• Title/Summary/Keyword: 상품관리

Search Result 750, Processing Time 0.03 seconds

The Effects of Customer Satisfaction Based on User Experience on Commitment, Loyalty and Repeated Use in Franchise and Chain Coffee Shops (프랜차이즈와 체인 커피전문점의 이용경험에 따른 고객만족이 몰입, 충성도, 반복적 이용에 미치는 영향)

  • Yang, Jeong-Yeong;Kim, Tae-Hee;Kim, Mi-Ja
    • Culinary science and hospitality research
    • /
    • v.19 no.5
    • /
    • pp.206-224
    • /
    • 2013
  • The purpose of this study was to examine the formation of customer's repeated use that is real long-term commitment in franchise/chain coffee shops. 457 effective samples were analyzed using PASW 18.0 and AMOS 18.0. The results of the analysis of the relationships between user experience, customer satisfaction, customer commitment and repeated use are as follows. First, it was presented that atmosphere, price fairness and coffee product quality had a positive impact on customer satisfaction. Second, customer satisfaction had a positive impact on customer commitment and repeated use. Finally, there was the mediating effect of continuous commitment between customer satisfaction and repeated use. Based on the results of the above analysis, the managerial implications for increasing repeated use of coffee shops are as follows. First, the strategy for enhancing performance of user experience is to try to improve atmosphere(facilities, ambient/lighting), price fairness, coffee product quality(taste, flavor, temperature). Second, the strategy for forming repeated use is to enhance customer commitment(affective commitment, continuous/normative commitment).

  • PDF

A Review on the Financial and Legal Characteristics of 'Leveraged Buyout(LBO)' in the Korean Capital Markets (LBO(Leveraged Buyout)에 대한 법제도상 특성과 재무적 이론의 응용가능성 고찰)

  • Kim, Hanjoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.1
    • /
    • pp.85-93
    • /
    • 2013
  • While relatively many researches have been performed on the legal issues of leverage buyout(LBO) in the Korean capital market, the on-going 'interdisciplinary studies' between the legal and the financial aspects of LBO financing structure seems to be relatively few so far. In this particular study, the concept and major financing structures on LBO have been discussed, by which domestic investors including institutional investors, may acquire in-depth knowledge on the issue given the dynamically changing circumstances surrounding the Korean domestic capital market. Moreover, legal analyses related to the conventional case studies on two types of LBO structures such as 'asset-backed LBO' and 'merger-related LBO', have been illustrated, coupled with the review of the previous literature on mergers & acquisitions(M&A) related to the financial aspects of LBO financing structure. From the director's perspective, who is employed by an acquired firm, legal issues in terms of 'fiduciary duty' and 'duty of loyalty' have been discussed, along with the logical scope of 'business judgement principle' in terms of modern finance theory.

Postharvest Handling and Marketing Management for Making High Salability of Sweetpotatoes (상품성 제고를 위한 고구마 수확 후 관리 및 출하기술)

