• Title/Summary/Keyword: 상표보호

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Column - Zoom in - 소리, 냄새, 위치도 상표가 될 수 있다

  • Mun, Myeong-Seop
    • 발명특허
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    • v.36 no.10
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    • pp.48-52
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    • 2011

  • 과거 상표제도에서는 단순히 문자와 도형, 기호로 이루어진 형태만을 보호하였지만, 오늘날 인간의 오감을 이용한 독특한 마케팅전략과 새로운 기술의 등장 소비자 욕구의 다양화로 인해 과거의 전형적인 형태와 다른 새로운 형태가 상표로서의 기능을 수행하기 시작했다. 따라서 국내 도입을 준비 중인 소리상표와 냄새상표에 대해서 소개하고, 추가적으로 해외에서 보호를 받고 있는 위치상표에 대해서도 소개를 하고자 한다.

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Trademark Protection In The Fashion Industry with ICT Issues (패션산업의 상표권 보호 및 ICT 쟁점 - Louboutin 사건, Levi 사건에 대한 분석을 중심으로 -)

  • Lee, Jae-Kyoung
    • Journal of Legislation Research
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    • no.44
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    • pp.185-209
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    • 2013

  • With the broader range of information and communications technology, of which fashion is a foundational medium, to analyze fashion as an information technology in order to better understand the industry's desire for intellectual property protection, popular resistance to such protection, and the most efficacious balance between them in terms of creative expression. It is, therefore to be focused on cultural and historical reasons for the limited degree of intellectual property protection extended in the past to certain categories of human creativity, including fashion design. So, the question of why some tension still exists between creators and consumers of fashion, how information theory can contribute to an explanation for that tension, and what role law can play in its resolution with Louboutin case and Levi case. Consumers and designers alike are better served by promotion of fair competition, lower litigation costs, and the inventive synergy of the fashion industry. Louboutin shows the comfortable, respectful limits of trademark law, while Levi illustrates the dangerous, overreaching deference that a few circuits have granted to famous marks. The Supreme Court could clarify the standard for dilution claims, requiring that a junior mark be "identical or nearly identical" or even "significantly similar" to a senior mark. Courts should need a deference in making dilution determinations and can choose to make this factor quite subjective with the highest degree of similarity.

A Study on Similar Trademark Search Model Using Convolutional Neural Networks (합성곱 신경망(Convolutional Neural Network)을 활용한 지능형 유사상표 검색 모형 개발)

  • Yoon, Jae-Woong;Lee, Suk-Jun;Song, Chil-Yong;Kim, Yeon-Sik;Jung, Mi-Young;Jeong, Sang-Il
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.55-80
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    • 2019

  • Recently, many companies improving their management performance by building a powerful brand value which is recognized for trademark rights. However, as growing up the size of online commerce market, the infringement of trademark rights is increasing. According to various studies and reports, cases of foreign and domestic companies infringing on their trademark rights are increased. As the manpower and the cost required for the protection of trademark are enormous, small and medium enterprises(SMEs) could not conduct preliminary investigations to protect their trademark rights. Besides, due to the trademark image search service does not exist, many domestic companies have a problem that investigating huge amounts of trademarks manually when conducting preliminary investigations to protect their rights of trademark. Therefore, we develop an intelligent similar trademark search model to reduce the manpower and cost for preliminary investigation. To measure the performance of the model which is developed in this study, test data selected by intellectual property experts was used, and the performance of ResNet V1 101 was the highest. The significance of this study is as follows. The experimental results empirically demonstrate that the image classification algorithm shows high performance not only object recognition but also image retrieval. Since the model that developed in this study was learned through actual trademark image data, it is expected that it can be applied in the real industrial environment.

  • https://doi.org/10.29214/damis.2019.38.3.004 인용 PDF KSCI

Column - 소리, 냄새 등 비시각적인 상표의 도입에 따른 전망과 대응전략

  • Jeong, Tae-Ho
    • 발명특허
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    • v.37 no.4
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    • pp.22-29
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    • 2012

  • 한-미 FTA가 2012년 3월 15일자로 발효됨에 따라서 상표법에서도 다양한 변화들이 일어나게 되었다. 특히 우리나라 상표법상 상표로서의 보호대상으로 규정되지 않았던 소리, 냄새 등과 같은 시각적으로 인식할 수 없는 것들을 상표의 정의규정에 포함시키게 되었다. 따라서, 이하에서는 소리, 냄새 등과 같은 비시각적 상표에 관하여 출원시 주의하여야 할 내용과 해당 제도의 도입에 따른 전망 및 구체적인 대응전략에 대하여 제언을 하고자 한다.

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