnaire survey was carried out with color chips and 9 photos of the living rooms which were chosen among apartment model houses in Pusan. Preference of color usage was measured by SD scale developed by advertising adjectives for the model houses. The result of this study are as follows: 1) The preferred color image was characterized as soft, warm and simple. The main factors of color image were identified and named as 'dignity factor' and 'personality factor'. 2) The elderly preferred G generally, but R for dominant color of the living room. They distinguished their attitudes about the color by the purpose of color usage. 3) For colors of architectural components of the living room, preferred colors were narrowed Y, YR and R for wall, art wall and floor. Beige was the most popular color in the living room for the elderly. This research can contribute to the basic data of color planning for the elderly housing.