  • Jeong, Byeong-Choon
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
    • /
    • 2001.06a
    • /
    • pp.51-64
    • /
    • 2001
  • The qualities including taste of sweetpotato stored during the winter which can display in the spring market in Korea are affected by availability of storage for the roots. In order to make high storage availability of sweetpotato, the postharvest handlings should be done thoroughly from the moment of harvest until shipping them to the market. A lot of procedures that must be handled carefully for improving postharvest management are as follows; digging, trimming, gathering, putting in storage containers, carrying them from field to house, curing, storing, washing, drying, selecting marketable roots, packing and shipping to the market, etc.. Sweetpotatoes have a high moisture content, and a relatively thin and delicate skin, and are sensitive to chilling, so careless postharvest handling can lead to both quantitative and qualitative losses which may be extremely high in some circumstances. From now on research has concentrated on the improvement of postharvest conditions to increase yield and lower disease rates. Storage, which makes sweetpotatoes available through out the year, benefits both the producer and the consumer. Seven very important points must be needed in order to get the best quality marketable roots in the storing of sweetpotatos : $\circled1$The storage house must be clean and sanitary, $\circled2$The crop must be harvested before the first frost to avoid low-temperature injury, $\circled3$Particular care must be taken to avoid cutting, bruising, or other injuries of the sweetpotatoes during digging, picking up, grading, placing in containers, and moving to the storage house, $\circled4$Select sound, disease-free roots for storage $\circled5$Sweetpotatoes should be stored in properly stacked containers $\circled6$Cure immediately after harvest, preferably at 32∼33$^{\circ}C$ and 90 to 95 percent relative humidity for 4 to 7 days, After curing the temperature should be reduced to 13$^{\circ}C$ to 16$^{\circ}C$ by ventilating the storage with outside air. $\circled7$Store at 12$^{\circ}C$ to 14$^{\circ}C$ and a relative humidity of 80 to 85 percent. Storage houses should be located on suitable sites and should be tightly constructed and insulated so that temperature and humidity will be uniform. Sweetpotatoes are usually not washed and graded, and lately sometimes washed, graded, waxed, before being shipped to market. Consumer packaging of sweetpotatoes in paper boxes(10-15kg) or film bags is done mainly to aid marketing. The shelf life of washed roots in consumer packs in only 1 to 2 weeks. Weight loss of roots during marketing is much less in perforated film bags than in mesh and paper bags. Perforation of 0.8 to 1kg polyethylene bags with about six 6mm holes is essential ; to lower the internal relative humidity and avoid excessive sprouting, rooting, and dampness. Development and use of better postharvest handling with good storage facilities or marketing methods can minimize sweetpotate losses and has an effect of indirectly increasing productivity and farmer’s income.

A Study on the Measurement Method of Cold Chain Service Quality Using Smart Contract of Blockchain (블록체인의 스마트계약을 이용한 콜드체인 서비스 품질 측정 방안에 대한 연구)

  • Kim, ChangHyun;Shin, KwangSup
    • The Journal of Society for e-Business Studies
    • /
    • v.24 no.3
    • /
    • pp.1-18
    • /
    • 2019
  • Due to the great advances in e-Marketplace and changes in type of items purchased from the online market, it has been dramatically increased the demand of the storage and transportation under the special conditions such as restricted temperature. Especially, the cold chain needs the way to transparently measure and monitor the entire network in realtime because it has a very complicated structure and requires totally different criteria at the every different steps and items. In this research, it has been presented the performance evaluation metrics to make contract using service level agreement (SLA), the way to apply the smart contract based on blockchain, the structure of blocks, service platform and application in order to build cold chain which can prevent the risk factors by measuring and sharing information in realtime using block chain technology. In addition, we have proposed the way to store the measured performance and reputation of each player in the block using smart contract based on SLA. With the presented framework, all players including service providers as well as users can secure the information for making the rational decisions. When the service platform is actually built and operated, it seems possible to secure the information in transparently and realtime. Also, it is possible to prevent the risk factors or prepare the preemptive plans to react on them.

Effects of Pruning on the Fruiting and Fruit Characteristics of Old Aged Chestnut (밤나무 노령목 전정처리가 결실 및 과실특성에 미치는 영향)

  • Oh, Sung-Il;Kim, Chang-Hyun;Byeon, Si-Eun;Kim, Chul-Woo;Lee, Uk
    • Proceedings of the Plant Resources Society of Korea Conference
    • /
    • 2019.04a
    • /
    • pp.114-114
    • /
    • 2019
  • 밤나무는 임업분에서 재배역사가 가장 오래된 임산물 중 하나로써 다양한 지역에서 재배되고 있다. 또한 우리나라의 대표적인 단기소득 임산물로서 1970년대부터 산림청에서 고소득 작목으로 적극 권장하면서 전국적으로 보급되었고 이후 밤 생산량은 점차 증가하였으나 최근 생산자의 노령화에 따른 노동력 부족 및 밤나무 수령 증가에 따라 밤 생산량이 감소하고 있다. 본 연구는 이천지역에서 노령화된 밤나무 '단택'(45년생)을 선정하고 전정처리에 따른 밤나무의 결실 및 과실특성 조사를 통해 노령목 밤나무의 효율적인 재배관리기술의 기초자료로 활용하고자 수행하였다. 노령목 밤나무의 평균 수고 및 수관폭은 10.8 m, 8.5 m(N-S), 8.6 m(E-W)로 조사되었으며, 전정 후 수고 및 수관폭은 5.0 m, 4.1 m(N-S), 4.5 m(E-W)로 나타났다. 전정처리에 따른 착구수는 무처리구에서 216.9개로 전정처리구(144.8개) 보다 많았지만 입중은 전정처리구가 23.1 g으로 무처리구 15.7 g보다 높게 나타났다. 밤 과실의 당도 및 경도는 각각 무처리구 $14.8^{\circ}Brix$, 92.7 N, 전정처리구 $15.2^{\circ}Brix$, 93.9 N으로 처리간 유의적인 차이는 나타나지 않았다. 과실등급은 '특'(22g 이상), '대'(18~22g), '중'(15~18g), 소(15g 미만) 4등급으로 분류하였다. 과실등급 비율은 무처리구와 전정처리구에서 각각 '특'(11.9%, 59.5%), '대'(22.0%, 21.6%), '중'(21.2%, 11.1%), '소'(44.9%, 7.8%)로 전정처리구가 무처리구보다 '특' 및 '대' 비율이 2.4배 높았다. 따라서 밤나무 노령목의 전정처리는 상품성이 우수한 높은 등급의 과실생산에 효율적인 것으로 판단된다.

  • PDF

Trend Analysis and Policy Implications of Wellness Tourism Policy in Korea and Japan (한국과 일본의 웰니스관광정책 동향 분석 및 정책적 함의)

  • Kim, Sang-Yoon
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.6
    • /
    • pp.183-195
    • /
    • 2021
  • This study compared and analyzed the trends of wellness-related tourism polices in Japan, which have policy similarities with Korea, through related literature research and online interview surveys amid growing demand for wellness tourism in Korea's wellness tourism policy implications. According to the survey, wellness tourism-related concepts do not differ particularly between Korea and Japan, and the use of health tourism or wellness tourism concepts is more common in Japan than healing tourism. Wellness tourism policy is analyzed to be more systematic in Japan in the areas of policy principal agent's flexibility, policy efficiency, related certification, and human resource development, and Korea in the driving force and institutional maintenance of policy. It was judged that Korea needs to establish a wellness tourism consultative body, such as the case of Japan, and improve efficiency through systematic certification of wellness tourism and qualitative management of related manpower. In order to industrialize wellness tourism, it is necessary to increase the healing effectiveness and product value of wellness tourism by organically linking wellness resources specialized by region, and to conduct in-depth analysis of the direction and strategies of wellness tourism policies in preparation for the post-Corona(COVID-19) Era and an empirical study of tourism sites.

Analysis of the Difference Between Purchasing Decision Factors and Quality Satisfaction of Community Social Service Investment (지역사회서비스투자사업의 구매결정 요인과 품질만족 차이 분석)

  • Jang, Chun_Ok;Lee, Jung-Eun
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.4
    • /
    • pp.251-256
    • /
    • 2021
  • Currently, in the field of community service, it is expected that the demand will further increase in the future by enabling the form of providing various types of services. However, the local community service investment project is an abstract Although the structure for fair competition was created by introducing a market mechanism derived from the action or principle of psychology that affects human behavior in the field, systematic management and monitoring of the quality of social services is insufficient. The purpose of this study is to find out the relationship between service selection factors and service quality in order to improve the quality of social services in the consumer's way to meet these environmental needs, and to utilize the research results for quality improvement. The research model to be used in this paper measures the five element areas of service satisfaction such as reliability, responsiveness, empathy, certainty, and tangibility, which are used to measure the quality of local community service investment projects. In addition, we are various strategic implications that can induce the quality improvement of local community service investment projects are presented by finding the main factors of the four research hypotheses of this study and utilizing the results.

Study on Economic and Financial Education for the North Koreans after Unification: from the Perspective of Behavioral Economics (통일 후 북한 주민 대상 경제금융 교육에 관한 연구: 행태경제학 관점을 중심으로)

  • Son, Jeong-Kook;Kim, Young-Min
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.2
    • /
    • pp.239-246
    • /
    • 2021
  • Unification means the change of the economic system from 'Planned Economy' of the North Korea to 'Market Economy' of the South Korea. Therefore, it may cause confusions and difficulties for North Koreans who have been under planned economy for ages. So, we need to take the perspective of behavioral economics for the effective education. First of all, it is about overall finance, which contains the record of financial transactions, effect of inflation, investors' bounded rationality, and choice difficulty of financial products. Second, it is about borrowings, which includes the credit management, interest rate of difference among financial institutions. Third, it is about investment on financial products, which includes the effect of cost on returns, difference between compound interest and simple interest, trade-off between expected return and risk, market and non-market risks, the importance of diversification, and passive & aggressive investments.

A Study on Ways to Activate School Trips and Field Trips Through Focus Group Interview : Focus on the Gyeongsangbuk-do Area (경상북도 수학여행과 현장체험학습 활성화 방안 연구: Focus Group Interview(FGI)를 통한 질적 연구)

  • Nam, Tae-Suk;Hur, Jong-Guk
    • Journal of Korea Entertainment Industry Association
    • /
    • v.14 no.6
    • /
    • pp.29-42
    • /
    • 2020
  • This study, we will identify and analyze the current status and trends of successful field trips and field experience learning in Korea to improve the future operation of the center so that the purpose of enhancing the regional economic ripple effect in Gyeongsangbuk-do and regaining its reputation as a school trip mecca and No. 1 location can be found. This study conducted qualitative research through FGI (Focus Group Interview) on accommodation managers, tourism-related stakeholders, tourism officials stakeholders, and tourism professors in order to explore new concepts of field trips and field experience learning in 23 cities and counties in Gyeongsangbuk-do, and ways to develop and promote tour programs based on the importance of experience. Through the FGI (Focus Group Interview) analysis results, problems related to improvement of accommodation, food and beverage, safety and service, cooperation among local tourism officials, enhancement of satisfaction with student group visitors linked to unique tourism resources and promotion, diagnosis and introduction of acceptance posture, and management of local residents, local tourism officials and public officials in Gyeongsangbuk-do needed to present the direction and opportunity of tourism policies in Gyeongsangbuk-do.

Effects of Cognitive Resource on the Purchase Intention of Scarcity Products: the Moderating Effect of Need for Cognitive Closure (소비자의 인지적 자원이 한정 제품 구매의도에 미치는 영향: 인지적 종결욕구의 조절효과)

  • MinJeong Kim;HyongJae Rhee
    • Journal of Service Research and Studies
    • /
    • v.12 no.4
    • /
    • pp.125-138
    • /
    • 2022
  • This study has examined the effect of cognitive resource on purchase intention of scarcity products according to the level of need for cognitive closure. In order to find out the effect on purchase intention for products that are presented a shopping environment is supposed, where various timing of consumer promotion reward exist, and where consumers can easily access and experience a lot of cognitive changes. the effect of how these two influences are adjusted according to the level of need for cognitive closure (NFCC). The study divide into two experiments. Research analyzes the behavioral differences of consumers for scarcity message products according to cognitive resource level with a moderating effect of NFCC. As a result of the study, Research according to the level of cognitive resource, when applied scarcity message product showed a negative effect of the cognitive resource (self-regulating resource) depletion level on the purchase intention of high-involvement product with scarcity message (Hypothesis 1). Consumers' purchase intention for limited products was higher at the non-depleted level than at the cognitive resource depletion level, and this difference was found statistically significant. Next, as a result of examining the difference according to the level of NFCC, the difference in the influence of cognitive resource level on purchase intention of scarcity products was found to be statistically significant where the NFCC was low (Hypothesis 2).